{"id":24860,"date":"2019-03-26T20:10:18","date_gmt":"2019-03-26T20:10:18","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=17918"},"modified":"2024-01-03T15:16:59","modified_gmt":"2024-01-03T15:16:59","slug":"keyword-generator-discovery","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/keyword-generator-discovery\/","title":{"rendered":"Nouvelle fonctionnalit\u00e9 ! Le g\u00e9n\u00e9rateur de mots-cl\u00e9s de Similarweb"},"content":{"rendered":"<ul>\n<li>Le <a href=\"https:\/\/www.similarweb.com\/corp\/fr\/marketing\/features\/keyword-generator\/\">g\u00e9n\u00e9rateur de mots-cl\u00e9s<\/a> de Similarweb permet d&#8217;affiner la d\u00e9couverte de mots-cl\u00e9s en fonction de l\u2019intention r\u00e9elle des utilisateurs.<\/li>\n<li>Le g\u00e9n\u00e9rateur de mots-cl\u00e9s peut aider les entreprises \u00e0 d\u00e9finir leurs campagnes de recherche organique et payante et \u00e0 les optimiser au fur et \u00e0 mesure de leur avancement.<\/li>\n<\/ul>\n<p>Similarweb a r\u00e9cemment publi\u00e9 la derni\u00e8re mise \u00e0 jour de sa <a href=\"https:\/\/www.similarweb.com\/corp\/fr\/marketing\/\">solution marketing compl\u00e8te<\/a>. Le g\u00e9n\u00e9rateur de mots-cl\u00e9s permet aux utilisateurs de Similarweb d\u2019acc\u00e9der \u00e0 plus d\u2019un milliard de mots-cl\u00e9s d\u00e9riv\u00e9s de donn\u00e9es de flux r\u00e9els.<\/p>\n<p>Dans cet article, vous trouverez comment am\u00e9liorer votre d\u00e9couverte de mots-cl\u00e9s \u00e0 l\u2019aide du G\u00e9n\u00e9rateur de mots-cl\u00e9s et comment qualifier des mots-cl\u00e9s potentiellement pr\u00e9cieux \u00e0 travers un certain nombre d\u2019indicateurs importants.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17940 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2019\/03\/Capture-d\u2019\u00e9cran-2019-03-28-\u00e0-15.46.45.png\" alt=\"Nouvelle fonctionnalit\u00e9 ! Le g\u00e9n\u00e9rateur de mots-cl\u00e9s de Similarweb\" width=\"2210\" height=\"1284\" \/><\/p>\n<h2>G\u00e9n\u00e9rer une liste de mots-cl\u00e9s<i><\/i><\/h2>\n<p class=\"selectionshareable\">Saisir un mot-cl\u00e9 de racine unique compos\u00e9 d\u2019un mot ou d\u2019une phrase que les consommateurs sont susceptibles d\u2019utiliser lorsqu\u2019ils recherchent des informations permet au G\u00e9n\u00e9rateur de mots-cl\u00e9s de rassembler une liste de termes de recherche similaires.<\/p>\n<p class=\"selectionshareable\">Par exemple, le G\u00e9n\u00e9rateur de mots-cl\u00e9s associe aux mot-cl\u00e9s &#8220;<em>car insurance quotes&#8221;\u00a0<\/em>une liste de 182 mots-cl\u00e9s originaires des \u00c9tats-Unis au cours des trois derniers mois, en fonction d\u2019une recherche de concordance des expressions contenant le mot-cl\u00e9 de d\u00e9part mais ayant peut-\u00eatre l\u2019ordre des mots invers\u00e9s.<\/p>\n<p class=\"selectionshareable\">La concordance des mots-cl\u00e9s pour &#8220;<em>car insurance quotes&#8221;<\/em> inclut<em>\u00a0&#8220;insurance quotes\u00a0for cars&#8221;, &#8220;cheap car insurance quotes&#8221; <\/em>et<em>\u00a0&#8220;compare car insurance quotes&#8221;.<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17927 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2019\/03\/Car-insurance-quotes.png\" alt=\"Le g\u00e9n\u00e9rateur de mots-cl\u00e9s de Similarweb \u2013 D\u00e9couverte avanc\u00e9e de mots-cl\u00e9s\" width=\"2224\" height=\"1274\" \/><\/p>\n<p>Il g\u00e9n\u00e8re \u00e9galement une liste de 4 325 mots-cl\u00e9s li\u00e9s. Il s\u2019agit de mots-cl\u00e9s qui ressemblent au mot-cl\u00e9 de d\u00e9part et sugg\u00e8rent d\u2019autres exemples bas\u00e9s sur la fa\u00e7on dont les utilisateurs recherchent un sujet, un produit ou un service particulier.<\/p>\n<p>Les mots-cl\u00e9s associ\u00e9s \u00e0 <em>car insurance quotes<\/em>\u00a0comprennent <em>auto insurance quote<\/em>,\u00a0<em>geico car insurance<\/em>\u00a0et\u00a0<em>allstate near me. <\/em>Ces mots-cl\u00e9s associ\u00e9s incluent les noms d\u2019assurances automobile pour vous donner une id\u00e9e de la fa\u00e7on dont les consommateurs recherchent des offres d\u2019assurance. Ils fournissent des <em>insights\u00a0<\/em>pr\u00e9cieux sur les termes de recherche qu\u2019un agent d\u2019assurance ind\u00e9pendant, par exemple, pourrait cibler pour g\u00e9n\u00e9rer du trafic vers un domaine.