{"id":31525,"date":"2020-03-22T09:32:55","date_gmt":"2020-03-22T09:32:55","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=31525"},"modified":"2024-01-04T15:24:52","modified_gmt":"2024-01-04T15:24:52","slug":"coronavirus-france","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/coronavirus-france\/","title":{"rendered":"\u00c9valuer l’impact du coronavirus en France"},"content":{"rendered":"

Apr\u00e8s avoir frapp\u00e9 la Chine, l’Iran et plusieurs pays cl\u00e9s d’Europe occidentale dont la France, le coronavirus continue de se propager. Au moment de la r\u00e9daction du pr\u00e9sent rapport, il y avait environ 9 100 cas connus de COVID-19 en France. Les investisseurs savent qu’une croissance exponentielle peut rapidement devenir incontr\u00f4lable.<\/span><\/p>\n

Les march\u00e9s boursiers sont bien conscients des ramifications potentielles d’une pand\u00e9mie sur l’\u00e9conomie mondiale. Les places boursi\u00e8res s’affolent, et en \u00e0 peine un mois, le CAC 40 a perdu pr\u00e8s de 39% de sa valeur.<\/p>\n

Similarweb nous permet d\u2019explorer les tendances num\u00e9riques en temps r\u00e9el. Ce faisant, l\u2019outil fournit une approche bas\u00e9e sur les donn\u00e9es<\/a> dont nous avons grand besoin pour \u00e9valuer l\u2019impact du coronavirus sur l\u2019\u00e9conomie fran\u00e7aise en g\u00e9n\u00e9ral, et sur les diff\u00e9rentes soci\u00e9t\u00e9s touch\u00e9es.<\/p>\n

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Secteurs qui en b\u00e9n\u00e9ficient : services de livraison de provisions, outils de conf\u00e9rence Web<\/h2>\n

Au cours des derni\u00e8res semaines et en pr\u00e9vention des p\u00e9nuries alimentaires redout\u00e9es, de nombreux m\u00e9nages fran\u00e7ais ont stock\u00e9 leur garde-manger. Les \u00e9piceries connaissent des files d’attente plus longues que d’habitude, et les rayons se vident \u00e0 travers le monde. Il en va de m\u00eame pour l’\u00e9picerie en ligne. Par rapport \u00e0 l’an dernier, le trafic vers les services de livraison de provisions a augment\u00e9 de pr\u00e8s de 40% depuis mi-f\u00e9vrier, et la tendance ne montre aucun signe de ralentissement.<\/p>\n

L’utilisation des outils de conf\u00e9rence Web a \u00e9galement fortement augment\u00e9 au cours des derni\u00e8res semaines, car les fran\u00e7ais sont invit\u00e9s \u00e0 rester \u00e0 la maison par mesure de pr\u00e9caution. Les grandes conf\u00e9rences sont annul\u00e9es et les entreprises sont pass\u00e9es \u00e0 la vid\u00e9oconf\u00e9rence au lieu des r\u00e9unions physiques, afin de r\u00e9duire les risques d’infection. En moyenne, l’industrie de la communication vid\u00e9o enregistre plus de 400% de trafic de plus vers ses services la semaine se terminant le 14 mars, par rapport au mois de janvier.<\/p>\n

Secteurs qui en p\u00e2tissent : voyage, \u00e9v\u00e9nements<\/h2>\n

Sans surprise, les acteurs du secteur du voyage ont \u00e9t\u00e9 les plus durement touch\u00e9s, car les consommateurs et les entreprises limitent leurs voyages en raison de l’\u00e9pid\u00e9mie de COVID-19. Le trafic vers les agences de voyages en ligne est en baisse de 19% par rapport \u00e0 la m\u00eame p\u00e9riode l’an dernier. L’incertitude entourant l’\u00e9pid\u00e9mie nuit \u00e0 la volont\u00e9 des consommateurs de r\u00e9server des vacances au cours des prochains mois. Bien s\u00fbr, cela affecte \u00e9galement les grandes compagnies a\u00e9riennes, qui ont vu leur trafic baisser de pr\u00e8s de -10% par rapport \u00e0 l’ann\u00e9e derni\u00e8re.<\/p>\n

