{"id":34604,"date":"2020-05-28T17:49:11","date_gmt":"2020-05-28T17:49:11","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=34604"},"modified":"2025-08-11T13:18:09","modified_gmt":"2025-08-11T13:18:09","slug":"destinations-utiliser","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/travel-news\/destinations-utiliser\/","title":{"rendered":"Insights sur les destinations : utiliser les m\u00e9ga donn\u00e9es pour comprendre les tendances en mati\u00e8re de voyages et d\u2019h\u00f4tellerie"},"content":{"rendered":"<p>Notre \u00e9quipe de donn\u00e9es a travaill\u00e9 dur ces derniers mois pour lancer notre tout premier produit de veille concurrentielle sp\u00e9cifique aux industries. La nouvelle solution Travel a \u00e9t\u00e9 con\u00e7ue sur la base des commentaires des clients et offre un moyen accessible de voir et de comprendre les nouvelles tendances de consommation dans le secteur de l&#8217;h\u00f4tellerie.<\/p>\n<p>Le timing n&#8217;est pas un hasard : le coronavirus a perturb\u00e9 l&#8217;industrie du voyage de mani\u00e8re inimaginable. En exploitant les donn\u00e9es de Similarweb, <strong>notre solution <em>Travel<\/em> vise \u00e0 soutenir les entreprises du voyage et du tourisme vers une reprise \u00e9conomique post COVID-19<\/strong> en fournissant des estimations de r\u00e9servation \u00aben jardin clos\u00bb des principaux fournisseurs d&#8217;h\u00f4tels, agences de voyages en ligne (OTA) et services de location de vacances en une plateforme unique et compl\u00e8te.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-34388 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-Travel-1-4.png\" alt=\"NEW! Introducing Similarweb's Travel Dashboard\" width=\"1200\" height=\"400\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-Travel-1-4.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-Travel-1-4-300x100.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-Travel-1-4-1024x341.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-Travel-1-4-768x256.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Un changement de taille pour les fournisseurs de services de voyage et d&#8217;h\u00e9bergement dans le monde<\/h2>\n<p>La solution <em>Travel<\/em> de Similarweb suit les r\u00e9servations d&#8217;h\u00f4tels et de locations de vacances selon trois niveaux : pays d&#8217;origine, destination et entreprise. Gr\u00e2ce \u00e0 elle, les h\u00e9bergeurs et leurs partenaires peuvent d\u00e9sormais acqu\u00e9rir une visibilit\u00e9 et une compr\u00e9hension sans pr\u00e9c\u00e9dent du comportement et de la demande des consommateurs, ainsi que d\u00e9couvrir des opportunit\u00e9s de croissance du march\u00e9 en temps r\u00e9el.<\/p>\n<p>Les entreprises int\u00e9ress\u00e9es par les donn\u00e9es num\u00e9riques concurrentielles sur les h\u00f4tels et les locations de vacances ont auparavant besoin de plusieurs donn\u00e9es pour estimer la demande par march\u00e9 sur diff\u00e9rentes plateformes. Nous avons relev\u00e9 ce d\u00e9fi <strong>en cr\u00e9ant une \u00ab source unique fiable \u00bb permettant aux entreprises de suivre, \u00e9valuer et comparer les r\u00e9servations d&#8217;h\u00e9bergement mondiales<\/strong>. De plus, la solution <em>Travel<\/em> prend en compte le point d&#8217;origine de chaque destination, ce qui offre aux entreprises la possibilit\u00e9 de cibler les consommateurs et d&#8217;\u00e9valuer et d&#8217;anticiper les tendances du march\u00e9 comme cela n\u2019a jamais \u00e9t\u00e9 fait auparavant.<\/p>\n<div class=\"stepped-form stepped-form--background\">\n  <div class=\"stepped-form__content\">\n      \n<div data-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us=\"split\"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-asset-type=\"N\/A\"\ndata-contact-us-hidden-campaign-name=\"N\/A\"\ndata-contact-us-hidden-campaign-solution=\"N\/A\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-form-location-breadcrumbs=\"Form Corp\/Reports\/Insights sur les destinations : utiliser les m\u00e9ga donn\u00e9es pour comprendre les tendances en mati\u00e8re de voyages et d\u2019h\u00f4tellerie\/Content\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-button-caption=\"Download\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/Travel-Solution-One-Pager.pdf\"\ndata-contact-us-i18n-title=\"Download the One-Pager\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading!\"\ndata-contact-us-i18n-success_subtitle=\"We hope you enjoy these insights.\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/Travel-Solution-One-Pager.