{"id":85530,"date":"2021-07-29T10:18:39","date_gmt":"2021-07-29T10:18:39","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=85530"},"modified":"2024-10-30T15:07:51","modified_gmt":"2024-10-30T15:07:51","slug":"new-shopper-features","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/","title":{"rendered":"lancement de 6 nouvelles fonctionnalit\u00e9s du Shopper Intelligence [mise \u00e0 jour de juin]"},"content":{"rendered":"<h2>1. Insights sur le Subscribe &amp; Save<\/h2>\n<p><b>Optimiser sa strat\u00e9gie d&#8217;abonnement gr\u00e2ce aux insights Similarwebs sur le Subscribe &amp; Save.<\/b><\/p>\n<p>Le programme <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/subscribe-save\/\"><em>Subscribe &amp; Save<\/em> d&#8217;Amazon<\/a> peut \u00eatre utilis\u00e9 \u00e0 votre avantage si vous disposez des bonnes donn\u00e9es. Parmi les avantages du programme : <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/customer-loyalty-tips\/\">fid\u00e9lisation accrue de la client\u00e8le<\/a> et co\u00fbt d&#8217;acquisition de client (CAC) inf\u00e9rieur. Cependant, l&#8217;inconv\u00e9nient majeur est la marge b\u00e9n\u00e9ficiaire plus faible.<\/p>\n<p>Nous avons d\u00e9velopp\u00e9 une nouvelle fonctionnalit\u00e9 qui vous montre l&#8217;impact de ce programme sur votre entreprise et celle de vos concurrents.<\/p>\n<p>Nos insights &#8220;Subscribe &amp; Save&#8221;, vous permettent d&#8217; :<\/p>\n<ul>\n<li>Estimer le nombre de nouveaux clients perdus \u00e0 cause du programme d&#8217;abonnement d&#8217;Amazon<\/li>\n<li>Analyser l&#8217;impact du Subscribe &amp; Save sur le chiffre d&#8217;affaires des concurrents et des cat\u00e9gories<\/li>\n<li>\u00c9valuer l&#8217;impact potentiel de Subscribe &amp; Save sur le chiffre d&#8217;affaires de votre marque<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78472 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Subscribe-Save-Insights.jpg\" alt=\"Subscribe &amp; Save vs. One-Time Purchases\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Subscribe-Save-Insights.jpg 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Subscribe-Save-Insights-300x175.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Subscribe-Save-Insights-1024x597.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Subscribe-Save-Insights-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br \/>\n<a href=\"https:\/\/purchase.similarweb.com\/amazon\/categories\/loyalty-and-retention?category=2975359011&amp;domain=amazon.com&amp;from=2020-12-01&amp;to=2021-05-01\">Voir les insights Subscribe &amp; Save<\/a><\/p>\n<h2>2. Overlap de Shoppers<\/h2>\n<p><b>Comprendre o\u00f9 ses clients ach\u00e8tent pour investir dans les bons canaux.<\/b><\/p>\n<p>Le fait d&#8217;avoir une multitude d&#8217;options d&#8217;achat en ligne encouragent les clients \u00e0 comparer les produits de diff\u00e9rents d\u00e9taillants et sites <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/d2c-brands-q1\/\">DTC<\/a> pour trouver la meilleure offre. En \u00e9tudiant ce comportement d&#8217;achat crois\u00e9, vous pouvez placer les bonnes ressources aux bons endroits (et marketplaces).<\/p>\n<p>Les insights sur l&#8217;overlap de <em>Shoppers<\/em> vous permettent de :<\/p>\n<ul>\n<li>Hi\u00e9rarchiser les retailers en fonction des habitudes de cross-shopping de vos clients<\/li>\n<li>Identifier les nouveaux canaux que les consommateurs utilisent pour trouver les produits des concurrents<\/li>\n<li>Suivre l&#8217;overlap de shoppers dans le temps pour affiner votre strat\u00e9gie par canal<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78470 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Shopper-overlap.jpg\" alt=\"Monthly Shopper Overlap\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Shopper-overlap.jpg 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Shopper-overlap-300x175.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Shopper-overlap-1024x597.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Shopper-overlap-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br \/>\n<a href=\"https:\/\/purchase.similarweb.com\/amazon\/cross-shopping?brand=All%20Brands&amp;category=2619525011&amp;domain=amazon.com&amp;from=2020-04-01&amp;to=2021-05-01\">Essayer l&#8217;overlap de <em>shopper<\/em><\/a><\/p>\n<h2>3. Performance 1P vs. 3P<\/h2>\n<p><b>D\u00e9couvrir l&#8217;impact des vendeurs 3P par cat\u00e9gorie ou marque.