This is a critical quarter for the eCommerce giant.<\/p>\n
Shares have already surged 75% over the last year, but analysts are bullish that further upside potential lies ahead. Indeed, Bank of America has just highlighted Amazon (AMZN) as a top long-term stock pick<\/a>. The firm also boosted its AMZN price target from $3,650 a share to $4,000.<\/p>\n \u201cAmazon was a COVID-beneficiary in 2020, but looking through tougher summer comps, we still see strong growth prospects with eCommerce penetration<\/a> still low, a large uptick in fulfillment capacity, and ongoing shift to the Cloud,<\/em>\u201d Bank of America explained.<\/p>\n Wall Street is predicting that Amazon will surpass $100 billion in quarterly revenue for the first time ever.<\/p>\n So do Amazon\u2019s digital trends match this bullish outlook?<\/b><\/p>\n Amazon’s fourth-quarter earnings are scheduled to be released on Feb. 2 after markets close.<\/p>\n Ahead of the release, we used Similarweb\u2019s powerful alternative data<\/a> to take a closer look at some of the main data points for 4Q20. Four key takeaways include:<\/p>\n Now, let\u2019s take a closer look:<\/p>\n In the third quarter, Amazon delivered impressive low 20s YoY growth in total visitor numbers. Bear in mind that\u2019s up from just 2% YoY growth pre-pandemic in 4Q19 and 1Q20.<\/p>\n However, for Q4, Amazon\u2019s total YoY visitor growth stayed in the low 20s region. This may be disappointing to some investors who expected growth to accelerate from Q3 to Q3 \u2013especially as there was a resurgence in cases and lockdowns resumed.<\/p>\n Similarly, if we focus on monthly unique visitors<\/a> \u2013 which refers to the sum of devices visiting amazon.com<\/a> – AMZN delivered 12% YoY growth in 4Q (again, matching the 12% recorded during the third quarter).<\/p>\n Pro Tip:<\/b> MUVs is an indicator of monthly active users (MAUs), which reveals the popularity, performance, and growth of a website. It is a critical metric for Amazon’s quarterly earnings reports.<\/i><\/p>\n\n
1. Amazon Earnings: Traffic stays flat YoY<\/h2>\n