{"id":67828,"date":"2021-04-14T13:11:12","date_gmt":"2021-04-14T13:11:12","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=67828"},"modified":"2025-10-21T14:25:16","modified_gmt":"2025-10-21T14:25:16","slug":"ecommerce-terms","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/","title":{"rendered":"52 Ecommerce Terms You Need to Know"},"content":{"rendered":"

Last year consumers spent $861.1 billion online stores in the U.S. \u2013 up 44.0% year-over-year (YoY). ecommerce hasn\u2019t soared this dramatically for at least two decades<\/a>. With shoppers increasingly making purchases from mobile devices, web browsers, and tablets, it\u2019s essential that you know the right lingo. In this fast-changing space, the latest vocabulary gives you a view into what\u2019s trending now, so you stay competitive. These top 52 ecommerce terms will help your online business succeed whether you\u2019re selling through your own ecommerce site or marketplaces (e.g. Amazon, Etsy).<\/p>\n

Check out what you must know with our ecommerce glossary:<\/p>\n

ecommerce Terms: A-C<\/h2>\n

1. Amazon Bestseller Ranking (BSR)<\/b>
\nNearly every product in Amazon\u2019s multi-million product catalog is awarded a BSR once the item has had at least one sale. BSR is a good indicator of how well a product is currently selling on Amazon.<\/p>\n

2. Amazon Pay-Per-Click (PPC)<\/b>
\nAmazon PPC<\/a> allows sellers to buy visibility for their products at the top of Amazon\u2019s search results page. In this marketing strategy, sellers bid on keyword search terms to show their product first to online shoppers. The seller with the highest bid and who also has a quality ad usually wins the auction and gets their ad displayed at the top of the search.<\/p>\n

3. Amazon Search Engine Optimization (Amazon SEO<\/a>)<\/b>
\nOptimizing keywords, text, and image content to increase organic web traffic<\/a> to your product web page and rank higher in Amazon search engine results.
\n<\/b><\/p>\n

4. Amazon Standard Identification Number (ASIN)<\/b>
\nASIN is a combination of letters and numbers that are used to identify products in Amazon.
\n<\/b><\/p>\n

5. Average Order Value (AOV)<\/b>
\nAOV tracks the average amount every customer spends each time they place an order on an ecommerce website. This helps you easily identify your biggest spenders. It can be calculated by: (Sales Revenue])\/ (Number of Orders Taken) = Average Order Value
\n<\/b><\/p>\n

6. Average Transaction Value (ATV)<\/b>
\nThis is calculated by dividing the total value of transactions by the number of transactions.
\n<\/b><\/p>\n

7. Brand Loyalty<\/b>
\nThe tendency of consumers to purchase from the same brand over competitors is due to a strong perception of the brand. Unlike customer loyalty, factors like logo, design, and reputation influence brand loyalty. For more, read: What is Brand Loyalty and How Do You Measure It<\/a>?<\/p>\n

Pro Tip: <\/strong>Use Shopper Intelligence to track brand loyalty and retention metrics.<\/em><\/p>\n

\"Brand
\n<\/b><\/p>\n

8. Bundling<\/b>
\nSelling several products or services in one product listing to increase average order value. See how to create profitable Amazon bundles <\/a>for more.
\n<\/b><\/p>\n

9. Buy Box<\/b>
\nThe white box on an Amazon product detail page. Consumers can use this feature to add products to their carts. For brand manufacturers selling on Amazon, \u201cWinning the Buy Box<\/a>\u201d determines how much of the demand for one of your products is captured directly by Amazon (1P) versus how much is captured by third-party (3P) merchants.<\/p>\n

\"Amazon
\n<\/b><\/p>\n

10. Buy Now, Pay Later (BNPL)<\/b>
\nA way to purchase goods on credit and pay for them usually after a set interest-free period, or in installments. This feature is more commonly used by catalogs and online retailers. Want to learn more? Read our buy now, pay later report<\/a>.
\n<\/b><\/p>\n

11. Buy Online, Pick up In-Store (BOPIS)<\/b>
\nBOPIS is a business model that allows consumers to shop online and pick their purchases from a store. It allows customers to enjoy the convenience of purchasing their order from an ecommerce store, while still picking it up in person from a brick-and-mortar business.
\n<\/b><\/p>\n

