{"id":55281,"date":"2021-01-10T18:19:27","date_gmt":"2021-01-10T18:19:27","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=55281"},"modified":"2024-01-07T11:38:27","modified_gmt":"2024-01-07T11:38:27","slug":"tendances-digitales","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/announcements\/tendances-digitales\/","title":{"rendered":"Tendances digitales 2020 : les bonnes nouvelles"},"content":{"rendered":"<p>Ce fut une ann\u00e9e pour les livres d&#8217;histoire. L&#8217;ann\u00e9e 2020 a \u00e9t\u00e9 remplie d&#8217;inattendus, d&#8217;inconnu, d&#8217;insolite &#8230; et 7,1 milliards d&#8217;incroyables heures pass\u00e9es en ligne. Ces moments n\u2019\u00e9taient cependant pas tous empreints de sinistrose, et il est r\u00e9confortant de voir les pics de recherches sur le bien-\u00eatre. D\u00e9couvrez-en plus sur les int\u00e9r\u00eats des internautes pendant cette ann\u00e9e particuli\u00e8re avec ce focus sur les tendances digitales 2020 !<\/p>\n<p>Le monde a cherch\u00e9 des moyens de faire de cette ann\u00e9e d\u00e9sordonn\u00e9e un endroit meilleur, en effectuant des dons en quantit\u00e9s plus grandes, en adoptant plus d&#8217;animaux de compagnie, en se promenant dans de grands espaces verts et en soutenant les entreprises locales.<\/p>\n<p>Voici quelques-unes de nos tendances digitales 2020 pr\u00e9f\u00e9r\u00e9es :<\/p>\n<h2>Recherches de dons alimentaires<\/h2>\n<ul>\n<li>\u00c0 l&#8217;\u00e9chelle mondiale, les recherches de dons de nourriture au cours des 12 derniers mois ont atteint un sommet en avril avec 33 100 recherches, soit 70% de plus que la moyenne annuelle de 19 500<\/li>\n<li>Le site recevant le plus de trafic de cette recherche \u00e9tait feedamerica.org. Le site a \u00e9galement atteint son point culminant en avril avec 2,2 millions de recherches, soit une hausse de 415,6% par rapport \u00e0 avril 2019<\/li>\n<li>En regardant plus tard au cours de l&#8217;ann\u00e9e 2020, de mars \u00e0 octobre, le trafic a enregistr\u00e9 en moyenne 963 100 visites, soit une hausse de 159,2% par rapport aux 371 600 recherches de 2019<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_dff58c8b-6fc5-4827-b56b-6f4c32a53eea\" data-title=\"Monthly Traffic to feedingamerica.org\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?Nd9\"><\/div>\n\n<h2><b>Environnement<\/b><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/fr\/website\/calfund.org\/\">Calfund.org<\/a> a atteint son plus haut niveau de trafic au cours de la p\u00e9riode d&#8217;ao\u00fbt \u00e0 septembre, avec une hausse de +204% YoY. Ces quantit\u00e9s proviennent en grande partie de personnes cherchant comment faire un don aux fonds de secours contre les incendies de for\u00eat<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_77b89614-398d-47b4-95e0-b2e3bc318177\" data-title=\"Monthly Traffic to calfund.org\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?GMe\"><\/div>\n\n<ul>\n<li>Depuis le d\u00e9but de la pand\u00e9mie, les visites mondiales sur Disasterphilanthropy.org, ressource d\u00e9di\u00e9e \u00e0 aider les donateurs \u00e0 maximiser leur impact en faisant des dons pour des causes mondiales li\u00e9es aux catastrophes, ont augment\u00e9 de 1072% YoY<\/li>\n<\/ul>\n<h2><b>Adoption d&#8217;animaux de compagnie<\/b><\/h2>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_ef0e0989-88dc-4876-86e2-33a44004cfc9\" data-title=\"Average Monthly Traffic to Pet Adoption Sites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?KdQ\"><\/div>\n\n<ul>\n<li>En se basant sur les chiffres des mois de mars \u00e0 octobre, tous les sites ont connu une croissance importante YoY<\/li>\n<li>Entre le mois de mars et le mois d&#8217;octobre 2020, <a href=\"https:\/\/www.similarweb.com\/fr\/website\/petfinder.com\/\">petfinder.com<\/a> a enregistr\u00e9 en moyenne 23,4 millions de visites mensuelles, ce qui en fait le plus grand site en termes de volume. Il a \u00e9galement enregistr\u00e9 la croissance annuelle la plus significative en terme de trafic mensuel moyen avec + 81,1%.