{"id":25671,"date":"2019-10-07T17:47:14","date_gmt":"2019-10-07T17:47:14","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=18963"},"modified":"2024-01-04T12:16:55","modified_gmt":"2024-01-04T12:16:55","slug":"galaxy-note10","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/ecommerce-news\/galaxy-note10\/","title":{"rendered":"Insights sur le trafic mondial vers Samsung suite au lancement du Galaxy Note10"},"content":{"rendered":"

Le 7 ao\u00fbt dernier, Samsung a lanc\u00e9 le Galaxy Note10, le mod\u00e8le le plus \u00e9pur\u00e9 de sa large gamme de produits. En tant que premi\u00e8re marque de t\u00e9l\u00e9phone au monde<\/a> et deuxi\u00e8me soci\u00e9t\u00e9 de technologie leader<\/a> dans la production de dispositifs technologiques, Samsung a continuellement lanc\u00e9 certains des t\u00e9l\u00e9phones les plus populaires et les plus recherch\u00e9s.<\/p>\n

\u00c9tudier l\u2019impact du Samsung Galaxy Note10 sur le trafic provenant des \u00c9tats-Unis, du Royaume-Uni et de l\u2019Australie (les pays o\u00f9 le Note10 est disponible \u00e0 la vente) est un indicateur de l\u2019accueil du produit sur le march\u00e9.<\/p>\n

Points-cl\u00e9s mondiaux : \u00c9tude du lancement<\/h2>\n

Le trafic mondial vers le site Web de Samsung provenant d\u2019ordinateurs a enregistr\u00e9 une hausse de 59% le jour du lancement du Samsung Galaxy Note10. Au cours des premi\u00e8res 48h, le nombre de visites journali\u00e8res sur le site provenant d\u2019ordinateurs a augment\u00e9 de plus de 900 000.<\/p>\n

<\/div>\n\n

Les visites du dossier Galaxy Note10 de Samsung.com ont atteint 176 000 le jour du lancement et 190 000 le jour suivant. Comme c’est souvent le cas avec les tendances de trafic suivant le lancement d’un produit Samsung, les visites sur le site Web de Samsung Galaxy ont chut\u00e9 de 42% deux jours apr\u00e8s le lancement. Cela refl\u00e8te la diminution de 50% du trafic enregistr\u00e9e par le dossier Galaxy S10 deux jours apr\u00e8s son lancement et la diminution de 55% du trafic enregistr\u00e9e par le dossier Galaxy Fold deux jours apr\u00e8s son annonce.<\/p>\n

<\/div>\n\n

Trafic organique et\u00a0payant<\/h3>\n

La recherche organique est le principal moteur de trafic de samsung.com<\/a>, responsable de 62% du trafic du site. Elle reste le principal moteur de trafic lors du lancement de Galaxy Note10.<\/p>\n

Le nombre de visites issues de la recherche organique aux \u00c9tats-Unis a augment\u00e9 de plus de 100 000 le jour du lancement (68%). Bien qu’il ne soit pas aussi populaire en Australie et au Royaume-Uni, les deux pays ont respectivement connu une augmentation\u00a0de leur trafic organique de 62% et de 29%.<\/p>\n

<\/div>\n\n

Le trafic direct mondial a enregistr\u00e9 une hausse de 4 points avant le lancement par rapport au jour du lancement, ce qui indique que l’audience \u00e0 la recherche du nouveau t\u00e9l\u00e9phone est plus susceptible d\u2019aller directement \u00e0 la source que de compter sur d\u2019autres sources.<\/p>\n

<\/div>\n\n

Trafic payant<\/h3>\n

La plus importante hausse du pourcentage de visites issues de la recherche sur Samsung.com a \u00e9t\u00e9 entra\u00een\u00e9e par la recherche payante suite au lancement.<\/p>\n

Le trafic de recherche payante vers Samsung.com aux \u00c9tats-Unis a augment\u00e9 de 205% entre le 6 et le 7 ao\u00fbt (une augmentation d\u2019un peu moins de 20 000 visites). Le Royaume-Uni a \u00e9galement enregistr\u00e9 une forte augmentation du trafic issu de la recherche payante, augmentant de 127%, tandis que l’Australie a enregistr\u00e9 une augmentation de 72% du trafic issu de la recherche payante.<\/p>\n

