{"id":61300,"date":"2022-09-28T15:47:14","date_gmt":"2022-09-28T15:47:14","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=61300"},"modified":"2025-03-25T11:36:57","modified_gmt":"2025-03-25T11:36:57","slug":"roi-of-dri","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/roi-of-dri\/","title":{"rendered":"The ROI of Digital Intelligence: Time, Money, and Opportunity"},"content":{"rendered":"

Market data is an integral part of how digital-savvy researchers make informed decisions.<\/p>\n

We\u2019re always looking for a data analysis tool to help us save time with market expansion<\/a>, partnership opportunities, and audience growth strategies.<\/p>\n

So what if we told you that you could have all of the answers to make your marketing and research decisions easier, better, and most of all, more profitable?<\/p>\n

This is where digital intelligence comes into play. And in light of the current economic climate, it\u2019s also a clear-cut way to get more bang for your buck.<\/p>\n

Just take a look at the results from Forrester\u2019s Total Economic Impact(TM)* study on Similarweb. The survey found that one of our global CPG enterprise customers achieved ROI of over 640%, decreased CPC by 15%, and more in just three years:<\/p>\n

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\u27a4 Download the full infographic here<\/a><\/p>\n

ROI you can\u2019t ignore<\/h2>\n
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  • Within three years, the company was able to achieve ROI of over 640%, decrease CPC by 15%, and 400% increase in the effectiveness of ad spend<\/li>\n
  • The current net present value (NPV) of Similarweb for the company is $14.7 million<\/li>\n
  • Recovered cost of paid search spend<\/b>:\n
      \n
    • \u00a0$0.20 return on ad spend before vs. $1.00 after Similarweb<\/li>\n
    • Financial impact of $12.16M (Risk-adjusted over three years)<\/li>\n<\/ul>\n<\/li>\n
    • Recovered cost of PR and programmatic spend<\/b>\n
        \n
      • $0.80 return on PR and programmatic ad spend before vs $1.15 return after Similarweb<\/li>\n
      • Financial impact of $4.15M (Risk-adjusted over three years)<\/li>\n<\/ul>\n<\/li>\n
      • Reduced spend on third-party data sources<\/b>\n
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        • $200K reduced spend on third-party providers in year 1, $300K reduced in year 2, and $450K reduced in year 3<\/li>\n
        • Financial impact of $614K (Risk-adjusted over three years)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

          Curious to hear how we calculate this ROI and steps you should take to do the same? Watch the recap of our webinar featuring Forrester.<\/p>\n