<\/b><\/p>\n<p>\u00cates-vous un vendeur Amazon de premi\u00e8re partie, tiers ou une combinaison des deux ?\u00a0 Une strat\u00e9gie efficace compte de nombreux essais, erreurs et ajustements, et nous sommes l\u00e0 pour vous aider.<\/p>\n<p>La nouvelle fonctionnalit\u00e9 1P vs 3P, vous permet d&#8217;analyser la r\u00e9partition du chiffre d&#8217;affaires 1P vs 3P, les unit\u00e9s vendues et les vues de produits.<\/p>\n<p>Les insights 1P vs. 3P vous permettent de :<\/p>\n<ul>\n<li>Mesurer l&#8217;impact des vendeurs 3P sur les ventes de votre marque<\/li>\n<li>Identifier les cat\u00e9gories ayant un taux de p\u00e9n\u00e9tration 3P \u00e9lev\u00e9 \/ faible pour affiner la strat\u00e9gie au niveau de\u00a0 la cat\u00e9gorie<\/li>\n<li>Optimiser les prix en analysant les niveaux de prix 3P vs 1P<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78465 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/1P-vs.-3P-Performance.jpg\" alt=\"Monthly Performance\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/1P-vs.-3P-Performance.jpg 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/1P-vs.-3P-Performance-300x175.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/1P-vs.-3P-Performance-1024x597.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/1P-vs.-3P-Performance-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br \/>\n<a href=\"https:\/\/purchase.similarweb.com\/amazon\/brands\/performance?brand=Nike&amp;brandCategory=-1&amp;domain=amazon.com&amp;from=2020-04-01&amp;to=2021-05-01\">Essayer la fonctionnalit\u00e9 1P vs. 3P<\/a><\/p>\n<h2>4. R\u00e9sultats de recherche par mot-cl\u00e9<\/h2>\n<p><b>Suivre le ranking Amazon des produits concurrents.<\/b><\/p>\n<p>\u00c9tant donn\u00e9 que le ranking des r\u00e9sultats de recherche sur Amazon changent fr\u00e9quemment, suivre les performances de recherche et de <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/optimize-amazon-listings\/\">r\u00e9f\u00e9rencement sur Amazon<\/a> est difficile.<\/p>\n<p>La fonctionnalit\u00e9 de r\u00e9sultats de recherche par mot-cl\u00e9 vous permet d&#8217;analyser les r\u00e9sultats de recherche de la premi\u00e8re page de chaque mot-cl\u00e9 afin de :<\/p>\n<ul>\n<li>Suivre les rankings de premi\u00e8re page de votre marque<\/li>\n<li>Affiner votre strat\u00e9gie de recherche sur Amazon<\/li>\n<li>\u00c9valuer le potentiel des mots cl\u00e9s sur le march\u00e9<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78466 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Keyword-Search-Results.jpg\" alt=\"Search Results\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Keyword-Search-Results.jpg 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Keyword-Search-Results-300x175.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Keyword-Search-Results-1024x597.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Keyword-Search-Results-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br \/>\n<a href=\"https:\/\/purchase.similarweb.com\/amazon\/keywords\/analysis?domain=amazon.com&amp;from=2020-04-01&amp;keyword=earbuds&amp;to=2021-05-01\">Essayer les r\u00e9sultats de recherche par mot-cl\u00e9<\/a><\/p>\n<h2>5. Fr\u00e9quence d&#8217;achat<\/h2>\n<p><b>Suivre l&#8217;\u00e9volution de la fr\u00e9quence d&#8217;achat par cat\u00e9gorie ou marque.<\/b><\/p>\n<p>Identifier la fr\u00e9quence \u00e0 laquelle les clients ach\u00e8tent vos produits est la premi\u00e8re \u00e9tape \u00e0 suivre pour am\u00e9liorer la fid\u00e9lit\u00e9 des clients. Gr\u00e2ce \u00e0 l&#8217;aper\u00e7u Fr\u00e9quence d&#8217;achat, vous pouvez suivre les changements de fr\u00e9quence d&#8217;achat et ainsi identifier les probl\u00e8mes de fid\u00e9lit\u00e9 potentiels pour agir en temps r\u00e9el.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78469 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Purchase-Frequency-Trend.jpg\" alt=\"Purchase Frequency\u00a0\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Purchase-Frequency-Trend.jpg 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Purchase-Frequency-Trend-300x175.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Purchase-Frequency-Trend-1024x597.