{"id":52482,"date":"2020-12-03T17:39:04","date_gmt":"2020-12-03T17:39:04","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=52482"},"modified":"2025-07-09T12:26:17","modified_gmt":"2025-07-09T12:26:17","slug":"conversion-analysis","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-analysis\/","title":{"rendered":"Conversion Analysis: How (and Why) It\u2019s Crucial for Your Business Growth"},"content":{"rendered":"<p>You\u2019re generating traffic to your eCommerce website with a <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">strong SEO strategy<\/a> and marketing plan. Website visitors are viewing <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/optimize-amazon-listings\/\">product listings<\/a>, adding items to their carts, and starting to work their way down your <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-funnel-optimization\/\">conversion funnel<\/a>. But, something goes wrong along the way. Your customers abandon their carts and don\u2019t convert. Sound familiar?<\/p>\n<p>Today, conversion analysis is a critical aspect of any marketing strategy. Without converting customers, your website and business can\u2019t succeed. Traditionally, companies look internally in regard to conversion analytics. We believe in doing things differently. Similarweb gives you the opportunity to do conversion funnel analysis on your competitors, allowing you to understand exactly where you stand in the field. Let\u2019s take a look at why this is so important.<\/p>\n<h2>Why is website conversion analysis important for your business?<\/h2>\n<p>Basically, conversion rate analysis is critical for understanding which parts of your competitors\u2019 conversion funnel are working, as well as which keywords and marketing channels are successful for them, and <a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/trendspotting\/\">spotting trends<\/a> in online stores. At the end of the day, your goal is to convert your customers, and conversion analysis gives you the tools to make this dream a reality.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-53155 size-full\" title=\"3 Key Benefits of Conversion Analysis\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-02.png\" alt=\"3 Key Benefits of Conversion Analysis\" width=\"1251\" height=\"834\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-02.png 1251w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-02-300x200.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-02-1024x683.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-02-768x512.png 768w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/p>\n<h3>The three key benefits of conversion analysis<\/h3>\n<ul>\n<li>Optimizing your online conversion rate boosts your eCommerce sales and <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-increase\/\">increases your market share<\/a><\/li>\n<li>Fine-tuning your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">digital marketing strategy<\/a> and budget to focus on the most efficient channels in your industry<\/li>\n<li>Improving product assortment by better understanding changes in product demands<\/li>\n<\/ul>\n<h2>How Similarweb allows you to perform an effective conversion analysis<\/h2>\n<p>Similarweb\u2019s industry-leading conversion analysis tools provide you with unique features, allowing <a href=\"https:\/\/www.similarweb.com\/website\/\">website analysis<\/a> of your competitors\u2019 digital strategies, marketing mix, and conversion performance &#8211; giving you an important perspective into your industry statistics. Take a look at our eight unique tools.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52563 size-full\" title=\"8 Benefits of Conversion Analysis\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/8-Benifts-of-Conversion-Analysis.png\" alt=\"8 Benefits of Conversion Analysis\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/8-Benifts-of-Conversion-Analysis.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/8-Benifts-of-Conversion-Analysis-300x200.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/8-Benifts-of-Conversion-Analysis-1024x683.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/8-Benifts-of-Conversion-Analysis-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3>8 things you can do with conversion analysis<\/h3>\n<h4>1) Gain a clear understanding of the funnel<\/h4>\n<p>Every eCommerce site needs a funnel. The funnel is what turns visitors into buyers. How do you know that your funnel is doing its job? With effective website funnel analysis.<\/p>\n<p>There are various sites, including Google Analytics, that let you do this for your own website. Similarweb lets you peek behind the scenes at your competitors\u2019 performance. This information will help you identify successful and highly converting funnels, giving you the chance to tweak your own.<\/p>\n<h4>2) Monitor demand on a keyword basis<\/h4>\n<p>Understand exactly what visitors are searching for within different websites in your field, to understand <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\">which keywords are most effective<\/a> and ultimately convert the most visitors. Use this information to pinpoint specific brands, products, and interests. Internal keywords give a different perspective to search engine keywords, as you\u2019ll be able to understand visitors\u2019 desires when there&#8217;s already high intent, allowing you to improve your funnel and UX.