{"id":44922,"date":"2021-11-08T10:00:38","date_gmt":"2021-11-08T10:00:38","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=44922"},"modified":"2025-03-30T15:03:17","modified_gmt":"2025-03-30T15:03:17","slug":"website-demographics","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/website-demographics\/","title":{"rendered":"How to Use Website Demographics Effectively in Your Audience Analysis"},"content":{"rendered":"<p>Website demographics are like the ABC\u2019s of <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/what-is-audience-analysis\/\">audience analysis<\/a>. They\u2019re the first step in understanding who\u2019s actually buying your product or why they\u2019re visiting your website. If done right, demographics form the basis of your entire digital research strategy.<\/p>\n<p>No pressure right? Read on and we\u2019ll show you how to create an audience analysis that\u2019s as strong as it is sustainable.<\/p>\n    <div class=\"post-banner post-banner--image\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Track and Grow Your Audience<\/p>\n                                    <p class=\"post-banner__subtitle\">Learn how to use consumer behavior and audience demographics to your advantage<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                    <div\n    data-contact-us=\"split\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-title=\"Download the playbook\"\ndata-contact-us-i18n-subtitle1=\"Learn how to use consumer behavior and audience demographics to your advantage\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading!\"\ndata-contact-us-i18n-success_subtitle=\"Sit back, enjoy, and relax!\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/04\/The-Complete-Guide-For-Building-and-Tracking-Audience-Growth-May-2021-1.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/04\/The-Complete-Guide-For-Building-and-Tracking-Audience-Growth-May-2021-1.pdf\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"All\"\ndata-contact-us-hidden-sfcmpid=\"70167000000c3GOAAY\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-cta-description=\"Learn how to use consumer behavior and audience demographics to your advantage\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/04\/The-Complete-Guide-For-Building-and-Tracking-Audience-Growth-May-2021-1.pdf\"\ndata-contact-us-hidden-button-caption=\"Download the playbook\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"How to Use Website Demographics Effectively in Your Audience Analysis\"\n>\n            Download the playbook        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"post-banner__image-wrapper\">\n                    <img decoding=\"async\" class=\"post-banner__image\"\n                         src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Thumbnail-Report-Image-6.png\"\n                         alt=\"Placeholder\">\n                <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>What are website demographics?<\/h2>\n<p>Understanding website demographics such as location, age, and gender of customers is the cornerstone of defining your <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">target audience<\/a>. Get them wrong and your entire analysis is distorted.<\/p>\n<p>Traditionally, demographics is the study and statistical recording of a population. in a given area. With website demographics, the location is your website and the subject group is your users.<\/p>\n<p>Demographics of physical locations often focus on socioeconomic information, such as education, income level, family size, and more. This data is useful in urban planning, government and company policies, and, of course, in marketing. If you offered home insurance, for instance, you\u2019d be interested in the percentage of homeowners in specific areas. Healthcare providers, on the other hand, might look at birth and death rates.<\/p>\n<p>Standard site demographics also include <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\">marketing channels<\/a>, devices, interests, and purchase behavior. Add whatever is relevant in your industry and for your business goals.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-99382 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/website-demographics-optimization-.png\" alt=\"learning from website demographics\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/website-demographics-optimization-.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/website-demographics-optimization--300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/website-demographics-optimization--768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h2>What can you learn from demographic website data?<\/h2>\n<p>There are a variety of ways you can <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-segmentation\/\">segment your market<\/a> and endless ways to group or define your audience. Take a look at some of the most important information to collect when starting your <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/demographics-audience-analysis\/\">demographic audience analysis<\/a>:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Gender \u2013 male vs. female vs. prefer not to respond<\/b><br \/>\nDo the majority of your users identify with a specific gender? Understanding this will impact your choice of images, media, words, and the location you advertise. On the other hand, being overly gender-focused can backfire, so stay away from stereotypes and strongly consider adding gender-neutral content.