{"id":78537,"date":"2021-06-24T10:56:14","date_gmt":"2021-06-24T10:56:14","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=78537"},"modified":"2024-07-03T12:46:19","modified_gmt":"2024-07-03T12:46:19","slug":"worldwide-messaging-apps","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/","title":{"rendered":"Applis de messagerie les plus populaires (dans le monde)"},"content":{"rendered":"<p>Vers quelles applications de messagerie vous tournez-vous ? Vous n\u2019en \u00eates pas conscients, mais ce choix d\u00e9pend essentiellement de l\u2019endroit o\u00f9 vous vivez.<\/p>\n<p>Gr\u00e2ce \u00e0 la\u00a0<a href=\"https:\/\/www.similarweb.com\/corp\/fr\/research\/market-research\/\">market research intelligence<\/a>\u00a0de SimilarWeb, nous avons analys\u00e9 les donn\u00e9es Android de 93 pays pour identifier <a href=\"https:\/\/www.similarweb.com\/fr\/top-apps\/google\/communication\/\">les principales\u00a0applications\u00a0de messagerie dans le monde<\/a>. Nos r\u00e9sultats montrent que 5 applis dominent le march\u00e9 mondial. D\u00e9couvrons lesquelles.<\/p>\n<h2>Les principales applications de messagerie par pays<\/h2>\n<p>D\u2019apr\u00e8s notre analyse de 94 pays,\u00a0<a href=\"https:\/\/www.similarweb.com\/fr\/app\/google-play\/com.whatsapp\/statistics\/\"><b>WhatsApp<\/b><\/a>\u00a0s\u2019av\u00e8re \u00eatre le leader mondial, remportant la premi\u00e8re place du classement dans 58 pays, 30% du march\u00e9 mondial et 63% de cet ensemble de donn\u00e9es. Parmi ces pays, nous trouvons : l\u2019Argentine, la R\u00e9publique Tch\u00e8que, l\u2019Allemagne, Hong Kong, l\u2019Irlande, Isra\u00ebl, l\u2019Italie, le Kenya, les Pays-Bas, la Nouvelle-Z\u00e9lande, le Portugal, l\u2019Afrique du Sud, l\u2019Espagne, la Suisse, le Royaume-Uni\u2026<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_65394292-859c-4b29-886e-2f5094c7db05\" data-title=\"worldwide messaging app -- may 2021\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?2kK\"><\/div>\n\n<p><a href=\"https:\/\/www.similarweb.com\/fr\/app\/google-play\/com.facebook.orca\/statistics\/\"><b>Facebook Messenger<\/b><\/a>\u00a0remporte la deuxi\u00e8me place g\u00e9n\u00e9rale et arrive en t\u00eate de ranking dans 15 pays, parmi lesquels les Etats-Unis, l\u2019Australie, la Belgique, le Canada, le Danemark, la France, les Philippines, la Pologne, la Su\u00e8de et la Tha\u00eflande.<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/fr\/app\/google-play\/org.telegram.messenger\/statistics\/\"><b>Telegram<\/b><\/a>\u00a0est l\u2019unique autre appli \u00e0 remporter 3 pays ou plus, enregistrant une forte notori\u00e9t\u00e9 dans 11 pays parmi lesquels l\u2019Arm\u00e9nie, l\u2019Egypte, la Lituanie et le V\u00e9n\u00e9zuela.<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/fr\/app\/google-play\/com.viber.voip\/statistics\/\"><b>Viber<\/b><\/a>\u00a0est tr\u00e8s pr\u00e9sent en Europe et arrive premier en Gr\u00e8ce et en Ukraine.\u00a0<a href=\"https:\/\/www.similarweb.com\/fr\/app\/google-play\/jp.naver.line.android\/statistics\/\"><b>Line<\/b><\/a>\u00a0reste populaire en Asie, et signe la meilleure performance au Japon et \u00e0 Ta\u00efwan.<\/p>\n<p>Parmi les applis qui ne remportent qu\u2019un pays, nous trouvons : Discord (SLov\u00e9nie), KakaoTalk (Cor\u00e9e du Sud), Phoenix (Alg\u00e9rie), Zalo (Vietnam) et WeChat (Chine).<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-71589 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/Mobile-Messaging_artboard-2-e1620659626700.png\" alt=\"Applications de messagerie les plus populaires\" width=\"2064\" height=\"1626\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/Mobile-Messaging_artboard-2-e1620659626700.png 2064w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/Mobile-Messaging_artboard-2-e1620659626700-300x236.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/Mobile-Messaging_artboard-2-e1620659626700-1024x807.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/Mobile-Messaging_artboard-2-e1620659626700-768x605.