{"id":61309,"date":"2021-02-24T08:30:31","date_gmt":"2021-02-24T08:30:31","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=61309"},"modified":"2025-07-16T11:51:21","modified_gmt":"2025-07-16T11:51:21","slug":"ww-earnings-insights","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/investor\/stock-market\/ww-earnings-insights\/","title":{"rendered":"WW Earnings: Will Its Digital-First Strategy Work Out?"},"content":{"rendered":"<h2><b>WW International (formerly Weight Watchers) reports its Q4 and full-year earnings on Feb. 25 after markets close.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ahead of the print, WW shares are flat on a three-month basis. Last quarter, the global wellness company reported mixed results with a revenue miss. WW cited declines in workshop fees and overall product sales as a result of COVID-19 pressures. Investors are also anxious about up-and-coming players like <a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.wsl.noom\/statistics\/\">weight-loss app Noom<\/a> and food-tracking monitor Lifesum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But despite the revenue shortfall, analysts praised WW\u2019s pivot to a digital-first world. That included WW shutting down studios and ramping up digital health and wellness services (which boast higher profit margins). Plus WW\u2019s total subscribers rose 5% in Q3 to a record 4.7M. Most impressively, digital subscribers soared 23.5% year-over-year (YoY), with <\/span><a href=\"https:\/\/seekingalpha.com\/article\/4383648-ww-international-inc-ww-ceo-mindy-grossman-on-q3-2020-results-earnings-call-transcript\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">eCommerce sales rising 300%<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to CEO Mindy Grossman, \u201cAll of WW&#8217;s 4.7 million members utilize our digital platforms, with over 80% of our members being digital-only and 20% having both digital and workshop, whether virtual or physical access.\u201d So did this strategy continues to pay off in the fourth quarter?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Similarweb\u2019s powerful <\/span><a href=\"https:\/\/www.similarweb.com\/corp\/stocks\/\"><span style=\"font-weight: 400;\">investment analytics<\/span><\/a><span style=\"font-weight: 400;\"> we can track WW\u2019s key <\/span><span style=\"font-weight: 400;\">digital data trends<\/span><span style=\"font-weight: 400;\">. Let\u2019s take a closer look now.<\/span><\/p>\n<h2><b>Key Takeaways\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Our data suggests that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WW experienced a significant pullback in YoY traffic growth to its website in the fourth quarter vs. the third quarter. While global unique visitor numbers increased 18% in Q4, this represents a notable deceleration from Q3\u2019s 27% YoY growth.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taking a closer look at <a href=\"https:\/\/www.similarweb.com\/website\/weightwatchers.com\/\">ww.com monthly traffic<\/a>, <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/unique-visitors\/\"><span style=\"font-weight: 400;\">unique visitors<\/span><\/a><span style=\"font-weight: 400;\"> to the website dropped 1% YoY in December, vs. 38% growth in October. Given the re-imposition of lockdowns at the end of 2020, it\u2019s not surprising that there was less of an urge to begin dieting vs. the usual holiday season buildup.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Note that this trend also carried through into January (usually WW\u2019s best-performing month as new year diet resolutions drive a subscription surge). Monthly unique visitors in January 2021 came in at 12% below January 2020.\u00a0<\/span><\/i><\/li>\n<\/ul>\n<div class=\"infogram-embed\" data-id=\"51acb2f9-337d-460c-90b2-f1d6e3e3dab5\" data-type=\"interactive\" data-title=\"ww earnings\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The same pattern can be seen if we focus on just the U.S. and Germany (two of WW&#8217;s largest markets). The U.S. remains WW\u2019s most successful market- and accounts for 66% of weightwatchers.com\u2019s desktop <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">traffic share<\/a>, followed by France at 9%, then Germany at 8%. While Germany experienced a far greater YoY surge in Q3 than the U.S., it also saw YoY <a href=\"https:\/\/www.similarweb.com\/website\/\">website traffic<\/a> growth plunge in the fourth quarter.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-61383 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-24-at-17.28.28.png\" alt=\"Traffic share by country - Weight Watchers\" width=\"2286\" height=\"630\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-24-at-17.28.28.png 2286w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-24-at-17.28.28-300x83.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-24-at-17.28.28-1024x282.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-24-at-17.28.28-768x212.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-24-at-17.28.28-1536x423.