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/Travel-Solution-One-Pager.pdf\"\n>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<h2>Aper\u00e7u par pays d&#8217;origine : de quels pays et r\u00e9gions viennent les voyageurs<\/h2>\n<p>Vous pouvez utiliser l&#8217;aper\u00e7u du pays d&#8217;origine pour d\u00e9couvrir des donn\u00e9es sur l&#8217;h\u00e9bergement pour le monde entier ou un pays sp\u00e9cifique.<\/p>\n<p><strong>Les mesures-cl\u00e9s incluent :<\/strong><\/p>\n<ul>\n<li>Total des r\u00e9servations et ventilation du trafic global sur ordinateur vs Web mobile<\/li>\n<li>R\u00e9servations mensuelles sur ordinateur et Web mobile pour la p\u00e9riode s\u00e9lectionn\u00e9e<\/li>\n<li>Part du trafic vers les principales destinations : vue mondiale ou pour une r\u00e9gion s\u00e9lectionn\u00e9e (par exemple, si vous avez choisi les \u00c9tats-Unis, vous pourrez voir o\u00f9 les Am\u00e9ricains voyagent le plus)<\/li>\n<li>Pourcentage de trafic vers diff\u00e9rents types de sites de voyage : OTA, fournisseurs et locations de vacances<\/li>\n<li>R\u00e9partition en fonction de l\u2019\u00e2ge et du genre des consommateurs<\/li>\n<\/ul>\n<div id=\"attachment_34331\" style=\"width: 1232px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-34331\" class=\"wp-image-34331 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/Travel_Solution__Country_Overview.gif\" alt=\"Screen recording of the Travel Beta Solution\u2019s Country Overview (Worldwide)\" width=\"1222\" height=\"768\" \/><p id=\"caption-attachment-34331\" class=\"wp-caption-text\">Capture d&#8217;\u00e9cran de l&#8217;aper\u00e7u par pays de la Solution\u00a0<em>Travel<\/em> (Monde)<\/p><\/div>\n<h2>Aper\u00e7u par destination : donn\u00e9es et insights sur les endroits o\u00f9 les gens veulent voyager<\/h2>\n<p>Avec l&#8217;aper\u00e7u des destinations, vous pouvez analyser en d\u00e9tail des centaines de pays et de villes pour voir o\u00f9 les gens voyagent le plus.<\/p>\n<p><strong>Les mesures-cl\u00e9s incluent :<\/strong><\/p>\n<ul>\n<li>Nombre total de r\u00e9servations vers la destination s\u00e9lectionn\u00e9e et ventilation par type d&#8217;h\u00e9bergement<\/li>\n<li>Nombre total de r\u00e9servations mensuelles pour la p\u00e9riode choisie<\/li>\n<li>Principaux pays et leur part de march\u00e9<\/li>\n<li>Meilleurs h\u00f4tels r\u00e9serv\u00e9s sur les sites OTA<\/li>\n<\/ul>\n<div id=\"attachment_34332\" style=\"width: 1232px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-34332\" class=\"wp-image-34332 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/Travel_Solution_Destination_Overview.gif\" alt=\"Screen recording of the Travel Beta Solution\u2019s Destination Overview (United States)\" width=\"1222\" height=\"768\" \/><p id=\"caption-attachment-34332\" class=\"wp-caption-text\">Capture d&#8217;\u00e9cran de l&#8217;aper\u00e7u par destination de la Solution <em>Travel<\/em> (\u00c9tats-Unis)<\/p><\/div>\n<h2>Aper\u00e7u par entreprise : analyse du trafic vers les meilleurs sites d&#8217;h\u00e9bergement et d&#8217;h\u00f4tels<\/h2>\n<p>Les estimations de l\u2019aper\u00e7u par entreprise ajoutent une couche de granularit\u00e9 suppl\u00e9mentaire \u00e0 votre analyse, en fournissant des donn\u00e9es sur les consommateurs \u00e0 l&#8217;int\u00e9rieur des meilleurs sites d&#8217;h\u00e9bergement.<\/p>\n<p><strong>Les mesures-cl\u00e9s incluent :<\/strong><\/p>\n<ul>\n<li>R\u00e9servations mensuelles par fournisseur d&#8217;h\u00e9bergement et calendrier<\/li>\n<li>Principaux pays pour lesquels le fournisseur vend des logements<\/li>\n<li>Principales destinations du fournisseur et leur part de march\u00e9<\/li>\n<\/ul>\n<div id=\"attachment_34333\" style=\"width: 1232px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-34333\" class=\"wp-image-34333 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/Travel_Solution_Company_Overview.gif\" alt=\"Screen recording of the Travel Beta Solution\u2019s Company Overview (Expedia Group)\" width=\"1222\" height=\"768\" \/><p id=\"caption-attachment-34333\" class=\"wp-caption-text\">Capture d&#8217;\u00e9cran de l\u2019aper\u00e7u par entreprise de la Solution <em>Travel<\/em> (Groupe Expedia)<\/p><\/div>\n<h2>Vous souhaitez en savoir plus ?<\/h2>\n<p>La solution <em>Travel<\/em> de Similarweb est propos\u00e9e aux clients en tant que module compl\u00e9mentaire et fait partie de la Purchase Intelligence Solution. Pour obtenir plus d&#8217;informations, t\u00e9l\u00e9chargez-le one-pager ci-dessous, qui pr\u00e9sente les principales fonctionnalit\u00e9s de la plateforme, ou contactez notre <a href=\"mailto:sales@similarweb.com\">\u00e9quipe commerciale<\/a>.