{"id":91456,"date":"2021-09-01T13:48:56","date_gmt":"2021-09-01T13:48:56","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=91456"},"modified":"2025-03-30T14:11:52","modified_gmt":"2025-03-30T14:11:52","slug":"youtube-keyword-research","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/youtube-keyword-research\/","title":{"rendered":"YouTube Keyword Research and Optimization Done Right"},"content":{"rendered":"

According to the Global State of Digital 2022 report<\/a>, 92% of internet users watch video content every week. In America, 62% use YouTube daily. The platform receives 14.3 million monthly visits and has 1.7 billion unique visitors<\/a>.\u00a0\u00a0<\/i><\/p>\n

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In addition to being a video content giant, YouTube is also the second-most popular search engine<\/a> after Google.<\/p>\n

That’s right. YouTube receives more monthly searches than Bing, Yahoo, AOL, and Ask.com combined. For today’s marketers, it’s quickly become an essential component of the overall digital strategy<\/a>.<\/p>\n

Despite the incredible user numbers, Fortune Lords claims that only 9% of small businesses in the US use YouTube to market themselves.<\/p>\n

If that’s true, most SMBs are leaving the whole cake to the big brands. However, with so many viewers looking for content, the marketing potential is enormous. And considering YouTube is a search engine, businesses should use it to get found, increase visibility and show their expertise. The trick is to find your niche and optimize your video content accordingly, so it gets found by the right people.<\/p>\n

In this article, we show you how to do keyword research<\/a> for your YouTube channel and videos and provide tips on implementing them for the best results.<\/p>\n

What is YouTube keyword research?<\/h2>\n

YouTube keyword research is the process of identifying which keywords people use to find video content on YouTube.<\/b> SEOs and video marketers use it to optimize their YouTube content for maximum visibility and traffic. Finding the right keywords also helps target the right audience.<\/p>\n

Keywords are at the core of SEO, no matter which search engine you optimize for. As a content creator, you implement them into your content similarly. However, there are some differences in how YouTube evaluates keywords compared to Google, which stems from a different general purpose. Unlike Google, YouTube wants to keep people on the platform and watch as many videos as they can digest in one session.<\/p>\n

How do you find keywords for YouTube?<\/h2>\n

As with Google’s algorithm, YouTube SEO<\/a> uses keywords in your content and metadata (your video’s title, tags, and description), to index your video correctly. There are many ways to maximize your presence in search, promotions, suggested videos, and ads \u2014 and to ensure your videos reach the right people.<\/p>\n

The first step is to find out which keywords you should target.<\/b> You want to identify what people type into the search bar when they intend to find the content you provide.<\/p>\n

Here are some ideas for how to do that.<\/p>\n