{"id":71284,"date":"2021-05-11T14:17:36","date_gmt":"2021-05-11T14:17:36","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=71284"},"modified":"2024-07-07T13:46:49","modified_gmt":"2024-07-07T13:46:49","slug":"keyword-volume-improvement","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/keyword-volume-improvement\/","title":{"rendered":"The Improved Formula Behind Our Keyword Volume Feature"},"content":{"rendered":"

Keyword Volume feature<\/h2>\n

At Similarweb, we go to great lengths to deliver the freshest and most reliable digital intelligence<\/a> data out there. So naturally, we\u2019re excited to announce that we\u2019ve released a huge improvement to how we calculate keyword volume \u2013 the number of times a keyword is searched on Google.<\/p>\n

Previously, we were getting this data directly from the Google Ads API, but we were running into three major issues:<\/p>\n

    \n
  1. Grouping:<\/b> Google groups similar keywords (including misspellings) and assigns all keywords within one group the same volume. So \u201csimilarweb\u201d and \u201cssimilarweb\u201d have the exact same volume according to Google\u2019s API.<\/li>\n
  2. Coverage: <\/b>Google\u2019s volume is heavily based on Google Ads, so long-tail keywords<\/a> that don\u2019t have ads placed against them will tend to not have volume metrics provided. Also, certain keyword types<\/a> are banned from having ads on them.<\/li>\n
  3. Freshness: <\/b>Google Ads API has a 2-3 week delay.<\/li>\n<\/ol>\n

    The new hybrid calculation<\/h2>\n

    So, we decided to supplement what Google gives us with our own behavioral and publicly captured data.<\/a> We call this a \u201chybrid\u201d calculation, as it is now based on several <\/i>distinct data sources, leading to greater confidence in the result. Check out some of the results and how they address the three main problems with Google\u2019s volume metric:<\/p>\n

    No more keyword grouping<\/h2>\n

    In this \u2018before\u2019 example, Google creates two groups of similar keywords and assigns them all the same volume. But with the new hybrid keyword volume calculation, volumes are unique:<\/p>\n

    \"Hybrid<\/p>\n

    More coverage and freshness<\/h2>\n

    In this example, Similarweb can now detect 70% more low-volume keywords driving traffic to cnn.com<\/a> in the U.S. over the last 28 days:<\/p>\n

    \"keyword<\/p>\n

    We hope this update makes it even easier for you to identify valuable keywords<\/a> using Similarweb. Check it out<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Keyword Volume feature At Similarweb, we go to great lengths to deliver the freshest and most reliable digital intelligence data out there. So naturally, we\u2019re excited to announce that we\u2019ve released a huge improvement to how we calculate keyword volume \u2013 the number of times a keyword is searched on Google. Previously, we were getting […]<\/p>\n","protected":false},"author":306,"featured_media":71812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2803,6712,6359,6345,6698],"tags":[],"class_list":["post-71284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-product-updates","category-sem-ppc","category-seo","category-updates"],"acf":[],"yoast_head":"\nThe Improved Formula for Our Keyword Volume | Similarweb<\/title>\n<meta name=\"description\" content=\"We've improved the way we calculate keyword volume, so you have a clearer view of which keywords to target. 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