{"id":70318,"date":"2021-05-05T03:58:31","date_gmt":"2021-05-05T03:58:31","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=70318"},"modified":"2025-03-23T12:31:24","modified_gmt":"2025-03-23T12:31:24","slug":"d2c-brands-q1","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/d2c-brands-q1\/","title":{"rendered":"Top 25 Fastest-Growing D2C Brands Q1 2021"},"content":{"rendered":"

In 2020 consumer spending made a huge shift online (conversions across top retailers grew 42%), and, according to our eCommerce industry experts, this digital shift is here to stay. To help analyze this year’s eCommerce activity, our industry experts just released the “Top 25 U.S. D2C Brands of Q1 2021,” which highlights the top 25 fastest-growing direct-to-consumer (D2C) brands for the first quarter (Q1), and the consumer activity driving their growth.<\/p>\n

Check out a sneak peek of the top 25 D2C list and a synopsis of consumer trends driving growth below:<\/p>\n

\"Q1<\/p>\n

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Trend 1: Non-fungible token marketplace shows the art world\u2019s shift to digital<\/h2>\n

First place for the fastest-growing D2C brand in Q1 went to OpenSea<\/b> \u2013 a marketplace that allows consumers to buy and sell \u201ccrypto-collectibles.\u201d The website traffic soared a whopping 1,390% this quarter alone.<\/p>\n

As the \u201clargest \u2018NFT marketplace,\u201d consumers can \u201cbuy, sell, and discover rare digital items\u201d on the website. It uses non-fungible tokens (NFTs), to represent these assets.<\/p>\n

OpenSea\u2019s astounding digital growth reflects the boom of NFTs<\/a> and the mainstream adoption of digital currency. Most significantly, it represents a new chapter of art history.<\/p>\n

In early March, Beeple, an artist whose real name is Mike Winkelmann, sold his piece \u201cEVERYDAYS: THE FIRST 5000 DAYS,\u201d at Christie\u2019s<\/a> for $69 million. It was the first digital art sale for the prestigious auction house and it generated, the most money ever recorded<\/b> for digital art.<\/p>\n

The groundbreaking transaction captured the attention of mainstream media for days, generating traffic to opensea.io<\/a>.<\/p>\n

The sale also signifies the future of the art market and a dramatic cultural shift that melds art with technology. Noah Davis, a specialist in post-war and contemporary art at Christie\u2019s, calls the transaction \u201cmonumental\u201d and \u201cindicative of what NFTs can do.\u201d according to The Verge.<\/a> Beeple, now one of the most valuable artists alive, calls the sale \u201cthe next chapter of art history\u201d as consumers can now collect digital art.<\/p>\n

\"dramatic<\/p>\n

Trend 2: Health and wellness sites strengthen<\/h2>\n

Although the COVID-19 pandemic wreaked havoc <\/a>on many of our bodies in 2020, consumers are eager to be on the mend as we kick off 2021. In fact, more than 10 of the top 25 fastest-growing D2C brands are health and wellness or personal-care focused. Though companies revolve around a number of themes, the two most prominent are:<\/p>\n