{"id":38100,"date":"2020-07-13T06:12:54","date_gmt":"2020-07-13T06:12:54","guid":{"rendered":"https:\/\/www.similarweb.dev\/corp\/?p=38100"},"modified":"2025-05-07T07:55:49","modified_gmt":"2025-05-07T07:55:49","slug":"unique-features","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/unique-features\/","title":{"rendered":"9 Things Only Similarweb Can Do for Competitive Research"},"content":{"rendered":"

Why is competitive research important?<\/h2>\n

Competitive research is the foundation of any strong marketing strategy, as it arms you with insight into industry traffic trends, as well as provides you with an advantage over the competition. Knowing how your competitors drive traffic gives you an inside look into how to optimize your efforts, race ahead of the competition, and increase your market share<\/a>. Many competitive research tools on the market use scraping methodologies to collect data; however, this creates a problem as this system doesn\u2019t produce the most accurate results.\u00a0Similarweb is the only tool that stands apart from the crowd, taking a different approach to giving you data based on real user searches and engagement so you can create a strategic, data-driven<\/a> marketing plan.<\/p>\n

Similarweb\u2019s unique data sources<\/a> include anonymized behavioral data (based on a panel of users), which offer the most relevant and reliable data. This indicates that Similarweb is the only platform that illustrates what real users are searching for, exposes\u00a0digital trends, and\u00a0reveals referral traffic\u00a0shares. With Similarweb insights at your fingertips, you’ll be able to separate the wheat from the chaff, empowering you to make strategic decisions and increase your revenue.<\/p>\n

What does that difference mean for you? Simple. It means Similarweb’s competitive analysis tool<\/a> can do things others can\u2019t such as<\/p>\n

9 advantages you only get with Similarweb<\/h2>\n
    \n
  1. Research Keyword Search Trends<\/a><\/li>\n
  2. Get Fresh Keyword Data<\/a><\/li>\n
  3. Take Advantage of Real Traffic Insights<\/a><\/li>\n
  4. Improve Your Effectiveness with Actual Engagement Metrics<\/a><\/li>\n
  5. Analyze Unique Visitor Data<\/a><\/li>\n
  6. Analyze Any Category and Create Your Benchmarks<\/a><\/li>\n
  7. Get Up To Date Data<\/a><\/li>\n
  8. Have Weekly Keyword Data at Your Fingertips<\/a><\/li>\n
  9. Utilize Month to Date Data<\/a><\/li>\n<\/ol>\n

    1) Uncover Top Keyword Trends<\/h2>\n

    With Similarweb\u2019s Top Keywords<\/a> page, you are able to analyze on a category level how traffic is driven to any category based on real user searches and real user click data<\/a>, not simply with click-through-rate assumptions. With this tool you can see:<\/p>\n

      \n
    • Organic vs. Paid traffic<\/b>: Percentage of visits generated by organic search compared to paid search<\/li>\n
    • Search Traffic by Channel<\/b>: Breakdown of search traffic by search channels, such as regular search, news, image, video, and others<\/li>\n
    • Search Traffic by Source<\/b>: Breakdown of search traffic by source (or search engine), such as Google, Yahoo, Bing, etc.<\/li>\n<\/ul>\n

      \"Top<\/p>\n

      Moreover, you can conduct competitive research using a variety of filters to narrow your results and better focus your query. The following filters are available:<\/p>\n

        \n
      • All Search Channels:<\/b> Filter keywords results by search channel, e.g. Regular, News, Image, etc.<\/li>\n
      • Branded and Non-branded<\/b>: Analyze all keyword results or non-branded keywords only<\/li>\n
      • Newly discovered:<\/b> Uncover new keywords<\/a> to target (keywords that didn\u2019t drive traffic in the month prior to the analyzed month)<\/li>\n
      • Trending terms:<\/b> See which keywords experienced a significant rise in traffic compared to the previous month. In addition, this filter is available with data from the last 28 days, so you can gain quick insights into what\u2019s currently trending<\/li>\n
      • Question queries:<\/b> Find question-based keywords, e.g. containing who\/what\/when\/why\/can. Increase traffic and link-building opportunities, as relevant content that solves users\u2019 problems will definitely attract clicks and links<\/li>\n<\/ul>\n

        2) Get Fresh Keyword Data<\/h2>\n

        Similarweb can detect new and trending keywords<\/a> that other SEO tools fail to catch. To create a strong SEO strategy<\/a>, you need to continuously adjust your target keywords based on current events and updates to Google\u2019s core algorithm<\/a>. This was very apparent during the COVID-19 outbreak. As other competitive research tools struggled to pick up Coronavirus-related keywords, Similarweb\u2019s data revealed which keywords were driving the most traffic. You can see the proof of this below as keywords related to entertainment such as Nintendo Switch<\/i> and personal hygiene such as toilet paper, hand sanitizer, Clorox wipes, Lysol wipes, <\/i>and rubbing alcohol <\/i>drove the majority of traffic:<\/p>\n

        \"Trending<\/p>\n

        This unique SEO tool<\/a> helps you identify how a keyword has been performing by reviewing keyword search vs. click volume and finding which sites receive the traffic from it \u2013 both paid and organic \u2013 to target any keyword. Similarweb also allows you to gain a clear picture of the competitive landscape<\/a> for any keyword by revealing the market size<\/a> for the targeted keyword and uncovers the unique URL (landing page) per keyword for each domain.<\/p>\n