{"id":25433,"date":"2014-12-24T13:00:41","date_gmt":"2014-12-24T10:00:41","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=6106"},"modified":"2024-03-12T12:22:31","modified_gmt":"2024-03-12T12:22:31","slug":"trending-topics-2014","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/","title":{"rendered":"Top Trending Topics of 2014"},"content":{"rendered":"<p>2014 was a tough year. We worried about the Ebola epidemic, mourned the loss of Robin Williams, and wondered what really happened on board Malaysian Airlines flight 370 (we\u2019re wondering still).<\/p>\n<p>Google released its <a title=\"Google Year in Search 2014\" href=\"https:\/\/archive.google\/trends\/2014\/\" target=\"_blank\" rel=\"noopener noreferrer\">Year in Search<\/a> to commemorate 2014, which revealed the top trends and stories of the past year. They also made a touching video (which we highly recommend watching).<\/p>\n<p>This led us to reflect on which article topics were the most sought-after in 2014, in terms of <a title=\"Get insights on any website or app\" href=\"https:\/\/www.similarweb.com\/website\/\">site traffic<\/a> and popular pages. Was it the 2014 Ferguson unrest, which began with the fatal shooting of Michael Brown before snowballing into more violence? Perhaps it was Taylor Swift\u2019s record-breaking sale of 1989, or her fallout with Spotify? Did we clamor for more news on the Ebola outbreak, or ISIS, or were we too focused on how Kim Kardashian attempted to \u201cbreak\u201d the internet?\u201d<\/p>\n<p>We used the Similarweb platform to find out. What we discovered might surprise you\u2026but then, 2014 was nothing if not surprising. As we move forward into 2015, let\u2019s take a look back at what was trending in 2014 and the stories that went viral.<\/p>\n<h2>The Inside Scoop: Industry Analysis<\/h2>\n<p>From January to November 2014, the News and Media industry grew by 20%, accounting for an impressive 26.6B visits. This makes News &amp; Media our 3<sup>rd<\/sup> biggest category in terms of <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">traffic share<\/a>.<\/p>\n<p>What topics were drawing readers in to these news sites? We used Similarweb to reveal the <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/top-keywords\/\">top traffic-driving keywords<\/a> for the industry in 2014.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6146 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2014\/12\/Top-Keywords-News-Media-Worldwide1.jpg\" alt=\"global top news and media keywords 2014\" width=\"299\" height=\"349\" \/><\/p>\n<p>Robin Williams topped the list, as the prolific actor&#8217;s apparent suicide came as a shock to people all over the world. Another actor\u2019s death \u2013 Phillip Seymour Hoffman, also came in at 3<sup>rd<\/sup> place, illustrating just how much we revere our stars.<\/p>\n<p>Within the <a href=\"https:\/\/www.similarweb.com\/top-websites\/news-and-media\/\">News and Media industry<\/a>, some sites had a better year than others. Here\u2019s a look at the sites that saw a rise in rank\u2026.and the sites that were not as successful.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6137 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2014\/12\/Top-Rising-Sites-News-Media-Worldwide-2014.jpg\" alt=\"global trending news and media websites 2014\" width=\"301\" height=\"295\" \/><\/p>\n<p>The <a href=\"https:\/\/www.similarweb.com\/website\/mirror.com\/\">mirror.com tops the traffic list<\/a>, increasing rank place by 41, with <a href=\"https:\/\/www.similarweb.com\/website\/bbc.com\/\">bbc.com<\/a> coming in at a close second with a rank increase of 34.<\/p>\n<h2>Trending Topics That Captivated Us in 2014<\/h2>\n<p>Next we took a look at the popular pages of some leading news sites to see which topics were the most captivating this year. The difference in story popularity can also be attributed to the respective readership of each media outlet, which is interesting to view in terms of audience interests.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6138 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2014\/12\/New-York-Times-Top-Stories-2014.jpg\" alt=\"nyt top stories 2014\" width=\"651\" height=\"294\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6139 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2014\/12\/CNN-Top-Stories-2014.jpg\" alt=\"CNN top stories 2014\" width=\"651\" height=\"294\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6140 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2014\/12\/Huffington-Top-Stories-2014.jpg\" alt=\"Huffington top stories 2014\" width=\"651\" height=\"304\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Ebola, the Ferguson shooting, ISIS, the Malaysian airline crash and the World Cup 2014 were undoubtedly the hottest topics of the year, as you can see from this sampling of news outlets. All 5 subjects were the top keywords driving traffic to each media site we analyzed, drawing a substantial amount of desktop visits.<\/p>\n<p>Where each topic placed in terms of popularity varied by news source. Robin Williams\u2019 death was the most read-about topic on the Huffpost,while the World Cup dominated readers\u2019 focus on the New York Times.