{"id":25708,"date":"2020-02-11T12:35:08","date_gmt":"2020-02-11T12:35:08","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=21174"},"modified":"2024-01-04T14:34:33","modified_gmt":"2024-01-04T14:34:33","slug":"valentin-ecommercants","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/ecommerce-news\/valentin-ecommercants\/","title":{"rendered":"La Saint Valentin, f\u00eate des E-commer\u00e7ants ?"},"content":{"rendered":"<p>La Saint Valentin est l&#8217;occasion pour les couples de t\u00e9moigner leur amour mais aussi une belle opportunit\u00e9 de ventes pour les E-commer\u00e7ants. D\u00e9couvrez les tendances de trafic, strat\u00e9gies marketing et performances des leaders de cat\u00e9gories phares de la vente en ligne pendant la f\u00eate des amoureux : fleurs, bijoux\/luxe, et cadeaux.<\/p>\n<ul>\n<li>En 2019, Interflora.fr d\u00e9passe les 100K visites le jour de la Saint Valentin, notamment gr\u00e2ce \u00e0 une <a href=\"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/seo\/seo-strategy\/\">strat\u00e9gie Search renforc\u00e9e<\/a>.<\/li>\n<li>Les e-commer\u00e7ants d\u00e9di\u00e9s aux cadeaux et coffrets cadeaux, voient leur trafic cro\u00eetre d\u00e8s le d\u00e9but du mois de f\u00e9vrier puis chuter juste avant le Jour-J.<\/li>\n<li>La semaine du 5-11 f\u00e9vrier, <a href=\"https:\/\/www.similarweb.com\/fr\/website\/swarovski.com\/\">les visites de Swarovski.com<\/a> ont augment\u00e9 de +34% par rapport \u00e0 la semaine pr\u00e9c\u00e9dente.<\/li>\n<\/ul>\n<h2>Interflora, le leader incontest\u00e9 de la fleur<\/h2>\n<p>Apr\u00e8s le mois de mai et les f\u00eates de fin et d\u00e9but d&#8217;ann\u00e9e, la Saint Valentin est le trois\u00e8me \u00e9v\u00e9nement le plus important en terme de trafic pour les fleuristes en ligne. Leur trafic augmente en moyenne 5 jours avant la Saint Valentin. Interflora et ses concurrents\u00a0proches enregistrent leurs plus belles performances du mois de f\u00e9vrier, lors de la f\u00eate : Interflora et Florajet d\u00e9passent respectivement les 100K et 40K visites le 14 f\u00e9vrier, tandis que Aquarelle et 123Fleurs atteignent 20K et 10K le 13.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0__\/Qc9OkIWRdPPQlDxu1PR7\" data-title=\"Fleurs - Saint Valentin\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?nT8\"><\/div>\n\n<p>La semaine du 8 au 14 f\u00e9vrier 2019, <a href=\"https:\/\/www.similarweb.com\/fr\/website\/interflora.fr\/\">Interflora.fr augmente son trafic<\/a> de plus de +170% compar\u00e9 \u00e0 celle du 1er au 7. Ce mois ci, le site capitalise sur sa forte notori\u00e9t\u00e9 et consolide sa strat\u00e9gie de search d\u00e8s le d\u00e9but du mois : 35% de son trafic provient de la visite Directe, 38% de la Recherche Organique et 14% de la Recherche Payante. On note \u00e9galement, une campagne Display et sur les R\u00e9seaux Sociaux environ une semaine avant le Jour-J.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0__\/jq1kPlksWjr5Lxvx90eL\" data-title=\"Interflora - Saint valentin\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?5Ls\"><\/div>\n\n<h3>Deuxi\u00e8me opportunit\u00e9 du trimestre pour l&#8217;industrie des Bijoux et du Luxe<\/h3>\n<p>Apr\u00e8s les soldes d\u2019hiver en janvier, la Saint Valentin est la deuxi\u00e8me grande opportunit\u00e9 de vente du premier trimestre pour les sites de la cat\u00e9gorie Bijoux &amp; Luxe. La semaine du 5 au 11 f\u00e9vrier : Histoire d\u2019or accumule 430K visites. Swarovski et Le Man\u00e8ge \u00e0 Bijou enregistrent n\u00e9anmoins les plus grands bonds de trafic, respectivement +34% et +28% par rapport \u00e0 la semaine du 29 janvier au 4 f\u00e9vrier.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0__\/tbra83EFFbHCkK1I45ik\" data-title=\"Bijoux Saint Valentin\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?iXV\"><\/div>\n\n<p>Swarovski, Pandora et Maty misent sur le display et la recherche payante. \u00c0 l&#8217;inverse, Man\u00e8ge \u00e0 Bijou et Histoire d&#8217;or tirent la majorit\u00e9 de leur trafic de la recherche organique. Pour se diff\u00e9rencier, Swarovski opte pour une campagne sur ses r\u00e9seaux sociaux, tandis que Maty et Histoire d&#8217;or remportent le plus de trafic du canal email.