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Purchase-Frequency-Trend-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br \/>\n<a href=\"https:\/\/purchase.similarweb.com\/amazon\/categories\/loyalty-and-retention?category=16310231&amp;domain=amazon.com&amp;from=2020-12-01&amp;to=2021-05-01\">Voir la fr\u00e9quence d&#8217;achat<\/a><\/p>\n<h2>6. Performance produit au fil du temps<\/h2>\n<p><b>\u00c9valuer les performances ASIN pour optimiser son portefeuille produits<\/b><\/p>\n<p>Identifier les produits les plus performants \u00e0 diff\u00e9rentes p\u00e9riodes de l&#8217;ann\u00e9e afin d&#8217;optimiser votre portefeuille. Avec les performances produit au fil du temps, vous pouvez :<\/p>\n<ul>\n<li>G\u00e9n\u00e9rer de nouvelles id\u00e9es de produits<\/li>\n<li>Identifier les opportunit\u00e9s de produits<\/li>\n<li>Rep\u00e9rer les tendances produits avant la concurrence<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78467 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Product-Performance-Over-Time.jpg\" alt=\"Product Performance Over Time\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Product-Performance-Over-Time.jpg 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Product-Performance-Over-Time-300x175.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Product-Performance-Over-Time-1024x597.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Product-Performance-Over-Time-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br \/>\n<a href=\"https:\/\/purchase.similarweb.com\/amazon\/brands\/performance?brand=adidas&amp;brandCategory=-1&amp;domain=amazon.com&amp;from=2020-12-01&amp;to=2021-05-01\">Essayer la performance produit<\/a><\/p>\n<h2>Vous souhaitez faire un essai ?<\/h2>\n<p>Connectez-vous \u00e0 la <a href=\"https:\/\/www.similarweb.com\/corp\/fr\/shopper\/\">Shopper Intelligence<\/a> pour tester ces nouvelles fonctionnalit\u00e9s.<\/p>\n<p>Vous ne parvenez pas \u00e0 vous connecter ? Contactez votre gestionnaire de compte ou <a href=\"https:\/\/www.similarweb.com\/corp\/fr\/shopper\/contact-us\/\">contactez-nous<\/a> pour plus de d\u00e9tails.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Insights sur le Subscribe &amp; Save Optimiser sa strat\u00e9gie d&#8217;abonnement gr\u00e2ce aux insights Similarwebs sur le Subscribe &amp; Save. Le programme Subscribe &amp; Save d&#8217;Amazon peut \u00eatre utilis\u00e9 \u00e0 votre avantage si vous disposez des bonnes donn\u00e9es. Parmi les avantages du programme : fid\u00e9lisation accrue de la client\u00e8le et co\u00fbt d&#8217;acquisition de client (CAC) [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":78484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6716,6702],"tags":[],"class_list":["post-85530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopper Intelligence : 6 nouvelles fonctionnalit\u00e9s | Similarweb<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les nouveaut\u00e9s de la Shopper Intelligence qui comprend les insights sur le Subscribe &amp; Save, l&#039;overlap de shopper, et plus encore\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Bernard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/\"},\"author\":{\"name\":\"Paloma Bernard\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c\"},\"headline\":\"lancement de 6 nouvelles fonctionnalit\u00e9s du Shopper Intelligence [mise \u00e0 jour de juin]\",\"datePublished\":\"2021-07-29T10:18:39+00:00\",\"dateModified\":\"2024-10-30T15:07:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/\"},\"wordCount\":728,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Shopper-Intelligence-product-update-blog-hero-scaled.png\",\"articleSection\":[\"Actualit\u00e9s Produit\",\"Updates\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/\",\"name\":\"Shopper Intelligence : 6 nouvelles fonctionnalit\u00e9s | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Shopper-Intelligence-product-update-blog-hero-scaled.png\",\"datePublished\":\"2021-07-29T10:18:39+00:00\",\"dateModified\":\"2024-10-30T15:07:51+00:00\",\"description\":\"D\u00e9couvrez les nouveaut\u00e9s de la Shopper Intelligence qui comprend les insights sur le Subscribe & Save, l'overlap de shopper, et plus encore\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Shopper-Intelligence-product-update-blog-hero-scaled.