12. Buyer Persona<\/b>
\nA buyer persona<\/a> is an imaginary person whose profile fits your ideal customer. The persona represents the demographics, characteristics, and behavior of an individual who would benefit from your product or service the most.
\n<\/b><\/p>\n

13. Cart Abandonment or Cart Abandonment Rate<\/b>
\nCart abandonment is the rate when a potential customer initiates a purchase by adding a product to their shopping cart and leaves the website without completing the transactions. These statistics can help online shop owners keep a track of abandoned carts and figure out whether it is a profitable ecommerce business or unsuccessful.
\n<\/b><\/p>\n

14. Chatbot<\/b>
\nThis is a computer program that simulates human-like conversations directly from a web browser. In ecommerce, chatbots use Artificial Intelligence (AI) to improve user experience and create a valuable and individualized customer journey.
\n<\/b><\/p>\n

15. Consumer Behavior<\/b>
\nActivities associated with the consumer\u2019s purchase, use, and disposal of goods and services, and how the consumer\u2019s emotions, attitude, and preferences impact buying behaviors. Metrics include<\/strong>\u00a0purchase frequency, cross-shopping, basket mix, branded searches, loyalty, and more. <\/a><\/span>Tweet this<\/a><\/span>\"ecommerce
\n<\/b><\/p>\n

16. Consumer (or customer) Journey Tracking<\/b>
\nProspects pass a number of touchpoints with your company or website before they become a customer. Consumer journey tracking measures and monitors the data associated with these touchpoints. The consumer journey or customer journey can be described as a series of incidents or actions on the way down the funnel.
\nTo track, you first map the customer journey (try to include calls-to-action (CTA)) then divide it into steps and define representative data that lets you measure progress. This is an essential element in your conversion funnel optimization.
\n<\/b><\/p>\n

17. Conversion Funnel<\/b>
\nThe various stages in a site visitor\u2019s consumer journey leading up to the purchase or other desired action. While these stages may vary per conversion funnel model, most traditional ecommerce models divide the path into five steps. This is also the flow we use at Similarweb:<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0 Awareness<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0 Consideration<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0 Evaluation<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0 Purchase<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0 Loyalty<\/p>\n

For conversion rate optimization (CRO), understanding the conversion funnel is crucial.\u00a0 For tactics like landing pages see our guide to conversion Funnel Optimization<\/a> and 8 conversion analysis hacks you need to succeed<\/a>.<\/p>\n

\"Conversion
\n18. Cross-Selling<\/b>
\nThis is the art of selling a different product to provide the customer with added benefits. Often the additional products complement, enhance, or relate to the product being sold.
\n<\/b><\/p>\n

19. Cross-Shopping<\/b>
\nWhen a consumer considers multiple retailers or different brands to get the best deal.<\/p>\n

Use Shopper Intelligence to determine which brands your consumers are cross-shopping <\/a><\/span>Tweet this<\/a><\/span>
\n<\/b><\/p>\n

20. Customer Acquisition Cost (CAC)<\/b>
\nCAC is an approximation of the total cost of acquiring a new customer.
\n<\/b><\/p>\n

21. Customer Lifetime Value (CLV)<\/b>
\nCustomer lifetime value represents the total amount a customer is expected to spend on your business or products over a lifetime. This can be useful for marketers allocating marketing budget<\/a> to decide how much to spend getting new customers or retaining old ones.
\n<\/b><\/p>\n

22. Customer Loyalty<\/b>
\nCustomer Loyalty is when a consumer transacts with a retailer on an ongoing basis. Unlike brand loyalty, which relates to perception, customer loyalty relates to consumer spending power and relies on transactional metrics like customer retention rate, customer lifetime value, and churn rate. Increasing customer engagement using email newsletters and social media can boost customer loyalty<\/a>.
\n<\/b><\/p>\n

23. Cyber Monday<\/b>
\nThe second-biggest shopping day of the year is Cyber Monday. This is the Monday following Thanksgiving.\u00a0\"Contact<\/a><\/p>\n

ecommerce Terms: D-L<\/h2>\n

24. Direct-to-Consumer (D2C\/DTC)<\/b>
\nThis is a business-to-consumer business strategy where a business markets, builds, sells, and ships products directly to its consumers.
\n<\/b><\/p>\n

25. Dropshipping<\/b>
\nThis is when a retailer fulfills orders from a third-party vendor and has them shipped directly to the consumer. The seller accepts customer orders but does not keep goods sold in stock.
\nRead More: Amazon Dropshipping: A No-Nonsense Guide [2022]<\/a>
\n<\/b><\/p>\n

