{"id":51461,"date":"2026-02-01T08:00:29","date_gmt":"2026-02-01T08:00:29","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=51461"},"modified":"2026-02-04T10:39:21","modified_gmt":"2026-02-04T10:39:21","slug":"top-ecommerce-companies-usa","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/sales\/selling-to-ecommerce\/top-ecommerce-companies-usa\/","title":{"rendered":"Top Ecommerce Companies in the USA: 100 Brands to Watch Right Now"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Selling to ecommerce companies? Then keep a close eye on the leaders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we created and regularly update our rankings of the top ecommerce companies in the US, including the top 100 and the 100 fastest-growing. We\u2019ve got lists for the <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/sales\/selling-to-ecommerce\/top-ecommerce-companies\/\"><span style=\"font-weight: 400;\">top ecommerce companies in the world<\/span><\/a><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/sales\/selling-to-ecommerce\/top-ecommerce-companies-uk\/\"><span style=\"font-weight: 400;\">UK\u2019s top ecommerce companies<\/span><\/a><span style=\"font-weight: 400;\">, too (after all, you\u2019ve got to keep that digital <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/what-is-sales-strategy\/\"><span style=\"font-weight: 400;\">sales strategy<\/span><\/a><span style=\"font-weight: 400;\"> sharp to win big).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, which ecommerce brands are leading in terms of <\/span><a href=\"https:\/\/www.similarweb.com\/website\/\"><span style=\"font-weight: 400;\">website traffic<\/span><\/a><span style=\"font-weight: 400;\">? And which ones are on the rise?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First up, we\u2019ve got some key stats about both the top ecommerce companies and the fastest-growing. Then, in just a few scrolls down, you\u2019ll find the United States\u2019 top 100 ecommerce companies, followed by the top 100 fastest-growing ecommerce brands.<\/span><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Your unfair sales advantage<\/p>\n                                    <p class=\"post-banner__subtitle\">Grab your prospects' attention with insights from Similarweb Sales Intelligence<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\/journey\/registration?ntflow=sales-solution&amp;_gl=1*10bowfw*_gcl_au*MjA5NTYwNzQ1LjE3NjI0MjUwNDI.*FPAU*MjA5NTYwNzQ1LjE3NjI0MjUwNDI.*_ga*MTI3MTI1MzEwMi4xNzYyNDI1MDM0*_ga_V5DSP51YD0*czE3NzAxOTc3NjEkbzI0MiRnMSR0MTc3MDE5ODg3OCRqNjAkbDAkaDIyMzM0NzE0NQ..*_fplc*NFlGSEIlMkYxTnNzeEduTHNsVFNaJTJGVHVnYkp0ek5BY2VBbVlIYWlGVGxwRDZzNW5JZnE1b2NraVBwVFR1TklvZkp0VE1KS2RuZDlTNnExUXF0RktpV05OWDRTUGVuV3IyMFZZbURHZHFMQ2xlMFRCanFKejhkS3RVcHpudE8lMkZnJTNEJTNE\"\n                           data-disable-dynamic-tracking\n                        >Try it now<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<p><b>Key stats about the top ecommerce brands in the US<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Through our traffic data, we saw the following themes in <\/span>December 2025:<\/p>\n<p><span style=\"font-weight: 400;\">&#x1f381; Holiday shopping drives demand<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#x1f50e; Timely, seasonal keywords make the difference<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#x1f3f7;&#xfe0f; Deal-seeking behavior stays strong post-Cyber Monday<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#x1f3e1; Household-name retailers continue to win on traffic<\/span><\/p>\n<h2>Top ecommerce companies in the United States<\/h2>\n<p>Here&#8217;s a little teaser of what you&#8217;ll find in the full downloadable list of the top 100 ecommerce companies in the United States and their worldwide traffic:<\/p>\n<table style=\"width: 19.1198%; height: 384px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\"><strong>Rank<\/strong><\/td>\n<td style=\"width: 25.2604%; height: 24px;\"><strong>Domain<\/strong><\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><strong>Monthly Visits<\/strong><\/td>\n<td style=\"width: 26.3021%; height: 24px;\"><strong>HQ country<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\">1<\/td>\n<td style=\"width: 25.2604%; height: 24px;\">amazon.com<\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><span style=\"font-weight: 400;\">6,705,767,941<\/span><\/td>\n<td style=\"width: 26.3021%; height: 24px;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\">2<\/td>\n<td style=\"width: 25.2604%; height: 24px;\">ebay.com<\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><span style=\"font-weight: 400;\">1,156,142,915<\/span><\/td>\n<td style=\"width: 26.3021%; height: 24px;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\">3<\/td>\n<td style=\"width: 25.2604%; height: 24px;\">walmart.com<\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><span style=\"font-weight: 400;\">721,486,123<\/span><\/td>\n<td style=\"width: 26.3021%; height: 24px;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\">4<\/td>\n<td style=\"width: 25.2604%; height: 24px;\">apple.com<\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><span style=\"font-weight: 400;\">546,179,127<\/span><\/td>\n<td style=\"width: 26.3021%; height: 24px;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\">5<\/td>\n<td style=\"width: 25.2604%; height: 24px;\">target.com<\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><span style=\"font-weight: 400;\">315,112,155<\/span><\/td>\n<td style=\"width: 26.3021%; height: 24px;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\">6<\/td>\n<td style=\"width: 25.2604%; height: 24px;\">homedepot.com<\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><span style=\"font-weight: 400;\">218,572,921<\/span><\/td>\n<td style=\"width: 26.3021%; height: 24px;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\">7<\/td>\n<td style=\"width: 25.2604%; height: 24px;\">costco.com<\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><span style=\"font-weight: 400;\">194,652,879<\/span><\/td>\n<td style=\"width: 26.3021%; height: 24px;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\">8<\/td>\n<td style=\"width: 25.2604%; height: 24px;\">bestbuy.com<\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><span style=\"font-weight: 400;\">189,886,880<\/span><\/td>\n<td style=\"width: 26.3021%; height: 24px;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\">9<\/td>\n<td style=\"width: 25.2604%; height: 24px;\">nike.com<\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><span style=\"font-weight: 400;\">149,586,562<\/span><\/td>\n<td style=\"width: 26.3021%; height: 24px;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\">10<\/td>\n<td style=\"width: 25.2604%; height: 24px;\">lidl.com<\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><span style=\"font-weight: 400;\">147,292,449<\/span><\/td>\n<td style=\"width: 26.3021%; height: 24px;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\">11<\/td>\n<td style=\"width: 25.2604%; height: 24px;\">macys.com<\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><span style=\"font-weight: 400;\">145,937,663<\/span><\/td>\n<td style=\"width: 26.3021%; height: 24px;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\">12<\/td>\n<td style=\"width: 25.2604%; height: 24px;\">t-mobile.com<\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><span style=\"font-weight: 400;\">134,942,333<\/span><\/td>\n<td style=\"width: 26.3021%; height: 24px;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\">13<\/td>\n<td style=\"width: 25.2604%; height: 24px;\">gap.com<\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><span style=\"font-weight: 400;\">130,064,041<\/span><\/td>\n<td style=\"width: 26.3021%; height: 24px;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\">14<\/td>\n<td style=\"width: 25.2604%; height: 24px;\">sephora.com<\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><span style=\"font-weight: 400;\">123,440,854<\/span><\/td>\n<td style=\"width: 26.3021%; height: 24px;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 12.5%; height: 24px;\">15<\/td>\n<td style=\"width: 25.2604%; height: 24px;\">wayfair.com<\/td>\n<td style=\"width: 32.8125%; height: 24px;\"><span style=\"font-weight: 400;\">118,619,568<\/span><\/td>\n<td style=\"width: 26.3021%; height: 24px;\">United States<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The criteria used to create this top 100 list of US ecommerce companies (so you can do it too with Similarweb <\/span><a href=\"https:\/\/www.similarweb.com\/corp\/sales\/\"><span style=\"font-weight: 400;\">Sales Intelligence<\/span><\/a><span style=\"font-weight: 400;\">) were:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geography<\/b><span style=\"font-weight: 400;\">: United States<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website Technologies<\/b><span style=\"font-weight: 400;\">: Only sites with Ecommerce technologies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website Type<\/b><span style=\"font-weight: 400;\">: Ecommerce<\/span><\/li>\n<\/ul>\n<p>Download the full list here:<\/p>\n<p class=\"p1\"><div class=\"stepped-form stepped-form--background\">\n  <div class=\"stepped-form__content\">\n      \n<div data-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us=\"split\"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"N\/A\"\ndata-contact-us-hidden-campaign-solution=\"All\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-form-location-breadcrumbs=\"Form Corp\/Reports\/Top Ecommerce Companies in the USA: 100 Brands to Watch Right Now\/Content\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-sfcmpid=\"70167000000c3FWAAY\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-button-caption=\"Download\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/02\/attachment-US-Top-100-Ecommerce-Companies-by-Traffic-Dec-2025.xlsx\"\ndata-contact-us-i18n-title=\"Download the list of the Top 100 Ecommerce Companies in the US\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading!\"\ndata-contact-us-i18n-success_subtitle=\"Sit back, relax, and enjoy!\"\ndata-contact-us-i18n-success_sub_subtitle=\" \"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/02\/attachment-US-Top-100-Ecommerce-Companies-by-Traffic-Dec-2025.xlsx\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/02\/attachment-US-Top-100-Ecommerce-Companies-by-Traffic-Dec-2025.xlsx\"\n>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/p>\n<p><i><span style=\"font-weight: 400;\">The downloadable lists include <\/span><\/i><b><i>worldwide traffic<\/i><\/b><i><span style=\"font-weight: 400;\"> for <\/span><\/i><b><i>100 US ecommerce companies<\/i><\/b><i><span style=\"font-weight: 400;\">, giving you the big-picture view of how these American brands perform globally.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">In this blog, we zoom in on the <\/span><\/i><b><i>US traffic <\/i><\/b><i><span style=\"font-weight: 400;\">of the <\/span><\/i><b><i>top five<\/i><\/b><i><span style=\"font-weight: 400;\"> ecommerce companies to show what\u2019s driving performance.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">If you&#8217;re interested in the US traffic share data for all 100 companies, hop into <\/span><\/i><b><i>Similarweb Sales Intelligence<\/i><\/b><i><span style=\"font-weight: 400;\"> to pull the full list!<\/span><\/i><\/p>\n<h2>A deeper dive at the top 5 ecommerce companies in the US<\/h2>\n<p><span style=\"font-weight: 400;\">The top 15 sneak peek might have curbed curiosity temporarily, but if you\u2019re anything like us, we want to know \u201cwhy\u201d these companies are on top. Using Similarweb Sales Intelligence tells us precisely that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see it in action with a deep dive into the top 5 ecommerce companies in the US in December 2025: <\/span><\/p>\n<h3>1. Amazon.com<\/h3>\n<p><span style=\"font-weight: 400;\">New ecommerce competitors emerge on the scene every day, but with 2.714B total visits and <\/span><b>month-over-month (MoM) visits up 8.14%<\/b><span style=\"font-weight: 400;\">, Amazon continues to lead the category.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-208169 size-large\" title=\"Amazon traffic\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-67EAA536-BB8D-4943-8275-DD1F70A01A69-1024x434.jpeg\" alt=\"Amazon traffic\" width=\"1024\" height=\"434\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-67EAA536-BB8D-4943-8275-DD1F70A01A69-1024x434.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-67EAA536-BB8D-4943-8275-DD1F70A01A69-300x127.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-67EAA536-BB8D-4943-8275-DD1F70A01A69-768x326.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-67EAA536-BB8D-4943-8275-DD1F70A01A69.jpeg 1248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Amazon.com\u2019s largest traffic source was <\/span><b>direct search, with 1.7B visits, followed by organic search, with 545.9M visits, and paid with 158.5M visits.<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-208171 size-large\" title=\"Amazon marketing channels \" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-5E23A447-3FE6-4ADD-97D4-82E169C432F3-1024x382.png\" alt=\"Amazon marketing channels \" width=\"1024\" height=\"382\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-5E23A447-3FE6-4ADD-97D4-82E169C432F3-1024x382.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-5E23A447-3FE6-4ADD-97D4-82E169C432F3-300x112.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-5E23A447-3FE6-4ADD-97D4-82E169C432F3-768x286.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-5E23A447-3FE6-4ADD-97D4-82E169C432F3.png 1248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When looking at <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\"><span style=\"font-weight: 400;\">engagement metrics<\/span><\/a><span style=\"font-weight: 400;\">, we see that <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\"><b>bounce rates<\/b><\/a><b> have improved by 0.2% on desktop and 0.39% on mobile.<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-208172 size-large\" title=\"Amazon engagement metrics\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-A1170E1C-88F5-4426-AC9E-FD020C48056B-1024x418.jpeg\" alt=\"Amazon engagement metrics\" width=\"1024\" height=\"418\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-A1170E1C-88F5-4426-AC9E-FD020C48056B-1024x418.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-A1170E1C-88F5-4426-AC9E-FD020C48056B-300x123.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-A1170E1C-88F5-4426-AC9E-FD020C48056B-768x314.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-A1170E1C-88F5-4426-AC9E-FD020C48056B.jpeg 1212w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As mentioned, Direct and Organic Search led the charge in <\/span><a href=\"https:\/\/www.similarweb.com\/website\/amazon.com\/\"><span style=\"font-weight: 400;\">driving traffic to Amazon<\/span><\/a><span style=\"font-weight: 400;\">. So, what was the world looking for that led them to the site? Short answer: Prime and Kindle, plus a big dose of shopping and gift-hunting. Slightly longer answer: these are the 15 most popular organic non-branded keywords for December\u2026<\/span><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">prime video<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">prime gaming<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">kindle<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">prime<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">send to kindle<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Kindle unlimited<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">oura ring<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">airpods pro 3<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">kindle cloud reader<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">next playground<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">white elephant gift ideas<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">motherless<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">crocs<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">lululemon<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">uggs<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Prime- and Kindle-related search terms made up nearly half of the top 15, with <\/span><b>Prime Video<\/b><span style=\"font-weight: 400;\"> alone pulling in <\/span><b>1.8M clicks<\/b><span style=\"font-weight: 400;\">. Outside of Amazon-owned products, we see shoppers searching for specific brands and items like <\/span><b>AirPods Pro 3<\/b><span style=\"font-weight: 400;\">, <\/span><b>Crocs<\/b><span style=\"font-weight: 400;\">, <\/span><b>Lululemon<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Uggs<\/b><span style=\"font-weight: 400;\">, plus seasonal intent starting to surface through <\/span><b>\u201cwhite elephant gift ideas.\u201d<\/b><span style=\"font-weight: 400;\"> Most of the top 15 keywords saw positive MoM change, and <\/span><b>\u201cwhite elephant gift ideas\u201d<\/b><span style=\"font-weight: 400;\"> was the breakout with a <\/span><b>+1,709% MoM increase<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>2. Ebay.com<\/h3>\n<p><b>eBay<\/b><span style=\"font-weight: 400;\"> is one of the first ecommerce companies to create and market an online business connecting buyers and sellers of goods and services and it has also become another household name. Like its predecessor, eBay.com\u2019s December traffic reached 548.4% MoM increase in visits. <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-208173 size-large\" title=\"Ebay traffic\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-7A350FFF-AEF8-42BE-9416-5EF647071E29-1024x433.png\" alt=\"Ebay traffic\" width=\"1024\" height=\"433\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-7A350FFF-AEF8-42BE-9416-5EF647071E29-1024x433.