<\/p>\n<p>CNN\u2019s audience was decidedly more concerned with international affairs, as the top 3 most popular topics were global news stories. The topic of ISIS brought in over 63M estimated visits to the site this year, while Ebola came in at 2<sup>nd<\/sup> place, followed by the Ukranian crisis at number 3.<\/p>\n<h2>The Other Story: Media Insights<\/h2>\n<p>We saw the topics driving traffic to these sites in 2014, but popular articles were a separate metric providing different insights. For example, if we look at individual articles driving <a href=\"https:\/\/www.similarweb.com\/website\/cnn.com\/\">traffic to CNN<\/a>, we get quite a different story.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6115 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2014\/12\/cnn-site-visits.jpg\" alt=\"cnn site visits 2014\" width=\"853\" height=\"485\" \/><\/p>\n<p>This came as a surprise: topping the list of most popular stories on CNN.com for 2014 was an article titled, \u201c<a title=\"Your Facebook Life in 62 Seconds\" href=\"https:\/\/edition.cnn.com\/2014\/02\/04\/tech\/social-media\/facebook-look-back-video\/\">Your Facebook Life in 62 Seconds<\/a>.\u201d The article covered Facebook\u2019s release of the 62-second clip showing users their most liked posts, stories, and pictures since the year they joined the social network.<\/p>\n<p>It\u2019s important to note that more desktop views doesn&#8217;t necessarily mean more engagement. While the headline seemed to pique curiosity about the new Facebook highlight, most users lost interest after a few minutes.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6116 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2014\/12\/cnn-site-engagement.jpg\" alt=\"cnn site engagement 2014\" width=\"959\" height=\"497\" \/><\/p>\n<p>By contrast, US midterm elections seemed to hold users\u2019 attention for a whole lot longer.<\/p>\n<p>For the <a href=\"https:\/\/www.similarweb.com\/website\/nytimes.com\/\">Nytimes.com<\/a>, 2014 was about quality over quantity. The website increased average <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/session-duration\/\">session duration<\/a> from around 9 minutes to almost 15, which is great progress for a news site. This means users are staying longer to read the articles.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6117 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2014\/12\/nytimes-site-visits.jpg\" alt=\"nytimes site visits 2014\" width=\"1051\" height=\"488\" \/><\/p>\n<p>As you can see from the graph below, engagement is steadily continuing to increase for The New York Times &#8211; an encouraging trend we&#8217;re sure they&#8217;ll hope to continue for the New Year.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6118 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2014\/12\/nytimes-engagement.jpg\" alt=\"nytimes engagement\" width=\"1025\" height=\"500\" \/><\/p>\n<p>While <a title=\"Huffington Post Site Overview\" href=\"https:\/\/www.similarweb.com\/website\/huffingtonpost.com\/\">Huffingtonpost.com<\/a> has seen a boost in rank, the <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\">engagement metrics<\/a> of the site tell a different story. Average visit duration has dropped slightly during the year, from 2min 25sec in January to 2min 13sec in November. Average page visits have also decreased, from 2.29 to 1.91 <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/pageviews\/\">page views<\/a> per visit. But perhaps the most concerning trend is the growth in bounce rate.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6119 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2014\/12\/huffpost-bounce-rate.jpg\" alt=\"huffpost bounce rate\" width=\"917\" height=\"502\" \/><\/p>\n<p>In the past year, <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\">bounce rate<\/a> has grown from 62% to 71% &#8211; nearly a 10% increase &#8211; alluding to the fact that now readers are leaving the site almost immediately, or after reading just one page. This calls for some action on the part of Huffpost \u2013 perhaps it&#8217;s time to take a look at refining their marketing strategy.<\/p>\n<p>Now that we&#8217;ve taken a look at the top trending stories and media sites of 2014, we\u2019re looking forward to what&#8217;s in store for the New Year. We hope 2015 will be a year of positive trends, and we can&#8217;t wait to see what they&#8217;ll be!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2014 was a tough year. We worried about the Ebola epidemic, mourned the loss of Robin Williams, and wondered what really happened on board Malaysian Airlines flight 370 (we\u2019re wondering still). Google released its Year in Search to commemorate 2014, which revealed the top trends and stories of the past year. They also made a [&hellip;]<\/p>\n","protected":false},"author":150,"featured_media":106725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6467,2809],"tags":[],"class_list":["post-25433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>These Were the Biggest News Stories of 2014 | Similarweb<\/title>\n<meta name=\"description\" content=\"From Robin Williams to Kim Kardashian, we used data to discover what were the biggest and