26. ecommerce<\/b>
\necommerce is a business model that allows consumers to buy and sell products and services online.
\n<\/b><\/p>\n

27. Frequent Buyer Programs<\/b>
\nAlso known as \u201cloyalty programs,\u201d frequent buyer programs are special programs for consumers to build up points awarded over multiple purchases. The programs can help retailers and brands build customer loyalty.
\n<\/b><\/p>\n

28. Fulfillment<\/b>
\nFulfillment is packaging and dispatching orders to consumers.
\n<\/b><\/p>\n

29. Fulfillment by Amazon (FBA)<\/b>
\nFBA is a service provided by Amazon that provides packaging, storage, and shipping services to sellers.
\n<\/b><\/p>\n

30. Fulfillment by Merchant (FBM)<\/b>
\nWhen a seller is in control of the selling and handling process.
\n<\/b><\/p>\n

31. Lightning Deals<\/b>
\nLightning deals are essentially time-sensitive deals. A limited number of discounts are offered on an item or a number of items for a short period of time. For instance, on Amazon Prime Day, deals are available, one per customer, for a limited time frame until the deal ends or until all deals are claimed.<\/p>\n

ecommerce Terms: M-R<\/h2>\n

32. m-Commerce or mCommerce\u00a0 (Mobile Commerce)<\/b>
\nUsing handheld devices, like cell phones and tablets, to go online shopping is referred to as mCommerce.
\n<\/b><\/p>\n

33. Marketplaces (online)<\/b>
\nOnline marketplaces<\/a> are ecommerce websites where services and products are listed by multiple third-party sellers. Popular marketplaces include Shopify, Walmart, eBay, and Amazon.
\n<\/b><\/p>\n

34. Multichannel ecommerce<\/b>
\nThe practice of selling products in more than one place at the same time is multichannel ecommerce. For instance, if you own a clothing store and also list your items on eBay or other ecommerce platforms, you’re running a multichannel retail business. Or, if you’re an illustrator selling artwork on Etsy, a store on your website, and at conventions, you’re doing multichannel ecommerce<\/a>.
\n<\/b><\/p>\n

35. Omnichannel<\/b>
\nRetail that integrates several different methods of shopping available to consumers such as online, mobile, voice, phone, and physical stores.
\n<\/b><\/p>\n

36. Onsite Search Optimization<\/b>
\nThe practice of optimizing the content of a website’s listing page to get more website traffic<\/a> and rank higher in search engines.
\n<\/b><\/p>\n

37. Payment Gateway<\/b>
\nPayment processing software allows merchants to accept digital payment methods.\u00a0 Popular payment gateways include PayPal, Braintree, Stripe, and Square which transfer and capture payment data from the customer to the seller. These allow merchants to accept credit card payments and other electronic payments while protecting sensitive information through data encryption.
\n<\/b><\/p>\n

38. Point-of-Sale (POS) and Point of Purchase (POP)<\/b>
\nThe point where customers make a payment to a merchant in exchange for goods or after the provision of a service is called POS or POP.
\nA POS terminal is a computerized replacement for a cash register that has the ability to record and track customer orders, serve as a payment processor, connect to other systems in a network, and manage inventory.
\n<\/b><\/p>\n

39. Prime Day<\/b>
\nThe annual shopping day is hosted by Amazon for prime members only. For more, see the Amazon Prime Day report<\/a>.
\n<\/b><\/p>\n

40. Private Label<\/b>
\nA private label references products manufactured by a third party but sold under another company or retailer\u2019s brand. For Amazon.com, examples include Solimo and AmazonBasics.
\n<\/b><\/p>\n

41. Product Listing Optimization<\/b>
\nThe process of upgrading product pages to improve conversion rate<\/a>, search visibility, and click-through rate to improve sales is known as product listing optimization<\/a>.
\n<\/b><\/p>\n

42. Return on Ad Spend (ROA)<\/b>
\nThis marketing metric measures the amount of revenue a business earns for each dollar it spends on advertising.<\/p>\n

ecommerce Terms: S-Z<\/h2>\n

43. Seller Central<\/b>
\nSeller central is an interface used by merchants to sell products directly to consumers within the Amazon marketplace.
\n<\/b><\/p>\n

