{"id":6198,"date":"2025-06-18T09:25:18","date_gmt":"2025-06-18T09:25:18","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=6198"},"modified":"2025-06-23T09:19:41","modified_gmt":"2025-06-23T09:19:41","slug":"google-spreadsheets","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/google-spreadsheets\/","title":{"rendered":"Bring Digital Intelligence Into Your Daily Workflows with the Similarweb Google Sheets Integration"},"content":{"rendered":"<p>At Similarweb, we believe data should be accessible, actionable, and integrated into your daily workflows. That&#8217;s why we&#8217;re excited to announce the <strong>brand-new <a href=\"https:\/\/www.similarweb.com\/corp\/daas\/integrations\/google-sheets\/\">Similarweb Google Sheets integration<\/a><\/strong> &#8211; a modern, no-code way to bring real-time <a href=\"https:\/\/www.similarweb.com\/\">digital intelligence<\/a> directly into your spreadsheets.<\/p>\n<p>Whether you\u2019re analyzing market trends, <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/competitive-benchmarking\/\">benchmarking competitors<\/a>, or powering lead scoring models, this integration makes it easier than ever to work with <a href=\"https:\/\/www.similarweb.com\/corp\/ourdata\/\">Similarweb data<\/a> at scale, right where your team already works.<\/p>\n<h2>Why we built this<\/h2>\n<p>Today\u2019s teams need fast answers and flexible tools. While our APIs provide unmatched access to rich digital insights, not every user is a developer. Many rely on spreadsheets to analyze, <a href=\"https:\/\/www.similarweb.com\/blog\/daas\/data-basics\/data-visualization\/\">visualize<\/a>, and share performance data.<\/p>\n<p>With this new Google Sheets add-on, you can:<\/p>\n<ul>\n<li>Pull Similarweb traffic, engagement, keyword, geography, and many more other metrics directly into your sheet<\/li>\n<li>Refresh data with a click, or automate using Google Sheets\u2019 built-in scheduling<\/li>\n<li>Build custom reports, dashboards, and scoring models using real-time data<\/li>\n<\/ul>\n<p>It\u2019s everything you love about <a href=\"https:\/\/www.similarweb.com\/corp\/daas\/api\/\">Similarweb\u2019s API<\/a>, now in spreadsheet form.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/5yiiFBvpt_w\" width=\"100%\" height=\"400\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>This launch also complements our growing <a href=\"https:\/\/www.similarweb.com\/corp\/daas\/integrations\/\">suite of integrations<\/a>, including <a href=\"https:\/\/www.similarweb.com\/corp\/daas\/integrations\/excel\/\">Microsoft Excel<\/a>, ensuring that wherever your team works, Similarweb data is just a few clicks away. Both integrations support a wide range of core metrics and use cases, making it easy to scale insights across your organization.<\/p>\n<h2>What you can do with it<\/h2>\n<p>The Google Sheets integration opens up a range of use cases across marketing, sales, and <a href=\"https:\/\/www.similarweb.com\/corp\/teams\/research-analytics\/\">research and analytics teams<\/a>:<\/p>\n<h3>Analyze specific product lines or brands with website segment data<\/h3>\n<p><strong>Business use case:<\/strong> Understand how the \u201claptops\u201d product category performs vs. competitors<\/p>\n<p><strong>Relevant metrics:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_SEGMENT_TRAFFIC_AND_ENGAGEMENT_DESKTOP<\/code><\/span><\/li>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_SEGMENT_MARKETING_CHANNELS_DESKTOP<\/code><\/span><\/li>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_TOTAL_SEGMENT_TRAFFIC_AND_ENGAGEMENT<\/code><\/span><\/li>\n<\/ul>\n<p>Build website segments (e.g., <span style=\"color: #339966;\"><code>\/laptops\/<\/code><\/span> on samsung.com vs. hp.com) to compare traffic, <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\">bounce rate<\/a>, <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/session-duration\/\">visit duration<\/a>, and marketing channel distribution for each product line. Easily track shifts in segment-level <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">market share<\/a> and <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/new-competitors\/\">identify emerging competitors<\/a>.