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/Mobile-Messaging_artboard-2-e1620659626700-1536x1210.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/Mobile-Messaging_artboard-2-e1620659626700-2048x1613.png 2048w\" sizes=\"(max-width: 2064px) 100vw, 2064px\" \/><\/p>\n<h2>Top 5 des applicaions de messagerie : Performance par pays<\/h2>\n<p>Les 5 meilleures applications de messagerie sont : WhatsApp, Facebook Messenger, Telegram, Viber et Line. Elles repr\u00e9sentent 88 pays, 45% du march\u00e9 mondial et 95% de cet ensemble de donn\u00e9es.<\/p>\n<p>Vous trouverez ci-dessous la r\u00e9partition des performances de chaque appli de messagerie mobile dans 3 pays principaux. Les indicateurs analys\u00e9s inclus :<\/p>\n<ul>\n<li><b>Taux d\u2019installation\u00a0<\/b>: % moyen d\u2019appareils dans le march\u00e9 s\u00e9lectionn\u00e9 ayant install\u00e9 l\u2019appli<\/li>\n<li><b>T\u00e9l\u00e9chargements\u00a0<\/b>: Nombre de t\u00e9l\u00e9chargements \u00e0 partir du Google Android Store sur une p\u00e9riode donn\u00e9e<\/li>\n<li><b>Taux d\u2019installation unique\u00a0<\/b>: Nombre d\u2019installations uniques sur une p\u00e9riode donn\u00e9e.<\/li>\n<li><b>Utilisateurs actifs quotidiens (DAU)<\/b>\u00a0: Nombre moyen d\u2019utilisateurs actifs quotidiens uniques<\/li>\n<li><b>Utilisateurs actifs mensuels (MAU)\u00a0<\/b>: Nombre moyen d\u2019utilisateurs actifs mensuels uniques<\/li>\n<\/ul>\n<h3>WhatsApp<\/h3>\n<p>WhatsApp domine le march\u00e9 isra\u00e9lien des applications de messagerie mobile, avec un taux d\u2019installation de quasiment 90%. Les DAU et MAU sont les plus \u00e9lev\u00e9s en Allemagne, ce qui est logique vu leur population.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_b3f80801-9c2c-441b-88e7-58b1d747e435\" data-title=\"whatsapp top countries\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?HgJ\"><\/div>\n\n<h3>Facebook Messenger<\/h3>\n<p>Le taux de p\u00e9n\u00e9tration de Facebook Messenger avoisine les 66%, et le Canada arrive en t\u00eate avec 68% de la part totale. Le nombre de DAU est le plus \u00e9lev\u00e9 en Pologne, mais la France parvient le mieux \u00e0 attirer de nouveaux utilisateurs et a le taux d\u2019installations uniques le plus important.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_11b325fd-27d3-42af-b4d2-b56850f453f0\" data-title=\"facebook top countries\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?6LH\"><\/div>\n\n<h3>Telegram<\/h3>\n<p>Le taux de p\u00e9n\u00e9tration de Telegram avoisine les 30% dans les trois principaux pays, et la Russie arrive en t\u00eate avec 36%. Le taux d\u2019installation unique est \u00e9galement le plus \u00e9lev\u00e9 en Russie (5,6 millions entre janvier et mars 2021). L\u2019Italie d\u00e9passe l\u2019Espagne, surtout en termes de DAU et MAU.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_896dc8c0-4be4-422f-8640-6cd0467eb58f\" data-title=\"telegram top countries\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?uRc\"><\/div>\n\n<h3>Viber<\/h3>\n<p>Viber est tr\u00e8s populaire en Ukraine, o\u00f9 l\u2019appli enregistre un taux de p\u00e9n\u00e9tration de 80%, suivie de pr\u00e8s par la Gr\u00e8ce (77%). M\u00eame si la Russie a un taux de p\u00e9n\u00e9tration beaucoup plus faible que les deux autres pays de cet ensemble, c\u2019est le pays qui enregistre le plus d\u2019utilisateurs et d\u2019installations uniques au cours de la p\u00e9riode donn\u00e9e.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_adc8bde8-b79e-439a-b380-6992c1dc1f6a\" data-title=\"viber top countries\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?HPd\"><\/div>\n\n<h3>Line<\/h3>\n<p>La popularit\u00e9 de Line augmente significativement en Asie. Sa pr\u00e9sence est \u00e9lev\u00e9e en Tha\u00eflande, \u00e0 Ta\u00efwan et au Japon. Bien que le Japon a le taux de p\u00e9n\u00e9tration le plus faible de cet ensemble, il r\u00e9ussit mieux que Ta\u00efwan \u00e0 acqu\u00e9rir de nouveaux utilisateurs puis \u00e0 retenir les utilisateurs existants.