most popular news stories of 2014 - Click to see it all\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariel Rosenstein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/\"},\"author\":{\"name\":\"Ariel Rosenstein\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/e508221454ca3512ea9b2abcf4bcc615\"},\"headline\":\"Top Trending Topics of 2014\",\"datePublished\":\"2014-12-24T10:00:41+00:00\",\"dateModified\":\"2024-03-12T12:22:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/\"},\"wordCount\":930,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2014\/12\/Top-Trending-Topics-of-2014.jpg\",\"articleSection\":[\"Market Research\",\"Research\"],\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/\",\"name\":\"These Were the Biggest News Stories of 2014 | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2014\/12\/Top-Trending-Topics-of-2014.jpg\",\"datePublished\":\"2014-12-24T10:00:41+00:00\",\"dateModified\":\"2024-03-12T12:22:31+00:00\",\"description\":\"From Robin Williams to Kim Kardashian, we used data to discover what were the biggest and most popular news stories of 2014 - Click to see it all\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2014\/12\/Top-Trending-Topics-of-2014.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2014\/12\/Top-Trending-Topics-of-2014.jpg\",\"width\":1200,\"height\":712,\"caption\":\"Top Trending Topics of 2014\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top Trending Topics of 2014\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/e508221454ca3512ea9b2abcf4bcc615\",\"name\":\"Ariel Rosenstein\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/87dfead4c0af3b3df75405e92f5940da921bc1beffd3f19e964c8ec5dd9023f4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/87dfead4c0af3b3df75405e92f5940da921bc1beffd3f19e964c8ec5dd9023f4?s=96&d=mm&r=g\",\"caption\":\"Ariel Rosenstein\"},\"description\":\"Ari is the Sr. Marketing Director at Similarweb. He has spent the last decade in ad-tech working for Kenshoo and Adquant (acquired).\",\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/ariel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"These Were the Biggest News Stories of 2014 | Similarweb","description":"From Robin Williams to Kim Kardashian, we used data to discover what were the biggest and most popular news stories of 2014 - Click to see it all","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/","twitter_misc":{"Written by":"Ariel Rosenstein","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/"},"author":{"name":"Ariel Rosenstein","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/e508221454ca3512ea9b2abcf4bcc615"},"headline":"Top Trending Topics of 2014","datePublished":"2014-12-24T10:00:41+00:00","dateModified":"2024-03-12T12:22:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/"},"wordCount":930,"commentCount":0,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2014\/12\/Top-Trending-Topics-of-2014.jpg","articleSection":["Market Research","Research"],"inLanguage":"","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/","url":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/","name":"These Were the Biggest News Stories of 2014 | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2014\/12\/Top-Trending-Topics-of-2014.jpg","datePublished":"2014-12-24T10:00:41+00:00","dateModified":"2024-03-12T12:22:31+00:00","description":"From Robin Williams to Kim Kardashian, we used data to discover what were the biggest and most popular news stories of 2014 - Click to see it all","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2014\/12\/Top-Trending-Topics-of-2014.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2014\/12\/Top-Trending-Topics-of-2014.jpg","width":1200,"height":712,"caption":"Top Trending Topics of 2014"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/trending-topics-2014\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"Top Trending Topics of 2014"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/e508221454ca3512ea9b2abcf4bcc615","name":"Ariel Rosenstein","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/87dfead4c0af3b3df75405e92f5940da921bc1beffd3f19e964c8ec5dd9023f4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87dfead4c0af3b3df75405e92f5940da921bc1beffd3f19e964c8ec5dd9023f4?s=96&d=mm&r=g","caption":"Ariel Rosenstein"},"description":"Ari is the Sr. Marketing Director at Similarweb. He has spent the last decade in ad-tech working for Kenshoo and Adquant (acquired).","url":"https:\/\/www.similarweb.com\/blog\/author\/ariel\/"}]}},"lang":"en","translations":{"en":25433},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/25433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/150"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=25433"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/25433\/revisions"}],"predecessor-version":[{"id":187542,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/25433\/revisions\/187542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/106725"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=25433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=25433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=25433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}