<\/p>\n<h3>Pinpoint geographic opportunities for growth<\/h3>\n<p><strong>Business use case:<\/strong> Expand into high-growth regions based on traffic trends<\/p>\n<p><strong>Relevant metrics:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_GEOGRAPHY_TOTAL_DESKTOP_AND_MOBILE<\/code><\/span><\/li>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_UNIQUE_VISITORS_DESKTOP<\/code><\/span><\/li>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_DEDUPLICATED_AUDIENCE_DESKTOP_AND_MOBILE<\/code><\/span><\/li>\n<\/ul>\n<p>Visualize which countries are showing increasing traffic to your competitors\u2019 domains. Filter by device and engagement to prioritize regions with deeper interest and less drop-off.<\/p>\n<h3>Optimize by traffic source for better acquisition ROI<\/h3>\n<p><strong>Business use case:<\/strong> Double down on the best-performing channels<\/p>\n<p><strong>Relevant metrics:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_VISITS_BY_MARKETING_CHANNEL_DESKTOP<\/code><\/span><\/li>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_AVERAGE_VISIT_DURATION_BY_MARKETING_CHANNEL_DESKTOP<\/code><\/span><\/li>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_PAGES_PER_VISIT_BY_MARKETING_CHANNEL_DESKTOP<\/code><\/span><\/li>\n<\/ul>\n<p>Evaluate which acquisition channels drive the most engaged traffic across your target domains. Compare performance across paid search, referral, direct, and social, and allocate budget accordingly.<\/p>\n<h3>Power SEO &amp; content strategy with keyword intelligence<\/h3>\n<p><strong>Business use case:<\/strong> Find the best content opportunities to grow organic traffic<\/p>\n<p><strong>Relevant metrics:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_KEYWORD_RESEARCH_WEBSITE_KEYWORDS<\/code><\/span><\/li>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_KEYWORD_RESEARCH_SERP_PLAYERS<\/code><\/span><\/li>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_KEYWORD_RESEARCH_LANDING_PAGES<\/code><\/span><\/li>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_KEYWORD_RESEARCH_BRANDED_DISTRIBUTION_BY_CLICKS<\/code><\/span><\/li>\n<\/ul>\n<p>Pull keyword-level data for your domain or competitors. Identify which landing pages rank well, which keywords are driving branded vs. non-branded clicks, and who else appears in the SERP so you can plan where to compete.<\/p>\n<h3>Score &amp; prioritize leads using behavioral signals<\/h3>\n<p><strong>Business use case:<\/strong> Prioritize outreach based on digital footprint and engagement<\/p>\n<p><strong>Relevant metrics:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_TRAFFIC_VISITS_DESKTOP_AND_MOBILE<\/code><\/span><\/li>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_BOUNCE_RATE_TOTAL_DESKTOP_AND_MOBILE<\/code><\/span><\/li>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_AVERAGE_VISIT_DURATION_TOTAL_DESKTOP_AND_MOBILE<\/code><\/span><\/li>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_DESKTOP_VS_MOBILE_SPLIT_DESKTOP_AND_MOBILE<\/code><\/span><\/li>\n<\/ul>\n<p>Build scoring models in Sheets using actual visitor behavior. Highlight companies showing strong intent signals: like high visit duration, low bounce rates, and growing desktop traffic.<\/p>\n<h3>Monitor industry-wide trends at scale<\/h3>\n<p><strong>Business need:<\/strong> Track changes in digital performance across your market<\/p>\n<p><strong>Relevant metrics:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_GLOBAL_RANK_TOTAL_DESKTOP_AND_MOBILE<\/code><\/span><\/li>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_INDUSTRY_RANK_TOTAL_DESKTOP_AND_MOBILE<\/code><\/span><\/li>\n<li><span style=\"color: #339966; font-size: 8pt;\"><code>SIMILARWEB_COUNTRY_RANK_TOTAL_DESKTOP_AND_MOBILE<\/code><\/span><\/li>\n<\/ul>\n<p>Benchmark key players in your space by global, industry, or country rank. Combine with traffic and engagement metrics to spot leaders, laggards, and rising stars over time.