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_e627c8f9-c7d6-462b-9e5c-a9dcd22b205b\" data-title=\"line top countries\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?X0c\"><\/div>\n\n<div class=\"stepped-form stepped-form--background\">\n  <div class=\"stepped-form__content\">\n      \n<div data-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us=\"split\"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-asset-type=\"N\/A\"\ndata-contact-us-hidden-campaign-name=\"N\/A\"\ndata-contact-us-hidden-campaign-solution=\"N\/A\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-form-location-breadcrumbs=\"Form Corp\/Reports\/Applis de messagerie les plus populaires (dans le monde)\/Content\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-button-caption=\"Download\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/May-2021_-The-Complete-Guide-to-Competitive-Benchmarking.pdf\"\ndata-contact-us-i18n-title=\"Learn how you can collect this information yourself with our Competitive Benchmarking Report\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading!\"\ndata-contact-us-i18n-success_subtitle=\"We hope you enjoy these insights.\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/May-2021_-The-Complete-Guide-to-Competitive-Benchmarking.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/May-2021_-The-Complete-Guide-to-Competitive-Benchmarking.pdf\"\n>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<h2>Les applications de messagerie \u00e0 surveiller<\/h2>\n<p>Bien que l\u2019univers de la messagerie mobile est actuellement domin\u00e9 par ces 5 applis, il existe quelques acteurs cl\u00e9s qui risquent de devenir des concurrents s\u00e9rieux au cours des prochains mois.<\/p>\n<p>L\u2019appli\u00a0<a href=\"https:\/\/www.similarweb.com\/fr\/app\/google-play\/com.discord\/statistics\/\"><b>Discord<\/b><\/a><b>,<\/b>\u00a0la principale appli de messagerie mobile en Slov\u00e9nie, gagne du terrain dans d\u2019autres pays. L\u2019appli a progress\u00e9 de 11 places au ranking Goggle Play Store en mars 2021, et a enregistr\u00e9 une augmentation du nombre de t\u00e9l\u00e9chargements de 3,2% en avril. L\u2019appli est \u00e9galement en croissance au Danemark, en Finlande, au Portugal et en Cor\u00e9e du Sud.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-71590 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/growth-of-discord-in-canada.png\" alt=\"Croissance de l'application de messagerie Discord\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/growth-of-discord-in-canada.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/growth-of-discord-in-canada-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/growth-of-discord-in-canada-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/growth-of-discord-in-canada-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>M\u00eame si\u00a0<a href=\"https:\/\/www.similarweb.com\/fr\/app\/google-play\/org.thoughtcrime.securesms\/statistics\/\"><b>Signal<\/b><\/a> ne pas fait partie de la liste des meilleures applications de messagerie mobile cette ann\u00e9e, elle est troisi\u00e8me \u00e0 Hong Kong, derri\u00e8re WhatsApp et Google Chrome. L\u2019appli gagne \u00e9galement en popularit\u00e9 au Mexique, en Pologne, en Suisse, en Slovaquie, en Australie et en France.<\/p>\n<p>Le t\u00e9l\u00e9travail, impos\u00e9 par la plupart des entreprises, a permis \u00e0\u00a0<a href=\"https:\/\/www.similarweb.com\/fr\/app\/google-play\/com.Slack\/statistics\/\"><b>Slack<\/b><\/a>\u00a0de conna\u00eetre une croissance rapide. Au Japon, les t\u00e9l\u00e9chargements de cette appli ont augment\u00e9 de 66 % en mars 2021 par rapport au mois pr\u00e9c\u00e9dent. Aux \u00c9tats-Unis, les utilisateurs quotidiens actifs ont augment\u00e9 r\u00e9guli\u00e8rement, atteignant 508,1K le mois dernier, soit une augmentation de 6,3% par rapport \u00e0 f\u00e9vrier 2021.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-71591 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/slack-performance-USA.png\" alt=\"Performance aux USA de l'application de messagerie Slack\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/slack-performance-USA.