<\/div>\n\n

Trafic de referrals<\/h3>\n

Il est int\u00e9ressant de noter que le Royaume-Uni a connu la plus forte augmentation du trafic de referrals entre le 3 et le 8 ao\u00fbt. Au cours de la semaine du lancement, le trafic de referrals a augment\u00e9 de 314% au Royaume-Uni.<\/p>\n

Les \u00c9tats-Unis et l\u2019Australie ont \u00e9galement connu une augmentation significative mais relativement moins importante du pourcentage de trafic issu des sites de referrals. L\u2019Australie a enregistr\u00e9 une augmentation de 280% et les \u00c9tats-Unis, une augmentation de 129% au cours de la m\u00eame semaine.<\/p>\n

Le trafic de referral vers les trois pays provenait d’\u00e9diteurs de technologies, de sites Web de revue, de couponing et de transactions.<\/p>\n

<\/div>\n\n

Popularit\u00e9 des produits Samsung<\/h2>\n

Bien que la Galaxy Note10 ait connu une augmentation du trafic de lancement similaire \u00e0 celle d\u2019autres produits Samsung, une \u00e9tude comparative plus approfondie a r\u00e9v\u00e9l\u00e9 qu\u2019il n\u2019\u00e9tait pas n\u00e9cessairement aussi populaire que d\u2019autres produits mobiles Samsung. \u00c0 titre d’exemple, le S10 a augment\u00e9 le trafic mondial vers Samsung.com de pr\u00e8s de 80 points de pourcentage de plus que le Note10.<\/p>\n

<\/div>\n\n

Le trafic des pages suppl\u00e9mentaires r\u00e9v\u00e8le que le S10 \u00e9tait encore plus populaire dans les trois pays que le Note10. De plus, le Note10 \u00e9tait nettement plus populaire aux \u00c9tats-Unis et en Australie qu’au Royaume-Uni.<\/p>\n

<\/div>\n\n

Conclusion<\/h2>\n

Le Samsung Galaxy Note10 a significativement marqu\u00e9 la croissance du trafic mondial sur le site Web de Samsung. Le lancement du produit a suivi les tendances typiques de trafic de Samsung, entra\u00eenant une augmentation du trafic global vers le site, en particulier les jours du lancement et du post-lancement. Les principaux facteurs du trafic, y compris la recherche payante, ont aid\u00e9 le tout nouveau dossier Note10 \u00e0 attirer les consommateurs.<\/p>\n

Malgr\u00e9 le succ\u00e8s remport\u00e9 par le Note10 aupr\u00e8s des visiteurs australiens, britanniques et am\u00e9ricains, sa popularit\u00e9 globale par rapport \u00e0 ses pairs varie d\u2019un pays \u00e0 l\u2019autre.<\/span><\/p>\n

Reste \u00e0 savoir si l\u2019impact du lancement du Galaxy Note10 continuera \u00e0 pousser le trafic mondial vers le site Web de Samsung dans les prochaines semaines. \u00c0 l’heure actuelle, il semblerait que le lancement du dernier joyau de Samsung soit une r\u00e9ussite.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le 7 ao\u00fbt dernier, Samsung a lanc\u00e9 le Galaxy Note10, le mod\u00e8le le plus \u00e9pur\u00e9 de sa large gamme de produits. En tant que premi\u00e8re marque de t\u00e9l\u00e9phone au monde et deuxi\u00e8me soci\u00e9t\u00e9 de technologie leader dans la production de dispositifs technologiques, Samsung a continuellement lanc\u00e9 certains des t\u00e9l\u00e9phones les plus populaires et les plus […]<\/p>\n","protected":false},"author":78,"featured_media":30050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8317,8325,7897],"tags":[],"class_list":["post-25671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-software-tech-news","category-insights"],"acf":[],"yoast_head":"\nInsights sur le trafic mondial vers Samsung suite au lancement du Galaxy Note10 | Similarweb<\/title>\n<meta name=\"description\" content=\"Insights sur le trafic mondial vers Samsung suite au lancement du Galaxy Note10. \u00c9tudier 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