44. Share of Voice (SOV)<\/b>
\nShare of voice<\/a> measures the market owned by a particular brand, compared to competitors. SOV acts as a gauge for brand visibility and how much you dominate the conversation in your industry.
\n<\/b><\/p>\n

45. Sponsored Brands<\/b>
\nThese are cost-per-click ads that have a custom headline, brand logo, and multiple products. The goal is to increase the number of visitors to a product page.
\n<\/b><\/p>\n

46. Stock Keeping Unit (SKU)<\/b>
\nSKU is the scannable barcode printed on products.
\n<\/b><\/p>\n

47. Subscribe & Save<\/b>
\nWith Amazon Subscribe & Save<\/a> customers can enjoy free standard shipping on auto-deliveries (non-Prime customers may incur shipping costs for the first delivery), and the option to schedule deliveries on your Subscribe & Save delivery day. Other online retailers offer similar programs, like Chewy.com’s “Autoship & Save.”
\n<\/b><\/p>\n

48. Third-Party (3P)<\/b>
\nMerchants that use online marketplaces to sell their products directly to consumers.
\n<\/b><\/p>\n

49. Universal Product Code (UPC)<\/b>
\nA barcode symbology that is widely used in the United States, Canada, Europe, Australia, New Zealand, and other countries for tracking trade items in stores. UPC consists of 12 numeric digits that are uniquely assigned to each trade item.
\n<\/b><\/p>\n

50. Upselling<\/b>
\nA sales technique to lure consumers to spend more money by purchasing a premium or upgraded version of what is being purchased.
\n<\/b><\/p>\n

51. Vendor Central<\/b>
\nThe web interface is used by manufacturers and distributors. Those that sell via Vendor Central are called first-party (1P) sellers. The platform is invite-only for businesses that want to sell their products to Amazon itself. When you sell to Amazon in this capacity, you are their supplier. The core process is very simple: Amazon sends you a purchase order listing what they want to buy. You send Amazon the inventory they have ordered.
\n<\/b><\/p>\n

52. Virtual Product Bundling (VPB)<\/b>
\nBrand owners create virtual bundles of two or more ASINs to be purchased together from a single detailed page.<\/p>\n

Takeaways<\/h2>\n

These terms are just some to help optimize your online selling, whether through your own online store or ecommerce platforms \u2013 or, both! Stay tuned for future editions, covering the most up-to-date trends. If you’re not in the ecommerce space, be sure to check out our other solution glossaries including sales terms<\/a>, investor terms<\/a>, digital marketing terms<\/a>, market research terms<\/a>, AI marketing terms<\/a>, and digital research terms<\/a>.<\/p>\n

To boost their ecommerce strategy<\/a>, brands can use Shopper Intelligence<\/a> to understand consumer and purchase behaviors<\/a> on Amazon including purchase frequency, cross-shopping, on-site search<\/a>, and more. They can also check out Similarweb Platform\u00a0for digital intelligence for the retail landscape including traffic, bounce rates<\/a>, leading keywords, top-converting pages, search strategy, and more. Be sure to check out our other solution glossaries including sales terms<\/a>, investor terms<\/a>,\u00a0market research terms<\/a>, AI marketing terms<\/a>, and digital research terms<\/a>, SEO terms<\/a>.<\/p>\n

\n
\n
\n

Nail your Amazon strategy with Shopper Intelligence<\/p>\n

Analyze shopper behaviors and optimize your growth strategies on Amazon and beyond<\/p>\n

\n Explore the platform now<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