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-24-at-17.28.28-2048x564.png 2048w\" sizes=\"(max-width: 2286px) 100vw, 2286px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">While Q4 <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\">bounce rate<\/a> has stayed steady at 43% (vs. Q3), other <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\">key metrics of audience engagement<\/a> have dropped dramatically over the course of 2020. In particular, average pages per visit fell 32% YoY in the fourth quarter,\u00a0 while average visit time was down 29% YoY. You can see the monthly trends in the chart below.\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"infogram-embed\" data-id=\"26854817-dfbb-4386-8d83-e61fd3b54a06\" data-type=\"interactive\" data-title=\"ww earnings 3\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">However, our data does show that both <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/session-duration\/\"><span style=\"font-weight: 400;\">average session duration<\/span><\/a><span style=\"font-weight: 400;\"> and pages per visit improved in January (to -9% YoY and -14% YoY, respectively). That marks a notable step-up from December\u2019s 27% YoY pullback in visit time and 30% drop for pages viewed.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Net-net Q4 was not an easy quarter for WW, but could this create an opportunity ahead of a potential post-pandemic boom? <\/span><a href=\"https:\/\/finance.yahoo.com\/news\/ww-ceo-earnings-q3-2020-210014550.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">According to Grossman<\/span><\/a><span style=\"font-weight: 400;\">, COVID has really prompted people to carry out \u2018an overall reappraisal of their health.\u201d\u00a0 She believes WW\u2019s new app-based membership plan Digital 360, launched in January, will help WW boost its subscriber numbers going forward \u2013 so watch this space.\u00a0<\/span><\/p>\n<p><b>Now it\u2019s your turn. <\/b><span style=\"font-size: 12pt;\"><a href=\"https:\/\/account.similarweb.com\/journey\/registration\/?utm_source=blog\"><b>Try Similarweb For Free Today<\/b><\/a><b>\u00a0<\/b><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-60723 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/02\/GIF_TITLE_1_FULL_RES-1.gif\" alt=\"ww earnings\" width=\"1200\" height=\"306\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WW International (formerly Weight Watchers) reports its Q4 and full-year earnings on Feb. 25 after markets close. Ahead of the print, WW shares are flat on a three-month basis. Last quarter, the global wellness company reported mixed results with a revenue miss. WW cited declines in workshop fees and overall product sales as a result [&hellip;]<\/p>\n","protected":false},"author":375,"featured_media":65642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2807,6642],"tags":[],"class_list":["post-61309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investor","category-stock-market"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WW Earnings: Will Digital-First Strategy Work Out? | Similarweb<\/title>\n<meta name=\"description\" content=\"WW earnings are on Feb. 25. Ahead of this date, we took a deep-dive into WW&#039;s key digital data trends. Will its pivot to a digital-first strategy pay off?\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/investor\/stock-market\/ww-earnings-insights\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Harriet Lefton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/investor\/stock-market\/ww-earnings-insights\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/investor\/stock-market\/ww-earnings-insights\/\"},\"author\":{\"name\":\"Harriet Lefton\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/1b449a6e1c0c6a58da43e5aca14ffa02\"},\"headline\":\"WW Earnings: Will Its Digital-First Strategy Work Out?\",\"datePublished\":\"2021-02-24T08:30:31+00:00\",\"dateModified\":\"2025-07-16T11:51:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/investor\/stock-market\/ww-earnings-insights\/\"},\"wordCount\":572,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/investor\/stock-market\/ww-earnings-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/04\/II-SW-Blog-Header-Rebrand-5.png\",\"articleSection\":[\"Stock\",\"Stock Market\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/investor\/stock-market\/ww-earnings-insights\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/investor\/stock-market\/ww-earnings-insights\/\",\"name\":\"WW Earnings: Will Digital-First Strategy Work Out? | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/investor\/stock-market\/ww-earnings-insights\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/investor\/stock-market\/ww-earnings-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/04\/II-SW-Blog-Header-Rebrand-5.png\",\"datePublished\":\"2021-02-24T08:30:31+00:00\",\"dateModified\":\"2025-07-16T11:51:21+00:00\",\"description\":\"WW earnings are on Feb. 25. 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