<\/p>\n<div class=\"stepped-form stepped-form--background\">\n  <div class=\"stepped-form__content\">\n      \n<div data-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us=\"split\"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-asset-type=\"N\/A\"\ndata-contact-us-hidden-campaign-name=\"N\/A\"\ndata-contact-us-hidden-campaign-solution=\"N\/A\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-form-location-breadcrumbs=\"Form Corp\/Reports\/Insights sur les destinations : utiliser les m\u00e9ga donn\u00e9es pour comprendre les tendances en mati\u00e8re de voyages et d\u2019h\u00f4tellerie\/Content\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-button-caption=\"Download\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/Travel-Solution-One-Pager.pdf\"\ndata-contact-us-i18n-title=\"Download the One-Pager\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading!\"\ndata-contact-us-i18n-success_subtitle=\"We hope you enjoy these insights.\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/Travel-Solution-One-Pager.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/Travel-Solution-One-Pager.pdf\"\n>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Notre \u00e9quipe de donn\u00e9es a travaill\u00e9 dur ces derniers mois pour lancer notre tout premier produit de veille concurrentielle sp\u00e9cifique aux industries. La nouvelle solution Travel a \u00e9t\u00e9 con\u00e7ue sur la base des commentaires des clients et offre un moyen accessible de voir et de comprendre les nouvelles tendances de consommation dans le secteur de [&hellip;]<\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8327,7897],"tags":[],"class_list":["post-34604","post","type-post","status-publish","format-standard","hentry","category-travel-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Insights sur les destinations avec la Solution Similarweb Travel | Similarweb<\/title>\n<meta name=\"description\" content=\"La nouvelle solution Travel offre un moyen accessible de voir et de comprendre les nouvelles tendances de consommation dans le secteur de l\u2019h\u00f4tellerie.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/travel-news\/destinations-utiliser\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Doriane Yossa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/travel-news\/destinations-utiliser\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/travel-news\/destinations-utiliser\/\"},\"author\":{\"name\":\"Doriane Yossa\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/1b73b88854f58fe3c72d28fb08257bbb\"},\"headline\":\"Insights sur les destinations : utiliser les m\u00e9ga donn\u00e9es pour comprendre les tendances en mati\u00e8re de voyages et d\u2019h\u00f4tellerie\",\"datePublished\":\"2020-05-28T17:49:11+00:00\",\"dateModified\":\"2025-08-11T13:18:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/travel-news\/destinations-utiliser\/\"},\"wordCount\":840,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/travel-news\/destinations-utiliser\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-Travel-1-4.png\",\"articleSection\":[\"Actualit\u00e9s voyage\",\"Insights\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/travel-news\/destinations-utiliser\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/travel-news\/destinations-utiliser\/\",\"name\":\"Insights sur les destinations avec la Solution Similarweb Travel | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/travel-news\/destinations-utiliser\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/travel-news\/destinations-utiliser\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-Travel-1-4.png\",\"datePublished\":\"2020-05-28T17:49:11+00:00\",\"dateModified\":\"2025-08-11T13:18:09+00:00\",\"description\":\"La nouvelle solution Travel offre un moyen accessible de voir et de comprendre les nouvelles tendances de consommation dans le secteur de l\u2019h\u00f4tellerie.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/travel-news\/destinations-utiliser\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/travel-news\/destinations-utiliser\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/travel-news\/destinations-utiliser\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-Travel-1-4.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/Blog-Travel-1-4.png\",\"width\":1200,\"height\":400,\"caption\":\"NEW! 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