{"id":24866,"date":"2019-12-01T10:52:24","date_gmt":"2019-12-01T07:52:24","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=19941"},"modified":"2025-07-20T13:19:13","modified_gmt":"2025-07-20T13:19:13","slug":"partner-recommendation-engine","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/partner-recommendation-engine\/","title":{"rendered":"Similarweb\u2019s New Affiliate Partner Recommendation Engine Is Here"},"content":{"rendered":"<p>We\u2019re excited to announce the release of\u00a0Similarweb Partner Recommendation Engine, a new marketing tool that can help you <a href=\"https:\/\/www.similarweb.com\/corp\/web\/affiliate\/\">locate potential affiliates<\/a> with a single click!<\/p>\n<h2>How does our Partner Recommendation Engine work?<\/h2>\n<p>Based on your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-landscape-analysis\/\">competitive landscape<\/a>, Similarweb finds competitor sites that are offering similar products and services as you, as well as related sites that your <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">target audiences<\/a> are visiting.<\/p>\n<p>For those sites, we look at their incoming traffic and analyze where it\u2019s coming from. To pinpoint the referral sites which are most relevant for you, we look at parameters such as:<\/p>\n<ul>\n<li>How much of its traffic does the site send out and to who? A high percentage normally indicates it\u2019s an affiliate site.<\/li>\n<li>What is the share of search traffic, in general, and non-branded keywords, in particular? High-quality affiliate traffic typically relies on a large volume of search traffic, mainly from <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/long-tail-keywords\/\">long-tail keywords<\/a>. For instance, think about <a href=\"https:\/\/www.similarweb.com\/top-websites\/travel-and-tourism\/\">TripAdvisor\u2019s share of traffic in the travel industry<\/a>.<\/li>\n<\/ul>\n<p>The end result? A list revealing the most relevant domains for you to partner with.<\/p>\n<h3>Nike.com: An illustrative example<\/h3>\n<p>Retail is an extremely competitive space, consisting of many online giants and long-tail brands, as well as coupons and price comparison sites. Let\u2019s say you&#8217;re <a href=\"https:\/\/www.similarweb.com\/website\/nike.com\/\">Nike<\/a> and you&#8217;re looking for new partners to help promote your shoe category. Where should you start?<br \/>\nYour direct competitors include top shoe brands such as <a href=\"https:\/\/www.similarweb.com\/website\/adidas.com\/\">Adidas<\/a>, <a href=\"https:\/\/www.similarweb.com\/website\/footlocker.com\/\">Foot Locker<\/a>, <a href=\"https:\/\/www.similarweb.com\/website\/puma.com\/\">Puma<\/a>, and <a href=\"https:\/\/www.similarweb.com\/website\/reebok.com\/\">Reebok<\/a>. To learn how they are gaining referral traffic, simply add them to your competitive arena. On the left-hand side of the Workspace, go to \u201cPartner List\u201d and click the plus (+) button in order to \u201cFind New Partners\u201d.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-19971 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/11\/1983_FeatureRe-IMG-1.png\" alt=\"\u201cPartner List\u201d within the Workspace \" width=\"1260\" height=\"700\" \/><\/p>\n<p>The platform&#8217;s algorithm will immediately generate a customized list of referring domains that are most suitable for you, based on your competitive set.<br \/>\nIn this case, you\u2019ll see the following list:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-19970 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/11\/1983_FeatureRe-IMG-3.png\" alt=\"The list of recommended affiliates \" width=\"1260\" height=\"700\" \/><\/p>\n<p>To understand which of these sites are most beneficial and worthwhile to work with, you should focus on the following metrics:<\/p>\n<ol>\n<li><strong>Outgoing Traffic<\/strong> &#8211; this is the amount of traffic the domains are sending outside of their sites. In other words, the potential traffic you can get from them.<\/li>\n<li><strong>MoM Change<\/strong> &#8211; this is the change in the outgoing traffic, compared to previous months. This will help you understand if there is an increasing or decreasing trend. An increase is a positive indicator.<\/li>\n<li><strong>Traffic Leader<\/strong> &#8211; this is the domain that is getting most of the affiliate\u2019s traffic. It is an extremely important metric as it allows you to understand who you\u2019re competing against versus who you can team up with (for example, <a href=\"https:\/\/www.similarweb.com\/website\/amazon.com\/\">Amazon.com<\/a> or a relatively small local brand).<\/li>\n<\/ol>\n<p>By clicking on the \u201cAnalyze the list\u201d button, located in the bottom-right side of the page, you can get an even more granular view of sites, based on <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/top-keywords\/\">Top Keywords<\/a>, Traffic Leaders, and Outbound Traffic.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-19972 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/11\/1983_FeatureRe-IMG-4.png\" alt=\"Analyze the list \" width=\"1260\" height=\"700\" \/><\/p>\n<p>For example, when clicking on \u201c<a href=\"https:\/\/www.similarweb.com\/top-websites\/\">Traffic Leaders<\/a>\u201d you\u2019ll be able to see metrics such as how much traffic each site is getting, how much time users are spending on the site, and how many pages they are viewing. This will help you understand the performance of a potential affiliate, and negotiate a better partnership deal with them based on that knowledge.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-19969 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/11\/1983_FeatureRe-IMG-2.png\" alt=\"Find the Best Affiliates for Your Website With Similarweb\u2019s New Partner Recommendation Engine\" width=\"1260\" height=\"700\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re excited to announce the release of\u00a0Similarweb Partner Recommendation Engine, a new marketing tool that can help you locate potential affiliates with a single click! How does our Partner Recommendation Engine work? Based on your competitive landscape, Similarweb finds competitor sites that are offering similar products and services as you, as well as related sites [&hellip;]<\/p>\n","protected":false},"author":121,"featured_media":30137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-24866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Find the Best Affiliates to With This Feature | Similarweb<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to announce the release of the Similarweb Partner Recommendation Engine that can help you locate potential affiliates with a single click!\" 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