{"id":44798,"date":"2024-03-26T09:00:54","date_gmt":"2024-03-26T09:00:54","guid":{"rendered":"https:\/\/www.similarweb.dev\/corp\/?p=44798"},"modified":"2025-11-18T11:48:48","modified_gmt":"2025-11-18T11:48:48","slug":"digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/","title":{"rendered":"Digital Marketing Strategy: A Beginner’s Guide"},"content":{"rendered":"

Just like an NBA game: the players have the skills, the coaches have the strategy. When you see the whole field and know your team\u2019s skills, you can make adjustments, offer insights, and give guidance to get the best end results.<\/p>\n

See your digital marketing strategy in the same way.<\/p>\n

It\u2019s your game plan for success, and without one, you won\u2019t get out of the local league. Use this guide on how to create a digital marketing strategy to align your team, play to their strengths, and get the crowd (your target audience) wanting more.<\/p>\n

What is a marketing strategy?<\/h2>\n

A marketing strategy is a road map for a company’s marketing efforts. It outlines how the company will reach its target audience, promote its products or services, and achieve its business goals.<\/p>\n

What is a digital marketing strategy?<\/h2>\n

A digital marketing strategy is the process of outlining how you will achieve the goals in the overarching digital marketing plan<\/a>, including boosting your presence online. This means considering the various channels you\u2019ll use and how you\u2019ll use them to encourage both inbound and outbound leads.<\/p>\n

To create an effective strategy, you should use data across the business to inform, speculate and adapt to the ever-changing digital landscape<\/a>.<\/p>\n

A traditional marketing strategy vs a digital marketing strategy<\/h3>\n

\u201cWhat is a marketing strategy<\/em>\u201d, we hear you ask. Well for one, a traditional marketing strategy lacks the technology and data that allows digital marketing to be so customized and targeted, as well as the ability to track efficiently.<\/p>\n

Not to mention the fact that once that (traditional marketing) ad is on a bus, it\u2019s on a bus – no room for error because there\u2019s definitely no edit button\u2026<\/p>\n

8 types of digital marketing strategies<\/h2>\n

There are 8 common types of digital marketing, and with that, comes 8 different types of digital marketing strategies:<\/p>\n

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  1. Search engine optimization (SEO)<\/li>\n
  2. Pay-per-click (PPC)<\/li>\n
  3. Affiliate marketing<\/a><\/li>\n
  4. Content marketing<\/li>\n
  5. Email marketing<\/li>\n
  6. Social media marketing<\/li>\n
  7. Video advertising<\/li>\n
  8. Native advertising<\/li>\n<\/ol>\n

    How to create a digital marketing strategy: 5 quick steps<\/h2>\n

    Wait a second\u2026 5 steps to create our next digital marketing strategy? Count us in.<\/p>\n

    1) Set the right goals and KPIs<\/h3>\n

    First things first, you need to know what direction you\u2019re heading in and what goals you\u2019re aiming for. These goals can be part of the bigger picture (eg. double your website traffic in a year) or more of a short-term goal (eg. breaking into a new market in Q1).<\/p>\n

    Either way, it\u2019s important to track your progress, motivate your teams to meet these targets, and make sure you\u2019re all aligned and working efficiently.<\/p>\n

    While challenging targets are crucial to business growth and success, they need to have the perfect balance of challenging and realistic. To understand what is realistic for your industry and business size, competitive benchmarking<\/a> is key.<\/p>\n

    Check out our 2024 Marketing Benchmark Report<\/a> where we evaluated 7 big industries, the key marketing channels<\/a> they use, and<\/em> how they use them.<\/p>\n

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    2) Define your target audience<\/h3>\n

    Your digital marketing strategy is all about how you can reach your target audience, grab their attention, get them to engage, and turn them into a customer.<\/p>\n

    Without an in-depth understanding of who your target audience<\/a> actually is, including their pain points and buyer behaviors, your marketing efforts will just go right down the drain.<\/p>\n

    But there\u2019s more to it than that. By delving into buyer personas<\/a>, you gain insight into so much more than just an age range, job title, or marital status. It can build a bigger picture of who you\u2019re selling to, detailing how they use different marketing channels, as well as other interests or hobbies they have, and trends they\u2019ll be following – gold dust to any marketing strategy.<\/p>\n

    \"digital-marketing-strategy-techcrunch<\/p>\n

    One example of this is keeping an eye on trending search terms that would relate to your audience. You can use this keyword data to inspire your PPC copy, your blog and social media content, or build campaigns around trending topics. This gives an element of personalization in the eyes of your target audience and lets you ride the wave of increasing search volume<\/a>.<\/p>\n

    Don\u2019t know where to start when it comes to building out your buyer personas? Use our handy guide and buyer persona template.<\/p>\n

    3) Audit your existing digital assets<\/h3>\n

    Before you start thinking \u201cI have so much to do, where do I even start\u201d, it\u2019s really beneficial to have a look at what you\u2019ve already got.<\/p>\n

    While some of it may be no good anymore, some of this material could be:<\/p>\n