{"id":86955,"date":"2021-08-06T15:08:34","date_gmt":"2021-08-06T15:08:34","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=86955"},"modified":"2025-03-23T12:30:41","modified_gmt":"2025-03-23T12:30:41","slug":"consumer-electronics-industry","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/consumer-electronics-industry\/","title":{"rendered":"Top 4 Trends Powering the Consumer Electronics Industry in 2021"},"content":{"rendered":"
It’s clear that the pandemic accelerated tech adoption, but the trends pushing the consumer electronics industry forward aren’t always obvious. To help you thrive in the space, we dove into the data with our eCommerce Web<\/a> and Shopper Intelligence<\/a> solutions and analyzed U.S. consumer activity H1 2021. Keep reading for the highlights.<\/div>\n

1. Buy a laptop from your PC<\/h2>\n

Shopping for electronics from home started as a necessity. So far though, this shift doesn’t seem to be going anywhere. Visits to Walmart, Best Buy, Target, and Amazon electronics webpages averaged 11.6% year-over-year (YoY) growth in H1 2021 and often exceeded increases in traffic to retailers\u2019 main sites.<\/p>\n

During H1 2021, traffic to walmart.com<\/a> grew 5% YoY, whereas traffic to its electronics category climbed 12%, and traffic to video games increased 87%.<\/p>\n

Top Retailers: Fastest Traffic Growth, Electronics Site Section\u00a0<\/b><\/p>\n

U.S., Desktop, Jan. 2020 \u2013 June 2020 vs. Jan.\u00a0 2021 \u2013 June 2021<\/p>\n

\"Consumer<\/p>\n

Takeaways<\/h3>\n

Consumers are more comfortable shopping for electronics online now, more than ever. To keep up, retailers need to focus efforts on digital transformation<\/a>, even if their bread and butter is brick and mortar.<\/p>\n

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2. Bargain hunting<\/h2>\n

As consumers get comfortable shopping online for gadgets<\/a>, they\u2019re also getting savvier at finding the best deals. Cross-shopping rates are high among major retailers. In H1 2021, 49% of shoppers for electronics on walmart.com cross-shopped<\/a> the same category in Amazon, indicating that consumers are looking for the biggest bang for their buck, and lack loyalty<\/a> to specific retailers.<\/p>\n

But there\u2019s a rising loyalty to specialty, discount electronics websites \u2013 compounding consumers\u2019 value-oriented mindset.<\/p>\n

Take electronics discount retailer Newegg, which claims to offer \u201cthe best price on computer parts.\u201d Fewer Newegg customers appear to be cross-shopping on Amazon than a year ago. In May 2021, shopper overlaps with Amazon decreased 4 percentage points (ppts) YoY from 43% to 39%.<\/p>\n

Amazon Electronics, Shopper Overlap<\/b><\/p>\n

U.S., Desktop, Mobile Web, and Mobile App, Apr 2020 \u2013 Jun 2021<\/p>\n

\"Shopper<\/p>\n

Takeaways<\/h3>\n

Unless you have a reputation for offering discounted electronics, offer pricing in line with other retailers \u2013 even try to undercut them \u2013 to generate business.<\/p>\n

3. WFH: Digital nomads<\/h2>\n

Clicks from top keywords in Amazon\u2019s electronics category reflect consumers\u2019 desire to perfect their working environments. In H1, clicks to laptop stand for desk <\/i>grew 2542%, and clicks to the wireless keyboard and mouse combo <\/i>climbed 624%.\u00a0<\/i><\/p>\n

Other fast-growing, office-related keywords suggest consumers are adapting to becoming digital nomads with hybrid work setups. These include:<\/p>\n