{"id":58500,"date":"2023-10-03T13:00:45","date_gmt":"2023-10-03T13:00:45","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=58500"},"modified":"2025-07-27T14:41:21","modified_gmt":"2025-07-27T14:41:21","slug":"competitive-keyword-research","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/","title":{"rendered":"How To Do Competitive Keyword Research in Under 5 Minutes"},"content":{"rendered":"<p>Competitive keyword research is the process of examining which keywords your competitors are ranking for and targeting in their content.<\/p>\n<p>If you perform your competitive keyword research correctly, you\u2019ll identify untapped opportunities, see where your competitors are outperforming you, understand where to focus your SEO efforts, and spark new content ideas to drive better results.\u00a0Understanding your competitors\u2019 keyword strategies is an important step in building a comprehensive <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">SEO strategy<\/a><\/p>\n<p>And guess what &#8211; we\u2019ve got a way to do this all in the blink of an eye, thanks to Similarweb.<\/p>\n<p><span style=\"font-size: 14pt;\">Summarize with <a href=\"https:\/\/bit.ly\/gpt-competitive-keyword-research\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a> |\u00a0<a href=\"https:\/\/bit.ly\/gmode-competitive-keyword-research\" target=\"_blank\" rel=\"noopener\">Google AI<\/a> | <a href=\"https:\/\/bit.ly\/perplexity-competitive-keyword-research\" target=\"_blank\" rel=\"noopener\">Perplexity<\/a> | <a href=\"https:\/\/bit.ly\/grok-competitive-keyword-research\" target=\"_blank\" rel=\"noopener\">Grok<\/a><\/span><\/p>\n<p>Here\u2019s our four-step flow for how to do a competitor keyword analysis in under five minutes:<\/p>\n<h2>1. Identify your search competitors<\/h2>\n<p>You probably already know who your business competitors are. But do you know who your <em>search<\/em> competitors are? While there is always crossover, companies you compete with from a business perspective aren\u2019t always the ones you come head-to-head with in the SERPs.<\/p>\n<p>You don\u2019t always grapple with every competitor for the same keywords or organic search traffic. To make things more complicated, sometimes even your search competitors can change depending on location and focus.<\/p>\n<p>So to find your true search competitor, you need a helping hand. Here\u2019s how Similarweb can help.<\/p>\n<p>Let\u2019s say you are the song lyrics company, Genius. Our Organic Competitors tool uses actual traffic data (not just Google ranking) to understand who your true search competitors are. To find them, simply:<\/p>\n<ul>\n<li aria-level=\"1\">Navigate to the <a href=\"https:\/\/www.similarweb.com\/website\/\">Website Analysis Tool<\/a><\/li>\n<li aria-level=\"1\">Enter a website<\/li>\n<li aria-level=\"1\">Click \u201cOrganic Competitors\u201d in the navigation under the &#8216;Search&#8217; section<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181235 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Organic-search-competitors-genius.png\" alt=\"Competitive overview Genius\" width=\"1262\" height=\"908\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Organic-search-competitors-genius.png 1262w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Organic-search-competitors-genius-300x216.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Organic-search-competitors-genius-1024x737.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Organic-search-competitors-genius-768x553.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Organic-search-competitors-genius-512x368.png 512w\" sizes=\"(max-width: 1262px) 100vw, 1262px\" \/><\/p>\n<p><em>From this view, we can see that AZLyrics has the highest Search Overlap Score with Genius, which is a 0-100 metric calculated based on both the number of overlapping keywords and how closely they rank.<\/em><\/p>\n<p>You can adjust the time period and country filters to see how it changes the results. Or, you can try entering a competitor\u2019s website instead of your own. Also, the \u201cRising Competitors\u201d and \u201cNew Competitors\u201d filters often reveal key insights on companies you need to keep an eye on.<\/p>\n<p>Choose two to four search competitors to focus on for now, and move to the next step.<\/p>\n<h2>2. Search for related Keyword Phrases<\/h2>\n<p>Start strong with Similarweb\u2019s Keyword Phrases feature. Here, you can enter in one or more of your search competitors to see an overview of their high-traffic keyword phrases.<\/p>\n<p>It\u2019s a great way to find topics of interest that you may be missing, and from there, discover a wealth of related keywords to target for your list.<\/p>\n<p>There\u2019s also the option to refine the keyword length by selecting between 1-3 words. Choose the &#8216;3 word\u2019 option to see your competitors\u2019 most valuable <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/long-tail-keywords\/\">long-tail keywords<\/a>. Long-tail keywords, while having lower search volume, can be easier to rank for and could potentially <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/increase-organic-traffic\/\">drive more targeted organic traffic to your website<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181238 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-Phrases-Genius-and-competitors.png\" alt=\"Keyword Phrases example Genius\" width=\"1376\" height=\"920\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-Phrases-Genius-and-competitors.png 1376w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-Phrases-Genius-and-competitors-300x201.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-Phrases-Genius-and-competitors-1024x685.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-Phrases-Genius-and-competitors-768x513.