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/slack-performance-USA-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/slack-performance-USA-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/slack-performance-USA-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Soyez les premiers \u00e0 d\u00e9couvrir les nouvelles tendances<\/h2>\n<p>Ceci n\u2019est qu\u2019un aper\u00e7u du type de donn\u00e9es et d\u2019insights que vous pouvez collecter gr\u00e2ce \u00e0 l\u2019outil Research Intelligence de Similarweb. <a href=\"https:\/\/account.similarweb.com\/journey\/registration\">Faites-un essai gratuit<\/a> pour d\u00e9couvrir les applications qui gagnent en popularit\u00e9, celles qui perdent des utilisateurs et, surtout, pour identifier o\u00f9 vous vous situez sur le march\u00e9.<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/fr\/research\/contact-us\/\"><img decoding=\"async\" class=\"alignnone wp-image-71594 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/banner-for-mobile-messaging-app-blog.png\" alt=\"Book a demo\" width=\"858\" height=\"218\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/banner-for-mobile-messaging-app-blog.png 858w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/banner-for-mobile-messaging-app-blog-300x76.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/banner-for-mobile-messaging-app-blog-768x195.png 768w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vers quelles applications de messagerie vous tournez-vous ? Vous n\u2019en \u00eates pas conscients, mais ce choix d\u00e9pend essentiellement de l\u2019endroit o\u00f9 vous vivez. Gr\u00e2ce \u00e0 la\u00a0market research intelligence\u00a0de SimilarWeb, nous avons analys\u00e9 les donn\u00e9es Android de 93 pays pour identifier les principales\u00a0applications\u00a0de messagerie dans le monde. Nos r\u00e9sultats montrent que 5 applis dominent le march\u00e9 [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":71595,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6485,6471,6335,6429],"tags":[],"class_list":["post-78537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-research","category-market-research","category-marketing","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Applications de messagerie les plus populaires au monde | Similarweb<\/title>\n<meta name=\"description\" content=\"Quelles sont les principales applications de messagerie ? Identifiez les applis de messagerie les plus populaires dans le monde et \u00e9valuez vos performances.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Bernard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/\"},\"author\":{\"name\":\"Paloma Bernard\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c\"},\"headline\":\"Applis de messagerie les plus populaires (dans le monde)\",\"datePublished\":\"2021-06-24T10:56:14+00:00\",\"dateModified\":\"2024-07-03T12:46:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/\"},\"wordCount\":1175,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/header-photo-top-mobile-apps.png\",\"articleSection\":[\"Analyse d'entreprise\",\"\u00c9tude de march\u00e9\",\"Marketing Digital\",\"Research\"],\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/\",\"name\":\"Applications de messagerie les plus populaires au monde | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/header-photo-top-mobile-apps.png\",\"datePublished\":\"2021-06-24T10:56:14+00:00\",\"dateModified\":\"2024-07-03T12:46:19+00:00\",\"description\":\"Quelles sont les principales applications de messagerie ? Identifiez les applis de messagerie les plus populaires dans le monde et \u00e9valuez vos performances.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/header-photo-top-mobile-apps.