<\/li>\n<li aria-level=\"1\"><b>Age \u2013 Baby Boomers, Gen X, Gen Y, and Gen Z<\/b><br \/>\nDifferent generations grew up using different tools and following different trends. That\u2019s why every generation has its unique proficiencies and jargon. After determining the primary age groups of your website audience, you can adapt both features and content accordingly. Then, approach your target audience where they spend time on the web and address them in their lingo.<\/li>\n<\/ul>\n<div id=\"attachment_99383\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-99383\" class=\"wp-image-99383 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/website-demographics-optimization-1.png\" alt=\"similarweb audience demographics\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/website-demographics-optimization-1.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/website-demographics-optimization-1-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/website-demographics-optimization-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><p id=\"caption-attachment-99383\" class=\"wp-caption-text\">Similarweb Digital Research Intelligence shows that males between the ages of 25-34 are the largest audience for News and Media.<\/p><\/div>\n<ul>\n<li><b>Desktop vs. Mobile<\/b><br \/>\nAre most of your users on <a href=\"https:\/\/www.similarweb.com\/platforms\/\" target=\"_blank\" rel=\"noopener noreferrer\">desktop or mobile<\/a>? How does your audience view your content? This is essential information when considering which functionalities to include and how to display your content, especially in regards to modifications for screen size.<\/li>\n<li><b>Index of Channels<br \/>\n<\/b>Which marketing channels do your visitors use most frequently? Are they highly engaged with social media? Or do they stick to traditional email communication? You need to know where and how to reach your audience.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-99384 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/website-demographics-optimization-2.png\" alt=\"similar web methodology marketing channels\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/website-demographics-optimization-2.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/website-demographics-optimization-2-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/website-demographics-optimization-2-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<ul>\n<li><b>Preferences<\/b>Website audience demographics may also include information about interests and preferences to help characterize and possibly segment your audience. Are they sports fans or news nerds, gamers or movie freaks? Do they have mutual interests, and where else on the web do they browse?<\/li>\n<li><b>Purchasing behaviors<\/b>There are different types of <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/buyer-persona\/\">buyer personas<\/a> on the internet. Some are spontaneous buyers; others are hesitant or diligent in their research. Some need a little push; others want product information to help them decide. Identifying the persona your main audience belongs to enables you to optimize your buyer journey.<\/li>\n<li aria-level=\"1\"><b>Social media<\/b><br \/>\nSocial media platforms provide their own set of site demographics data relevant to the specific social network. LinkedIn, for example, shows job titles, seniority level, and the industries of account followers. Facebook focuses on personal info, such as relationship status, languages, education level, and individual interests. Keep in mind these metrics may vary from website to app. <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/\">Social media competitive analysis<\/a> will help you understand if you\u2019re reaching the audience your campaigns target.<\/li>\n<\/ul>\n<p>Similarweb Digital Research Intelligence gives you the possibility to compare your website demographics with similar sites and competitors.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Take your audience analysis to the next level<\/p>\n                                    <p class=\"post-banner__subtitle\">Increase engagement and improve user experience with digital intelligence.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Try Similarweb for Free<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>How can you understand website demographics?<\/h2>\n<p>Now that we know what they\u2019re good for, let\u2019s see how website demographic tools help you understand the data and ultimately, further illuminate your audience.<\/p>\n<p><a href=\"https:\/\/analytics.google.com\/\">Google Analytics<\/a> provides several standards and customized demographics reports. To receive them, you simply enable advertising, demographics, and interest reports, and define the pages you want Google to track. On social media platforms such as Facebook and Instagram, demographic information is available with business accounts. On LinkedIn, site demographics are available as a free reporting tool. Score!