{"id":86768,"date":"2022-05-03T03:26:07","date_gmt":"2022-05-03T03:26:07","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=86768"},"modified":"2026-05-07T14:26:00","modified_gmt":"2026-05-07T14:26:00","slug":"fastest-growing-activewear-brands","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/fastest-growing-activewear-brands\/","title":{"rendered":"25 Fastest-Growing Activewear Brands – Who’s Sprinting Ahead?"},"content":{"rendered":"

With a worldwide focus on achieving a healthier lifestyle, shopper behavior<\/a> trends continue to reflect this growing preference. We pulled data from Web Intelligence<\/a>, one of our eCommerce solutions, to identify the fastest-growing activewear brands by website visits in Q1 2022. <\/b>We dove into the consumer trends fueling that growth in the U.S., and the winning strategies from the top brands.<\/p>\n

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Top 25 fastest-growing activewear brands of Q1 2022<\/h2>\n
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  1. Kicks Crew<\/li>\n
  2. Oofos<\/a><\/li>\n
  3. JD Sports<\/a><\/li>\n
  4. Fight Club<\/li>\n
  5. 32 Degrees<\/li>\n
  6. Vivobarefoot<\/a><\/li>\n
  7. New Balance<\/a><\/li>\n
  8. Kicks on Fire<\/a><\/li>\n
  9. Fj\u04d3llr\u04d3ven<\/a><\/li>\n
  10. Alphalete Athletics<\/a><\/li>\n
  11. DTLR<\/a><\/li>\n
  12. S&S Activewear<\/a><\/li>\n
  13. Sneaker Shouts<\/a><\/li>\n
  14. WSS<\/a><\/li>\n
  15. SwimOutlet<\/a><\/li>\n
  16. Saucony<\/a><\/li>\n
  17. Snipes<\/a><\/li>\n
  18. Shiekh<\/a><\/li>\n
  19. Dansko<\/a><\/li>\n
  20. 686<\/a><\/li>\n
  21. Red Wing Shoes<\/a><\/li>\n
  22. Puma<\/a><\/li>\n
  23. Augusta Sportswear<\/a><\/li>\n
  24. Lululemon<\/a><\/li>\n
  25. Sports Direct<\/a><\/li>\n<\/ol>\n

    For more information about each of these growing activewear brands – download the report<\/a>.<\/p>\n

    Here\u2019s a quick summary of the three main trends we found:<\/p>\n

    1. New year, new kicks<\/h2>\n

    This quarter interest peaked for athletic shoe brands as streetwear amongst consumers. KicksCrew, <\/b>a global eCommerce platform for sneakers and apparel, is the fastest-growing activewear brand. Traffic to kickscrew.com<\/a> increased by an impressive 202% year-over-year (YoY).<\/p>\n

    In January 2022, kickscrew.com had 2.5 million visitors, which was approximately a 115% increase in traffic than the January prior (670,126).<\/p>\n

    \"Similarweb<\/p>\n

    Other athletic brands that focus on streetwear-style sneakers also made the top 25, including Fight Club,<\/b> ranked fourth, and Kicks on Fire<\/b>, ranked eighth. Traffic to these sites grew 51% and 44% respectively.<\/p>\n

    Marketing channels<\/h3>\n

    Athletic shoe brands demonstrated a similar pattern with top marketing channels, winning traffic almost solely from direct, organic, and paid search.<\/p>\n

    When comparing Fight Club<\/b> and Kicks on Fire <\/b>marketing channel mix, we can see which brand is relying on paid traffic. KicksCrew<\/b> brought in the most traffic from paid search (52.4%), followed by direct search (23.2%) and organic search (19.3%).<\/p>\n

    However, Kicks on Fire<\/b> brought in more traffic than KicksCrew<\/b> from direct search (35.4%) and organic search (58.1%).<\/p>\n

    Similarweb data reveals these brands are competing for traffic share<\/a> from non-branded keywords. For example, consumers browsing for \u201cYeezy 350 V2” saw these three brands competing for the attention of digital shoppers. Fight Club<\/b> gained the most traffic share with 57.9%, followed by KicksCrew<\/b> with 22.2%, and Kicks on Fire<\/b> with 19.9%.<\/p>\n

    2. Consumer concerns at the forefront of footwear brands<\/h2>\n

    Whilst traditional footwear website ranking<\/a> is high this quarter, niche products are standing out. Footwear brands that focus on deeper consumer concerns like foot recovery and environmental impact are gaining widespread popularity.<\/p>\n

    These companies include:<\/p>\n