<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_78425a30-d80f-43fa-a377-7802d55944ff\" data-title=\"YoY % Change in Avg. Monthly Traffic to Pet Adoption Sites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?hPm\"><\/div>\n\n<h2><b>Le retour \u00e0 la nature<\/b><\/h2>\n<ul>\n<li>L&#8217;\u00e9t\u00e9 dernier, les mots-cl\u00e9s li\u00e9s au camping ont atteint 12,1 millions dans le monde. Ce chiffre impressionnant est sup\u00e9rieur de 94% \u00e0 la moyenne annuelle<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_60729789-817c-41ca-88bd-35ea82e53942\" data-title=\"Copy: YoY % Change in Avg. Monthly Traffic to Pet Adoption Sites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?WkY\"><\/div>\n\n<ul>\n<li>Le trafic vers les principaux parcs nationaux des \u00c9tats-Unis a augment\u00e9 de 25% YoY<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_08f25067-78c9-4100-8204-ac3fc11d860d\" data-title=\"Monthly Traffic to Top National Park Sites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?44c\"><\/div>\n\n<h2>Enseignement en ligne<\/h2>\n<ul>\n<li>Partout dans le monde, les gens ont souhait\u00e9 apprendre de nouvelles langues pendant la pand\u00e9mie\n<ul>\n<li>En se basant sur les chiffres de mars \u00e0 octobre, <a href=\"https:\/\/www.similarweb.com\/fr\/website\/rosettastone.com\/\">le trafic mensuel moyen vers rosettastone.com<\/a> est de 2 964 millions, soit 46% de plus en 2020 qu&#8217;en 2019<\/li>\n<li>Certaines des recherches conduisant \u00e0 des visites sur le site comprenaient : <i>rosetta stone spanish, rosetta stone english, rosetta stone japanese, rosetta stone french, <\/i>and<i> rosetta stone german<\/i><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Zoom<\/h2>\n<ul>\n<li>Aux \u00c9tats-Unis et au Royaume-Uni, la part du trafic des 65 ans et plus sur le site <a href=\"https:\/\/www.similarweb.com\/fr\/website\/zoom.us\/\">zoom.us<\/a> a augment\u00e9 d&#8217;un peu plus de 1 point de pourcentage. Bien que paraissant petit, ce point de pourcentage s&#8217;est traduit par une augmentation de 20 fois le volume<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_74012e23-f308-4d79-ad9a-90edf9ced606\" data-title=\"Volume of Visitors to zoom.us Aged 65+\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?Tyy\"><\/div>\n\n<h2>Minorit\u00e9s ethniques<\/h2>\n<ul>\n<li>Apr\u00e8s la mort de George Floyd en mai, le trafic quotidien moyen mondial vers 96 sites de dons en faveur des minorit\u00e9s ethniques \u00e9tait de 42,8% sup\u00e9rieur \u00e0 celui de 2019. Ces sites ont connu une nouvelle croissance \u00e0 partir de juin, en hausse de 179% par rapport aux m\u00eames deux semaines de l&#8217;ann\u00e9e pr\u00e9c\u00e9dente<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_02cec053-607f-44c8-8301-dc2b26c9a2b7\" data-title=\"Daily Traffic to Donation Sites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?bLm\"><\/div>\n\n<h2>Les Femmes au pouvoir<\/h2>\n<ul>\n<li>Les recherches sur les femmes leaders c\u00e9l\u00e8bres \u00e0 travers le monde, y compris Jacinda Ardern, Angela Merkel, Sanna Marin, Mette Frederiksen, Tsai Ing-wen, Erna Solberg et Katrin Jakobsdottir, ont culmin\u00e9 au d\u00e9but de la pand\u00e9mie \u00e0 4,15 millions, soit une hausse de 303% par rapport \u00e0 f\u00e9vrier\n<ul>\n<li>Les recherches ont de nouveau culmin\u00e9 en octobre dernier \u00e0 3 941 millions, soit une hausse de 171% par rapport \u00e0 septembre. Cela s&#8217;est produit apr\u00e8s une l\u00e9g\u00e8re baisse lors de l&#8217;\u00e9lection pr\u00e9sidentielle am\u00e9ricaine<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_b7881694-7e6f-4aca-a85e-59d8fc7d48c3\" data-title=\"Monthly Searches for Famous Female Leaders\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?vOi\"><\/div>\n\n<h2>Shopping local<\/h2>\n<ul>\n<li>Depuis le d\u00e9but de la pand\u00e9mie, les mots-cl\u00e9s li\u00e9s aux magasins ind\u00e9pendants et locaux ont augment\u00e9 dans le monde entier, passant de 16 850 en f\u00e9vrier \u00e0 38 350 en mars, soit une augmentation de 128%, avant de cro\u00eetre de 6% suppl\u00e9mentaires en avril.\n<ul>\n<li>Cet \u00e9lan a persist\u00e9, atteignant 40 500 en avril, le plus haut niveau jamais atteint au cours des 12 derniers mois.<\/li>\n<\/ul>\n<\/li>\n<li>Certains des mots-cl\u00e9s incluent les librairies locales, les magasins de v\u00eatements ind\u00e9pendants et les \u00e9piceries ind\u00e9pendantes (<i>local bookstores<\/i>, <i>independent clothing stores,<\/i> and <i>independent grocery stores), <\/i>ce qui d\u00e9montre l&#8217;envie de soutenir encore plus que jamais les petites entreprises<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_e1c16bf7-7ed7-4eb8-9b8a-35093db8bf8c\" data-title=\"Monthly Searches for &amp;amp;#39;independent&amp;amp;#39; &amp;amp;amp; &amp;amp;#39;local store&amp;amp;#39; Related Keywords\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?QuM\"><\/div>\n\n<h2>Sites de Fitness et de recettes de g\u00e2teaux<\/h2>\n<ul>\n<li>Le trafic mondial vers les principaux sites de fitness a augment\u00e9 de 93% cette ann\u00e9e depuis le d\u00e9but des confinements, avec une moyenne de 6,5 millions de visites mensuelles<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_1cbf2108-e5d3-4066-a7ee-3542ad7f4bed\" data-title=\"Copy: Monthly Traffic to Top National Park Sites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?cUD\"><\/div>\n\n<ul>\n<li>Les recherches de recette de g\u00e2teau (<i>cake recipe) <\/i>\u00e9taient 107% plus \u00e9lev\u00e9es que la moyenne<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_aaeee5f7-334b-4a2d-ba3a-65166ce9cb4f\" data-title=\"Monthly Searches for &amp;amp;#39;cake recipe&amp;amp;#39;\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?TZQ\"><\/div>\n\n<h2>Arts et culture<\/h2>\n<ul>\n<li>L&#8217;initiative <a href=\"https:\/\/artsandculture.google.com\/partner?hl=FR\">Arts &amp; Culture de Google<\/a> propose des visites virtuelles d&#8217;environ 500 mus\u00e9es du monde entier, et notamment du MoMA, du Metropolitan Museum of Art, du Solomon Guggenheim Museum, du Rijksmuseum d&#8217;Amsterdam, de la National Gallery et du British Museum de Londres, du Mus\u00e9e D&#8217;Orsay et du ch\u00e2teau de Versailles \u00e0 Paris, et de la Galerie des Offices \u00e0 Florence<\/li>\n<li>Le trafic vers artsandculture.google.com a atteint des niveaux plus \u00e9lev\u00e9s cette ann\u00e9e qu&#8217;\u00e0 n&#8217;importe quel moment de l&#8217;ann\u00e9e derni\u00e8re, avec notamment un pic de 368,7% entre f\u00e9vrier et mars.