{"id":42270,"date":"2020-08-16T14:34:04","date_gmt":"2020-08-16T14:34:04","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=42270"},"modified":"2025-07-21T11:51:34","modified_gmt":"2025-07-21T11:51:34","slug":"audience-geography","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/audience-geography\/","title":{"rendered":"How to Use Audience Geography to Up Your Marketing"},"content":{"rendered":"

For local businesses, there’s no question: Your audience’s geography defines your target market<\/a>. A coffee shop in Louisiana doesn’t need to appear in searches from Washington. If you are offering real estate insurance in the U.K., there’s not much you can do for a homeowner in Australia or Brazil.<\/p>\n

But how significant is audience geography for websites, mobile apps, and SaaS platforms? Should you be paying more attention to the geographical location of your customers? The answer is, \u201cYes, absolutely!\u201d<\/p>\n

Using audience geography in your target marketing strategy has significant added value and can increase your revenue from more geographical locations.<\/b><\/p>\n

Understanding Your Target Audience: Why Start With Geography?<\/h2>\n

Your target audience<\/a> may be spread all over the world. However, some target market locations have more potential than others, and you need to know where they are. You also need to figure out how to create a presence with your marketing in those regions.<\/p>\n

Specifically, you can utilize audience geography on two levels. First, understand your audience better. You can identify types of target audiences and their behavior. Second, it helps to build and develop your target market in specific locations.<\/p>\n

The way you display information on your site may depend on the location of your customer audience. For example, you will show prices in US$ if the bulk of your customers is within the U.S., but you may consider adding a \u20ac option if you are also targeting European countries. Numbers, dates, and measures also differ in these regions. And that\u2019s only the tip of the iceberg.<\/p>\n

\"How<\/p>\n

What Does Audience Geography Tell You About Your Market?<\/h2>\n