<\/p>\n<h4>3) Granular category-level data on leading marketplaces<\/h4>\n<p>Gather category-level data on leading marketplaces such as <b>Amazon<\/b>, <b>Walmart<\/b>, and <b>eBay<\/b>. This will allow digital retailers, and <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/d2c-brands-q3\/\">direct-to-consumer (D2C) brands<\/a>, like Getawair, Prime, Ruggable, Amazon sellers, and other small and medium-sized businesses (SMBs) to understand and gauge their performance against the big players in the market. Keeping an eye on the category-level data on the marketplaces will give you insight into changing <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/consumer-demand\/\">consumer demand<\/a> and how to adjust your funnel accordingly.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52564 size-full\" title=\"conversion analysis by custom categories\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data.png\" alt=\"conversion analysis by custom categories\" width=\"1850\" height=\"1080\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data.png 1850w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data-1024x598.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data-768x448.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data-1536x897.png 1536w\" sizes=\"(max-width: 1850px) 100vw, 1850px\" \/><\/p>\n<h4>4) Stickiness of online shopping<\/h4>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/website-stickiness\/\">Website stickiness<\/a> is a measure of loyalty, for example, of how many times per month consumers purchase a product on your website. Understanding when that happens during the month will allow you to create successful periodic campaigns. By detecting funnel problems such as a sudden decrease in stickiness, you may be able to recognize a problem with your customers\u2019 loyalty. Your customer habits on your and your customer\u2019s site will give you a massive insight into their behavior and what causes them to convert.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-53153 size-full\" title=\"Increase Website Conversions with Similarweb\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-01.png\" alt=\"Conversion funnel illustration\" width=\"1251\" height=\"834\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-01.png 1251w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-01-300x200.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-01-1024x683.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-01-768x512.png 768w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/p>\n<p>The level of your website\u2019s stickiness can also be valuable to understanding how the COVID-19 pandemic has impacted demand for your product as well as shifts in <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/consumer-behavior\/\">consumer behavior<\/a>.<\/p>\n<h4>5) Up to 37-month historical data<\/h4>\n<p>It\u2019s no surprise that there are ups and downs throughout the year when it comes to eCommerce. Having multiple period-over-period (PoP) data points, ranging from 1 month to 37 months allows you to pinpoint seasonal trends and macro trends, all while implementing changes in your existing strategy. If you can identify certain trends in the holiday season vs. a year-long period, you\u2019ll be able to focus your SEO and <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/ppc-keyword-research\/\">PPC keyword research<\/a>\u00a0and conversion funnel on those words during the right times of the year.<\/p>\n<h4>6) Easy, flexible data-driven analytics for conversion tracking<\/h4>\n<p>Analytics are great, but you have to be able to use and share them easily to be effective. Similarweb allows you to create customized analysis groups and export the data you want easily and quickly. This makes sharing internally with your team a breeze, giving you time to focus on the important things &#8212; like how to up your conversion rates.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52565 size-full\" title=\"conversion performance visualization\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry.png\" alt=\"Gain a clear visualization of conversion performance across a group of websites in your industry\" width=\"1848\" height=\"1080\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry.png 1848w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry-1024x598.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry-768x449.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry-1536x898.png 1536w\" sizes=\"(max-width: 1848px) 100vw, 1848px\" \/><\/p>\n<h4>7) Access to industry benchmarks<\/h4>\n<p>At the end of the day, you want to come out in front of your competitors. The problem is, you may not understand where you stand in comparison to others.