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-Phrases-Genius-and-competitors-512x342.png 512w\" sizes=\"(max-width: 1376px) 100vw, 1376px\" \/><\/p>\n<p>Click on the drop-down to the left of each keyword or \u2018topic\u2019 to check the <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">traffic share<\/a> across the competitors. When you\u2019ve decided which to investigate further, click directly on each keyword\/topic of interest.<\/p>\n<p>This will take you to the \u2018Keywords\u2019 page, where you will see a full list of related keywords for you to analyze in more detail. Here, the keyword topic \u2018lyrics\u2019 has been selected as an example:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181240 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-Phrases-Keyword-Analysis-lyric.png\" alt=\"Keyword research related terms\" width=\"1590\" height=\"1051\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-Phrases-Keyword-Analysis-lyric.png 1590w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-Phrases-Keyword-Analysis-lyric-300x198.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-Phrases-Keyword-Analysis-lyric-1024x677.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-Phrases-Keyword-Analysis-lyric-768x508.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-Phrases-Keyword-Analysis-lyric-1536x1015.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-Phrases-Keyword-Analysis-lyric-512x338.png 512w\" sizes=\"(max-width: 1590px) 100vw, 1590px\" \/><\/p>\n<h2>3. Discover your keyword opportunities vs. a search competitor<\/h2>\n<p>Find even more missed opportunities by entering your search competitors into Similarweb\u2019s <a href=\"https:\/\/www.similarweb.com\/corp\/search\/features\/keyword-gap\/\">Keyword Gap Tool<\/a>. This will generate a Venn diagram to illustrate where you overlap with your competitors.<\/p>\n<p>Click on \u201cOpportunities\u201d to see only the keywords that competitors are getting traffic from, but Genius is not currently:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181247 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Genius-Keyword-Overlap-.png\" alt=\"keyword gap for genius and competitors\" width=\"1377\" height=\"1052\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Genius-Keyword-Overlap-.png 1377w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Genius-Keyword-Overlap--300x229.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Genius-Keyword-Overlap--1024x782.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Genius-Keyword-Overlap--768x587.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Genius-Keyword-Overlap--512x391.png 512w\" sizes=\"(max-width: 1377px) 100vw, 1377px\" \/><\/p>\n<p>Use the table at the bottom to select high-traffic keywords of interest, such as \u201cto the window and the wall,\u201d which is driving 40.85K monthly visits to AZ Lyrics.<\/p>\n<p>Then click \u201cCreate New List\u201d to add these keywords to a Keyword List so you can analyze and monitor them further. You can also change the time period and country filters again to discover even more opportunities.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181250 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Genius-keyword-overlap-create-new-list.png\" alt=\"Keyword Gap high traffic competitor keywords\" width=\"1343\" height=\"991\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Genius-keyword-overlap-create-new-list.png 1343w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Genius-keyword-overlap-create-new-list-300x221.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Genius-keyword-overlap-create-new-list-1024x756.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Genius-keyword-overlap-create-new-list-768x567.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Genius-keyword-overlap-create-new-list-512x378.png 512w\" sizes=\"(max-width: 1343px) 100vw, 1343px\" \/><\/p>\n<h2>4. Uncover top keywords for your competitors\u2019 high-ranking pages<\/h2>\n<p>We also recommend taking a page-level approach to understand your competitors\u2019 top keywords. For this, we\u2019ll use our Organic Pages Tool (Organic Website Analysis &gt; Organic Pages).<\/p>\n<p>Simply pick a competitor, and get the full list of pages that they receive website traffic from over the given time period. Let\u2019s look at AZ Lyrics in August 2023, filtering on \u201cNewly discovered\u201d \u2013 pages that started bringing them traffic during the last month:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181258 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Organic-pages-Genius.png\" alt=\"Organic pages for a competitor\" width=\"1379\" height=\"699\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Organic-pages-Genius.png 1379w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Organic-pages-Genius-300x152.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Organic-pages-Genius-1024x519.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Organic-pages-Genius-768x389.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Organic-pages-Genius-512x260.png 512w\" sizes=\"(max-width: 1379px) 100vw, 1379px\" \/><\/p>\n<p>You\u2019ll notice that the lyrics for Miley Cyrus\u2019 recent hit \u2018Used to be Young\u2019 and new country anthem, \u2018Rich Men North of Richmond\u2019 are driving a lot of traffic to AZ Lyrics in the last month.<\/p>\n<p>When comparing with Genius\u2019 top organic pages, we can see the Genius content team has those songs covered, but you\u2019ll spot a few that they haven\u2019t jumped on to yet, like Guns N\u2019 Roses\u2019 \u201cPerhaps\u201d (number six on the list by traffic) and Tom MacDonald\u2019s \u201cBlack and White\u201d (number seven).<\/p>\n<p>Click the down arrow on \u2018All Keywords\u2019 next to each URL to see the full list of keywords driving traffic to a particular page. Then, if relevant, select which keywords to add to a keyword list:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181259 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Add-keywords-to-list-Genius.png\" alt=\"add keywords to a keyword list on Similarweb\" width=\"1368\" height=\"699\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Add-keywords-to-list-Genius.png 1368w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Add-keywords-to-list-Genius-300x153.