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-7A350FFF-AEF8-42BE-9416-5EF647071E29-300x127.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-7A350FFF-AEF8-42BE-9416-5EF647071E29-768x325.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-7A350FFF-AEF8-42BE-9416-5EF647071E29.png 1246w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When looking into the <\/span><span style=\"font-weight: 400;\">engagement metrics<\/span><span style=\"font-weight: 400;\">, we notice an uptick in December for <\/span><b>Pages Per Visit on desktop (0.37%) and mobile web (0.19%)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-192598 size-full\" title=\"ebay engagement metrics\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/eBay_traffic_engagement-6.2024.png\" alt=\"ebay engagement metrics\" width=\"1367\" height=\"504\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/eBay_traffic_engagement-6.2024.png 1367w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/eBay_traffic_engagement-6.2024-300x111.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/eBay_traffic_engagement-6.2024-1024x378.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/eBay_traffic_engagement-6.2024-768x283.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/eBay_traffic_engagement-6.2024-512x189.png 512w\" sizes=\"(max-width: 1367px) 100vw, 1367px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Jumping over to the channels that drove the most traffic, <\/span><b>direct search brought in the most (373.7M), followed by organic search (141M), and then social (29.4M). <\/b><span style=\"font-weight: 400;\">These three channels respectively contributed 61.58%, 25.70%, and 5.35% to the total traffic.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-208174 size-large\" title=\"ebay channels\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-3AE0DC65-6D9B-4F44-86FF-D4B676082CCE_4_5005_c-1024x264.jpeg\" alt=\"ebay channels\" width=\"1024\" height=\"264\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-3AE0DC65-6D9B-4F44-86FF-D4B676082CCE_4_5005_c-1024x264.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-3AE0DC65-6D9B-4F44-86FF-D4B676082CCE_4_5005_c-300x77.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-3AE0DC65-6D9B-4F44-86FF-D4B676082CCE_4_5005_c-768x198.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-3AE0DC65-6D9B-4F44-86FF-D4B676082CCE_4_5005_c.jpeg 1232w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>What were people really searching for on eBay?<\/b><span style=\"font-weight: 400;\"> The short answer: the unexpected. Curious shoppers turned to eBay with some truly unique queries. To give you a glimpse into the minds of eBay users, here are the platform\u2019s 15 most popular non-branded organic search terms from December.<\/span><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">facebook marketplace<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">honda prelude<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">adidas chinese new year ja<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">starbuck bear cup<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">onitsuka tiger<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">adidas cny jacket<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">sd bu<\/span><\/i><i><span style=\"font-weight: 400;\">l<\/span><\/i><i><span style=\"font-weight: 400;\">lion<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">product<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">best buy<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">bmw i8<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">terapeak<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">usa map<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">us map<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">dodge viper<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">nike vomero premium<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Interestingly, the keywords that had the highest MoM change in searches were almost all related to car purc<\/span><span style=\"font-weight: 400;\">hases with Honda prelude (&gt;5000%), BMW I8 (&gt;5000%), Dodge Viper (537%).<\/span><\/p>\n<h3>3. Walmart.com<\/h3>\n<p><span style=\"font-weight: 400;\">The third spot goes to <\/span><b>walmart.com<\/b><span style=\"font-weight: 400;\">, which had <\/span><b>603.1M visits in December<\/b><span style=\"font-weight: 400;\">, and a 3.4% MoM increase. Let\u2019s see what\u2019s happening with <\/span><a href=\"https:\/\/www.similarweb.com\/website\/walmart.com\/\"><span style=\"font-weight: 400;\">Walmart\u2019s Traffic &amp; Engagement metrics<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-208176 size-large\" title=\"Walmart traffic\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-7C7E814C-15C3-4D54-9F6E-E0D7F6C3B8CE-1024x429.jpeg\" alt=\"Walmart traffic\" width=\"1024\" height=\"429\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-7C7E814C-15C3-4D54-9F6E-E0D7F6C3B8CE-1024x429.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-7C7E814C-15C3-4D54-9F6E-E0D7F6C3B8CE-300x126.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-7C7E814C-15C3-4D54-9F6E-E0D7F6C3B8CE-768x322.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-7C7E814C-15C3-4D54-9F6E-E0D7F6C3B8CE.jpeg 1239w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Walmart has a mix of ups and downs. One of the positive metrics walmart.com experienced was the <\/span><b>page views<\/b><span style=\"font-weight: 400;\">. In December, both <\/span><b>desktop and mobile saw increases &#8211; respectively 4.72% and 2.8%<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208179\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-C40F20A8-B4B7-4FAE-AB16-B3315375B39E-1024x412.jpeg\" alt=\"\" width=\"1024\" height=\"412\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-C40F20A8-B4B7-4FAE-AB16-B3315375B39E-1024x412.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-C40F20A8-B4B7-4FAE-AB16-B3315375B39E-300x121.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-C40F20A8-B4B7-4FAE-AB16-B3315375B39E-768x309.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-C40F20A8-B4B7-4FAE-AB16-B3315375B39E.jpeg 1226w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The largest traffic source for walmart.com was <\/span><b>direct search, with 298.1M visits, followed by organic search, with 191.7M visits<\/b><span style=\"font-weight: 400;\"> and <\/span><b>social search with 34.9M.<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208180\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-77F0155D-8395-4BCA-9E05-D6C045B5DC63_4_5005_c-1024x262.jpeg\" alt=\"\" width=\"1024\" height=\"262\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-77F0155D-8395-4BCA-9E05-D6C045B5DC63_4_5005_c-1024x262.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-77F0155D-8395-4BCA-9E05-D6C045B5DC63_4_5005_c-300x77.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-77F0155D-8395-4BCA-9E05-D6C045B5DC63_4_5005_c-768x196.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-77F0155D-8395-4BCA-9E05-D6C045B5DC63_4_5005_c.jpeg 1228w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Calling all bargain hunters? We peeked behind the curtain at Walmart\u2019s search data for December and it seems that US consumers came to walmart.com with holiday shopping in mind, driven by Christmas gift-hunting and Cyber Monday spillover, as evidenced by these top 15 non-branded organic keywords. Get ready for some serious shopping inspiration:<\/span><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">labubu<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">apple watch<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">straight talk<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">airpod pro 3<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">ps5<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">airpods<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">sams club<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">tamagotchi paradise<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">nintendo switch<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">heated blanked<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">next playground<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">apple watch serie 10<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">ninja creamy<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">cyber monday deals<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">nintendo switch 2<\/span><\/i><\/li>\n<\/ul>\n<h3>4. Apple.com<\/h3>\n<p><span style=\"font-weight: 400;\">Looking for the latest Apple devices, accessories, and services? <\/span><b>December brought in 164.3M monthly visits<\/b><span style=\"font-weight: 400;\">, which is an increase of 4.33% MoM.