{"id":32709,"date":"2020-04-15T09:00:24","date_gmt":"2020-04-15T09:00:24","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=32709"},"modified":"2025-03-30T10:43:30","modified_gmt":"2025-03-30T10:43:30","slug":"amazons-affiliate-rates","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/","title":{"rendered":"What Does Amazon\u2019s Plan to Cut Affiliate Rates Mean for Competitors?"},"content":{"rendered":"<p>On April 14th, <a href=\"https:\/\/www.cnbc.com\/2020\/04\/14\/amazon-slashes-commission-rates-for-affiliate-program.html\">CNBC reported<\/a> that the world&#8217;s biggest online retailer had informed members of its affiliate program, known as Amazon Associates, that it will cut commission rates, starting on April 21st. Amazon&#8217;s affiliate program, which allows members to link to products on the site in exchange for a share of the transaction, is an engine that has allowed the retailer to grow in highly competitive categories. Cuts are in the commission range by category, but <strong>some sites are likely to see a more than 50% drop in the payout<\/strong>.<\/p>\n<p>This move is likely related to the current surge in demand for Amazon products due to COVID-19, which means that there is little reason for the retailer to pay for traffic that is already coming to its website. The news follows a recent decision by Amazon to pull back on paid search advertising by as much as 90%. <strong>It could have a significant impact on the publishing industry<\/strong>, which has relied on commissions to supplement the loss of advertising revenue. Let&#8217;s take a closer look at the effects.<\/p>\n<p>Referrals \u2013 defined as incoming traffic from sites that provide links to online stores \u2013 are considered the best-performing source of traffic for eCommerce retailers. In Q1 2020, referrals were the third-largest traffic driver to amazon.com, behind Direct and Organic Search. Traffic from <a href=\"https:\/\/www.similarweb.com\/corp\/web\/affiliate\/\">referral sources<\/a> increased by 15% from February to March, outpacing total site traffic growth (12%). When removing redirects from Amazon-owned sites (e.g., IMDb, Audible, Prime Video), coupon\/rebates and news\/media sites refer the most traffic, combining to represent 11% of affiliate traffic. Sites selling computer electronics software hardware, video games, consoles, and accessories, are another important source of traffic, collectively responsible for 6% of traffic. <strong>Slickdeals<\/strong>, <strong>DealNews<\/strong>, <strong>Yahoo!<\/strong>, and <strong>The Wirecutter<\/strong> are some of the top referring sites to Amazon.<\/p>\n<p>Double-clicking into slickdeals.net more closely reveals that MoM traffic grew 10%, and Amazon represented 22% of their outgoing traffic. Homedepot.com was the second-highest retailer, capturing only 12% of Slickdeals\u2019 traffic. Similarly, thewirecutter.com more than doubled its share since January and sent 46% of its outgoing traffic to Amazon in Q1 2020. The dependency on Amazon creates a <strong>potential challenge for <em>The New York Times<\/em>-owned review and advice publication<\/strong>, yet also presents other <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/consumer-electronics-industry\/\">consumer electronics<\/a> retailers and brands with a chance to grow their <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">market share<\/a>.<\/p>\n<p>Leveraging <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/affiliate-marketing\/what-is-affiliate-marketing\/\">affiliate marketing<\/a> is a powerful medium to help <a href=\"https:\/\/www.growcode.com\/blog\/ecommerce-conversion-rate\/\">drive conversion<\/a>, as consumers are showing high intent and are already educated about the product category. When evaluating the <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/top-amazon-categories\/\">top five Amazon categories<\/a> by product views (Electronics, Health &amp; Household, Home &amp; Kitchen, Clothing, and Sports &amp; Outdoors), we see that <strong>affiliates are consistently the third most efficient channel for driving conversion<\/strong>, trailing only direct and email. On average, 14% of consumers who enter these categories through an affiliate convert within the same session. (Check out our blog post on <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/affiliate-marketing\/affiliate-program-basics\/\">the power and potential of affiliate marketing<\/a>).<\/p>\n<p>As Amazon counts on its <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-awareness\/\">brand awareness<\/a> to help drive traffic and transactions through the pandemic and relies less on paid search and affiliates, it creates an opportunity for others to fill the void. <strong>eBay and Target are two mega-retailers that are becoming more aggressive in categories where Amazon is relenting<\/strong>. Publishers, retailers, and consumer companies need to promote an agile and proactive acquisition strategy to navigate these turbulent times. Leveraging Similarweb&#8217;s<a href=\"https:\/\/www.similarweb.com\/corp\/web\/competitive-analysis\/\"> competitive intelligence tools<\/a> for advanced market research \u2013 and specifically Segment Analysis and Funnel Analysis \u2013 can be a key input in helping companies to drive greater visibility and enable faster, better-informed decision-making.