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Shopper-Intelligence-product-update-blog-hero-scaled.png\",\"width\":2560,\"height\":1548,\"caption\":\"Nail Your Fulfillment Strategy with 2 New Data Sets \u2013 April Update\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"lancement de 6 nouvelles fonctionnalit\u00e9s du Shopper Intelligence [mise \u00e0 jour de juin]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c\",\"name\":\"Paloma Bernard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png\",\"caption\":\"Paloma Bernard\"},\"description\":\"Paloma Bernard is Field Marketing Senior Manager at Similarweb. She has been working at Similarweb for 3 years and has enjoyed building teams, managing end-to-end projects 360 Marketing strategies, and making a Global company feel local. She loves the Tech start-up mode, scaling up and working in a fast-paced environment alongside multicultural teams. Paloma is also passionate about Food, Travels, and Family!\",\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/paloma-bernard\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shopper Intelligence : 6 nouvelles fonctionnalit\u00e9s | Similarweb","description":"D\u00e9couvrez les nouveaut\u00e9s de la Shopper Intelligence qui comprend les insights sur le Subscribe & Save, l'overlap de shopper, et plus encore","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/","twitter_misc":{"Written by":"Paloma Bernard","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/"},"author":{"name":"Paloma Bernard","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c"},"headline":"lancement de 6 nouvelles fonctionnalit\u00e9s du Shopper Intelligence [mise \u00e0 jour de juin]","datePublished":"2021-07-29T10:18:39+00:00","dateModified":"2024-10-30T15:07:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/"},"wordCount":728,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Shopper-Intelligence-product-update-blog-hero-scaled.png","articleSection":["Actualit\u00e9s Produit","Updates"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/","url":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/","name":"Shopper Intelligence : 6 nouvelles fonctionnalit\u00e9s | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Shopper-Intelligence-product-update-blog-hero-scaled.png","datePublished":"2021-07-29T10:18:39+00:00","dateModified":"2024-10-30T15:07:51+00:00","description":"D\u00e9couvrez les nouveaut\u00e9s de la Shopper Intelligence qui comprend les insights sur le Subscribe & Save, l'overlap de shopper, et plus encore","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Shopper-Intelligence-product-update-blog-hero-scaled.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/06\/Shopper-Intelligence-product-update-blog-hero-scaled.png","width":2560,"height":1548,"caption":"Nail Your Fulfillment Strategy with 2 New Data Sets \u2013 April Update"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/new-shopper-features\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"lancement de 6 nouvelles fonctionnalit\u00e9s du Shopper Intelligence [mise \u00e0 jour de juin]"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c","name":"Paloma Bernard","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png","caption":"Paloma Bernard"},"description":"Paloma Bernard is Field Marketing Senior Manager at Similarweb. She has been working at Similarweb for 3 years and has enjoyed building teams, managing end-to-end projects 360 Marketing strategies, and making a Global company feel local. She loves the Tech start-up mode, scaling up and working in a fast-paced environment alongside multicultural teams. Paloma is also passionate about Food, Travels, and Family!","url":"https:\/\/www.similarweb.com\/blog\/author\/paloma-bernard\/"}]}},"lang":"fr","translations":{"fr":85530,"en":78367},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/85530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=85530"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/85530\/revisions"}],"predecessor-version":[{"id":185402,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/85530\/revisions\/185402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/78484"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=85530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=85530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=85530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}