{"id":4376,"date":"2014-08-19T17:42:56","date_gmt":"2014-08-19T14:42:56","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=4376"},"modified":"2024-09-03T10:19:41","modified_gmt":"2024-09-03T10:19:41","slug":"mobile-beta","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-beta\/","title":{"rendered":"Similarweb Platform Adds Mobile Web Data (beta)!"},"content":{"rendered":"<p>The mobile web has arrived at Similarweb. Today online marketers will have access to both desktop and mobile <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-intelligence\/\">competitive intelligence<\/a> in the Similarweb platform as a beta version has been released.<\/p>\n<p>We live in a multi-device world where using 2 or 3 screens at the same time is the new normal. Different devices impact how we use the internet, and as marketers we see very different behaviors based on device type. With Similarweb\u2019s new mobile data we aim to show you these differences and give you the insights to power decisions like how to target users in your mobile campaigns, or where to find examples of responsive websites that actually engage audiences.<\/p>\n<p>Use the new mobile web data to understand the split in <a href=\"https:\/\/www.similarweb.com\/website\/\">traffic<\/a> between web and mobile browsers, measure engagement, and compare the mobile traffic stats of different competitors head-to-head.<\/p>\n<p>Mobile web analytics are now in beta on Similarweb. Here are few ways to start pulling some insights:<\/p>\n<ol>\n<li>Find the share of traffic for a website that comes from mobile or desktop.<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4377\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2014\/08\/mw1.png\" alt=\"Similarweb Mobile Web vs. Desktop\" \/><\/p>\n<p>2. Understand how user behavior varies based on mobile or desktop access.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4378\" title=\"Similarweb PRO's mobile engagement stats\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2014\/08\/mw2.png\" alt=\"Similarweb mobile engagement stats\" \/><\/p>\n<p>3. Compare the mobile strategies of multiple websites.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4379\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2014\/08\/mw3.png\" alt=\"compare mobile web traffic\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mobile web has arrived at Similarweb. Today online marketers will have access to both desktop and mobile competitive intelligence in the Similarweb platform as a beta version has been released. We live in a multi-device world where using 2 or 3 screens at the same time is the new normal. Different devices impact how [&hellip;]<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-4376","post","type-post","status-publish","format-standard","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Similarweb Platform Adds Mobile Web Data (beta)! | Similarweb<\/title>\n<meta name=\"description\" content=\"Get comprehensive mobile web data with Similarweb Pro&#039;s latest update. Gain insights into the mobile performance of websites and apps. 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