Les plateformes de billetterie et d’\u00e9v\u00e9nements font \u00e9galement partie des secteurs touch\u00e9s par le virus. Les ligues sportives ont d\u00e9cid\u00e9 de reporter les grands rendez-vous sportifs. Encore une fois, la tendance se renforce de semaine en semaine. Pour la semaine termin\u00e9e le 29 f\u00e9vrier, le trafic vers les plateformes de billetterie est rest\u00e9 stable YoY. Une semaine plus tard, le trafic a chut\u00e9 de 8%, puis de 18%, et depuis la semaine derni\u00e8re, le trafic en glissement annuel vers les plateformes de billetterie est en baisse de 36%.<\/p>\n

\u00c0 quoi devons-nous nous attendre ?<\/h2>\n

La couverture des donn\u00e9es mondiales de Similarweb nous permet de comparer le trafic des acteurs locaux dans le temps. Puisque l’\u00e9pid\u00e9mie a commenc\u00e9 plus t\u00f4t dans certains pays, nous pouvons imaginer ce qui peut \u00eatre attendu dans les diff\u00e9rents pays \u00e0 l’avenir.<\/p>\n

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Nous pouvons comparer les performances des plateformes de voyage \u00e0 Hong Kong, touch\u00e9es t\u00f4t par l’\u00e9pid\u00e9mie, aux plateformes de voyage aux \u00c9tats-Unis, au Royaume-Uni, en Allemagne, en France et en Italie, qui en sont aux premiers stades de l’\u00e9pid\u00e9mie.<\/p>\n

La baisse du trafic vers les plateformes de voyage de Hong Kong semble avoir atteint un creux \u00e0 -40%, et tous les pays interrog\u00e9s semblent suivre cette tendance. Le trafic vers les plateformes de voyage en Italie, l’un des pays les plus touch\u00e9s par l’\u00e9pid\u00e9mie, a d\u00e9j\u00e0 baiss\u00e9 de -30%. \u00c0 mesure que le virus se propage, il est probable que les plateformes de voyage du monde entier continuent de souffrir de la baisse du trafic.<\/p>\n

Analyse compl\u00e8te du coronavirus de Similarweb<\/h2>\n

Les insights<\/em> contenus dans cet article ont \u00e9t\u00e9 tir\u00e9s d’un r\u00e9cent rapport publi\u00e9 par Similarweb, \u00ab\u00c9valuer l’impact du Coronavirus en France\u00bb. Vous y trouverez une analyse d\u00e9taill\u00e9e des plus grands acteurs des secteurs-cl\u00e9s, y compris toutes les industries mentionn\u00e9es dans cet article, et plus encore.<\/p>\n

Veuillez remplir le formulaire ci-dessous pour obtenir notre rapport :<\/p>\n

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Apr\u00e8s avoir frapp\u00e9 la Chine, l’Iran et plusieurs pays cl\u00e9s d’Europe occidentale dont la France, le coronavirus continue de se propager. Au moment de la r\u00e9daction du pr\u00e9sent rapport, il y avait environ 9 100 cas connus de COVID-19 en France. Les investisseurs savent qu’une croissance exponentielle peut rapidement devenir incontr\u00f4lable. Les march\u00e9s boursiers sont […]<\/p>\n","protected":false},"author":78,"featured_media":31119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7897],"tags":[],"class_list":["post-31525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"\n\u00c9valuer l'impact du coronavirus en France | Similarweb<\/title>\n<meta name=\"description\" content=\"De l'industrie du voyage en ligne aux plateformes de conf\u00e9rence web, d\u00e9couvrez l'impact du COVID-19 sur diverses entreprises en France et dans le monde.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/coronavirus-france\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" 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