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17928 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2019\/03\/KW-linked.png\" alt=\"Le g\u00e9n\u00e9rateur de mots-cl\u00e9s de Similarweb \u2013 D\u00e9couverte avanc\u00e9e de mots-cl\u00e9s\" width=\"2208\" height=\"1258\" \/><\/p>\n<h2>Analyser votre liste de mots-cl\u00e9s g\u00e9n\u00e9r\u00e9s<\/h2>\n<p class=\"selectionshareable\">Pour chaque liste de mots-cl\u00e9s, vous pouvez trouver la part de recherches organiques par rapport aux recherches payantes. C\u2019est un \u00e9l\u00e9ment cl\u00e9 de la strat\u00e9gie marketing qui consiste \u00e0 d\u00e9terminer quels mots-cl\u00e9s sp\u00e9cifiques cibler via la recherche payante et le PPC ou via la recherche organique avec du contenu riche en SEO.<\/p>\n<p class=\"selectionshareable\">Vous pouvez \u00e9galement trier vos mots-cl\u00e9s en fonction du volume de recherches g\u00e9n\u00e9r\u00e9es par chacun pour hi\u00e9rarchiser vos efforts. Vous pouvez \u00e9laborer une strat\u00e9gie marketing visant \u00e0 cibler les mots-cl\u00e9s les plus recherch\u00e9s ou un plus grand nombre de <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/long-tail-keywords\/\">mots-cl\u00e9s de longue tra\u00eene<\/a>, ou un mix des deux. Le G\u00e9n\u00e9rateur de mots-cl\u00e9s fournit la profondeur n\u00e9cessaire pour vous aider \u00e0 \u00e9laborer une strat\u00e9gie marketing, puis l\u2019am\u00e9liorer au fil du temps pour optimiser votre retour sur investissement.<\/p>\n<p class=\"selectionshareable\">Le moteur de d\u00e9couverte de mots-cl\u00e9s de Similarweb cr\u00e9e \u00e9galement de la valeur CPC pour chaque terme de recherche, permettant d\u2019estimer l\u2019investissement n\u00e9cessaire pour entrer en concurrence pour la recherche d\u2019un mot-cl\u00e9 donn\u00e9.<\/p>\n<p class=\"selectionshareable\">La <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\">recherche par mot-cl\u00e9<\/a> associ\u00e9 donne \u00e9galement un score qui indique la pertinence du mot-cl\u00e9 associ\u00e9 par rapport au mot-cl\u00e9 de d\u00e9part.<\/p>\n<p class=\"selectionshareable\">La derni\u00e8re colonne des r\u00e9sultats de votre liste de mots-cl\u00e9s identifie le site Web qui re\u00e7oit actuellement la plus grande part de trafic de recherche pour chaque mot-cl\u00e9. Conna\u00eetre vos concurrents et les types de mots-cl\u00e9s dont ils b\u00e9n\u00e9ficient peut \u00eatre un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie, que vous cherchiez \u00e0 les concurrencer sur les mots-cl\u00e9s de recherche les plus \u00e9vidents, ou que vous souhaitiez trouver des gains plus faciles parmi les mots-cl\u00e9s les moins comp\u00e9titifs.<\/p>\n<h2>Utiliser le G\u00e9n\u00e9rateur de mots-cl\u00e9s pour prendre de meilleures d\u00e9cisions<\/h2>\n<p class=\"selectionshareable\">Vous pouvez utiliser le G\u00e9n\u00e9rateur de mots-cl\u00e9s pour cr\u00e9er des groupes de mots-cl\u00e9s afin de cibler les recherches regroup\u00e9es autour de rubriques ou produits sp\u00e9cifiques. Pour chaque groupe, vous pouvez d\u00e9velopper une strat\u00e9gie diff\u00e9rente qui vous permettra de d\u00e9velopper votre trafic organique en volume et en qualit\u00e9, et d\u2019augmenter le taux de conversion \u00e0 mesure que vous le d\u00e9finissez.<\/p>\n<p class=\"selectionshareable\">Le G\u00e9nerateur de mots-cl\u00e9s peut aider les entreprises \u00e0 d\u00e9couvrir les meilleurs mots-cl\u00e9s pour les campagnes de recherches organiques et payantes, et optimiser ces campagnes en continu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9n\u00e9rateur de mots-cl\u00e9s de Similarweb permet d&#8217;affiner la d\u00e9couverte de mots-cl\u00e9s en fonction de l\u2019intention r\u00e9elle des utilisateurs. Le g\u00e9n\u00e9rateur de mots-cl\u00e9s peut aider les entreprises \u00e0 d\u00e9finir leurs campagnes de recherche organique et payante et \u00e0 les optimiser au fur et \u00e0 mesure de leur avancement. Similarweb a r\u00e9cemment publi\u00e9 la derni\u00e8re mise [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":29878,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6716,6702],"tags":[],"class_list":["post-24860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le g\u00e9n\u00e9rateur de mots-cl\u00e9s de Similarweb | Similarweb<\/title>\n<meta name=\"description\" content=\"Le G\u00e9n\u00e9rateur de mots-cl\u00e9s peut aider les entreprises \u00e0 identifier les mots-cl\u00e9s les plus appropri\u00e9s pour leurs campagnes de recherches et optimiser ces campagnes.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/keyword-generator-discovery\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Bernard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/keyword-generator-discovery\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/keyword-generator-discovery\/\"},\"author\":{\"name\":\"Paloma Bernard\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c\"},\"headline\":\"Nouvelle fonctionnalit\u00e9 ! 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