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208181\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-21684F97-E363-4FBB-BFAD-2093C66E4D8B-1024x431.jpeg\" alt=\"\" width=\"1024\" height=\"431\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-21684F97-E363-4FBB-BFAD-2093C66E4D8B-1024x431.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-21684F97-E363-4FBB-BFAD-2093C66E4D8B-300x126.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-21684F97-E363-4FBB-BFAD-2093C66E4D8B-768x323.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-21684F97-E363-4FBB-BFAD-2093C66E4D8B.jpeg 1245w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Regarding Apple\u2019s Pages Per Visit metric, we\u2019re seeing a slight <\/span><b>decrease on desktop of 0.79% and an increase on mobile of 10.27% MoM<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-208182 size-large\" title=\"Apple engagement \" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-4A13E0B5-18C5-497C-9E0C-6D8DABE1ADB9-1024x411.jpeg\" alt=\"Apple engagement \" width=\"1024\" height=\"411\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-4A13E0B5-18C5-497C-9E0C-6D8DABE1ADB9-1024x411.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-4A13E0B5-18C5-497C-9E0C-6D8DABE1ADB9-300x120.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-4A13E0B5-18C5-497C-9E0C-6D8DABE1ADB9-768x308.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-4A13E0B5-18C5-497C-9E0C-6D8DABE1ADB9.jpeg 1229w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The largest traffic source for apple.com in December was direct search, with 80.6M, then organic search, with 54.2M, followed by referral search at 13.4M. <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208183\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-75FB1608-1E3B-4F45-A709-97B5C526B876-1024x327.jpeg\" alt=\"\" width=\"1024\" height=\"327\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-75FB1608-1E3B-4F45-A709-97B5C526B876-1024x327.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-75FB1608-1E3B-4F45-A709-97B5C526B876-300x96.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-75FB1608-1E3B-4F45-A709-97B5C526B876-768x245.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-75FB1608-1E3B-4F45-A709-97B5C526B876.jpeg 1228w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>What were US consumers looking for that led them to apple.com?<\/b><span style=\"font-weight: 400;\"> Here are the top 15 non-branded organic keywords for December\u2026<\/span><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">iphone 17<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">itunes<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">ipad<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">iphone<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">airpods<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">app store<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">facebook<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">iphone 17 pro max<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">airpods pro 3<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">iphone 17 pro<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">pluribus<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">instagram<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">macbook pro<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">maps<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">macbook air<\/span><\/i><\/li>\n<\/ul>\n<h3>5. Target.com<\/h3>\n<p><span style=\"font-weight: 400;\">The last spot in our top five is target.com, where shoppers can get <\/span><b>everything from everyday essentials and groceries to home goods, apparel, and last-minute gifts<\/b><span style=\"font-weight: 400;\">. In <\/span><b>December, target.com had 297.8M total visits<\/b><span style=\"font-weight: 400;\"> and a MoM increase of 13.52%.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208185\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-B0F9E59C-4511-4D88-B7F5-71957A474757-1024x426.jpeg\" alt=\"\" width=\"1024\" height=\"426\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-B0F9E59C-4511-4D88-B7F5-71957A474757-1024x426.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-B0F9E59C-4511-4D88-B7F5-71957A474757-300x125.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-B0F9E59C-4511-4D88-B7F5-71957A474757-768x319.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-B0F9E59C-4511-4D88-B7F5-71957A474757.jpeg 1244w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When looking at <\/span><span style=\"font-weight: 400;\">engagement metrics<\/span><span style=\"font-weight: 400;\">, bounce rates decreased by <\/span><b>1.89%<\/b><span style=\"font-weight: 400;\"> on desktop and <\/span><b>4.49%<\/b><span style=\"font-weight: 400;\"> on mobile.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208186\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-8F0BDAD4-A018-43A9-BAF9-ABC97E370584-1024x515.jpeg\" alt=\"\" width=\"1024\" height=\"515\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-8F0BDAD4-A018-43A9-BAF9-ABC97E370584-1024x515.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-8F0BDAD4-A018-43A9-BAF9-ABC97E370584-300x151.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-8F0BDAD4-A018-43A9-BAF9-ABC97E370584-768x386.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-8F0BDAD4-A018-43A9-BAF9-ABC97E370584.jpeg 1232w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The largest traffic channel for Target was direct search, with 134.3M visits, followed by organic search, with 121.5M, and then social search, at 18.9M visits. <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208187\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-812529AF-569D-4C0B-8AC6-C45F9299C801-1024x327.jpeg\" alt=\"\" width=\"1024\" height=\"327\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-812529AF-569D-4C0B-8AC6-C45F9299C801-1024x327.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-812529AF-569D-4C0B-8AC6-C45F9299C801-300x96.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-812529AF-569D-4C0B-8AC6-C45F9299C801-768x245.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-812529AF-569D-4C0B-8AC6-C45F9299C801.jpeg 1237w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Unsurprisingly, Target\u2019s top non-branded organic keywords skew heavily toward <\/span><b>bestselling tech and toy gifts<\/b><span style=\"font-weight: 400;\">, led by <\/span><b>AirPods<\/b><span style=\"font-weight: 400;\">, <\/span><b>Nintendo Switch (and \u201cSwitch 2\u201d)<\/b><span style=\"font-weight: 400;\">, <\/span><b>LEGO (including LEGO Flowers)<\/b><span style=\"font-weight: 400;\">, <\/span><b>Apple Watch<\/b><span style=\"font-weight: 400;\">, <\/span><b>PS5<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Tonies<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">airpods<\/span><\/li>\n<li><span style=\"font-weight: 400;\">owala<\/span><\/li>\n<li><span style=\"font-weight: 400;\">nintendo switch 2<\/span><\/li>\n<li><span style=\"font-weight: 400;\">switch 2<\/span><\/li>\n<li><span style=\"font-weight: 400;\">nintendo switch<\/span><\/li>\n<li><span style=\"font-weight: 400;\">lego<\/span><\/li>\n<li><span style=\"font-weight: 400;\">best cyber monday deals<\/span><\/li>\n<li><span style=\"font-weight: 400;\">airpods pro 3<\/span><\/li>\n<li><span style=\"font-weight: 400;\">apple airpods<\/span><\/li>\n<li><span style=\"font-weight: 400;\">lego flowers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">tonies<\/span><\/li>\n<li><span style=\"font-weight: 400;\">apple watch<\/span><\/li>\n<li><span style=\"font-weight: 400;\">ps5<\/span><\/li>\n<li><span style=\"font-weight: 400;\">jobs near me<\/span><\/li>\n<li><span style=\"font-weight: 400;\">owala water bottle<\/span><\/li>\n<\/ol>\n<h2>Top fastest-growing ecommerce companies list in the US<\/h2>\n<p><span style=\"font-weight: 400;\">Ready to meet our <\/span><b>December 2025 <\/b><span style=\"font-weight: 400;\">winners? Here\u2019s a quick intro to the 15 fastest-growing US ecommerce companies:<\/span><\/p>\n<table style=\"width: 33.4649%; height: 582px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 6.50888%;\">Rank<\/td>\n<td style=\"height: 24px; width: 39.9408%;\">Domain<\/td>\n<td style=\"height: 24px; width: 16.1243%;\">MoM Change<\/td>\n<td style=\"height: 24px; width: 16.2722%;\">Monthly Visits<\/td>\n<td style=\"height: 24px; width: 19.0828%;\">HQ country<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 6.50888%;\">1<\/td>\n<td style=\"height: 24px; width: 39.9408%;\">dallasjdmmotors.com<\/td>\n<td style=\"height: 24px; width: 