<\/p>\n<p>Similarweb gives you access to your relevant industry and sector averages. For example, <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-benchmarks-metrics\/\">benchmarks for eCommerce <\/a>and <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/financial-services-benchmarks\/\">financial services<\/a> websites with key <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\">user engagement metrics<\/a> such as pages per visit, average visit duration, conversion rates, and more. You\u2019ll be able to see how your website or business stacks up against the top competition, allowing you to focus on the right strategies and <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-tactics\/\">marketing tactics<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52567 size-full\" title=\"Watch industry trends\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly.png\" alt=\"Watch industry trends - Learn from the leading companies in your industry and fine-tune your content\" width=\"1852\" height=\"1080\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly.png 1852w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly-768x448.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly-1536x896.png 1536w\" sizes=\"(max-width: 1852px) 100vw, 1852px\" \/><\/p>\n<h4>8) Comprehensive geographical analysis<\/h4>\n<p>Track your performance across multiple geographies, side by side with the competition. The geographies and regions you can look into include over 40 countries, including the U.S., the U.K., Germany, Japan, and Australia, as well as other dominant markets. Geographical data allows you to focus on the right markets and adjust your <a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/digital-strategy\/\">digital strategy<\/a> according to trends in each region.<\/p>\n<h2>You know what to do next. Get started!<\/h2>\n<p>Conversion analysis is a must in order to ramp up your funnel and stay competitive in your field. Let Similarweb take your conversion analysis to the next level. Book a <a href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\"><b>free demo today<\/b><\/a>. Thirty minutes with one of our industry experts, and you\u2019ll learn how you can boost your online sales while keeping tabs on the competition.<\/p>\n<p>Here&#8217;s a quick how-to video teaching you how to leverage Similarweb\u2019s Conversion Analysis tool to uncover bottom-of-the-funnel insights on your competitors and create the most effective digital strategy for your business growth.<\/p>\n<p><iframe src=\"\/\/player.vimeo.com\/video\/450724384?title=0&amp;amp;byline=0\" width=\"100%\" height=\"400\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>FAQ<\/h2>\n<p><strong>How do you analyze conversions?<\/strong><\/p>\n<p>Divide the number of goals achieved in a given time frame by the total number of visitors to your website, then multiply that number by 100.<\/p>\n<p><strong>What is an example of a conversion strategy?<\/strong><\/p>\n<p>One example of a conversion strategy is signing up for emails.<\/p>\n<p>This blog was written in collaboration with\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/allie-kashkash-19200617\/\" rel=\"noopener noreferrer\">Allie Kashkash<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re generating traffic to your eCommerce website with a strong SEO strategy and marketing plan. Website visitors are viewing product listings, adding items to their carts, and starting to work their way down your conversion funnel. But, something goes wrong along the way. Your customers abandon their carts and don\u2019t convert. Sound familiar? Today, conversion [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":66014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6189,6588],"tags":[],"class_list":["post-52482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-retail-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Conversion Analysis Hacks You Need to Succeed | Similarweb<\/title>\n<meta name=\"description\" content=\"Is your eCommerce website optimized for sales? If not, it\u2019s time for conversion analysis. Discover 8 features that will give you the competitive edge here\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-analysis\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Schneider\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-analysis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-analysis\/\"},\"author\":{\"name\":\"Daniel Schneider\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a09d3786529a9b935f2fe1fd23f74727\"},\"headline\":\"Conversion Analysis: How (and Why) It\u2019s Crucial for Your Business Growth\",\"datePublished\":\"2020-12-03T17:39:04+00:00\",\"dateModified\":\"2025-07-09T12:26:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-analysis\/\"},\"wordCount\":1151,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Blog-Thumbnail-Conversion-Analysis_-How-and-Why-It\u2019s-Crucial-for-Your-Business-Growth.png\",\"articleSection\":[\"Ecommerce\",\"Retail Insights\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-analysis\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-analysis\/\",\"name\":\"8 Conversion Analysis Hacks You Need to Succeed | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-analysis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Blog-Thumbnail-Conversion-Analysis_-How-and-Why-It\u2019s-Crucial-for-Your-Business-Growth.png\",\"datePublished\":\"2020-12-03T17:39:04+00:00\",\"dateModified\":\"2025-07-09T12:26:17+00:00\",\"description\":\"Is your eCommerce website optimized for sales? 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