{"id":64106,"date":"2022-08-30T01:24:34","date_gmt":"2022-08-30T01:24:34","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=64106"},"modified":"2026-05-07T14:06:26","modified_gmt":"2026-05-07T14:06:26","slug":"create-amazon-bundles","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/create-amazon-bundles\/","title":{"rendered":"How To Create Profitable Amazon Bundles [7 Expert Tips]"},"content":{"rendered":"

If you’ve ever bought a value meal with french fries, a burger, and a Coke, you’re already familiar with the power of bundling.<\/p>\n

Also called \u201cpackaged deals,\u201d product bundles include several goods and services sold to consumers in one combined package. The pricing of the total bundle is typically less than the individual items, making it an enticing deal for customers. For sellers, it\u2019s an easy way to boost conversion.<\/p>\n

But bundles aren\u2019t limited to fast-food chains. Given the power of bundling to increase revenue, they\u2019ve infiltrated the ecommerce industry. Selling bundles on Amazon has become a popular way for sellers to drive online sales based on <\/b>consumer demand<\/b><\/a>. In this article, we\u2019ll explore product bundles \u2013 the pros and the cons \u2013 so you can see if it\u2019s right for your ecommerce strategy<\/a>. We\u2019ve also included 7 expert tips to help you create profitable Amazon bundles.<\/p>\n

What are Amazon product bundles?<\/h2>\n

Amazon bundles consist of single items sold together. The number of items ranges from two to five. The entire bundle has a unique Amazon Standard Identification Number (ASIN) or Universal Product Code (UPC). This new UPC doesn\u2019t correlate to any specific item in the bundle.<\/p>\n

\"Mrs.<\/p>\n

 <\/p>\n

Mrs. Meyers Cleaning Bundle, Amazon listing<\/em><\/p>\n

Amazon product bundling allows sellers to create multiple listings on the marketplace\u2019s catalog without launching new products.<\/p>\n

Amazon product bundles examples:<\/h3>\n

Here are some great examples of Amazon product bundles that make sense given consumer preferences. For example, a shopper buying new cleaning products would most likely prefer to buy cleaner, hand soap, and dish soap all at once rather than individually, especially if it\u2019s at a discounted price.<\/p>\n

Another example is bedding. In the product bundle below, the shopper would get a complete bedding set, including pillowcases, flat sheet, fitted sheet, pillow cover, bed skirt, and comforter. The shopping experience is easy and seamless.<\/p>\n

\"Bedsure<\/p>\n

Bundles vs. multipacks<\/h3>\n

Often confused, bundles and multipacks are not<\/b> the same. A multipack consists of multiple items packaged together (e.g. five blue t-shirts), with the same stock-keeping unit (SKU). Bundles contain multiple items which are different but complement each other, packaged together.<\/p>\n

Amazon Seller Central guidelines<\/a> help define the difference:<\/p>\n

“If an item is a multi-pack, such as six pairs of socks, list it as a single product and not as a bundle. See UPCs and Item Package Quantity for Multi-Packs.”<\/i><\/p>\n

\"Amazon<\/p>\n

What are Amazon’s virtual product bundles?<\/h3>\n

Amazon\u2019s Virtual Product Bundles (VPB) program allows sellers on Amazon\u2019s brand registry to bundle more efficiently. Brand owners can offer product bundles without packaging them together. They also don\u2019t need to change to fulfillment by Amazon (FBA) inbound shipments.<\/p>\n

Amazon assigns a unique SKU for the bundle and automatically updates quantities depending on the lowest-stock item in the FBA inventory. Creating a VPB is free \u2013 sellers can create and edit the product title, description, price, and images accordingly.<\/p>\n

Currently, this feature is only available to sellers who own a brand and are responsible for selling that brand in their Amazon store. For more details and eligibility, check out Seller Central<\/a>.<\/p>\n

\"Frequently<\/p>\n

Look at items “frequently bought together” to help determine items to bundle<\/strong><\/p>\n

The pros & cons: why create an Amazon product bundle<\/h2>\n

Why retailers are excited about Amazon product bundling<\/h3>\n
    \n
  1. New, unique listing.<\/b> You\u2019ll get a new listing for Amazon\u2019s catalog without launching a new product.<\/li>\n
  2. Increased average order value <\/b>(AOV):<\/b> Even if individual items bundled together are discounted, multiple products mean higher AOV.<\/li>\n
  3. Competitive advantage<\/b>: Since unique Amazon product bundles are featured in Amazon’s Buy Box<\/a> (white box on the right-hand side of the product detail page) bundles can ensure more exposure for catalog listings. Customers add bundles to their carts seamlessly from the Buy Box. Sellers would need to have the exact same items and packaging to sell on your listing.<\/li>\n<\/ol>\n

    \"Amazon<\/p>\n

    4. Higher profitability:<\/b> For those using Amazon fulfillment, Amazon deducts FBA fees from one item, rather than each item separately, bringing higher profit margins.<\/p>\n

    5. Move low-cost items: <\/b>The cost to ship standalone, low-cost items may not be worth the shipping fees. Since bundling increases AOV, now the cost may be worth it.<\/p>\n

    6. Sell slow-moving inventory: <\/b>Can\u2019t get rid of certain products? Bundle them with more popular ones.<\/p>\n

    7. Added value for customers: <\/b>Product bundles can be priced equal to or lower than the items sold individually because of the savings for the seller. Bundling also improves the customer experience for shoppers, since all the products are on one page. \u00a0<\/i><\/p>\n

    After all, happy customers are more likely to be repeat loyal customers<\/a> and bring recurring revenue.<\/p>\n

    Make sure bundling is right for your brand<\/h3>\n

    Some cons to selling bundles on Amazon include:<\/p>\n

    1. Greater need for customer reviews: <\/b>Bundle ASINs have separate reviews and ratings<\/a> from those of their components. Since reviews of existing, individual products won\u2019t transfer to the bundle, sellers need to generate reviews<\/a> from scratch.<\/p>\n

    2. Forbidden categories:<\/b> Forget about bundling if you sell DVDs, video games, books, and products in other categories (more detail below).<\/p>\n

    3. Permanent<\/b>: After the bundle is created, the bundle cannot be modified (a new listing would need to be added).<\/p>\n

    Guidelines for creating Amazon bundles<\/h2>\n

    Amazon has a specific policy for product bundles, which are designed to help customers locate goods easily and prevent duplicate listings.<\/p>\n

    The full list of Amazon\u2019s basic guidelines for product bundling (including further details, warranties and return rules, and bundle tile restrictions), can be found in Seller Central<\/a>. But check out a few key specifics to know when starting out:<\/p>\n