{"id":76619,"date":"2021-06-14T15:07:02","date_gmt":"2021-06-14T15:07:02","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=76619"},"modified":"2025-08-05T11:14:14","modified_gmt":"2025-08-05T11:14:14","slug":"dmi-may-update","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/dmi-may-update\/","title":{"rendered":"New Feature Updates: The PPC Edition From Digital Marketing Intelligence"},"content":{"rendered":"<p>Welcome to our monthly update on all feature developments to <a href=\"https:\/\/www.similarweb.com\/corp\/web\/\">Web Intelligence<\/a> at Similarweb. This month we\u2019ve gone big on <a href=\"https:\/\/www.similarweb.com\/corp\/search\/features\/paid-keywords\/\">PPC Research<\/a> functionality and are excited to introduce the all-new Paid Search Overview and our new PPC Spend Estimation metric to you.<\/p>\n<p>Read on for all the info.<\/p>\n<h2>Competitive PPC research in an instant<\/h2>\n<p><strong>Rev up your PPC strategy with our all-new Paid Search Overview page. <\/strong><\/p>\n<p>Users can now get a quick and comprehensive view of their competitors\u2019 paid search strategies. The Paid Search Overview page includes our new PPC Spend Estimation metric. Along with other powerful traffic and <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\">engagement metrics<\/a> on the page, you can see when competitors are investing in PPC campaigns, how their campaigns are performing in terms of <a href=\"https:\/\/www.similarweb.com\/website\/\">website traffic<\/a>, and what paid channels they are using.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-76963 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-14-at-14.59.34.png\" alt=\"Paid Search Overview from Similarweb\" width=\"2552\" height=\"1480\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-14-at-14.59.34.png 2552w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-14-at-14.59.34-300x174.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-14-at-14.59.34-1024x594.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-14-at-14.59.34-768x445.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-14-at-14.59.34-1536x891.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-14-at-14.59.34-2048x1188.png 2048w\" sizes=\"(max-width: 2552px) 100vw, 2552px\" \/><\/p>\n<p>We\u2019re providing performance marketers with a holistic view of any website&#8217;s paid search activity by offering metrics such as:<\/p>\n<ul>\n<li>Total paid search traffic<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/top-ppc-keywords\/\">Top paid keywords<\/a> (with CPC and volume per paid keyword)<\/li>\n<li>Estimated PPC spend<\/li>\n<li>Paid search <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\">engagement metrics<\/a> (<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/session-duration\/\">session duration<\/a>, <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\">bounce rate<\/a>, etc)<\/li>\n<\/ul>\n<p>Dive into your competitors&#8217; PPC strategy to understand what works, where gaps exist, and to discover opportunities to differentiate yourself and drive ROI from your own PPC tactics. <span style=\"font-size: 12pt;\"><a href=\"https:\/\/pro.similarweb.com\/#\/marketing\/competitiveanalysis\/paid-overview\/nike.com,adidas.com,newbalance.com\/*\/999\/2020.12-2021.05?webSource=Desktop\">Try the Paid Search Overview now.<\/a><\/span><\/p>\n<h2>PPC Spend Estimations<\/h2>\n<p><strong>Analyze competitive ad spend budgets for paid search.<\/strong><\/p>\n<p>Our newest metric, PPC Spend Estimations, allows our users to reveal competitors&#8217; estimated ad spend, potential budget, and how they deliver on paid search strategies.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-76964 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-14-at-14.59.56.png\" alt=\"PPC Spend Estimation from Similarweb\" width=\"2552\" height=\"1476\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-14-at-14.59.56.png 2552w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-14-at-14.59.56-300x174.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-14-at-14.59.56-1024x592.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-14-at-14.59.56-768x444.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-14-at-14.59.56-1536x888.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-14-at-14.59.56-2048x1185.png 2048w\" sizes=\"(max-width: 2552px) 100vw, 2552px\" \/><\/p>\n<p>PPC Spend helps users to:<\/p>\n<ul>\n<li>Plan and justify paid search budgets<\/li>\n<li>Understand the effectiveness of competitors\u2019 paid search advertising activities and campaigns<\/li>\n<li>Grow budgets based on knowledge of competitors\u2019 PPC spend<\/li>\n<li>Identify significant strategic shifts in competitive PPC spend over time<\/li>\n<\/ul>\n<p>Ready to try the PPC Spend Estimations feature for yourself? <span style=\"font-size: 12pt;\"><a href=\"https:\/\/pro.similarweb.com\/#\/marketing\/competitiveanalysis\/paid-overview\/nike.com,adidas.com,newbalance.com\/*\/999\/2020.12-2021.05?webSource=Desktop\">Try it now.<\/a><\/span><\/p>\n<p>We make the decisions on which features to develop based on the feedback we receive from our amazing customers, so if you have any feedback on these updates or our other features, get in touch via our Live Chat, Social, or through your Account Manager.<\/p>\n<p>Thanks for reading and see you next month.<\/p>\n<p>The post is subject to Similarweb <a href=\"https:\/\/www.similarweb.com\/corp\/legal\/content-disclaimers\/\">legal notices and disclaimers.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to our monthly update on all feature developments to Web Intelligence at Similarweb. This month we\u2019ve gone big on PPC Research functionality and are excited to introduce the all-new Paid Search Overview and our new PPC Spend Estimation metric to you. Read on for all the info. Competitive PPC research in an instant Rev [&hellip;]<\/p>\n","protected":false},"author":280,"featured_media":76622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6387,6373,2803,7009,6712,6345,6698],"tags":[],"class_list":["post-76619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-content-marketing","category-marketing","category-marketing-strategy","category-product-updates","category-seo","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Feature Updates: The PPC Edition | Similarweb<\/title>\n<meta name=\"description\" content=\"Feature release highlights for May are in. Find out how they will help you and where you can access them on Similarweb. Read on now!\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/dmi-may-update\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Owen Badham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/dmi-may-update\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/dmi-may-update\/\"},\"author\":{\"name\":\"Owen Badham\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/e10c17fc0852010ecda9c642c56086ce\"},\"headline\":\"New Feature Updates: The PPC Edition From Digital Marketing Intelligence\",\"datePublished\":\"2021-06-14T15:07:02+00:00\",\"dateModified\":\"2025-08-05T11:14:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/dmi-may-update\/\"},\"wordCount\":376,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/dmi-may-update\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-11-at-14.41.27.png\",\"articleSection\":[\"Ad Intelligence\",\"Content Marketing\",\"Marketing\",\"Marketing Strategy\",\"Product Updates\",\"SEO\",\"Updates\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/dmi-may-update\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/dmi-may-update\/\",\"name\":\"New Feature Updates: The PPC Edition | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/dmi-may-update\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/dmi-may-update\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-11-at-14.41.27.png\",\"datePublished\":\"2021-06-14T15:07:02+00:00\",\"dateModified\":\"2025-08-05T11:14:14+00:00\",\"description\":\"Feature release highlights for May are in. 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