{"id":56291,"date":"2021-01-19T16:41:36","date_gmt":"2021-01-19T16:41:36","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=56291"},"modified":"2025-04-03T12:54:40","modified_gmt":"2025-04-03T12:54:40","slug":"video-seo-strategy","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/video-seo-strategy\/","title":{"rendered":"Everything You Need to Know to Create a Top Ranking Video SEO Strategy"},"content":{"rendered":"

Video is hot. If you\u2019re building a content strategy and leaving videos out, you\u2019re falling behind the times. There\u2019s nothing better than making a creative video that is exactly what your searchers are looking for. It\u2019s a different way to up your SEO strategy<\/a> and boost your ranking on SERPs (search engine result pages).<\/p>\n

Video SEO strategy is a different ball game than traditional, written SEO content<\/a> strategy. With video SEO strategy, you\u2019ll need to focus on creating memorable, awesome content that will draw searchers in, and boost your SERP rating. With written content, you\u2019ll need to dive deep into relevant topics to establish expertise and convince Google (and, ultimately, your target audience) that you\u2019re the best there is. At the end of the day, keyword research<\/a> is essential for both. Video marketing can boost your brand presence and SEO efforts if you take a minute to understand how to do it correctly.<\/p>\n

What is video SEO strategy and why does it matter?<\/h2>\n

You\u2019ve decided to invest in creating high-quality videos for your business. Good call. Why are videos and video SEO so important? There are a few main reasons why having great video SEO can help boost your business.<\/p>\n

Build your SERP presence<\/h3>\n

Ultimately, every business wants to get to the top of SERPs. Understanding user intent<\/a> can help you zone in on what people are looking for on Google searches. In certain cases, videos can be the ultimate tool to boost yourself to the top of the search results. With the specific video thumbnail section in Google, many searchers prefer to watch videos to get a better, quicker understanding of whatever they happen to be searching for.<\/p>\n

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Boost user experience (UX) and time spent on your site<\/h3>\n

People don\u2019t have a lot of free time and want to consume content in the easiest, most accessible way possible. Landing on a page with long paragraphs of text is exhausting and will often scare people away. This is why using video SEO in central areas of your site can keep people around and help them engage with your product and content. In fact, people spend 2.6x more time<\/a> on pages that have video than those without. That\u2019s huge, and you don\u2019t want to miss out.<\/p>\n

How to create a video SEO strategy<\/h2>\n

Making visually appealing videos simply isn\u2019t enough (although they may be fun to watch). If you don\u2019t build a solid SEO strategy, your videos won\u2019t have high ROI and your digital marketing efforts will be lost. There are four main steps in creating a solid video SEO strategy.<\/p>\n

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Define your goals<\/h3>\n

The first question to ask when building a video strategy is what your goals are. Why are you making videos? What do you want to achieve?<\/p>\n

Build links and gain social shares<\/h4>\n

Link building<\/a> is an essential part of any SEO strategy. It boosts SEO, convincing Google that you know what you\u2019re doing and talking about. Having high-quality links is the easiest when you have a strong content marketing<\/a> strategy that gathers backlinks<\/a> organically over time. The same goes for video. Using video is an excellent way to attract others to backlink to your site and share on their social media channels.<\/p>\n

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Increase SEO conversions<\/h4>\n

Think about the last time you went to buy something online. Perhaps a stylish t-shirt, a new iPhone, or even an online cooking course. Did you see a video on the home page? Landing page? Product page? Video content keeps website visitors engaged and helps boost conversion rates<\/a>. People crave exciting content and adding video is one of the best ways to grab attention and shoot prospects down your sales funnel<\/a>.<\/p>\n

Video snippets<\/h4>\n

Video snippets are an excellent technique to stand out amongst the more and more crowded video marketing attempts. What are they? When you run a search on Google, you\u2019ll see that some of the search results have a video next to them. This is a video snippet,<\/a> similar to a rich snippet, and includes added information plus a visual to feature your video, helping you attract searchers. There are also featured snippets<\/a> that boost video snippets to the top of the SERPs instead of text to answer a specific query.<\/p>\n

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Brand awareness<\/h4>\n

Video strategy can be a great way to boost brand loyalty and awareness<\/a>. Creating videos helps customers connect to your brand and understand it\u2019s value on a deeper level. These videos are also great for link building, which we know is of the utmost importance in video strategy.<\/p>\n

Know your audience<\/h3>\n

We are, after all, producing content for our target audience, so we must know who they are and what makes them tick. When you create videos, you need to get them in front of the right people. To do this, you\u2019ll need to understand your target audience<\/a> and create videos that speak directly to them. Where do they search and spend time online? What is their intent when searching? What kind of content do they consume to convert?<\/p>\n

You might also consider creating buyer personas<\/a>. Creating profiles for users helps fine-tune your value proposition and figure out exactly how to align your audience’s needs with your unique specialization and expertise, which can help with planning your video strategy.<\/p>\n