{"id":76628,"date":"2022-06-30T01:00:12","date_gmt":"2022-06-30T01:00:12","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=76628"},"modified":"2025-05-27T13:39:41","modified_gmt":"2025-05-27T13:39:41","slug":"prime-day-predictions","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-prime-day-predictions\/","title":{"rendered":"Amazon Prime Day Predictions for 2022"},"content":{"rendered":"<p>Replenish your stock and optimize your listings, the wait is finally over. Amazon has announced that its annual Prime Day sale will be held on July 12 \u2013 13. Now in its eighth year, we are publishing our annual Prime Day predictions for the two-day event.<\/p>\n<p>We\u2019re swapping our crystal ball for Similarweb\u2019s <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\">Shopper Intelligence<\/a> platform to make actionable Amazon Prime Day predictions for 2022. By analyzing last year\u2019s data and following general shopping trends, we\u2019re sharing our top five predictions \u2013 and we\u2019re feeling confident about them.<\/p>\n<h2>Recap: Prime Day 2021<\/h2>\n<p>Before diving into what we expect this year, let\u2019s take a brief overview of <a href=\"https:\/\/purchase.similarweb.com\/shopper\/amazon\/overview?domain=amazon.com&amp;from=2021-06&amp;to=2021-06\">last year&#8217;s sales<\/a> \u2013 after all, they made Prime Day history again.<\/p>\n<p>Amazon\u2019s record-breaking sales reached $6.8 billion over the two-day event.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-127309 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/june-2021-prime-day-results.png\" alt=\"Similarweb screenshot of Amazon Prime Day performance in June 2021\" width=\"1909\" height=\"849\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/june-2021-prime-day-results.png 1909w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/june-2021-prime-day-results-300x133.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/june-2021-prime-day-results-1024x455.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/june-2021-prime-day-results-768x342.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/june-2021-prime-day-results-1536x683.png 1536w\" sizes=\"(max-width: 1909px) 100vw, 1909px\" \/><\/p>\n<p><em>Amazon Prime Day data from June 2021<\/em><\/p>\n<ul>\n<li>On June 21, Amazon sold <strong>89.4 million units,<\/strong> bringing in <strong>$3.7 billion in revenue.<\/strong><\/li>\n<li>Day two saw slightly lower numbers in terms of units sold and revenue, but this is to be expected. However, the numbers remained significantly high in comparison to the days leading up to Prime Day and following prime day.<\/li>\n<li>On June 22, Amazon sold <strong>77.1 million units,<\/strong> totaling <strong>$3.1 billion in revenue.<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.similarweb.com\/top-amazon-brands\/\">Top-selling products on Amazon<\/a> in June 2021:<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-127310 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/june-2021-top-products.png\" alt=\"Similarweb screenshot of the top selling products on Amazon in June 2021\" width=\"1914\" height=\"963\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/june-2021-top-products.png 1914w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/june-2021-top-products-300x151.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/june-2021-top-products-1024x515.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/june-2021-top-products-768x386.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/june-2021-top-products-1536x773.png 1536w\" sizes=\"(max-width: 1914px) 100vw, 1914px\" \/><\/p>\n<h2>Top Amazon Prime Day predictions for 2022<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-127315 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/amazon-prime-day-predictions.jpg\" alt=\"Similarweb\u2019s 5 Amazon Prime Day Predictions for 2022\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/amazon-prime-day-predictions.jpg 1080w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/amazon-prime-day-predictions-300x300.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/amazon-prime-day-predictions-1024x1024.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/amazon-prime-day-predictions-150x150.jpg 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/amazon-prime-day-predictions-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>1. Prime Day revenue might not increase dramatically<\/h2>\n<p>Although we expect another record-breaking Prime Day result, when comparing it to previous years, we aren\u2019t expecting a dramatic increase in sales.<\/p>\n<p>To give context to our prediction, here\u2019s Amazon\u2019s Prime Day performance from the previous three years:<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_73412a93-d9df-40b1-b53c-9fcd7034b590\" data-title=\"Amazon prime day results 2019-2021\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?o1c\"><\/div>\n\n<p>As the data shows, each year Amazon has been beating its Prime Day personal best:<\/p>\n<ul>\n<li>Unsurprisingly <strong>sales in 2020 dramatically increased in comparison to 2019<\/strong> due to the growing preference for online shopping, and the need for deals and price cuts during the pandemic.<\/li>\n<li>In <strong>2020<\/strong> the number of <strong>units sold increased by 46%<\/strong> and <strong>revenue increased by 26%<\/strong> compared to 2019<\/li>\n<li><strong>2021 showed slower growth in comparison<\/strong> to the previous year, with a much lower 8% increase in units sold and an 11% increase in revenue.<\/li>\n<\/ul>\n<p>This year we\u2019re entering Prime Day in a different world; prices are up and people need more deals than ever. So, whilst we predict there will be more sales and eagerly waiting for bargain hunters, we\u2019re expecting a similar growth pattern to last year.