{"id":70898,"date":"2021-05-06T07:51:26","date_gmt":"2021-05-06T07:51:26","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=70898"},"modified":"2025-03-27T13:05:34","modified_gmt":"2025-03-27T13:05:34","slug":"blog-topic-ideas","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/blog-topic-ideas\/","title":{"rendered":"Data-Driven Blog Topic Ideas to Reach Your Audience"},"content":{"rendered":"<p><iframe title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/ONzgJNBHnC8\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Ever experienced writer\u2019s block?<\/p>\n<p>Me too.<\/p>\n<p>Arguably the<i> worst <\/i>type of writer\u2019s block is when you can\u2019t decide <span data-sheets-root=\"1\">Search Intelligence<\/span> <i>what to write about<\/i> in the first place.<\/p>\n<p>When writing a blog, there are so many factors to consider that it can easily become overwhelming. &#8220;What should I blog about?&#8221; seems like such a straightforward question, but there are many underlying questions like:<\/p>\n<ul>\n<li aria-level=\"1\">Which topics will drive <a href=\"https:\/\/www.similarweb.com\/website\/\">website traffic<\/a>?<\/li>\n<li aria-level=\"1\">What is your audience interested in?<\/li>\n<li aria-level=\"1\">What is your audience\u2019s intent when they\u2019re searching for the keyword(s) I\u2019m targeting?<\/li>\n<li aria-level=\"1\">What are popular blog topics for your audience?<\/li>\n<li aria-level=\"1\">How can I offer value to my audience?<\/li>\n<\/ul>\n<p>Thankfully, Similarweb\u2019s Search Intelligence simplifies this by providing you an endless supply of relevant, valuable blog topic ideas. Here are three ways to find great blog ideas using Similarweb:<\/p>\n<h2>1. Blog topic ideas that answer popular questions<\/h2>\n<p>One of the easiest ways to ensure you\u2019re providing valuable content is to answer questions real people are typing into Google. And, if you can answer them <i>better<\/i> than what\u2019s out there, Google will reward you with more visibility.<\/p>\n<p>So let&#8217;s find some <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/top-questions\/\">top questions<\/a> people are asking Google, shall we?<\/p>\n<p>For this, you\u2019re going to use our \u201cKeywords by Industry\u201d tool, which provides the top search terms in any industry:<\/p>\n<ul>\n<li aria-level=\"1\">Navigate to the \u201cKeyword Research Module\u201d<\/li>\n<li aria-level=\"1\">Expand \u201cFind Keywords\u201d and click \u201cKeywords by Industry\u201d<\/li>\n<li aria-level=\"1\">Choose an industry from the drop-down (or <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360014087778-Create-a-Custom-Industry\">create your own custom industry<\/a>)<\/li>\n<li aria-level=\"1\">Select the \u201cQuestions Queries\u201d filter<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-70911\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Similarweb.png\" alt=\"Screenshot - keywords by industry - Similarweb\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Similarweb.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Similarweb-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Similarweb-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Similarweb-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Here I\u2019ve selected the investing industry and can see a number of frequently asked questions that would be great topics to cover in a blog post. The questions are organized by the amount of traffic they\u2019re driving, so you should pick one near the top with high traffic potential.<\/p>\n<p>You\u2019ll notice in this example though, that several of the <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/top-keywords\/\">top keywords<\/a> show declining traffic (in the \u201cChange\u201d column). We can avoid this situation by taking approach number two.<\/p>\n<h2>2. Blog topic ideas about new or trending topics<\/h2>\n<p>If you paid close attention to the \u201cKeywords by Industry\u201d tool, you may have noticed the \u201cNewly discovered\u201d and \u201cTrending terms\u201d filters. Let\u2019s try them one at time:<\/p>\n<p>The \u201cNewly discovered\u201d filter keeps you ahead of the game by finding blog topics before the competition does. This way you can discover popular blog topics.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-70913\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Investing-Similarweb.png\" alt=\"Screenshot - keywords by industry Investing - Similarweb\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Investing-Similarweb.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Investing-Similarweb-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Investing-Similarweb-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Investing-Similarweb-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>The \u201cTrending\u201d filter shows the terms that have experienced a significant rise in traffic compared to the month prior. Clicking on the \u201cChange\u201d column header allows you to identify the topics that are growing the fastest:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-70916\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Investing-Trending-Similarweb.png\" alt=\"Screenshot - keywords by industry Investing - Trending - Similarweb\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Investing-Trending-Similarweb.