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/header-photo-top-mobile-apps.png\",\"width\":1416,\"height\":840,\"caption\":\"Most Popular Messaging Apps (Around the Globe)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Applis de messagerie les plus populaires (dans le monde)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c\",\"name\":\"Paloma Bernard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png\",\"caption\":\"Paloma Bernard\"},\"description\":\"Paloma Bernard is Field Marketing Senior Manager at Similarweb. She has been working at Similarweb for 3 years and has enjoyed building teams, managing end-to-end projects 360 Marketing strategies, and making a Global company feel local. She loves the Tech start-up mode, scaling up and working in a fast-paced environment alongside multicultural teams. Paloma is also passionate about Food, Travels, and Family!\",\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/paloma-bernard\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Applications de messagerie les plus populaires au monde | Similarweb","description":"Quelles sont les principales applications de messagerie ? Identifiez les applis de messagerie les plus populaires dans le monde et \u00e9valuez vos performances.","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/","twitter_misc":{"Written by":"Paloma Bernard","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/"},"author":{"name":"Paloma Bernard","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c"},"headline":"Applis de messagerie les plus populaires (dans le monde)","datePublished":"2021-06-24T10:56:14+00:00","dateModified":"2024-07-03T12:46:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/"},"wordCount":1175,"commentCount":0,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/header-photo-top-mobile-apps.png","articleSection":["Analyse d'entreprise","\u00c9tude de march\u00e9","Marketing Digital","Research"],"inLanguage":"","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/","url":"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/","name":"Applications de messagerie les plus populaires au monde | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/header-photo-top-mobile-apps.png","datePublished":"2021-06-24T10:56:14+00:00","dateModified":"2024-07-03T12:46:19+00:00","description":"Quelles sont les principales applications de messagerie ? Identifiez les applis de messagerie les plus populaires dans le monde et \u00e9valuez vos performances.","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/header-photo-top-mobile-apps.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/header-photo-top-mobile-apps.png","width":1416,"height":840,"caption":"Most Popular Messaging Apps (Around the Globe)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/fr\/research\/market-research\/worldwide-messaging-apps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"Applis de messagerie les plus populaires (dans le monde)"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c","name":"Paloma Bernard","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png","caption":"Paloma Bernard"},"description":"Paloma Bernard is Field Marketing Senior Manager at Similarweb. She has been working at Similarweb for 3 years and has enjoyed building teams, managing end-to-end projects 360 Marketing strategies, and making a Global company feel local. She loves the Tech start-up mode, scaling up and working in a fast-paced environment alongside multicultural teams. Paloma is also passionate about Food, Travels, and Family!","url":"https:\/\/www.similarweb.com\/blog\/author\/paloma-bernard\/"}]}},"lang":"fr","translations":{"fr":78537,"en":11915,"de":78648,"ru":93887,"zh-tw":123857,"zh":123861,"it":123864,"tr":123867,"es":123869,"ja":182569},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/78537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=78537"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/78537\/revisions"}],"predecessor-version":[{"id":191824,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/78537\/revisions\/191824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/71595"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=78537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=78537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=78537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}