16.1243%;\"><span style=\"font-weight: 400;\">1,539.64%<\/span><\/td>\n<td style=\"height: 24px; width: 16.2722%;\"><span style=\"font-weight: 400;\">603,370<\/span><\/td>\n<td style=\"height: 24px; width: 19.0828%;\">Netherlands<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 6.50888%;\">2<\/td>\n<td style=\"height: 24px; width: 39.9408%;\">wolfermans.com<\/td>\n<td style=\"height: 24px; width: 16.1243%;\"><span style=\"font-weight: 400;\">423.98%<\/span><\/td>\n<td style=\"height: 24px; width: 16.2722%;\"><span style=\"font-weight: 400;\">774,479<\/span><\/td>\n<td style=\"height: 24px; width: 19.0828%;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 6.50888%;\">3<\/td>\n<td style=\"height: 24px; width: 39.9408%;\">soundtoys.com<\/td>\n<td style=\"height: 24px; width: 16.1243%;\">374.12%<\/td>\n<td style=\"height: 24px; width: 16.2722%;\"><span style=\"font-weight: 400;\">2,551,350<\/span><\/td>\n<td style=\"height: 24px; width: 19.0828%;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 6.50888%;\">4<\/td>\n<td style=\"height: 24px; width: 39.9408%;\">winecountrygiftbaskets.com<\/td>\n<td style=\"height: 24px; width: 16.1243%;\"><span style=\"font-weight: 400;\">318.58%<\/span><\/td>\n<td style=\"height: 24px; width: 16.2722%;\"><span style=\"font-weight: 400;\">736,900<\/span><\/td>\n<td style=\"height: 24px; width: 19.0828%;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 6.50888%;\">5<\/td>\n<td style=\"height: 24px; width: 39.9408%;\">articangel.com<\/td>\n<td style=\"height: 24px; width: 16.1243%;\"><span style=\"font-weight: 400;\">260.08%<\/span><\/td>\n<td style=\"height: 24px; width: 16.2722%;\"><span style=\"font-weight: 400;\">550,595<\/span><\/td>\n<td style=\"height: 24px; width: 19.0828%;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 6.50888%;\">6<\/td>\n<td style=\"height: 24px; width: 39.9408%;\">giri.in<\/td>\n<td style=\"height: 24px; width: 16.1243%;\"><span style=\"font-weight: 400;\">245.77%<\/span><\/td>\n<td style=\"height: 24px; width: 16.2722%;\"><span style=\"font-weight: 400;\">664,411<\/span><\/td>\n<td style=\"height: 24px; width: 19.0828%;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 6.50888%;\">7<\/td>\n<td style=\"height: 24px; width: 39.9408%;\">zebrapen.com<\/td>\n<td style=\"height: 24px; width: 16.1243%;\"><span style=\"font-weight: 400;\">245.39%<\/span><\/td>\n<td style=\"height: 24px; width: 16.2722%;\"><span style=\"font-weight: 400;\">537,674<\/span><\/td>\n<td style=\"height: 24px; width: 19.0828%;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 6.50888%;\">8<\/td>\n<td style=\"height: 24px; width: 39.9408%;\">wisconsincheeseman.com<\/td>\n<td style=\"height: 24px; width: 16.1243%;\"><span style=\"font-weight: 400;\">210.84%<\/span><\/td>\n<td style=\"height: 24px; width: 16.2722%;\"><span style=\"font-weight: 400;\">561,198<\/span><\/td>\n<td style=\"height: 24px; width: 19.0828%;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 6.50888%;\">9<\/td>\n<td style=\"height: 24px; width: 39.9408%;\">kansascitysteaks.com<\/td>\n<td style=\"height: 24px; width: 16.1243%;\"><span style=\"font-weight: 400;\">210.42%<\/span><\/td>\n<td style=\"height: 24px; width: 16.2722%;\"><span style=\"font-weight: 400;\">960,326<\/span><\/td>\n<td style=\"height: 24px; width: 19.0828%;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 6.50888%;\">10<\/td>\n<td style=\"height: 24px; width: 39.9408%;\">athenslawn.com<\/td>\n<td style=\"height: 24px; width: 16.1243%;\"><span style=\"font-weight: 400;\">206.74%<\/span><\/td>\n<td style=\"height: 24px; width: 16.2722%;\">4,180,268<\/td>\n<td style=\"height: 24px; width: 19.0828%;\">United Kingdom<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 6.50888%;\">11<\/td>\n<td style=\"height: 24px; width: 39.9408%;\">pacas.com<\/td>\n<td style=\"height: 24px; width: 16.1243%;\"><span style=\"font-weight: 400;\">189.85%<\/span><\/td>\n<td style=\"height: 24px; width: 16.2722%;\">1,863,750<\/td>\n<td style=\"height: 24px; width: 19.0828%;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 6.50888%;\">12<\/td>\n<td style=\"height: 24px; width: 39.9408%;\">harryanddavid.com<\/td>\n<td style=\"height: 24px; width: 16.1243%;\">177.75%<\/td>\n<td style=\"height: 24px; width: 16.2722%;\">2,818,825<\/td>\n<td style=\"height: 24px; width: 19.0828%;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 6.50888%;\">13<\/td>\n<td style=\"height: 24px; width: 39.9408%;\">giftory.com<\/td>\n<td style=\"height: 24px; width: 16.1243%;\"><span style=\"font-weight: 400;\">172.51%<\/span>%<\/td>\n<td style=\"height: 24px; width: 16.2722%;\">1,620,866<\/td>\n<td style=\"height: 24px; width: 19.0828%;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 30px;\">\n<td style=\"height: 30px; width: 6.50888%;\">14<\/td>\n<td style=\"height: 30px; width: 39.9408%;\">auraframes.com<\/td>\n<td style=\"height: 30px; width: 16.1243%;\"><span style=\"font-weight: 400;\">164.41<\/span>%<\/td>\n<td style=\"height: 30px; width: 16.2722%;\">3,022,352<\/td>\n<td style=\"height: 30px; width: 19.0828%;\">United States<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 6.50888%;\">15<\/td>\n<td style=\"width: 39.9408%; height: 24px;\">postable.com<\/td>\n<td style=\"height: 24px; width: 16.1243%;\"><span style=\"font-weight: 400;\">155.20<\/span>%<\/td>\n<td style=\"height: 24px; width: 16.2722%;\">7,569,812<\/td>\n<td style=\"height: 24px; width: 19.0828%;\">United States<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The criteria we used to create this list (so you can do it too, with Similarweb Sales Intelligence):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geography<\/b><span style=\"font-weight: 400;\">: United States<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website Type<\/b><span style=\"font-weight: 400;\">: Ecommerce<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website Technologies: <\/b><span style=\"font-weight: 400;\">Only sites with Ecommerce technologies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Incoming Visits: <\/b>Minimum 500K<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ranked by <\/span><b>monthly visits increase<\/b><span style=\"font-weight: 400;\">, November 2025 vs December 2025<\/span><\/p>\n<p>Download the full list here:<\/p>\n<p><i><div class=\"stepped-form stepped-form--background\">\n  <div class=\"stepped-form__content\">\n      \n<div data-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us=\"split\"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"Blog Post: Top 100 Ecommerce Companies in the USA\"\ndata-contact-us-hidden-campaign-solution=\"All\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-form-location-breadcrumbs=\"Form Corp\/Reports\/Top Ecommerce Companies in the USA: 100 Brands to Watch Right Now\/Content\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-sfcmpid=\"70167000000c3FWAAY\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-button-caption=\"Download\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/02\/attachment-US-Top-100-Fastest-Growing-Ecommerce-Companies-by-MoM-traffic-growth-Dec-2025.xlsx\"\ndata-contact-us-i18n-title=\"Download the list of the Top 100 Fastest-Growing Ecommerce Companies in the US\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading!\"\ndata-contact-us-i18n-success_subtitle=\"Sit back, relax, and enjoy!\"\ndata-contact-us-i18n-success_sub_subtitle=\" \"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/02\/attachment-US-Top-100-Fastest-Growing-Ecommerce-Companies-by-MoM-traffic-growth-Dec-2025.xlsx\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/02\/attachment-US-Top-100-Fastest-Growing-Ecommerce-Companies-by-MoM-traffic-growth-Dec-2025.xlsx\"\n>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/i><\/p>\n<h2>A deeper dive into the top 5 fastest-growing ecommerce companies in the United States<\/h2>\n<p>Here&#8217;s what we found out about these winners using Similarweb Sales Intelligence:<\/p>\n<h3><b>1. <\/b><b>Dallas JDM Motors<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The number one spot for the fastest-growing ecommerce site goes to <\/span><b>dallasjdmmotors.com<\/b><span style=\"font-weight: 400;\">. In <\/span><b>December<\/b><span style=\"font-weight: 400;\">, Dallas JDM Motors saw<\/span><span style=\"font-weight: 400;\"> a 1539.64% <\/span><b>Mo<\/b><b>M increase<\/b><span style=\"font-weight: 400;\"> totaling <\/span><b>603.4K<\/b><span style=\"font-weight: 400;\"> visits.<img decoding=\"async\" class=\"alignnone size-large wp-image-208189\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-ACC09A6C-6071-40D6-8357-B3C2BF4A7B4D-1024x436.jpeg\" alt=\"\" width=\"1024\" height=\"436\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-ACC09A6C-6071-40D6-8357-B3C2BF4A7B4D-1024x436.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-ACC09A6C-6071-40D6-8357-B3C2BF4A7B4D-300x128.