{"id":24864,"date":"2019-09-04T20:44:19","date_gmt":"2019-09-04T20:44:19","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=18742"},"modified":"2024-05-16T07:37:32","modified_gmt":"2024-05-16T07:37:32","slug":"recherches-zero-clic","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/seo\/recherches-zero-clic\/","title":{"rendered":"Comment les recherches z\u00e9ro-clic affectent votre strat\u00e9gie SEO"},"content":{"rendered":"<p>Nous avons enrichi les <em>insights<\/em> disponibles avec l\u2019analyse de mots-cl\u00e9s de Similarweb. Similarweb affiche dor\u00e9navant non seulement le volume mensuel moyen de recherches d&#8217;un mot-cl\u00e9 sp\u00e9cifique, mais \u00e9galement le nombre mensuel moyen de visites de recherche g\u00e9n\u00e9r\u00e9es par chaque mot-cl\u00e9.<\/p>\n<h2>Que signifient volume de recherche, visites de recherche et recherches z\u00e9ro-clic ?<\/h2>\n<p>Le volume de recherche correspond au nombre de fois qu&#8217;un mot-cl\u00e9 sp\u00e9cifique est utilis\u00e9 dans une recherche. Similarweb pr\u00e9sente le volume de recherche d&#8217;apr\u00e8s la moyenne mensuelle des recherches effectu\u00e9es pour ce mot-cl\u00e9 dans Google au cours des 12 derniers mois dans le pays s\u00e9lectionn\u00e9.<\/p>\n<p>Les visites issues de la recherche sont le nouvel indicateur de Similarweb. Il fait r\u00e9f\u00e9rence au nombre moyen mensuel de visites de recherche pour lesquelles un internaute clique sur un r\u00e9sultat pour acc\u00e9der \u00e0 une page de moteur autre que de recherche.<\/p>\n<p>Les recherches z\u00e9ro-clic font r\u00e9f\u00e9rence \u00e0 la page de r\u00e9sultats d&#8217;un moteur de recherche (SERP) qui r\u00e9pond directement \u00e0 la requ\u00eate, de sorte que l&#8217;utilisateur n&#8217;a pas besoin de clic suppl\u00e9mentaire pour terminer sa recherche. Une recherche z\u00e9ro-clic est une recherche qui satisfait l&#8217;objectif de recherche situ\u00e9 en haut du SERP.<\/p>\n<h3>Pourquoi le volume de recherche et les visites de recherche sont-ils diff\u00e9rents ?<\/h3>\n<p>Il y a toujours eu des \u00e9carts entre le nombre de recherches pour un mot-cl\u00e9 donn\u00e9 et le nombre de visites de recherche termin\u00e9es.<\/p>\n<p>Une recherche li\u00e9e \u00e0 un produit telle que <em>meilleurs \u00e9couteurs<\/em>, fournira une gamme de r\u00e9sultats de recherche, notamment des pages d&#8217;informations techniques et des sites de comparaison de prix, ainsi qu&#8217;un choix de d\u00e9taillants en ligne. Les utilisateurs consultent souvent plusieurs r\u00e9sultats de recherche, ce qui g\u00e9n\u00e8re un nombre de visites sup\u00e9rieur \u00e0 celui des recherches.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-18291 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/06\/search-visits-03.png\" alt=\"Visites de recherche des \u00ab\u00a0meilleurs \u00e9couteurs\u00a0\u00bb\" width=\"995\" height=\"456\" \/><\/p>\n<p>R\u00e9cemment cependant, on constate de plus en plus de divergences allant dans le sens inverse avec moins de visites de recherche que de recherches.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-18289 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/06\/search-visits-01.png\" alt=\"Visites de recherche &quot;quel \u00e2ge a la reine&quot;\" width=\"1004\" height=\"462\" \/><\/p>\n<h3>Pourquoi les gens font des recherches sans cliquer sur les r\u00e9sultats ?<\/h3>\n<p>De plus en plus de mots-cl\u00e9s entra\u00eenent de moins en moins de visites de recherche termin\u00e9es. La raison est l&#8217;impact croissant des recherches z\u00e9ro-clic alors que Google continue de s\u2019am\u00e9liorer et de s&#8217;approprier l&#8217;exp\u00e9rience de ses utilisateurs.<\/p>\n<p>Google s&#8217;efforce de pr\u00e9senter la meilleure r\u00e9ponse possible \u00e0 une requ\u00eate sans que l&#8217;utilisateur ait \u00e0 cliquer davantage et \u00e0 consulter un autre site. Ainsi, la recherche <em>quel<\/em>\u00a0<em>\u00e2ge a la reine<\/em>, ou m\u00eame <em>\u00e2ge de la reine<\/em>\u00a0affichera une r\u00e9ponse qui ne n\u00e9cessite aucun autre clic ou visite d&#8217;un autre site.