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On April 14th, CNBC reported that the world&#8217;s biggest online retailer had informed members of its affiliate program, known as Amazon Associates, that it will cut commission rates, starting on April 21st. Amazon&#8217;s affiliate program, which allows members to link to products on the site in exchange for a share of the transaction, is an [&hellip;]<\/p>\n","protected":false},"author":214,"featured_media":33248,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6189,6588],"tags":[],"class_list":["post-32709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-retail-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Affiliate Rates Cut - What Does It Mean? | Similarweb<\/title>\n<meta name=\"description\" content=\"An analysis of the implications and opportunities that arise from the world&#039;s largest online retailer plan to cut affiliate spending.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Similarweb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/\"},\"author\":{\"name\":\"Similarweb\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a00030ceb7cb7355cb3a957f9b4b064f\"},\"headline\":\"What Does Amazon\u2019s Plan to Cut Affiliate Rates Mean for Competitors?\",\"datePublished\":\"2020-04-15T09:00:24+00:00\",\"dateModified\":\"2025-03-30T10:43:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/\"},\"wordCount\":592,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/04\/Copy-of-Blog-Cover-Images-Templates-11-1.png\",\"articleSection\":[\"Ecommerce\",\"Retail Insights\"],\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/\",\"name\":\"Amazon Affiliate Rates Cut - What Does It Mean? | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/04\/Copy-of-Blog-Cover-Images-Templates-11-1.png\",\"datePublished\":\"2020-04-15T09:00:24+00:00\",\"dateModified\":\"2025-03-30T10:43:30+00:00\",\"description\":\"An analysis of the implications and opportunities that arise from the world's largest online retailer plan to cut affiliate spending.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/04\/Copy-of-Blog-Cover-Images-Templates-11-1.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/04\/Copy-of-Blog-Cover-Images-Templates-11-1.png\",\"width\":1920,\"height\":515,\"caption\":\"What Does Amazon\u2019s Plan to Cut Affiliate Rates Mean for Competitors?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Does Amazon\u2019s Plan to Cut Affiliate Rates Mean for Competitors?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a00030ceb7cb7355cb3a957f9b4b064f\",\"name\":\"Similarweb\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"caption\":\"Similarweb\"},\"sameAs\":[\"https:\/\/www.similarweb.com\/\",\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/www.linkedin.com\/company\/similarweb\/\",\"https:\/\/x.com\/https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"],\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/similarweb\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon Affiliate Rates Cut - What Does It Mean? | Similarweb","description":"An analysis of the implications and opportunities that arise from the world's largest online retailer plan to cut affiliate spending.","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/","twitter_misc":{"Written by":"Similarweb","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/"},"author":{"name":"Similarweb","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a00030ceb7cb7355cb3a957f9b4b064f"},"headline":"What Does Amazon\u2019s Plan to Cut Affiliate Rates Mean for Competitors?","datePublished":"2020-04-15T09:00:24+00:00","dateModified":"2025-03-30T10:43:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/"},"wordCount":592,"commentCount":0,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/04\/Copy-of-Blog-Cover-Images-Templates-11-1.png","articleSection":["Ecommerce","Retail Insights"],"inLanguage":"","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/","url":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/","name":"Amazon Affiliate Rates Cut - What Does It Mean? | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/04\/Copy-of-Blog-Cover-Images-Templates-11-1.png","datePublished":"2020-04-15T09:00:24+00:00","dateModified":"2025-03-30T10:43:30+00:00","description":"An analysis of the implications and opportunities that arise from the world's largest online retailer plan to cut affiliate spending.","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/04\/Copy-of-Blog-Cover-Images-Templates-11-1.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/04\/Copy-of-Blog-Cover-Images-Templates-11-1.png","width":1920,"height":515,"caption":"What Does Amazon\u2019s Plan to Cut Affiliate Rates Mean for Competitors?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazons-affiliate-rates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"What Does Amazon\u2019s Plan to Cut Affiliate Rates Mean for Competitors?"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a00030ceb7cb7355cb3a957f9b4b064f","name":"Similarweb","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","caption":"Similarweb"},"sameAs":["https:\/\/www.similarweb.com\/","https:\/\/www.facebook.com\/Similarweb","https:\/\/www.linkedin.com\/company\/similarweb\/","https:\/\/x.com\/https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/en.wikipedia.org\/wiki\/Similarweb"],"url":"https:\/\/www.similarweb.com\/blog\/author\/similarweb\/"}]}},"lang":"en","translations":{"en":32709},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/32709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=32709"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/32709\/revisions"}],"predecessor-version":[{"id":202348,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/32709\/revisions\/202348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/33248"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=32709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=32709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=32709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}