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0__\/W6C1HZGczsFEiDpya5rP\" data-title=\"Bijoux \/ Sources de Trafic\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?rQf\"><\/div>\n\n<h3>Vendeurs de cadeaux : optimisez votre strat\u00e9gie de search<\/h3>\n<p>Pour offrir un cadeau, il faut s&#8217;y prendre \u00e0 l&#8217;avance : les visites vers les sites de cadeaux s&#8217;intensifient d\u00e8s le d\u00e9but du mois de f\u00e9vrier. Le trafic est le plus \u00e9lev\u00e9 entre le 10 et le 13, puis chute \u00e0 l&#8217;approche du Jour-J. Durant cette p\u00e9riode, les sites de vente de coffrets cadeaux Wonderbox et Smartbox atteignent respectivement 50K et 45K visites.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0__\/4TZQwXa2Yhllx4azfOm8\" data-title=\"Cadeaux - Saint Valentin\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?wwD\"><\/div>\n\n<p>Les sites qui vendent des &#8220;petits cadeaux&#8221; remportent plus de part de trafic provenant du search que les e-commer\u00e7ants de coffrets cadeau en se positionnant sur des mots-cl\u00e9s li\u00e9s \u00e0 la Saint Valentin. Ce qui repr\u00e9sente une belle opportunit\u00e9 de croissance pour des entreprises comme Smartbox et Wonderbox. Nous observons par exemple que le mot-cl\u00e9 qui a g\u00e9n\u00e9r\u00e9 le plus de trafic non-r\u00e9f\u00e9rent \u00e0 la marque pour ce groupe de concurrents \u00e9tait &#8216;cadeaux saint-valentin&#8217;, dont 61% de part de trafic est revenu \u00e0 Id\u00e9e Cadeau contre 3% pour Smartbox.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0__\/TstVJjcavjoqOAzRDpDv\" data-title=\"Mot-cl\u00e9s Saint Valentin\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?4B2\"><\/div>\n\n<h3>Conclusion<\/h3>\n<p>Les tendances de visites des consommateurs varient en fonction de la cat\u00e9gorie : les fleuristes en ligne voient leur trafic s&#8217;intensifier une semaine avant la Saint Valentin, et d\u00e8s le d\u00e9but du mois pour les vendeurs de bijoux et cadeaux en ligne. Dans chaque cas, les acteurs doivent ajuster et anticiper leurs strat\u00e9gies en ligne pour : favoriser leur exposition, attirer les consommateurs et maximiser leurs ventes durant la Saint Valentin.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.similarweb.com\/corp\/fr\/contact\/\">Contactez-nous pour plus d\u2019informations<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Saint Valentin est l&#8217;occasion pour les couples de t\u00e9moigner leur amour mais aussi une belle opportunit\u00e9 de ventes pour les E-commer\u00e7ants. D\u00e9couvrez les tendances de trafic, strat\u00e9gies marketing et performances des leaders de cat\u00e9gories phares de la vente en ligne pendant la f\u00eate des amoureux : fleurs, bijoux\/luxe, et cadeaux. En 2019, Interflora.fr d\u00e9passe [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":30260,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8317,7897],"tags":[],"class_list":["post-25708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Saint Valentin, f\u00eate des E-commer\u00e7ants? | Similarweb<\/title>\n<meta name=\"description\" content=\"La Saint Valentin est l\u2019occasion pour les couples de t\u00e9moigner leur amour mais aussi une belle opportunit\u00e9 de ventes pour les E-commer\u00e7ants.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/ecommerce-news\/valentin-ecommercants\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Bernard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/ecommerce-news\/valentin-ecommercants\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/ecommerce-news\/valentin-ecommercants\/\"},\"author\":{\"name\":\"Paloma Bernard\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c\"},\"headline\":\"La Saint Valentin, f\u00eate des E-commer\u00e7ants ?\",\"datePublished\":\"2020-02-11T12:35:08+00:00\",\"dateModified\":\"2024-01-04T14:34:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/ecommerce-news\/valentin-ecommercants\/\"},\"wordCount\":844,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/ecommerce-news\/valentin-ecommercants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2020\/02\/shutterstock_229529500.jpg\",\"articleSection\":[\"Actualit\u00e9s eCommerce\",\"Insights\"],\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/ecommerce-news\/valentin-ecommercants\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/ecommerce-news\/valentin-ecommercants\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/ecommerce-news\/valentin-ecommercants\/\",\"name\":\"La Saint Valentin, f\u00eate des E-commer\u00e7ants? 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