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-18307 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/06\/search-visits-05.png\" alt=\"recherches sans clic\" width=\"773\" height=\"545\" \/><\/p>\n<p>L&#8217;\u00e9ventail de requ\u00eates pour lesquelles Google cr\u00e9e des r\u00e9ponses automatis\u00e9es ne n\u00e9cessitant pas de visite suppl\u00e9mentaire s&#8217;\u00e9tend de semaine en semaine \u00e0 mesure que le g\u00e9ant de la recherche trouve comment \u00e9viter que les utilisateurs acc\u00e8dent \u00e0 un autre site. Chaque nouveau format d\u2019information r\u00e9duira le volume de visites de recherche r\u00e9sultant de la requ\u00eate.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-18302 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/06\/search-visits-04.png\" alt=\"recherches sans clic des laur\u00e9ats des Oscars\" width=\"1085\" height=\"425\" \/><\/p>\n<h3>Comment les visites de recherche vont-elles vous aider ?<\/h3>\n<p>Pour optimiser votre strat\u00e9gie de mots-cl\u00e9s, il est essentiel de conna\u00eetre les mots-cl\u00e9s les plus susceptibles de g\u00e9n\u00e9rer des clics sur votre site. En effet, des mots-cl\u00e9s auparavant pr\u00e9cieux risquent de perdre de leur efficacit\u00e9 lorsque les requ\u00eates aboutissent de plus en plus au niveau du moteur de recherche. Pour les \u00e9diteurs qui comptent sur les volumes de trafic pour g\u00e9n\u00e9rer des revenus publicitaires, des sources de contenu enti\u00e8res peuvent s&#8217;av\u00e9rer beaucoup moins efficaces pour g\u00e9n\u00e9rer du trafic de recherche, m\u00eame si le volume de recherches pour un sujet particulier reste identique, voire m\u00eame augmente.<\/p>\n<p>Il est essentiel de rester \u00e0 l&#8217;aff\u00fbt des mots-cl\u00e9s que vous utilisez pour optimiser votre contenu et g\u00e9n\u00e9rer du trafic. Le dernier indicateur de visites de recherche de Similarweb vous permettra de v\u00e9rifier vos mots-cl\u00e9s les plus pr\u00e9cieux au fil du temps et ainsi vous assurer qu&#8217;ils continuent \u00e0 vous rapporter de l&#8217;argent.<\/p>\n<p>Vous pouvez trouver le nouvel indicateur Visites de recherche sous Analyse de mots-cl\u00e9s dans la plateforme Similarweb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous avons enrichi les insights disponibles avec l\u2019analyse de mots-cl\u00e9s de Similarweb. Similarweb affiche dor\u00e9navant non seulement le volume mensuel moyen de recherches d&#8217;un mot-cl\u00e9 sp\u00e9cifique, mais \u00e9galement le nombre mensuel moyen de visites de recherche g\u00e9n\u00e9r\u00e9es par chaque mot-cl\u00e9. Que signifient volume de recherche, visites de recherche et recherches z\u00e9ro-clic ? Le volume de [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":29953,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6443,6335,6730,6429,6349,6702],"tags":[],"class_list":["post-24864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-benchmarking","category-marketing","category-announcements","category-research","category-seo","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment les recherches z\u00e9ro-clic affectent votre strat\u00e9gie SEO | Similarweb<\/title>\n<meta name=\"description\" content=\"Similarweb affiche le volume mensuel moyen de recherches d\u2019un mot-cl\u00e9 sp\u00e9cifique et le nombre mensuel moyen de visites de recherche g\u00e9n\u00e9r\u00e9es par chaque mot-cl\u00e9.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/seo\/recherches-zero-clic\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Bernard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/seo\/recherches-zero-clic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/seo\/recherches-zero-clic\/\"},\"author\":{\"name\":\"Paloma Bernard\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c\"},\"headline\":\"Comment les recherches z\u00e9ro-clic affectent votre strat\u00e9gie SEO\",\"datePublished\":\"2019-09-04T20:44:19+00:00\",\"dateModified\":\"2024-05-16T07:37:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/seo\/recherches-zero-clic\/\"},\"wordCount\":737,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/seo\/recherches-zero-clic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/06\/shutterstock_273820457.jpg\",\"articleSection\":[\"Benchmark des entreprises\",\"Marketing Digital\",\"Presse &amp; 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