{"id":85239,"date":"2021-07-29T14:22:12","date_gmt":"2021-07-29T14:22:12","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=85239"},"modified":"2024-11-17T13:40:10","modified_gmt":"2024-11-17T13:40:10","slug":"new-amazon-features","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/new-amazon-features\/","title":{"rendered":"2 New Features to Track and Size Your Amazon Market \u2013 July Update"},"content":{"rendered":"<h2>Product Module<\/h2>\n<p><b>Analyze any ASIN on Amazon and create custom categories.<br \/>\n<\/b><\/p>\n<p>How you define your products and categories may not always line up with Amazon\u2019s category taxonomy. Analyzing consumer demand based on your own definitions of the market can help you <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/actionable-data\/\">generate more actionable insights<\/a>, and unify your teams\u2019 view of the market.<\/p>\n<p>To help you analyze demand in a way that&#8217;s suitable to your needs, we\u2019ve launched a new product module. Now you can analyze individual ASINs, group products together, and build ASIN cohorts based on different criteria.<\/p>\n<p>You can also:<\/p>\n<ul>\n<li>Create custom categories based on a predefined list of ASINs or product attributes, to understand performance on a more granular level<\/li>\n<li>Monitor individual ASIN performance, and learn how product attributes like price, badges, and reviews impact sales<\/li>\n<li>Generate new product ideas based on the high-performing products in your category<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-85274 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/07\/Product-module.jpg\" alt=\"A screenshot of our new Shopper Intelligence Product Module in action.\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/07\/Product-module.jpg 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/07\/Product-module-300x175.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/07\/Product-module-1024x597.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/07\/Product-module-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Market Share<\/h2>\n<p><b>Monitor brands\u2019 market share in different categories.<\/b><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">Market share<\/a> is a key KPI for any company, especially in eCommerce. Traditionally, brands turned to research firms (like Nielsen or IRI) and bought spreadsheets of data, but understanding market share within a specific marketplace was never an easy task.<\/p>\n<p>Now you can easily track any brand\u2019s market share on Amazon with our new market share feature.<a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Shopper-overlap.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n<\/a><\/p>\n<p>With market share insights, you can:<\/p>\n<ul>\n<li>Track changes in your <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-positioning\/\">market position<\/a><\/li>\n<li>Prioritize investment in certain categories based on market share changes<\/li>\n<li>Identify competitors that gain market share quickly and create an action plan<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-85272 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/07\/Market-share.jpg\" alt=\"A screenshot of our new Shopper Intelligence Market Share feature.\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/07\/Market-share.jpg 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/07\/Market-share-300x175.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/07\/Market-share-1024x597.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/07\/Market-share-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Ready to give it a try?<\/h2>\n<p><a href=\"https:\/\/shopper.similarweb.com\/\">Log in<\/a> to Shopper Intelligence and put these new features to the test.<\/p>\n<p>Don\u2019t have access yet? Reach out to your account manager or <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/contact-us\/\">contact us<\/a> for more details.<\/p>\n<p>Thanks for reading and see you next month.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product Module Analyze any ASIN on Amazon and create custom categories. How you define your products and categories may not always line up with Amazon\u2019s category taxonomy. Analyzing consumer demand based on your own definitions of the market can help you generate more actionable insights, and unify your teams\u2019 view of the market. To help [&hellip;]<\/p>\n","protected":false},"author":214,"featured_media":78484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6189,6712,6588,6698],"tags":[],"class_list":["post-85239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-product-updates","category-retail-insights","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Features to Track and Size Your Amazon Market | Similarweb<\/title>\n<meta name=\"description\" content=\"Track and size your Amazon Market better than ever before, with these new Shopper Intelligence features. 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