{"id":24867,"date":"2020-02-10T10:53:27","date_gmt":"2020-02-10T10:53:27","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=21111"},"modified":"2025-07-20T12:14:16","modified_gmt":"2025-07-20T12:14:16","slug":"deduplicated-traffic-data","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/deduplicated-traffic-data\/","title":{"rendered":"Understand Absolute Reach with Deduplicated Traffic Data"},"content":{"rendered":"<p>We\u2019re very happy to announce the latest release from Similarweb\u2019s data team: deduplicated audience data! A new metric which will allow you to gauge a site\u2019s true unique user base.<\/p>\n<h2>How does the Deduplicated Traffic Metric Work<\/h2>\n<p>Similarweb\u2019s traffic metric measures total visits to a site. Our unique visits metric measures the number of unique devices entering a site. The new deduplicated web traffic data takes this to the next level, and measures a site&#8217;s <em>reach<\/em>, or the number of unique users visiting a site, across devices.<\/p>\n<p>Understanding a sites\u2019 true <a href=\"https:\/\/www.similarweb.com\/platforms\/\">desktop vs. mobile<\/a> vs. both split is instrumental in getting a more accurate <a href=\"https:\/\/www.similarweb.com\/corp\/web\/audience-analysis\/\">audience analysis<\/a>. This allows companies to come up with more strategic media budgets across devices.<\/p>\n<p>This will answer questions like:<\/p>\n<ul>\n<li>How does my site\u2019s reach compare to that of my competitors?<\/li>\n<li>How loyal is my audience compared to other sites in my industry?<\/li>\n<li>Is the new partner I&#8217;m qualifying really that popular?<\/li>\n<\/ul>\n<p>Want to see this in action? Below is a sample insight:<\/p>\n<h2>Audience Analysis on Entertainment News Sites<\/h2>\n<p>A review of the biggest Entertainment News sites, brings up 5 core competitors: <a href=\"https:\/\/www.similarweb.com\/website\/people.com\/\">people.com<\/a> leads with 40% of the group\u2019s traffic, followed by <a href=\"https:\/\/www.similarweb.com\/website\/tmz.com\/\">tmz.com<\/a> with 24%. <a href=\"https:\/\/www.similarweb.com\/website\/\">Checking web traffic patterns<\/a> also reveal that the sites are losing traffic over time, specifically people.com.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_38164cc4-1ef2-44ac-b197-f2db520ca3e3\" data-title=\"Dedup_Traffic_0220\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?Bg3\"><\/div>\n\n<p>A look at reach alongside traffic reveals that people.com leads not only in traffic but also in total audience size. Tmz.com may see more traffic than eonline.com, but this is mostly due to a devout following, as <a href=\"https:\/\/www.similarweb.com\/website\/eonline.com\/\">eonline.com<\/a> has more <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/unique-visitors\/\">unique visitors<\/a> across devices.<\/p>\n<p>In fact, reviewing the share of traffic versus audience reached by each of the sites, we discover that both of the top two players have a bigger share of total traffic than total reach. This means that they are more likely to see repeat visitors across devices, than the smaller players.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_5d258ebc-cb89-4e87-b055-2f719890a6e7\" data-title=\"Dedup_Share_0220\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?gy0\"><\/div>\n\n<p>Finally, we can combine reach with the unique devices metric, to understand how people relate to a site. Is this a site that they will be browsing across devices, throughout the day, or just in certain scenarios. In the case of <a href=\"https:\/\/www.similarweb.com\/top-websites\/news-and-media\/\">the most popular news sites<\/a>, we see a clear trend: less than 20% of audiences view these news sites on both desktop and mobile, meaning that the content is relevant in a unique scenario, and doesn\u2019t follow the user throughout the day.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_486cf76b-17c0-4501-b463-d3b1feec6823\" data-title=\"Dedup_DeviceOverlap_0220\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?K33\"><\/div>\n\n<p>In <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-analysis\/\">understanding traffic patterns to a site of any type<\/a>, it is crucial to get the whole picture. While each metric gives one part of the picture, combining traffic, device split and total reach is the only way to get a complete understanding of a sites&#8217; performance. This new metric will be available to select Marketing, Research, Sales and Investors solution clients in the coming weeks.<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\">Contact us<\/a>\u00a0to learn more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re very happy to announce the latest release from Similarweb\u2019s data team: deduplicated audience data! A new metric which will allow you to gauge a site\u2019s true unique user base. How does the Deduplicated Traffic Metric Work Similarweb\u2019s traffic metric measures total visits to a site. Our unique visits metric measures the number of unique [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":65952,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,2809,6698],"tags":[],"class_list":["post-24867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-research","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deduplicated Traffic Data to Understand Your Reach | Similarweb<\/title>\n<meta name=\"description\" content=\"Similarweb&#039;s new deduplicated audience metric shows traffic, reach, and the device breakdown of any website. Keep reading to find out how to use it.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/deduplicated-traffic-data\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liron Hakim Bobrov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/deduplicated-traffic-data\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/deduplicated-traffic-data\/\"},\"author\":{\"name\":\"Liron Hakim Bobrov\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/98131beaa9e9f1831ba9996212354aee\"},\"headline\":\"Understand Absolute Reach with Deduplicated Traffic Data\",\"datePublished\":\"2020-02-10T10:53:27+00:00\",\"dateModified\":\"2025-07-20T12:14:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/deduplicated-traffic-data\/\"},\"wordCount\":560,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/deduplicated-traffic-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/02\/Blog-Thumbnail-Understand-Absolute-Reach-with-Deduplicated-Traffic-Data-1.png\",\"articleSection\":[\"Product Updates\",\"Research\",\"Updates\"],\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/deduplicated-traffic-data\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/deduplicated-traffic-data\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/deduplicated-traffic-data\/\",\"name\":\"Deduplicated Traffic Data to Understand Your Reach | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/deduplicated-traffic-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/deduplicated-traffic-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/02\/Blog-Thumbnail-Understand-Absolute-Reach-with-Deduplicated-Traffic-Data-1.png\",\"datePublished\":\"2020-02-10T10:53:27+00:00\",\"dateModified\":\"2025-07-20T12:14:16+00:00\",\"description\":\"Similarweb's new deduplicated audience metric shows traffic, reach, and the device breakdown of any website. 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