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-ACC09A6C-6071-40D6-8357-B3C2BF4A7B4D-768x327.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-ACC09A6C-6071-40D6-8357-B3C2BF4A7B4D.jpeg 1336w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><br \/>\n<span style=\"font-weight: 400;\">Moving to the Traffic &amp; Engagement overview, <\/span><b>dallasjdmmotors.com<\/b><span style=\"font-weight: 400;\">\u2019s <\/span><b>visit duration <\/b>saw an impressive rise in December: desktop had a <b>138.73% increase <\/b>while mobile web was<b> up by 1634.40%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208190\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-98C99876-96E9-408B-95A4-1938BA4B7B6C-1024x369.jpeg\" alt=\"\" width=\"1024\" height=\"369\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-98C99876-96E9-408B-95A4-1938BA4B7B6C-1024x369.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-98C99876-96E9-408B-95A4-1938BA4B7B6C-300x108.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-98C99876-96E9-408B-95A4-1938BA4B7B6C-768x277.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-98C99876-96E9-408B-95A4-1938BA4B7B6C.jpeg 1352w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to channels, the ones that brought in the most visits are<\/span><b> organic search (337.4K), direct search (138.3K), paid search (62.6K), and social (35.7K)<\/b><span style=\"font-weight: 400;\">. And out of the 603.4 visits, 597.8K, more than 99%, came from mobile!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208191\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-71CC8415-8326-4E93-872E-E90C4B389926_4_5005_c-1024x262.jpeg\" alt=\"\" width=\"1024\" height=\"262\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-71CC8415-8326-4E93-872E-E90C4B389926_4_5005_c-1024x262.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-71CC8415-8326-4E93-872E-E90C4B389926_4_5005_c-300x77.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-71CC8415-8326-4E93-872E-E90C4B389926_4_5005_c-768x197.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-71CC8415-8326-4E93-872E-E90C4B389926_4_5005_c.jpeg 1230w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With such high organic search traffic, let\u2019s take a look at the top 15 organic non-branded keywords users were searching for:<\/span><\/p>\n<ol>\n<li><i><span style=\"font-weight: 400;\">subaru ej25 turbo engine<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">1jz vvti engine\u00a0 with manual transmission<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">15ba honda transmission for sale dallas tx<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">honda civic used cvt transmission for sale dallas texas<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">remanufactored transmission 2014 subaru xv crosstrek<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">2006 subaru baja turbo 2.5l ej25 engine diagram<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">usa jdm engines dallas<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">2012 honda accord engine<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">2jz engine<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Ej20x<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">jdm<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">subaru wrx engine<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">k24 engine for sale<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">2014 kia sorento engine<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">2014 subaru forester transmission<\/span><\/i><\/li>\n<\/ol>\n<h3><b>2. Wolfermans.com<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The December runner-up spot goes to Wolferman\u2019s Bakery. This month, wolfermans.com saw a 427.87% MoM increase, reaching 768.4K total visits.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208193\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-9B5579B6-232F-41B3-B7C1-6ACDFF42DC10-1024x430.jpeg\" alt=\"\" width=\"1024\" height=\"430\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-9B5579B6-232F-41B3-B7C1-6ACDFF42DC10-1024x430.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-9B5579B6-232F-41B3-B7C1-6ACDFF42DC10-300x126.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-9B5579B6-232F-41B3-B7C1-6ACDFF42DC10-768x323.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-9B5579B6-232F-41B3-B7C1-6ACDFF42DC10.jpeg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In <\/span><b>Dec 2025<\/b><span style=\"font-weight: 400;\">, bounce rate moves in opposite directions by device. <\/span><b>Desktop<\/b><span style=\"font-weight: 400;\"> rises to <\/span><b>44.94%<\/b><span style=\"font-weight: 400;\"> (<\/span><b>+34.29% MoM<\/b><span style=\"font-weight: 400;\">), indicating a sharp drop in engagement, while <\/span><b>mobile web<\/b><span style=\"font-weight: 400;\"> improves to <\/span><b>45.36%<\/b><span style=\"font-weight: 400;\"> (<\/span><b>-8.62% MoM<\/b><span style=\"font-weight: 400;\">), showing fewer single-page visits compared to the prior month.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208194\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-6460AFBF-BDA9-4338-A534-E79ED3E84D87-1024x412.jpeg\" alt=\"\" width=\"1024\" height=\"412\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-6460AFBF-BDA9-4338-A534-E79ED3E84D87-1024x412.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-6460AFBF-BDA9-4338-A534-E79ED3E84D87-300x121.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-6460AFBF-BDA9-4338-A534-E79ED3E84D87-768x309.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-6460AFBF-BDA9-4338-A534-E79ED3E84D87.jpeg 1222w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<span style=\"font-weight: 400;\">When it comes to traffic channels, <\/span><b>Wolfermans.com\u2019s biggest driver is direct search, with 355.2K followed by organic search, with 152.5K, and then paid search, with 135.4K<\/b><span style=\"font-weight: 400;\">. This is our first brand with the largest traffic coming in from direct traffic.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-208195\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-7FA8589D-87E0-425D-8C64-A3492649FD22_4_5005_c.jpeg\" alt=\"\" width=\"1024\" height=\"266\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-7FA8589D-87E0-425D-8C64-A3492649FD22_4_5005_c.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-7FA8589D-87E0-425D-8C64-A3492649FD22_4_5005_c-300x78.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-7FA8589D-87E0-425D-8C64-A3492649FD22_4_5005_c-768x200.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The top paid non-branded search terms that drove traffic to <\/span><i><span style=\"font-weight: 400;\">Wolferman&#8217;s<\/span><\/i><span style=\"font-weight: 400;\"> site were:<\/span><\/p>\n<ol>\n<li><i><span style=\"font-weight: 400;\">wolfgang baking company<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">christmas gifts<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">brunch gifts to send<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">breakfast gift from christmas<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">christmas baskets for gifts<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">gift baskets for christmas\u00a0<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">english muffin<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">bets holiday baskets<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">publix english muffins<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">waffle gift basket<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">imported english muffin<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">moonrise bagels<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">honey baked ham<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">holiday gift baskets<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">best food gift to send<\/span><\/i><\/li>\n<\/ol>\n<p><i><\/i><span style=\"font-size: 14pt;\"><strong>3. <\/strong><b>Soundtoys.com<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The third place for the fastest-growing ecommerce site in the US goes to <\/span><b>soundtoys.com<\/b><span style=\"font-weight: 400;\">. In <\/span><b>December<\/b><span style=\"font-weight: 400;\">, the site saw a <\/span><b>310.32% MoM increase<\/b><span style=\"font-weight: 400;\"> with <\/span><b>351K<\/b><span style=\"font-weight: 400;\"> total visits.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-208196 size-large\" title=\"Soundtoys traffic\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-261BF2B2-2C6C-490D-A2C9-043CAE77BEF9-1024x430.jpeg\" alt=\"Soundtoys traffic\" width=\"1024\" height=\"430\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-261BF2B2-2C6C-490D-A2C9-043CAE77BEF9-1024x430.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-261BF2B2-2C6C-490D-A2C9-043CAE77BEF9-300x126.