{"id":42196,"date":"2020-08-17T12:52:27","date_gmt":"2020-08-17T12:52:27","guid":{"rendered":"https:\/\/www.similarweb.dev\/corp\/?p=42196"},"modified":"2024-03-17T09:55:59","modified_gmt":"2024-03-17T09:55:59","slug":"ecommerce-ui","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-ui\/","title":{"rendered":"How eCommerce UI Can Make or Break a Conversion"},"content":{"rendered":"

A good eCommerce user experience often plays a big part in the success of an online store. Besides a good design for your eCommerce store, it should also be straightforward for your customers to use.<\/p>\n

With the competition rising in the eCommerce industry, there\u2019s one thing we believe sets you apart from the rest \u2013\u00a0 a seamless shopping experience. According to Amazon CEO Jeff Bezos, \u201cIf you build a great experience, customers will tell each other about that. Word of mouth is very powerful.\u201d When you consider the UI of Amazon, it\u2019s actually pretty simple, yet so efficient. Amazon focuses on offering a minimal, search-oriented user interface that accommodates both digital natives and internet newcomers.<\/p>\n

76 out of every 100 visits abandon their carts. Do you have any idea why? The answer is pretty simple: they\u2019re not impressed. A report by Optin Monster<\/a> shows how the average cart abandonment rate has increased throughout the years.<\/p>\n

\"Average<\/p>\n

First impressions play a key role in the success of your store. You need to give off that wow factor in order to stay ahead of your competitors. A higher-quality store design will likely gain better trust from new customers than a store with pixelated content, poorly written copy, and an experience that\u2019s just hard to navigate through. Quality is key, and it\u2019s often the deciding factor for the amount of trust a consumer will have when buying from you.<\/p>\n

How can a good UI create a better eCommerce experience?<\/h2>\n

First of all, let’s quickly sum up the differences between UX and UI. UX stands for user experience. It\u2019s the experience users have with your product pages and any other store functionality. UI stands for the user interface. The UI of a page is what you see visually such as the color, use of images, fonts, and general layout of a page.<\/p>\n

If you hire a UI designer, then they\u2019ll be thinking about the layout of your product page or the color and sizing of your buttons. A UX designer will be thinking about how the experience makes the user feel.<\/p>\n

When designing the eCommerce UI design of your store, you need to consider several key factors:<\/p>\n