{"id":46476,"date":"2020-09-29T07:49:14","date_gmt":"2020-09-29T07:49:14","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=46476"},"modified":"2025-07-13T09:13:07","modified_gmt":"2025-07-13T09:13:07","slug":"uk-top-d2c","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/uk-top-d2c\/","title":{"rendered":"25 D2C Brands Benefiting Most From U.K. Pandemic Shoppers"},"content":{"rendered":"

The demand for direct-to-Consumer (D2C) products and DIY activities have introduced a popular route for both established retailers and up-and-coming brands to tap into more sales. In the U.K., as in the U.S., consumers want brands to connect with them, take on a social stance, and respond to their work-from-home\u00a0routine. More and more companies are pursuing D2C as a model<\/a> to keep up with the pandemic-driven changes in digital consumer behavior<\/a>.<\/p>\n

To demonstrate the local nuances of this global trend, we put together a list of the top 25 fastest-growing D2C sites in the United Kingdom. According to Statista<\/a>, the eCommerce market in the U.K. is the largest in Europe and is expected to grow to US$116 billion by 2024.<\/p>\n

What do the top 25 D2C brands tell us?<\/h2>\n

This report is part of an ongoing series of reports prepared in response to the D2C craze. Below you can find links to other D2C reports.<\/p>\n

Similar to previous reports, this report tracks the top 25 D2C websites over the past six months (March to August) and their growth rates year-over-year (YoY). Spanning across seven categories, this diverse mix of brands sheds light on several key trends we see in the eCommerce landscape in the United Kingdom. While stay-at-home orders drive some of these trends, we\u2019re also seeing signs of gradual recovery and an increase in consumer spending supporting recent economic growth<\/a>.<\/p>\n

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The future of U.K. retail: 5 trends to watch<\/h2>\n
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  1. Discretionary Spending Fuels D2C Growth<\/b> \u2013 With 10 of the top 25 D2C brands on our list belonging to the Hobbies\/Lifestyle category, it\u2019s clear that targeting consumers stuck at home fuels online success.<\/li>\n
  2. Fashion Isn\u2019t Dead, but It\u2019s Changing<\/b> \u2013 Apparel sales are becoming more fragmented. The winners include brands that target the WFH professional or new segments for D2C sites like Haute Hijab.<\/li>\n
  3. Organic Feminine Care Sees Success Globally<\/b> \u2013 Callaly is winning in the U.K. by responding to the global trend of increased consumer demands<\/a> for ingredient transparency and a commitment to organic, plant-based products.<\/li>\n
  4. Buy Her Flowers\u2026 or Don\u2019t?<\/b> \u2013 Three of our top 25 D2C brands are related to flowers. The category is filled with both optimizers and disruptors such as Don\u2019t Buy Her Flowers.<\/li>\n
  5. (Winter) At-Home Fitness Is Coming<\/b> \u2013 Following Peloton\u2019s market lead, the at-home fitness category is poised for growth with millions of people being urged to stay home.<\/li>\n<\/ol>\n