Last year consumers spent $861.1 billion online stores in the U.S. \u2013 up 44.0% year-over-year (YoY). ecommerce hasn\u2019t soared this dramatically for at least two decades. With shoppers increasingly making purchases from mobile devices, web browsers, and tablets, it\u2019s essential that you know the right lingo. In this fast-changing space, the latest vocabulary gives you […]<\/p>\n","protected":false},"author":314,"featured_media":67612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6189,6588],"tags":[],"class_list":["post-67828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-retail-insights"],"acf":[],"yoast_head":"\nEcommerce Terms: 52 You Need To Know | Similarweb<\/title>\n<meta name=\"description\" content=\"Check out 52 ecommerce terms that you must know. An alphabetized glossary to help you master the world of ecommerce or get started on online marketplaces\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Hunt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/\"},\"author\":{\"name\":\"Emily Hunt\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/81f2abc36732cdb3c9f01191fe7936ce\"},\"headline\":\"52 Ecommerce Terms You Need to Know\",\"datePublished\":\"2021-04-14T13:11:12+00:00\",\"dateModified\":\"2025-10-21T14:25:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/\"},\"wordCount\":2266,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/04\/Copy-SW-Blog-Header-_Cover-Image-Template-Rebrand.png\",\"articleSection\":[\"Ecommerce\",\"Retail Insights\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/\",\"name\":\"Ecommerce Terms: 52 You Need To Know | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/04\/Copy-SW-Blog-Header-_Cover-Image-Template-Rebrand.png\",\"datePublished\":\"2021-04-14T13:11:12+00:00\",\"dateModified\":\"2025-10-21T14:25:16+00:00\",\"description\":\"Check out 52 ecommerce terms that you must know. An alphabetized glossary to help you master the world of ecommerce or get started on online marketplaces\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/04\/Copy-SW-Blog-Header-_Cover-Image-Template-Rebrand.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/04\/Copy-SW-Blog-Header-_Cover-Image-Template-Rebrand.png\",\"width\":1416,\"height\":840,\"caption\":\"52 eCommerce Terms You Need to Know\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"52 Ecommerce Terms You Need to Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/81f2abc36732cdb3c9f01191fe7936ce\",\"name\":\"Emily Hunt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/01\/Emily-Hunt-headshot.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/01\/Emily-Hunt-headshot.jpg\",\"caption\":\"Emily Hunt\"},\"description\":\"Emily Hunt is a Content Marketing Manager on the Shopper Intelligence team, Similarweb's eCommerce solution. Her writing covers digital retail, CPG, travel, and consumer finance. Emily also has a background in business development, digital, and field marketing. She is based in New York City with two, big fluffy dogs (see if you can spot their photos in her writing).\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/emily-b-hunt\/\"],\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/emily-hunt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ecommerce Terms: 52 You Need To Know | Similarweb","description":"Check out 52 ecommerce terms that you must know. An alphabetized glossary to help you master the world of ecommerce or get started on online marketplaces","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/","twitter_misc":{"Written by":"Emily Hunt","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/"},"author":{"name":"Emily Hunt","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/81f2abc36732cdb3c9f01191fe7936ce"},"headline":"52 Ecommerce Terms You Need to Know","datePublished":"2021-04-14T13:11:12+00:00","dateModified":"2025-10-21T14:25:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/"},"wordCount":2266,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/04\/Copy-SW-Blog-Header-_Cover-Image-Template-Rebrand.png","articleSection":["Ecommerce","Retail Insights"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/","url":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/","name":"Ecommerce Terms: 52 You Need To Know | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/04\/Copy-SW-Blog-Header-_Cover-Image-Template-Rebrand.png","datePublished":"2021-04-14T13:11:12+00:00","dateModified":"2025-10-21T14:25:16+00:00","description":"Check out 52 ecommerce terms that you must know. An alphabetized glossary to help you master the world of ecommerce or get started on online marketplaces","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/04\/Copy-SW-Blog-Header-_Cover-Image-Template-Rebrand.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/04\/Copy-SW-Blog-Header-_Cover-Image-Template-Rebrand.png","width":1416,"height":840,"caption":"52 eCommerce Terms You Need to Know"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-terms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"52 Ecommerce Terms You Need to Know"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/81f2abc36732cdb3c9f01191fe7936ce","name":"Emily Hunt","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/01\/Emily-Hunt-headshot.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/01\/Emily-Hunt-headshot.jpg","caption":"Emily Hunt"},"description":"Emily Hunt is a Content Marketing Manager on the Shopper Intelligence team, Similarweb's eCommerce solution. Her writing covers digital retail, CPG, travel, and consumer finance. Emily also has a background in business development, digital, and field marketing. She is based in New York City with two, big fluffy dogs (see if you can spot their photos in her writing).","sameAs":["https:\/\/www.linkedin.com\/in\/emily-b-hunt\/"],"url":"https:\/\/www.similarweb.com\/blog\/author\/emily-hunt\/"}]}},"lang":"en","translations":{"en":67828,"de":79305},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/67828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/314"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=67828"}],"version-history":[{"count":8,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/67828\/revisions"}],"predecessor-version":[{"id":206427,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/67828\/revisions\/206427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/67612"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=67828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=67828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=67828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}