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-261BF2B2-2C6C-490D-A2C9-043CAE77BEF9-768x322.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-261BF2B2-2C6C-490D-A2C9-043CAE77BEF9.jpeg 1217w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Regarding soundtoys.com\u2019s bounce rate metric, engagement improves across both devices. <\/span><b>Desktop<\/b><span style=\"font-weight: 400;\"> bounce rate falls to <\/span><b>20.55%<\/b><span style=\"font-weight: 400;\"> (<\/span><b>-27.62% MoM<\/b><span style=\"font-weight: 400;\">) and <\/span><b>mobile web<\/b><span style=\"font-weight: 400;\"> drops to <\/span><b>37.8%<\/b><span style=\"font-weight: 400;\"> (<\/span><b>-35.64% MoM<\/b><span style=\"font-weight: 400;\">), indicating fewer single-page sessions compared to the prior month.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208197\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-2D3DF7EA-36E5-4E8B-AE98-D505DB3C3E61-1024x412.jpeg\" alt=\"\" width=\"1024\" height=\"412\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-2D3DF7EA-36E5-4E8B-AE98-D505DB3C3E61-1024x412.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-2D3DF7EA-36E5-4E8B-AE98-D505DB3C3E61-300x121.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-2D3DF7EA-36E5-4E8B-AE98-D505DB3C3E61-768x309.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-2D3DF7EA-36E5-4E8B-AE98-D505DB3C3E61.jpeg 1225w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As we move over to the <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\"><span style=\"font-weight: 400;\">Marketing Channels<\/span><\/a><span style=\"font-weight: 400;\"> for Soundtoys, the channels that brought in the most traffic were:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direct (178.1K)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic search (107.6K)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid (36.2K)<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208198\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-39196A15-7F30-40DC-9502-C9CC07786617_4_5005_c-1024x263.jpeg\" alt=\"\" width=\"1024\" height=\"263\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-39196A15-7F30-40DC-9502-C9CC07786617_4_5005_c-1024x263.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-39196A15-7F30-40DC-9502-C9CC07786617_4_5005_c-300x77.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-39196A15-7F30-40DC-9502-C9CC07786617_4_5005_c-768x197.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-39196A15-7F30-40DC-9502-C9CC07786617_4_5005_c.jpeg 1222w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s also take a look at the <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\"><span style=\"font-weight: 400;\">SEO strategy<\/span><\/a><span style=\"font-weight: 400;\"> soundtoys.com was working on.<\/span><\/p>\n<p><b>Here are the top 15 non-branded keywords driving users to Soundtoys:<\/b><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">little alterboy<\/span><\/li>\n<li><span style=\"font-weight: 400;\">echo boy<\/span><\/li>\n<li><span style=\"font-weight: 400;\">decapitator<\/span><\/li>\n<li><span style=\"font-weight: 400;\">little alter boy plugin<\/span><\/li>\n<li><span style=\"font-weight: 400;\">little <\/span><span style=\"font-weight: 400;\">alter boy<\/span><\/li>\n<li><span style=\"font-weight: 400;\">little microshift<\/span><\/li>\n<li><span style=\"font-weight: 400;\">echoboy plugin<\/span><\/li>\n<li><span style=\"font-weight: 400;\">nick sylvester<\/span><\/li>\n<li><span style=\"font-weight: 400;\">echoboy<\/span><\/li>\n<li><span style=\"font-weight: 400;\">decapitator plugin<\/span><\/li>\n<li><span style=\"font-weight: 400;\">echoboy jr. v5<\/span><\/li>\n<li><span style=\"font-weight: 400;\">little primaltap<\/span><\/li>\n<li><span style=\"font-weight: 400;\">devil-loc<\/span><\/li>\n<li><span style=\"font-weight: 400;\">little altar boy plugin<\/span><\/li>\n<li><span style=\"font-weight: 400;\">devil loc<\/span><\/li>\n<\/ol>\n<h3><b>4. Winecountrygiftbaskets.com<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Our next spot for the fastest-growing ecommerce site goes to <\/span><b>winecountrygiftbaskets.com<\/b><span style=\"font-weight: 400;\">. In <\/span><b>December<\/b><span style=\"font-weight: 400;\">, the site hit <\/span><b>724K<\/b><span style=\"font-weight: 400;\"> total visits and a <\/span><b>323.24% increase in MoM<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208200\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-A96D30A1-3B1D-4180-8940-8A60DF643960-1024x434.jpeg\" alt=\"\" width=\"1024\" height=\"434\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-A96D30A1-3B1D-4180-8940-8A60DF643960-1024x434.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-A96D30A1-3B1D-4180-8940-8A60DF643960-300x127.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-A96D30A1-3B1D-4180-8940-8A60DF643960-768x325.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-A96D30A1-3B1D-4180-8940-8A60DF643960.jpeg 1246w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When we examined <\/span><b>winecountrygiftbaskets.com\u2019<\/b><span style=\"font-weight: 400;\">s traffic and engagement, we found that page views had been trending upward in December. <\/span><b>Desktop increased by 13.32%, and mobile increased by 21.43%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208201\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-335CB285-94B5-41F3-BAD2-DB0A35273183-1024x410.jpeg\" alt=\"\" width=\"1024\" height=\"410\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-335CB285-94B5-41F3-BAD2-DB0A35273183-1024x410.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-335CB285-94B5-41F3-BAD2-DB0A35273183-300x120.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-335CB285-94B5-41F3-BAD2-DB0A35273183-768x308.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-335CB285-94B5-41F3-BAD2-DB0A35273183.jpeg 1238w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Moving onto the channels that drove the most traffic to <\/span><b>Winecountrygiftbaskets.com<\/b><span style=\"font-weight: 400;\">, we see that the direct search channel led the traffic (381.5K), then organic (230.4K), followed by paid (58.5K). We also noticed that out of 1M visitors, 852.2K came from mobile devices, regardless of which channel they came from.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208202\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-D1168263-1FAE-41BC-9905-B7610B549FBA_4_5005_c-1024x262.jpeg\" alt=\"\" width=\"1024\" height=\"262\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-D1168263-1FAE-41BC-9905-B7610B549FBA_4_5005_c-1024x262.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-D1168263-1FAE-41BC-9905-B7610B549FBA_4_5005_c-300x77.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-D1168263-1FAE-41BC-9905-B7610B549FBA_4_5005_c-768x196.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-D1168263-1FAE-41BC-9905-B7610B549FBA_4_5005_c.jpeg 1228w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hopping over to the organic non-branded keywords, the top 15 keywords that brought people to the site are:\u00a0<\/span><\/p>\n<ol>\n<li><i><span style=\"font-weight: 400;\">gift baskets<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">holiday gift baskets<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">christmas gift<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">wine basket<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">christmas gift baskets<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">govida gift basket<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">christmas goft<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">christmas gift baskets for adults<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">gift basket<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">boarderie<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">wine country catalog<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">christmas baskets<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">gift baskets with free shipping<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">wine and chocolate gift baskets<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">coffee and tea gift basket<\/span><\/i><\/li>\n<\/ol>\n<h3><b>5. Articangel.com<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The last spot on this list is articangel.com. In December, Artic Angel had 550.6K total visits, a 260.73% MoM increase and a 0.99% YoY increase.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208203\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-971D7D52-3E58-4490-8975-2CC2DDE1207B-1024x433.jpeg\" alt=\"\" width=\"1024\" height=\"433\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-971D7D52-3E58-4490-8975-2CC2DDE1207B-1024x433.