{"id":72319,"date":"2021-05-14T05:05:17","date_gmt":"2021-05-14T05:05:17","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=72319"},"modified":"2026-05-07T14:11:14","modified_gmt":"2026-05-07T14:11:14","slug":"pet-supply-brands","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/pet-supply-brands\/","title":{"rendered":"Ranked: Top 10 Pet Supply Brands on Amazon in 2021"},"content":{"rendered":"

May is National Pet Month<\/a> in the U.S. As animal lovers at Similarweb, to honor it we’ll fetch insights with Retail Intelligence<\/a> and analyze Amazon\u2019s top pet supply brands. We\u2019ll pinpoint winning brands in 2021 according to year-over-year (YoY) revenue growth, identify consumer trends driving growth, and provide tips for CPG brands to pawfect their Amazon strategy.<\/p>\n

Amazon pet supplies sales at a glance<\/h2>\n

As pet adoptions<\/a> soared across America in 2020\u20132021, revenue (+30.7%), unit sales (+33.2%), and product views (+48.3%) for Amazon pet supplies increased. Yet, declining conversion rates<\/a> (-13.4%) demonstrate more competition and pickier pet parents that are browsing more and comparison shopping when purchasing products.<\/p>\n

\"Amazon

Product and revenue growth for Amazon’s pet supply category 2020 – 2021 via Retail Intelligence<\/p><\/div>\n

American Pet Products Association (APPA), estimates that consumers will spend $109.6 billion on pets this year, up from 2020. So, which brands are capturing consumer dollars and why?<\/p>\n

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Pet supply brands – The winners by most revenue growth in 2021<\/h2>\n

Cat-centric companies are bringing home the bacon among top pet brands (and, it\u2019s literally about the litter box). Here are some insights on the leaders of the pack:<\/p>\n

1. PetSafe monetizes on top organic keyword<\/h2>\n

Revenue growth YoY for PetSafe, which describes itself as \u201cthe world\u2019s leader in containment, training, and lifestyle solutions\u201d exceeded other pet supply brands. We attribute this gain to PetSafe winning the most brand share for \u201clitter box,\u201d which ranks among the category’s top 10 keywords<\/a> two years in a row. Pricing, however, has increased \u2013 the average unit price of PetSafe’s litter box jumped $4.00 from $37.67 to $41.67 in just one year.<\/p>\n

Cat owners replace litter boxes yearly (roughly), therefore, customer loyalty<\/a> (less than 25% are returning), is very much below the 68.6% category average (for April 2021) and less than half that of the other top five pet supply brands.<\/p>\n

2. Fresh Step, ranked second, could profit from pairing up with PetSafe<\/h2>\n

If PetSafe<\/a>, which is ranked number one, can supply cats\u2019 litter boxes, Fresh Step, number two, can fill them.<\/p>\n

Owned by Clorox, Fresh Step has the second-highest revenue growth YoY. Since its products are complementary and viewed by a similar customer base as PetSafe, the two brands can team up. From January 2020 – April 2021 7.5\u20138% of shoppers for cat litter and housebreaking supplies viewed the others\u2019 brands within the same month.<\/p>\n

\"Amazon

Just over 8% of Fresh Step shoppers also viewed PetSafe products within the same month (Amazon’s Cats – Litter & Housebreaking Supplies, Retail Intelligence)<\/p><\/div>\n

Consumers need to purchase litter on a regular basis to care for their cats. Over the past six months (November 2020\u2013April 2021), nearly 53% of Fresh Step customers return \u2013 more than double that of PetSafe. If the two companies bundle their products<\/a>, PetSafe\u2019s strong brand share for litter boxes can help hook consumers on Fresh Step’s litter, which they’ll purchase litter regularly.<\/p>\n

3. Temptations, Purina Friskies, and Hill\u2019s Science Diet: Subscribe & Save savvy<\/h2>\n

At three-fifths, pet food has the highest Subscribe & Save<\/a> (SnS) rate across all of Amazon. Three of the top five brands (Temptations, Purina Friskies, and Hill\u2019s Science Diet) specialize in pet food. Given the high customer loyalty metrics (more than 50% for all), we suspect that SnS contributes to a significant revenue share for these top brands. Not only is pet food is essential for fluffy family members, but it can also weigh five pounds or more (particularly kibble) and can be difficult to lug from a store.<\/p>\n

CPG brands: Become the cat’s meow<\/h2>\n

To take advantage of the growing pet supply market, CPG brands should carry pet products, like food, that are needed on a regular basis and\/or team up with brands already offering subscription-worthy items.\u00a0For more insights to succeed in the pet supply business, check out our blog posts –\u00a0 How to Compete in the Dog Food Industry<\/a> and Best Marketplaces for Online Dog Food Sales<\/a>.<\/p>\n

Better yet, book a demo of Retail Intelligence<\/a>, part of our eCommerce solution suite, to harness actionable data and insights<\/a> to grow on Amazon, among other eCommerce marketplaces.\"SHI<\/a><\/p>\n

P.S., don\u2019t forget to visit our social media for snaps of our Barketing team and other Similarweb pets, like the floofball pictured.<\/p>\n","protected":false},"excerpt":{"rendered":"

May is National Pet Month in the U.S. As animal lovers at Similarweb, to honor it we’ll fetch insights with Retail Intelligence and analyze Amazon\u2019s top pet supply brands. We\u2019ll pinpoint winning brands in 2021 according to year-over-year (YoY) revenue growth, identify consumer trends driving growth, and provide tips for CPG brands to pawfect their […]<\/p>\n","protected":false},"author":314,"featured_media":79608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6602,6189],"tags":[],"class_list":["post-72319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-insights","category-ecommerce"],"acf":[],"yoast_head":"\nFastest-Growing Pet Supply Brands on Amazon | Similarweb<\/title>\n<meta name=\"description\" content=\"Check out the fastest-growing pet supply brands of 2021 and tips for CPG brands so that their products can lead the pack on the Amazon Marketplace.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/pet-supply-brands\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Hunt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/pet-supply-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/pet-supply-brands\/\"},\"author\":{\"name\":\"Emily Hunt\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/81f2abc36732cdb3c9f01191fe7936ce\"},\"headline\":\"Ranked: Top 10 Pet Supply Brands on Amazon in 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