<\/p>\n<p>With <a href=\"https:\/\/www.similarweb.com\/corp\/web\/audience-analysis\/\">Similarweb audience insights tools<\/a>, you can define and analyze any domain \u2013 it doesn\u2019t have to be your own. You\u2019ll get a breakdown of age, gender, and geography for whichever website you\u2019re looking at. You can also analyze by industry or across different time periods to see if there\u2019s been a significant shift in your audience over the years. Double, triple, and quadruple score!<\/p>\n<p>Let\u2019s look at some common statistics and analyze what they tell us.<\/p>\n<h2>Who spends the most time on your website?<\/h2>\n<p>According to research, more men use the internet than women, although the difference isn\u2019t significant.<\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/184415\/percentage-of-us-adults-who-are-internet-users-by-gender\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statistics from April 2021<\/a> show that 94% of adult men and 93% of adult women in the U.S. use the internet. That\u2019s a 4% and 2% rise respectively compared to the previously measured period. 2019 was the only time period that women used the internet more than men.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-99397 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Screen-Shot-2021-11-08-at-15.51.59.png\" alt=\"Statistics from April 2021 show that 94% of adult men and 93% of adult women in the U.S. use the internet\" width=\"727\" height=\"464\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Screen-Shot-2021-11-08-at-15.51.59.png 727w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Screen-Shot-2021-11-08-at-15.51.59-300x191.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/p>\n<p>You can see these stats also reflected in Similarweb\u2019s findings, which depicts gender distribution across all websites worldwide. Of all internet users, 58% are male, and 42% female.<\/p>\n<p>Your turn: how do your stats stack up with the average?<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_542a4940-7da0-486c-8a1e-cb0319cfe8f7\" data-title=\"Copy: Gender Ratio for All Categories\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?NrE\"><\/div>\n\n<h3>Who engages more with your website?<\/h3>\n<p>Fun fact: the number of men on the internet may be higher, but it seems women have stronger engagement rates\u2014at least on social media. <a href=\"https:\/\/thenextweb.com\/news\/report-most-important-data-on-digital-audiences-during-coronavirus\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite found<\/a> that women comment significantly more on Facebook than men. In some age groups, women comment twice as much as men. Interestingly, while men in all age groups share the same level of engagement, women between 45-54 are the most engaged and women between 18-34 are the least. Sounds like a great topic of discussion for your next dinner party, doesn\u2019t it?<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-44945 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/27-Facebook-Monthly-Comments-by-Age-and-Gender-DataReportal-20200422-Digital-2020-April-Global-Statshot-Report-Slide-60-1592x896.png\" alt=\"Facebook monthly comments by age and gender\" width=\"1592\" height=\"896\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/27-Facebook-Monthly-Comments-by-Age-and-Gender-DataReportal-20200422-Digital-2020-April-Global-Statshot-Report-Slide-60-1592x896.png 1592w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/27-Facebook-Monthly-Comments-by-Age-and-Gender-DataReportal-20200422-Digital-2020-April-Global-Statshot-Report-Slide-60-1592x896-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/27-Facebook-Monthly-Comments-by-Age-and-Gender-DataReportal-20200422-Digital-2020-April-Global-Statshot-Report-Slide-60-1592x896-1024x576.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/27-Facebook-Monthly-Comments-by-Age-and-Gender-DataReportal-20200422-Digital-2020-April-Global-Statshot-Report-Slide-60-1592x896-768x432.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/27-Facebook-Monthly-Comments-by-Age-and-Gender-DataReportal-20200422-Digital-2020-April-Global-Statshot-Report-Slide-60-1592x896-1536x864.png 1536w\" sizes=\"(max-width: 1592px) 100vw, 1592px\" \/><\/p>\n<p>Women are also 40% more likely to <a href=\"https:\/\/blog.hootsuite.com\/facebook-demographics\/\" target=\"_blank\" rel=\"noopener noreferrer\">create groups on Facebook<\/a>, and 70% of all fundraisers on the site are started by women.<\/p>\n<h2>How does gender distribution vary per industry?<\/h2>\n<p>Let\u2019s look at how gender distribution pans out per industry. Below, you can see the website demographics for several popular markets. Men are more active in all but one: <a href=\"https:\/\/www.similarweb.com\/corp\/industry\/travel\/\">Travel &amp; Tourism<\/a>.<\/p>\n<p>Keep in mind these are category averages. Not all companies in the category have this distribution and you need to pick your <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/niche-audience\/\">niche<\/a> and benchmark against that. The best way to do that is by <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/competitive-benchmarking\/\">benchmarking against specific competitors<\/a> with a similar offering and the same target audience.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_2c04f004-9f9f-4991-b88f-a32646f9ce44\" data-title=\"Copy: Gender Distribution Vary per Industry\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?Mso\"><\/div>\n\n<h2>How do audiences reach your website?