<\/p>\n<h2>2. Consumer preference for environmentally aware brands<\/h2>\n<p>With climate change at the forefront of people&#8217;s minds, sustainability is a growing factor in the buying decision process.<\/p>\n<p>Using Similarweb\u2019s <a href=\"https:\/\/www.similarweb.com\/corp\/search\/keyword-research\/\">keyword research tool<\/a>, we found that there was a <strong>monthly average of over 5 million searches for climate change worldwide in the past year.<\/strong><\/p>\n<p>Worldwide, we have made a conscious effort to improve our environment. One of the most popular and common ways to do so has been swapping our single-use plastic for reusable products.<\/p>\n<p>But it\u2019s not just sustainable products consumers are after 86% of consumers are willing to spend more for sustainable packaging, and 68% of consumers have bought a product based on its sustainability credentials.<\/p>\n<p>We\u2019re predicting that when shoppers are debating between Prime Day deals this year, <strong>consumers will lean towards brands that are environmentally aware.<\/strong> Sellers on Amazon should pay attention to this consumer preference. For example, clearly state your environmental credentials, such as recyclable packaging, on your product listings.<\/p>\n<h2>3. Average spend value will rise<\/h2>\n<p>This year we\u2019re anticipating a shift away from traditional retailers when it comes to big-ticket items.<\/p>\n<p>Due to Prime Day deals and sales, we\u2019re predicting that Amazon will increase its sales of high-priced items and therefore the average spending of consumers will rise.<\/p>\n<p>Using Shopper Intelligence, we found that searches for these items on Amazon are already high:<\/p>\n<p>Search trends so far in 2022 (January to May) on Amazon:<\/p>\n<ul>\n<li>There are <strong>297.9K<\/strong> searches for \u201cwashing machine\u201d<\/li>\n<li>There are <strong>389.4K<\/strong> searches for \u201cdishwasher\u201d<\/li>\n<li>There are <strong>423.4K<\/strong> searches for \u201cbed\u201d, and <strong>1.7 million<\/strong> searches for \u201cmattress\u201d<\/li>\n<li>There are <strong>955.8K<\/strong> searches for \u201cvacuum\u201d<\/li>\n<li>There are <strong>1 million<\/strong> searches for \u201csofa\u201d and <strong>1.1 million<\/strong> searches for \u201ccouch\u201d<\/li>\n<li>There are <strong>2.6 million<\/strong> searches for \u201ctv\u201d<\/li>\n<\/ul>\n<p>If we take a deeper look at the latter two searches, we can see that sales and revenue for these items peak during sales.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-127312 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Sofa-and-couches-amazon.png\" alt=\"Similarweb screenshot of Sofa &amp; Couches category performance on Amazon in 2022\" width=\"2868\" height=\"1562\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Sofa-and-couches-amazon.png 2868w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Sofa-and-couches-amazon-300x163.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Sofa-and-couches-amazon-1024x558.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Sofa-and-couches-amazon-768x418.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Sofa-and-couches-amazon-1536x837.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Sofa-and-couches-amazon-2048x1115.png 2048w\" sizes=\"(max-width: 2868px) 100vw, 2868px\" \/><\/p>\n<ul>\n<li>Last Prime Day, sofa and couch sales remained low and peaked during November sales. Although units sold and revenue have dropped since November as expected, sales remain higher than in the period before.<\/li>\n<li>In the period between Prime Day 2020 and 2021, there were <strong>70.9 million product views<\/strong> for this category (November 2020 \u2013 May 2021). However, <strong>since the last Prime Day product views reached 106.7 million, a 40.3% increase<\/strong> (July 2021 \u2013 May 2022).<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-127313 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Televisions-amazon.png\" alt=\"Similarweb screenshot of Televisions category performance on Amazon in 2022\" width=\"2868\" height=\"1570\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Televisions-amazon.png 2868w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Televisions-amazon-300x164.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Televisions-amazon-1024x561.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Televisions-amazon-768x420.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Televisions-amazon-1536x841.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Televisions-amazon-2048x1121.png 2048w\" sizes=\"(max-width: 2868px) 100vw, 2868px\" \/><\/p>\n<ul>\n<li>Sales for televisions peaked both during the last Prime Day and during the November sales and dropped back to their normal sales pace after.<\/li>\n<li>In the period between Prime Day 2020 and 2021, there were <strong>155.6 million product views<\/strong> for this category. However, <strong>since the last Prime Day product views reached 191.6 million, a 20.7% increase.<\/strong><\/li>\n<\/ul>\n<p>The data suggests that Amazon\u2019s sale seasons are the hottest times to buy big-ticket items, and given the shift from buying at traditional stores, we predict that this will cause the average spend per customer on Amazon to increase.<\/p>\n<h2>4. On the top: beauty products<\/h2>\n<p>We\u2019re predicting Beauty and Personal Care will be a top-performing category in terms of sales this Prime Day \u2013 and we\u2019re placing our bets on skincare products and beauty tools to be stand-out performers within this category.<\/p>\n<p>If Amazon wasn\u2019t already a convenient place to stock up on beauty products, we\u2019re expecting Prime Day to encourage consumers to take advantage of the price cuts and stock up on their backlog of products.