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Add-keywords-to-list-Genius-1024x523.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Add-keywords-to-list-Genius-768x392.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Add-keywords-to-list-Genius-512x262.png 512w\" sizes=\"(max-width: 1368px) 100vw, 1368px\" \/><\/p>\n<p>Once you\u2019ve completed these three steps, you will have lots of juicy new keywords saved to your keyword list. Open up your full Keyword List and start comparing key metrics:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181260 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-List-Metrics-Genius.png\" alt=\"suggested keywords\" width=\"1377\" height=\"974\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-List-Metrics-Genius.png 1377w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-List-Metrics-Genius-300x212.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-List-Metrics-Genius-1024x724.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-List-Metrics-Genius-768x543.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-List-Metrics-Genius-512x362.png 512w\" sizes=\"(max-width: 1377px) 100vw, 1377px\" \/><\/p>\n<p>Then, click on each keyword for a full analysis to qualify them further:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-181261\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-analysis-Genius.png\" alt=\"Keyword analysis Genius\" width=\"1368\" height=\"1031\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-analysis-Genius.png 1368w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-analysis-Genius-300x226.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-analysis-Genius-1024x772.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-analysis-Genius-768x579.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Keyword-analysis-Genius-512x386.png 512w\" sizes=\"(max-width: 1368px) 100vw, 1368px\" \/><\/p>\n<h2>And you\u2019re done!<\/h2>\n<p>You\u2019ve now created a keyword list ripe with opportunity, all derived from your competitors\u2019 biggest traffic wins.<\/p>\n<p>Thanks to Similarweb, competitive keyword research has never been so seamless or speedy &#x23f0;. You\u2019ve now got the tools you need to outpace the competition, drive better results and win a bigger share of traffic in just a few minutes.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Find your competitors' best keywords<\/p>\n                                    <p class=\"post-banner__subtitle\">With the most up-to-date data in the world.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Try Similarweb free<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>FAQs<\/h2>\n<p><strong>What is competitive keyword research?<\/strong><\/p>\n<p>Competitive keyword research is the process of analyzing and identifying the keywords your competitors are targeting and ranking for in their content to inform your own SEO strategy.<\/p>\n<p><strong>Should I do competitive keyword research?<\/strong><\/p>\n<p>Conducting competitive keyword research is crucial as it helps in identifying untapped keyword opportunities, refining SEO strategies, and revealing areas where competitors are outperforming you, helping you optimize for better results in search results.<\/p>\n<p><strong>How do I find who my search competitors are?<\/strong><\/p>\n<p>You can find your search competitors by using tools like Similarweb\u2019s which provides insights based on actual traffic data, revealing both organic and paid competitors in your niche or market.<\/p>\n<p><strong>How do I find what keywords my competitors are using?<\/strong><\/p>\n<p>Use Similarweb to discover keyword opportunities with the Keyword Gap Tool, analyze top keywords on competitors\u2019 high-ranking pages with the Organic Pages Tool, and explore targeted long-tail keyword phrases.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Competitive keyword research is the process of examining which keywords your competitors are ranking for and targeting in their content. If you perform your competitive keyword research correctly, you\u2019ll identify untapped opportunities, see where your competitors are outperforming you, understand where to focus your SEO efforts, and spark new content ideas to drive better results.\u00a0Understanding [&hellip;]<\/p>\n","protected":false},"author":267,"featured_media":181264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2803,6345],"tags":[],"class_list":["post-58500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Do Competitive Keyword Research | Similarweb<\/title>\n<meta name=\"description\" content=\"Carry out in-depth competitive keyword research in a flash using Similarweb. Learn how to identify your competitors&#039; most valuable keywords to win more traffic.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Limor Barenholtz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/\"},\"author\":{\"name\":\"Limor Barenholtz\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/f5af6d4b51d6efd23587c423306e7130\"},\"headline\":\"How To Do Competitive Keyword Research in Under 5 Minutes\",\"datePublished\":\"2023-10-03T13:00:45+00:00\",\"dateModified\":\"2025-07-27T14:41:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/\"},\"wordCount\":1191,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/How-to-conduct-competitive-keyword-research-in-under-5-minutes.png\",\"articleSection\":[\"Marketing\",\"SEO\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/\",\"name\":\"How To Do Competitive Keyword Research | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/How-to-conduct-competitive-keyword-research-in-under-5-minutes.png\",\"datePublished\":\"2023-10-03T13:00:45+00:00\",\"dateModified\":\"2025-07-27T14:41:21+00:00\",\"description\":\"Carry out in-depth competitive keyword research in a flash using Similarweb. 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