<\/h2>\n<p>The type of device your audience uses to access your site determines how they experience it. The table below shows the variance of mobile and desktop users per industry. While <a href=\"https:\/\/www.weforum.org\/stories\/2021\/05\/rise-of-media-on-mobile-phone-chart\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobile usage is generally on the rise<\/a>, in isolated categories such as Games and Arts &amp; Entertainment, visitors clearly prefer desktop.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_3e058c1d-8e52-4a52-bbbe-849dd5909df4\" data-title=\"Copy: Website Demographics of Desktop vs. Mobile Web\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?zpd\"><\/div>\n\n<p>We can see just how important mobile has become when we look at device split from last year. We see a 4-5% shift from desktop to mobile use in all categories. Exceptions are Entertainment, where the split remains unchanged, and Gaming, where there\u2019s only a 2% shift towards mobile compared to the same period last year.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_edbe8dc5-fa0b-470a-be6b-003844bf9ebb\" data-title=\"Website Demographics of Desktop vs. Mobile Web\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?BMg\"><\/div>\n\n<p>You also want to consider the route customers take to reach your site. Understanding how likely you will or won\u2019t get traffic through a specific marketing channel \u2013 such as organic search or PPC ads \u2013 helps you determine which to double down on.<\/p>\n<h2>Which age group is most active on your website?<\/h2>\n<p>Globally,\u00a0 age distribution shows that over half of all internet users are between 18-34 years old. From there, the numbers decline with age.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_432424f9-9c1f-478e-b38c-2182c2a0ea59\" data-title=\"Copy: Age Distribution for All Website Categories\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?oPh\"><\/div>\n\n<h3>Age group distribution for key industries<\/h3>\n<p>By looking at how age groups are distributed across industries, you can get a sense of what people in different stages of their life are looking for online. 25-34 is the most common age group for four key industries: eCommerce and Shopping (31%), Arts &amp; Entertainment (32%), Business &amp; Consumer Services (29%), and News &amp; Media (31%). This means that you should have content that addresses the needs and preferences of this age group, and even more so on the pages where they\u2019re frequenting most. Knowledge truly is power.<\/p>\n<p>Another age group worth observing is 18-24-year-olds. Here we see the most significant data variances per industry. Try scoping out how popular your niche is with this set first before pitching only sites that would attract them based on your investigation.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_38538a1d-4e98-4d7b-9c52-8fa45d725dc0\" data-title=\"Copy: Age Group Distribution for Key Industries\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?ZJL\"><\/div>\n\n<h2>3 critical steps to target different audience groups effectively<\/h2>\n<p>After you\u2019ve analyzed the data from your website demographics tools, it\u2019s time to put it to use. Here are three essential steps everyone should take to reach their target audience.<\/p>\n<h3>1.\u00a0 Speak to your main demographic<\/h3>\n<p>The topics you address, the language you use, and the images you display need to address your primary demographic. Not sure where to start? Have a look at competitors&#8217; websites to see how they\u2019re speaking to their audience \u2013 mimicking strategies that are proven to work will help <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/increase-website-traffic\/\">increase traffic to your website<\/a>.<\/p>\n<p>If millennials make up the bulk of your users, make sure to address their pain points, whether it\u2019s financial worries, social pressures, or the plight against <a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/climate-change-data\/\">climate change<\/a>. Research now, resonate later.<\/p>\n<p>You can also choose images and language that resonate with the primary gender of your audience. On average, men are more interested in tech-related content, for example, while women engage more with recreational content. But be careful not to jump to conclusions too quickly because tendencies fluctuate. Check demographic stats in your industry and see what the competition is doing to determine your best approach.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-44962 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/glenn-carstens-peters-0woyPEJQ7jc-unsplash-1-scaled.jpg\" alt=\"Choose images and language that will resonate with the primary gender of your audience\" width=\"2560\" height=\"1703\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/glenn-carstens-peters-0woyPEJQ7jc-unsplash-1-scaled.jpg 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/glenn-carstens-peters-0woyPEJQ7jc-unsplash-1-300x200.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/glenn-carstens-peters-0woyPEJQ7jc-unsplash-1-1024x681.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/glenn-carstens-peters-0woyPEJQ7jc-unsplash-1-768x511.jpg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/glenn-carstens-peters-0woyPEJQ7jc-unsplash-1-1536x1022.jpg 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/glenn-carstens-peters-0woyPEJQ7jc-unsplash-1-2048x1363.