{"id":64487,"date":"2021-03-31T03:32:24","date_gmt":"2021-03-31T03:32:24","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=64487"},"modified":"2025-03-30T15:00:45","modified_gmt":"2025-03-30T15:00:45","slug":"uk-crypto-traffic","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/uk-crypto-traffic\/","title":{"rendered":"U.K. Cryptocurrency Sites Traffic Soars: Who’s Gaining and Why?"},"content":{"rendered":"

Crypto has had a monumental year. In December, Bitcoin (BTC) shot past $20,000, and at the time of writing, BTC is trading just below the $60,000 level. This rapid ascent may feel like d\u00e9j\u00e0 vu from 2017 when BTC climbed from $975 to $20,089<\/a>. An analysis of the digital growth of U.K. cryptocurrency sites, along with worldwide events, indicates that financial services<\/a> companies should keep a close eye on crypto this time. We\u2019ll show you some tools to help.<\/p>\n

U.K. cryptocurrency sites traffic soars<\/h2>\n

1. U.K. crypto traffic growth<\/h3>\n

Traffic growth to the top 10 U.K. cryptocurrency exchange websites demonstrates that digital currencies have become attractive for mainstream investment. In just two years, traffic to U.K. crypto exchanges grew 212%, despite some digital currency regulation by the U.K. government. This upswing in traffic is significantly greater than that of the next biggest traffic winners \u2013 Turkey, Vietnam, and Germany.<\/p>\n

\"Traffic

Traffic and engagement, crypto websites per country (via Similarweb platform)<\/p><\/div>\n

2. Bounce rates point to increased engagement<\/h3>\n

While traffic rose, bounce rates<\/a> decreased, indicating a higher quality of traffic with engaged users. In the last four months of 2020, bounce rates across the top four crypto exchange sites \u2013 Binance, Bitmex, Coinbase, and Kraken<\/strong> \u2013 declined and maintained the lowest percentage for 2020.<\/p>\n

\"UK

Year-over-year (YoY) monthly visits bounce rate, crypto exchanges (via Similarweb platform)<\/p><\/div>\n

3. Direct traffic skyrockets<\/h3>\n

Further, the skyrocketing direct traffic<\/a> from October\u2013November 2020 shows that users visited U.K. cryptocurrency websites directly, rather than arriving via paid search, referral, or other channels.<\/p>\n

\"U.K.

Traffic volume by source, U.K. crypto sites (via Similarweb Pro)<\/em><\/p><\/div>\n

4. Mainstream media capture more traffic share<\/h3>\n

Traffic growth to traditional news and media outlets is another indicator of mainstream crypto adoption. Take a look at the traffic<\/a> for Bitcoin and how it’s share soars across traditional media sites<\/p>\n

\"U.K.<\/p>\n

For Bitcoin-related keyword groups, traffic to Forbes<\/a>, The Times, and Bloomberg surged last year, 81%, 89%, and 115% respectively. This acceleration exceeded that of more specialized, crypto-focused sites. Cointelegraph<\/i>, in fact, was the only one that saw a traffic decrease by 75%.<\/p>\n

Want to skip to the details and read our full U.K. Cryptocurrency report?<\/strong>

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What\u2019s fueling traffic growth?<\/h2>\n

While traffic to crypto exchanges grew 212% in two years, the majority of growth (128%) occurred in the last three months of 2020. Pandemic-related worldwide economic activity and crypto-industry milestones helped drive up the price.<\/p>\n

Government spending induces fear<\/h3>\n

In the first half of 2020, governments spent trillions of dollars in stimulus payments due to the pandemic. The result: mounting fears of currency debasement. Unlike government currencies that can be issued subjectively, only 21 million Bitcoins can ever be created \u2013 distrust in fiat helped inch up crypto growth.<\/p>\n

October digital currency milestones<\/h3>\n

October brought some major announcements from payments providers. The general public became more reliant on contactless payments during the pandemic. Therefore, when favorite payment providers recognized BTC, they took notice.<\/p>\n

PayPal accepts Bitcoin<\/h4>\n

PayPal announced that it will allow customers to hold Bitcoin and other cryptocurrencies<\/a>. With the ability to use Bitcoin on the payments platform, customers can use digital assets to shop among the 26 million eCommerce merchants on the network.<\/p>\n

Square announces $50M in crypto investment<\/h4>\n

Payments company Square announced that it will put approximately $50 million<\/a>, or 1% of its assets, into cryptocurrency.<\/p>\n

5 tips for harnessing up-to-date cryptocurrency insights<\/h2>\n

\"Cryptocurrency<\/p>\n

Given the hyper-fast pace of the cryptocurrency market<\/a>, many real-time insights you read here or from other sources may be obsolete shortly after they are published. That\u2019s why we\u2019ll show you how to harness your own up-to-date market insights.<\/p>\n

\"BTC

Up-to-date insights are key with soaring BTC prices (Dec. 30, ’20 – March 30, ’20 via Coindesk)<\/p><\/div>\n

1. Perform custom market research in Similarweb platform<\/h3>\n