<\/li>\n<li>Le mois de mars 2020 a enregistr\u00e9 un total mondial de 19 666 millions de visites sur le site, soit 237,4% de plus qu&#8217;en mars 2019. Cela t\u00e9moigne de la volont\u00e9 de vivre des exp\u00e9riences enrichissantes, en particulier pendant des p\u00e9riodes difficiles et sans pr\u00e9c\u00e9dent. Cette dynamique s&#8217;est maintenue jusqu&#8217;en octobre, avec des visites mensuelles moyennes de 12 142 millions, en hausse de 119,3% par rapport \u00e0 la m\u00eame p\u00e9riode en 2019<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_56467697-a494-42ab-b8e2-0080f18f5f5f\" data-title=\"Monthly Traffic to artsandculture.google.com\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?zX8\"><\/div>\n\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/fr\/website\/spotify.com\/\">Les visites mondiales sur spotify.com<\/a> ont atteint un niveau record en octobre dernier \u00e0 293,5 millions, en hausse de 26% par rapport \u00e0 octobre 2019. Depuis le d\u00e9but de la pand\u00e9mie, les visites ont constamment affich\u00e9 une tendance \u00e0 la hausse, avec une moyenne de 271,4 millions de visites mensuelles entre mars et octobre, soit 25% de plus que l&#8217;ann\u00e9e pr\u00e9c\u00e9dente.<\/li>\n<\/ul>\n<h2>M\u00e9ditation<\/h2>\n<ul>\n<li>Les gens utilisent plus fr\u00e9quemment des applications de m\u00e9ditation. Les MAU (utilisateurs actifs mensuels) de Headspace &amp; Calm ont augment\u00e9 de 50,3% YoY (en comparant les p\u00e9riodes de mars \u00e0 octobre 2019 et 2020). Les applications r\u00e9unies ont atteint en moyenne 1 047 MAU aux \u00c9tats-Unis cette ann\u00e9e.<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_752751ec-ea7a-4a78-ab70-67193c8bc84d\" data-title=\"Average Monthly Active Users of Meditation Apps\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?Y21\"><\/div>\n\n<p>Il ne s&#8217;agit ici que de certains temps forts de l&#8217;ann\u00e9e, il existe beaucoup plus d&#8217;insights et de points de donn\u00e9es sur le trafic Web et les intentions de recherche. D\u00e9couvrez notre vid\u00e9o r\u00e9capitulative de l&#8217;ann\u00e9e pour en savoir plus sur les tendances digitales 2020 !<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/ltBjwY7fo0U\" width=\"100%\" height=\"400\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/account.similarweb.com\/journey\/registration\/\"><img decoding=\"async\" class=\"alignnone wp-image-53898 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2794_CTA-banner-for-data-blog_600px.png\" alt=\"\" width=\"600\" height=\"120\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2794_CTA-banner-for-data-blog_600px.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2794_CTA-banner-for-data-blog_600px-300x60.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce fut une ann\u00e9e pour les livres d&#8217;histoire. L&#8217;ann\u00e9e 2020 a \u00e9t\u00e9 remplie d&#8217;inattendus, d&#8217;inconnu, d&#8217;insolite &#8230; et 7,1 milliards d&#8217;incroyables heures pass\u00e9es en ligne. Ces moments n\u2019\u00e9taient cependant pas tous empreints de sinistrose, et il est r\u00e9confortant de voir les pics de recherches sur le bien-\u00eatre. D\u00e9couvrez-en plus sur les int\u00e9r\u00eats des internautes pendant [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":53882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6457,6730,6429,6702],"tags":[],"class_list":["post-55281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-analysis","category-announcements","category-research","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendances digitales 2020 : les bonnes nouvelles | Similarweb<\/title>\n<meta name=\"description\" content=\"Nous avons appris sur nous-m\u00eames et nos centres d&#039;int\u00e9r\u00eat ont \u00e9t\u00e9 d\u00e9voil\u00e9s par le trafic web et les recherches. 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