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>So if you sell a product primarily used by women, but the percentage of male visitors to your website is high, you\u2019ll want to understand why. For example, men may be looking for gift ideas for a loved one. Use Similarweb to find out if this is normal in your market. If not, check the content of sites ranking higher with women and adapt yours accordingly. Otherwise, include content that targets men directly.<\/p>\n<h3>2. Stay in the loop<\/h3>\n<p>Follow events and news relevant to a specific gender or age group to optimize your marketing spend accordingly. For example, using the <a href=\"https:\/\/www.similarweb.com\/corp\/search\/features\/keyword-generator\/\">Similarweb Keyword Generator Tool<\/a>, you can look for long-tail, high-intent keywords worth bidding on.<br \/>\n<iframe src=\"\/\/www.youtube.com\/embed\/cqPPONsoYQ8\" width=\"100%\" height=\"400\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>3. Specify your social media service<\/h3>\n<p>Social media is highly age-specific. It\u2019s vital to understand where the different age groups socialize so you can determine which platforms to include in your marketing mix:<\/p>\n<ul>\n<li aria-level=\"1\">TikTok for very young audiences (e.g. teenagers)<\/li>\n<li aria-level=\"1\">Twitter for young male audiences<\/li>\n<li aria-level=\"1\">Facebook for age groups 30 and higher<\/li>\n<li aria-level=\"1\">Instagram for millennials and Gen X<\/li>\n<li aria-level=\"1\">LinkedIn for ages 25-50 with higher education and career growth plans<\/li>\n<li aria-level=\"1\">YouTube can be suited to all ages<\/li>\n<\/ul>\n<p>Where else does your audience spend time? Determine your website category and find out which type of content your audience consumes when they\u2019re not on your site. For example:<\/p>\n<ul>\n<li aria-level=\"1\">Review sites and forums for female readers<\/li>\n<li aria-level=\"1\">Trusted financial sites for elderly men<\/li>\n<li aria-level=\"1\">Sports and car-related sites for younger and middle-aged men<\/li>\n<li aria-level=\"1\">Lifestyle, personal blogging, fashion sites for women of all ages<\/li>\n<li aria-level=\"1\">Entertainment and tourism sites for a female audience<\/li>\n<\/ul>\n<p>To dig even deeper into the inner workings of your industry, view the demographic makeup of your main competitors\u2019 audiences using Similarweb.<\/p>\n<h2>Optimize your audience reach<\/h2>\n<p>Digital intelligence gives you the power to not only monitor your web demographics but also characterize your audience.<\/p>\n<p>You can take your audience analysis a step further with Similarweb by comparing the industry average and benchmarking against the competition. Discover areas where you\u2019re at an advantage and leverage them, while at the same time optimizing markets where you may be underperforming.<\/p>\n<p>To learn more about the specific website demographics in your industry, set up a <a href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\">live demo<\/a> with one of Similarweb\u2019s product experts.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Enjoy 360\u00b0 visibility into your audience<\/p>\n                                    <p class=\"post-banner__subtitle\">Get the data you need to adapt to market changes and industry trends in an instant.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Try Similarweb for Free<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<p>&nbsp;<\/p>\n<h2>Website Demographics FAQ<\/h2>\n<p><strong>What are website demographics and how important are they?<\/strong><\/p>\n<p>Website demographics is the study and statistical recording of a population, and the cornerstone of defining your target audience.<\/p>\n<p><strong>Who is the target audience of a website?<\/strong><\/p>\n<p>The target audience is the specific group of consumers most likely to want your product or service. Traditionally,\u00a0demographics\u00a0is the study and statistical recording of a population. in a given area. With website demographics, the location is your website and the subject group is your users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website demographics are like the ABC\u2019s of audience analysis. They\u2019re the first step in understanding who\u2019s actually buying your product or why they\u2019re visiting your website. If done right, demographics form the basis of your entire digital research strategy. No pressure right? Read on and we\u2019ll show you how to create an audience analysis that\u2019s [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":99385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6495,6467,2803,2809],"tags":[1876],"class_list":["post-44922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audience-and-brand-building","category-market-research","category-marketing","category-research","tag-agency"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Demographics: Analyze your Audience | Similarweb<\/title>\n<meta name=\"description\" content=\"Knowing the gender and age distribution of your audience is the starting point of effective analysis. Get your own website demographics right. 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