{"id":25654,"date":"2019-07-30T15:25:16","date_gmt":"2019-07-30T12:25:16","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=18483"},"modified":"2025-04-02T18:58:59","modified_gmt":"2025-04-02T18:58:59","slug":"understanding-your-prospects","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/sales\/consultative-selling\/understanding-your-prospects\/","title":{"rendered":"Infographic: Understanding your prospects"},"content":{"rendered":"

Finding the right prospect and understanding their business is key to an effective sales process.<\/p>\n

Gymshark has experienced rapid growth in the last few years to become a core player in the sport and athleisure industry. Despite this rapid growth, using Market Intelligence data<\/a> we can identify further opportunities for growth against industry incumbents such as Nike.<\/p>\n

In this infographic, we explore how we can examine an example Gymshark as a prospect to:<\/p>\n

    \n
  1. See if they are high potential and a good fit<\/li>\n
  2. How we can use Market Intelligence to open the door and close the deal<\/li>\n<\/ol>\n

    \"Infographic:<\/p>\n

    Market intelligence is a lever your company should be pulling when engaging with your prospects. It allows your sales team to be specific, and to personalize each conversation to be valuable for your prospects.<\/p>\n

    You’ll get a set of email templates that you can use in your conversations with prospects – everything from benchmarking against the competition<\/a> to identify growth opportunities for your prospect.<\/p>\n

    \"Infographic:<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Finding the right prospect and understanding their business is key to an effective sales process. Gymshark has experienced rapid growth in the last few years to become a core player in the sport and athleisure industry. Despite this rapid growth, using Market Intelligence data we can identify further opportunities for growth against industry incumbents such […]<\/p>\n","protected":false},"author":214,"featured_media":65639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6549,2805],"tags":[],"class_list":["post-25654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultative-selling","category-sales"],"acf":[],"yoast_head":"\nInfographic: Understanding your prospects | Similarweb<\/title>\n<meta name=\"description\" content=\"In this infographic, we explore how we can examine an example Gymshark as a prospect in order to understand your prospects. Enter now for more information.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/sales\/consultative-selling\/understanding-your-prospects\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Similarweb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/consultative-selling\/understanding-your-prospects\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/consultative-selling\/understanding-your-prospects\/\"},\"author\":{\"name\":\"Similarweb\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a00030ceb7cb7355cb3a957f9b4b064f\"},\"headline\":\"Infographic: Understanding your prospects\",\"datePublished\":\"2019-07-30T12:25:16+00:00\",\"dateModified\":\"2025-04-02T18:58:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/consultative-selling\/understanding-your-prospects\/\"},\"wordCount\":166,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/consultative-selling\/understanding-your-prospects\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2019\/07\/4-lead-qualification-process-scaled.png\",\"articleSection\":[\"Consultative Selling\",\"Sales\"],\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/sales\/consultative-selling\/understanding-your-prospects\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/consultative-selling\/understanding-your-prospects\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/sales\/consultative-selling\/understanding-your-prospects\/\",\"name\":\"Infographic: Understanding your prospects | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/consultative-selling\/understanding-your-prospects\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/consultative-selling\/understanding-your-prospects\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2019\/07\/4-lead-qualification-process-scaled.png\",\"datePublished\":\"2019-07-30T12:25:16+00:00\",\"dateModified\":\"2025-04-02T18:58:59+00:00\",\"description\":\"In this infographic, we explore how we can examine an example Gymshark as a prospect in order to understand your prospects. 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