<\/p>\n<h2>Getting started is easy<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-204007\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/06\/attachment-Getting-started-with-Similarweb-for-Google-Sheets-scaled.png\" alt=\"Getting started with Similarweb for Google Sheets\" width=\"2560\" height=\"1439\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/06\/attachment-Getting-started-with-Similarweb-for-Google-Sheets-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/06\/attachment-Getting-started-with-Similarweb-for-Google-Sheets-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/06\/attachment-Getting-started-with-Similarweb-for-Google-Sheets-1024x575.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/06\/attachment-Getting-started-with-Similarweb-for-Google-Sheets-768x432.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/06\/attachment-Getting-started-with-Similarweb-for-Google-Sheets-1536x863.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/06\/attachment-Getting-started-with-Similarweb-for-Google-Sheets-2048x1151.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><strong>1. Install the Add-On<\/strong><\/p>\n<ul>\n<li>Go to the <a href=\"https:\/\/workspace.google.com\/marketplace\">Google Workspace Marketplace<\/a><\/li>\n<li>Search \u201cSimilarweb\u201d and click <strong>Install<\/strong><\/li>\n<\/ul>\n<p><strong>2. Activate &amp; Authenticate<\/strong><\/p>\n<ul>\n<li>In Google Sheets, go to <strong>Extensions &gt; Similarweb &gt; Activate<\/strong><\/li>\n<li>Paste in your <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/22469174026397-API-Keys-Creation-and-Management\">Similarweb API key<\/a> (found under your account settings)<\/li>\n<\/ul>\n<p><strong>3. Start Querying<\/strong><\/p>\n<ul>\n<li>Use familiar spreadsheet formulas to pull data into any cell. We recommend using <span style=\"color: #339966;\"><code>=SIMILARWEB_GET_ALL_FUNCTIONS<\/code><\/span> to explore all the available data points.<\/li>\n<\/ul>\n<h2>Build smarter reports. Share insights faster.<\/h2>\n<p>The Google Sheets integration gives you the power of Similarweb\u2019s data, now in the world\u2019s most flexible and shareable analytics platform. Whether you\u2019re benchmarking performance, investigating category trends, or optimizing your campaign strategy, this integration helps you move from idea to insight faster.<\/p>\n<h2>Start Using It Today<\/h2>\n<p>If you\u2019re a Similarweb customer with API access, the Google Sheets integration is already available to you.<br \/>\n&#x1f449; <a href=\"https:\/\/workspace.google.com\/marketplace\/app\/the_official_similarweb_for_google_sheet\/131023728709?flow_type=2\">Install the Add-On Now<\/a><br \/>\n&#x1f4d8; <a href=\"https:\/\/developers.similarweb.com\/docs\/google-sheets-add-on\">Read the Guide<\/a><br \/>\n&#x1f4e9; Need help? Contact us at support@similarweb.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Similarweb, we believe data should be accessible, actionable, and integrated into your daily workflows. That&#8217;s why we&#8217;re excited to announce the brand-new Similarweb Google Sheets integration &#8211; a modern, no-code way to bring real-time digital intelligence directly into your spreadsheets. Whether you\u2019re analyzing market trends, benchmarking competitors, or powering lead scoring models, this integration [&hellip;]<\/p>\n","protected":false},"author":507,"featured_media":203975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8500,6712,6698],"tags":[],"class_list":["post-6198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daas","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing the Similarweb Google Sheets Integration | Similarweb<\/title>\n<meta name=\"description\" content=\"Integrate Similarweb with Google Sheets to access real-time digital insights. 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