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-971D7D52-3E58-4490-8975-2CC2DDE1207B-300x127.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-971D7D52-3E58-4490-8975-2CC2DDE1207B-768x324.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-971D7D52-3E58-4490-8975-2CC2DDE1207B.jpeg 1231w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Analyzing their traffic &amp; engagement, we noticed the bounce rate improved slightly across both devices. <\/span><b>Desktop<\/b><span style=\"font-weight: 400;\"> bounce rate declines to <\/span><b>61.09%<\/b><span style=\"font-weight: 400;\"> (<\/span><b>-10.63% MoM<\/b><span style=\"font-weight: 400;\">) and <\/span><b>mobile web<\/b><span style=\"font-weight: 400;\"> drops to <\/span><b>61.17%<\/b><span style=\"font-weight: 400;\"> (<\/span><b>-7.49% MoM<\/b><span style=\"font-weight: 400;\">), bringing both device types to roughly the same level around <\/span><b>61%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208204\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-34C05994-8146-464D-A750-5E2A945F7176-1024x411.jpeg\" alt=\"\" width=\"1024\" height=\"411\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-34C05994-8146-464D-A750-5E2A945F7176-1024x411.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-34C05994-8146-464D-A750-5E2A945F7176-300x120.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-34C05994-8146-464D-A750-5E2A945F7176-768x308.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-34C05994-8146-464D-A750-5E2A945F7176.jpeg 1238w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On to Articangel.com marketing channels. The leading channel is by far the Direct channel with 286.6K, followed by social (99.3K), and then display channel (57.3K).<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-208205\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-36624C23-F43D-4339-8578-489E136BF584_4_5005_c-1024x264.jpeg\" alt=\"\" width=\"1024\" height=\"264\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-36624C23-F43D-4339-8578-489E136BF584_4_5005_c-1024x264.jpeg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-36624C23-F43D-4339-8578-489E136BF584_4_5005_c-300x77.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-36624C23-F43D-4339-8578-489E136BF584_4_5005_c-768x198.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/attachment-36624C23-F43D-4339-8578-489E136BF584_4_5005_c.jpeg 1228w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When we checked the organic non-branded keywords rtcoutdoors.com was working with, these were the top 15:<\/span><\/p>\n<ol>\n<li><i><span style=\"font-weight: 400;\">necklace for women<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">amazon charistmas present<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">christmas gifts for mom<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">daughters necklace<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">presents for wife<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">christmas gifts for mom<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">to my daughter neckless<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">daughter necklace<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">gift for my wife<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">dad to daughter gifts for 7 year old girl<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">what is a good christmas gift<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">father journal to son<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">to my son bracelet<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">gift for my mom christmas<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">gifts for teenage girls<\/span><\/i><\/li>\n<\/ol>\n<h2>Go beyond the top 100<\/h2>\n<p><span style=\"font-weight: 400;\">If you want to pull ecommerce insights like these in seconds, and we think you might, <\/span><a href=\"https:\/\/www.similarweb.com\/corp\/sales\/contact-us\/\"><span style=\"font-weight: 400;\">book a demo<\/span><\/a><span style=\"font-weight: 400;\"> to find out just how Similarweb Sales Intelligence can help you uncover your ideal prospects, their tech setups, and their pain points for 2026.<\/span><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Your unfair sales advantage<\/p>\n                                    <p class=\"post-banner__subtitle\">Grab your prospects' attention with insights from Similarweb Sales Intelligence<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\"\n                           data-disable-dynamic-tracking\n                        >Book a live demo<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>FAQs<\/h2>\n<p data-path-to-node=\"1\"><b data-path-to-node=\"1\" data-index-in-node=\"0\">Which is the biggest ecommerce company in the United States?<\/b><br \/>\nAmazon.com leads with 6.705B total visits in December 2025, followed by eBay.com with 1.156B visits.<\/p>\n<p data-path-to-node=\"2\"><b data-path-to-node=\"2\" data-index-in-node=\"0\">How does Similarweb rank the top ecommerce companies in the United States?<\/b><br \/>\nWe rank companies by estimated monthly website traffic, filtered for ecommerce retailers through website type and technology detection.<\/p>\n<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">What criteria were used to build the top 100 US ecommerce companies list?<\/b><br \/>\n<span style=\"font-weight: 400;\">To build the top 100 US ecommerce companies list, we used the filter Geography set on &#8220;United States&#8221;, the filter Website type set on &#8220;Ecommerce&#8221;, and Website technology with site detected with <b>ecommerce technologies<\/b> (to ensure the domains are true ecommerce properties)<\/span><\/p>\n<p data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">Which ecommerce brands had the highest website traffic in December 2025?<\/b><br \/>\nThe top five brands were Amazon.com, eBay.com, Walmart.com, Apple.com, and Target.com.<\/p>\n<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Which ecommerce companies are the fastest-growing in the US?<br \/>\n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The fastest-growing list highlights ecommerce sites with the biggest month-over-month (MoM) increase in visits, using a minimum threshold of 500K incoming visits. In this blog, the list is ranked by monthly visits increase.<\/span><\/p>\n<p data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">What were the biggest traffic drivers for the top ecommerce companies in December 2025?<br \/>\n<\/b>Direct and Organic Search were the primary drivers across the top five, with Social following as a significant third channel for eBay and Walmart.<\/p>\n<p data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">What seasonal trends impacted ecommerce traffic in December 2025?<br \/>\n<\/b>Traffic reflected intense holiday demand and deal-seeking behavior that persisted from Cyber Monday through the end of the year.<\/p>\n<p data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">What are the most common non-branded keywords driving traffic?<br \/>\n<\/b>Shoppers primarily use keywords related to high-demand electronics and toys, holiday gift ideas, and practical home or apparel needs.<\/p>\n<p data-path-to-node=\"9\"><b data-path-to-node=\"9\" data-index-in-node=\"0\">Why do some \u201cfastest-growing\u201d sites show major mobile traffic spikes?<br \/>\n<\/b>Mobile spikes typically indicate high engagement from deal-seekers and social media-driven shoppers during peak promotional periods.<\/p>\n<p data-path-to-node=\"10\"><b data-path-to-node=\"10\" data-index-in-node=\"0\">How can I download the full list and use it to find B2B leads?<br \/>\n<\/b>You can download the full lists for top and fastest-growing companies via the provided links or recreate them in Similarweb Sales Intelligence to identify high-potential prospects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling to ecommerce companies? Then keep a close eye on the leaders. That\u2019s why we created and regularly update our rankings of the top ecommerce companies in the US, including the top 100 and the 100 fastest-growing. We\u2019ve got lists for the top ecommerce companies in the world and the UK\u2019s top ecommerce companies, too [&hellip;]<\/p>\n","protected":false},"author":564,"featured_media":132682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6563,2805,6535],"tags":[],"class_list":["post-51461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-sales","category-sales","category-selling-to-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Ecommerce Companies in the USA | Similarweb<\/title>\n<meta name=\"description\" content=\"Find the best B2B leads with our latest lists of the top ecommerce companies in the US, plus the fastest-growing ecommerce companies. 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