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Investing-Trending-Similarweb-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Investing-Trending-Similarweb-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Investing-Trending-Similarweb-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>3. Blog topic ideas that are already driving traffic to competitors<\/h2>\n<p>So far we\u2019ve taken an industry-focused approach to finding popular blog topic ideas, but now we\u2019ll switch to a competitor-focused approach.<\/p>\n<p>To do this, we\u2019ll utilize our \u201cTop Organic Pages\u201d tool, which shows you the top pages by organic traffic for any website. We\u2019ll pretend we compete against Ellevest, a personal finance company.<\/p>\n<p>Try it for yourself:<\/p>\n<ul>\n<li aria-level=\"1\">Navigate to the <a href=\"https:\/\/www.similarweb.com\/corp\/web\/competitive-analysis\/\">Competitive Analysis\u00a0module<\/a>.<\/li>\n<li aria-level=\"1\">Click \u201cTop Organic Pages\u201d in the left sidebar.<\/li>\n<li aria-level=\"1\">Enter your competitor\u2019s website address.<\/li>\n<li aria-level=\"1\">Optional: Type \u201cblog\u201d into the search bar to filter on only the pages with \u201cblog\u201d in their URL (in this example, I\u2019ll use \u201cmagazine\u201d because that\u2019s what Ellevest uses).<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-70923\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Investing-Top-Organic-Similarweb-2.png\" alt=\"Screenshot - keywords by industry Investing - Top Organic - Similarweb\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Investing-Top-Organic-Similarweb-2.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Investing-Top-Organic-Similarweb-2-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Investing-Top-Organic-Similarweb-2-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-keywords-by-industry-Investing-Top-Organic-Similarweb-2-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>In Ellevest\u2019s case, we see that ~18% of all the organic traffic coming to their site is coming from just <i>two<\/i> blog posts. Looks like we should definitely consider blogging about 401K retirement plans!<\/p>\n<h3>Next steps for driving traffic to your blog<\/h3>\n<p>By combining industry-focused and competitor-focused approaches, you can quickly discover blog topic ideas that will drive traffic, be interesting to your audience, and provide real value to them.<\/p>\n<p>Ready to give your audience (and Google) killer blog content? <strong><a href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\">Schedule a demo now<\/a><\/strong>.<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\"><img decoding=\"async\" class=\"alignnone wp-image-70906 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Banner-Content-Blog-Topics.png\" alt=\"Banner Content Blog Topics\" width=\"858\" height=\"218\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Banner-Content-Blog-Topics.png 858w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Banner-Content-Blog-Topics-300x76.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Banner-Content-Blog-Topics-768x195.png 768w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/a><\/p>\n<p>This post is subject to Similarweb <a href=\"https:\/\/www.similarweb.com\/corp\/legal\/content-disclaimers\/\">legal notices and disclaimers.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever experienced writer\u2019s block? Me too. Arguably the worst type of writer\u2019s block is when you can\u2019t decide Search Intelligence what to write about in the first place. When writing a blog, there are so many factors to consider that it can easily become overwhelming. &#8220;What should I blog about?&#8221; seems like such a straightforward [&hellip;]<\/p>\n","protected":false},"author":306,"featured_media":70901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6373,2803,6712,6345],"tags":[],"class_list":["post-70898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-marketing","category-product-updates","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data-Driven Blog Topic Ideas | Similarweb<\/title>\n<meta name=\"description\" content=\"When writing a blog, there are so many factors to consider. Discover how to use Similarweb\u2019s data to find new engaging digital marketing blog topics ideas.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/blog-topic-ideas\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Weeks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/blog-topic-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/blog-topic-ideas\/\"},\"author\":{\"name\":\"Kyle Weeks\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/4d3fc397afc93025ad74902fcc69fd4b\"},\"headline\":\"Data-Driven Blog Topic Ideas to Reach Your Audience\",\"datePublished\":\"2021-05-06T07:51:26+00:00\",\"dateModified\":\"2025-03-27T13:05:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/blog-topic-ideas\/\"},\"wordCount\":658,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/blog-topic-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Blog-topic-ideas-Similarweb.png\",\"articleSection\":[\"Content Marketing\",\"Marketing\",\"Product Updates\",\"SEO\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/blog-topic-ideas\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/blog-topic-ideas\/\",\"name\":\"Data-Driven Blog Topic Ideas | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/blog-topic-ideas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/blog-topic-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Blog-topic-ideas-Similarweb.png\",\"datePublished\":\"2021-05-06T07:51:26+00:00\",\"dateModified\":\"2025-03-27T13:05:34+00:00\",\"description\":\"When writing a blog, there are so many factors to consider. 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