{"id":623,"date":"2013-06-24T08:55:24","date_gmt":"2013-06-24T08:55:24","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=623"},"modified":"2024-03-12T08:04:40","modified_gmt":"2024-03-12T08:04:40","slug":"tumblr-naughty-content","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/tumblr-naughty-content\/","title":{"rendered":"Similarweb Uncovers Tumblr&#8217;s Naughty Content"},"content":{"rendered":"<p>Last month <a href=\"https:\/\/www.similarweb.com\/website\/yahoo.com\/\">Yahoo<\/a> made a big splash in the tech world, with the acquisition of Tumblr. For a whopping 1.1 billion dollars everyone wanted to take a deeper look into <a href=\"https:\/\/www.similarweb.com\/website\/tumblr.com\/\">Tumblr&#8217;s traffic data<\/a>.\u00a0 Here at Similarweb, we immediately started thinking about different ways we could implement our data to help many different media outlets and blogs who wanted answers. Specifically, journalists felt like Tumblr\u00a0had an excessive amount of porn blogs and wanted a realistic number of adult content within the platform.<\/p>\n<p>So, our amazing research team analyzed Tumblr&#8217;s 200,000 most visited subdomains and from that sample pool, we would be able to capture an accurate estimate of the amount of porn on Tumblr. Our data exposed that out of these top 200,000 pages 22,775 of them were porn blogs. We also saw that 22% of referral traffic to Tumblr blogs came from pornographic websites.<\/p>\n<p><a href=\"https:\/\/techcrunch.com\/2013\/05\/20\/tumblrs-adult-fare-accounts-for-11-4-of-sites-top-200k-domains-tumblrs-adult-fare-accounts-for-11-4-of-sites-top-200k-domains-adults-sites-are-leading-category-of-referrals\/\">TechCrunch<\/a> broke the \u201cdirty\u201d news first that 11.4% of those top blogs were porn or \u201cadult websites\u201d as we categorize them.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-651 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2013\/06\/Tech-Crunch-250x233.png\" alt=\"Tech Crunch article about Tumblr\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>With our useful information, news outlets all over the world displayed our data! From Japan to Spain to Peru to Germany to France our data was being shared literally all over the globe. Similarweb analysis appeared in hundreds of articles including \u00a0<a href=\"https:\/\/www.fastcompany.com\/3009947\/how-adult-tumblrs-could-land-yahoo-in-a-legal-pinch\">FastCompany<\/a>,\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2013-05-17\/if-yahoo-buys-tumblr-what-will-it-do-with-all-that-porn\">Bloomberg\u2019s BusinessWeek<\/a> , <a href=\"https:\/\/elpais.com\/tecnologia\/2013\/05\/20\/actualidad\/1369065821_370772.html\">ElPais<\/a> , <a href=\"http:\/\/blogs.ft.com\/tech-blog\/2013\/05\/yahoo-welcomes-tumblr-pornography-and-all\/?Authorised=false\">Financial Times blog<\/a> , <a href=\"https:\/\/www.stern.de\/digital\/online\/das-milliarden-blog-darum-ist-tumblr-so-hip-3381614.html\">Stern.de<\/a>, and <a href=\"https:\/\/www.abc.es\/tecnologia\/redes\/20130521\/abci-tumblr-yahoo-david-karp-201305210856.html\">ABC Spain<\/a> . All reporting on how a substantial amount of\u00a0tumblr.com\u00a0is porn and even larger portion of the traffic is coming from porn sites.<\/p>\n<p>As the leading <a href=\"https:\/\/www.similarweb.com\/website\/\">web traffic analysis tool<\/a> on the web, there are thousands of different ways to use our data. Visit Similarweb and try for yourself. Or if anyone wants some help or ideas of how to use Similarweb for your best interest don&#8217;t hesitate to contact us. We are waiting to hear from you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last month Yahoo made a big splash in the tech world, with the acquisition of Tumblr. For a whopping 1.1 billion dollars everyone wanted to take a deeper look into Tumblr&#8217;s traffic data.\u00a0 Here at Similarweb, we immediately started thinking about different ways we could implement our data to help many different media outlets and [&hellip;]<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-623","post","type-post","status-publish","format-standard","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Naughty Side of Tumblr | Similarweb<\/title>\n<meta name=\"description\" content=\"Our team analyzed Tumblrs 200k most visited subdomains and we would be able to capture an accurate estimate of the amount of porn on Tumblr. 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