<\/p>\n<p>We\u2019re anticipating the irresistible deals offered will encourage consumers to finally purchase the more luxurious beauty and hair tools they have their eyes on.<\/p>\n<p>Let\u2019s look at hair styling tools and appliances as an example:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-127314 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/top-products-hair-styling-tools.png\" alt=\"Similarweb screenshot of Beauty &amp; Personal Care, hair styling tools and appliances category performance on Amazon in 2022\" width=\"2870\" height=\"1572\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/top-products-hair-styling-tools.png 2870w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/top-products-hair-styling-tools-300x164.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/top-products-hair-styling-tools-1024x561.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/top-products-hair-styling-tools-768x421.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/top-products-hair-styling-tools-1536x841.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/top-products-hair-styling-tools-2048x1122.png 2048w\" sizes=\"(max-width: 2870px) 100vw, 2870px\" \/><\/p>\n<p>As the data shows, product views for styling tools so far this year are high. For example, the Revlon One-Step Hair Dryer and Brush have raked in 3 million views. However, the number of units sold so far this year is much lower, the Revlon dryer and brush stands at 436.3K.<\/p>\n<h2>5. Amazon PPC spending will dramatically increase<\/h2>\n<p>The competition will be as fierce as ever this Prime Day.<\/p>\n<p>Merchants will race to sell as many items as possible with their own Prime Day strategies to boost sales. This will play strongly to consumers\u2019 benefit \u2013 shoppers will have plenty of discounts to pick and choose between. Though this makes Amazon a shopping haven for customers, how does this affect brands?<\/p>\n<p>There are currently <a href=\"https:\/\/www.edesk.com\/blog\/amazon-statistics\/#:~:text=Amazon%20has%209.7%20million%20sellers,over%2050%25%20compared%20to%202019.\" target=\"_blank\" rel=\"noopener\">9.7 million<\/a> sellers worldwide on Amazon, of which 1.9 million are actively selling on the platform. Already noticing how crowded the Amazon marketplace is? On average, nearly 3000 sellers join Amazon every day.<\/p>\n<p>To stand out from the crowds, these brands will need to polish up their Amazon Prime Day marketing strategy. And to do so, we\u2019re predicting that <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-ppc\/\">Amazon PPC<\/a> spending will increase dramatically this Prime Day.<\/p>\n<h2>Ready. Set. Go (sell)<\/h2>\n<p>Our forecast for Prime Day&#8217;s performance is based on this year\u2019s general shopping trends, historical data, and a lot of insider knowledge.<\/p>\n<p>To learn more about using Similarweb to learn about Amazon insights, schedule a <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/contact-us\/\">demo of Shopper Intelligence<\/a> today.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Get Primed With More Insights<\/p>\n                                    <p class=\"post-banner__subtitle\">Get a demo of Shopper Intelligence<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/www.similarweb.com\/corp\/shopper\/contact-us\/\"\n                           data-disable-dynamic-tracking\n                        >Sign me up<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Replenish your stock and optimize your listings, the wait is finally over. Amazon has announced that its annual Prime Day sale will be held on July 12 \u2013 13. Now in its eighth year, we are publishing our annual Prime Day predictions for the two-day event. We\u2019re swapping our crystal ball for Similarweb\u2019s Shopper Intelligence [&hellip;]<\/p>\n","protected":false},"author":400,"featured_media":76635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6602,6189],"tags":[],"class_list":["post-76628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-insights","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Prime Day Predictions for 2022 | Similarweb<\/title>\n<meta name=\"description\" content=\"We\u2019ve rounded up our Amazon Prime Day predictions for 2022. Read now to check out our five predictions, and the consumer trends we think we\u2019ll see this year.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-prime-day-predictions\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alina Dallal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-prime-day-predictions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-prime-day-predictions\/\"},\"author\":{\"name\":\"Alina Dallal\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/619f7de8d8227706967f9198f651e117\"},\"headline\":\"Amazon Prime Day Predictions for 2022\",\"datePublished\":\"2022-06-30T01:00:12+00:00\",\"dateModified\":\"2025-05-27T13:39:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-prime-day-predictions\/\"},\"wordCount\":1269,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-prime-day-predictions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/EH-Blog-Header-16.png\",\"articleSection\":[\"Amazon Insights\",\"Ecommerce\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-prime-day-predictions\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-prime-day-predictions\/\",\"name\":\"Amazon Prime Day Predictions for 2022 | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-prime-day-predictions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-prime-day-predictions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/EH-Blog-Header-16.png\",\"datePublished\":\"2022-06-30T01:00:12+00:00\",\"dateModified\":\"2025-05-27T13:39:41+00:00\",\"description\":\"We\u2019ve rounded up our Amazon Prime Day predictions for 2022. 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