{"id":92299,"date":"2021-09-10T09:10:19","date_gmt":"2021-09-10T09:10:19","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=92299"},"modified":"2025-07-20T12:11:27","modified_gmt":"2025-07-20T12:11:27","slug":"competitive-tracking","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/competitive-tracking\/","title":{"rendered":"New Feature: Make Smarter Data-Driven Business Decisions With Competitive Tracking"},"content":{"rendered":"<p>We know that the ability to track and monitor your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-landscape-analysis\/\">competitive landscape<\/a> is a mission-critical task for any <a href=\"https:\/\/www.similarweb.com\/blog\/research\/\">digital researcher<\/a> or marketing professional. You need relevant insights to stay competitive in a fast-changing digital world.<\/p>\n<p>Until now there wasn\u2019t a centralized way to track your competitive landscape and continuously report to your key stakeholders.<\/p>\n<p>That\u2019s why we\u2019re excited to share with you the early release of <b>Competitive Tracking<\/b> to surface the metrics that are important for your business, make smarter business decisions, and ultimately <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-increase\/\">grow your market share<\/a>.<\/p>\n<p>Plus, we\u2019ve rolled out improved enhancements to our premium feature, <b>Segment Analysis<\/b>, for deeper page-level insights.<\/p>\n<h2>1. Win your market with Competitive Tracking<\/h2>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-monitoring\/\">Competitive Tracking<\/a> is the most innovative way to measure and track your digital <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">traffic share<\/a> and the performance of your competitive landscape.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-92488 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-Sept-Product-Update-Blog-Pro-Screenshot-Rebrand-3.png\" alt=\"Win your market with Competitive Tracking\u00a0\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-Sept-Product-Update-Blog-Pro-Screenshot-Rebrand-3.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-Sept-Product-Update-Blog-Pro-Screenshot-Rebrand-3-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-Sept-Product-Update-Blog-Pro-Screenshot-Rebrand-3-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-Sept-Product-Update-Blog-Pro-Screenshot-Rebrand-3-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>This new feature will help you to:<\/p>\n<ul>\n<li><b>Track your competitor landscape<\/b> with an aggregated view directly against your competitors, allowing you to monitor digital traffic share over time<\/li>\n<li><b>Enable an apples-to-apples comparison<\/b> by <a href=\"https:\/\/www.similarweb.com\/corp\/web\/benchmarking\/\">benchmarking websites<\/a> and segments based on comprehensive analysis<\/li>\n<li><b>Quickly surface insights based on changing competitive dynamics <\/b>and know when to adapt your strategy or react to potential threats<\/li>\n<\/ul>\n<p>For example, if you\u2019re a retailer and you want to monitor your <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">digital market share<\/a> against other core business lines within your competitive set or if you&#8217;re a publisher, and need to track your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/share-of-voice\/\">share of voice<\/a> against other media companies that cover similar topics such as tech, politics, or health news.<\/p>\n<p>You can find the Competitive Tracking feature in the brand new section &#8220;My Trackers&#8221; in the top navigation bar. It is an evolution of our Workspace and has been released in closed beta so we can gather valuable feedback from our users. We have a lot more product updates to add in the future and this is just the beginning of the digital monitoring journey.<\/p>\n<h2>2. New enhancements to the Segment Analysis feature<\/h2>\n<h3>Analyze laser-focused page-level insights faster than ever<\/h3>\n<p>We\u2019ve rolled out a unique way to <a href=\"https:\/\/www.similarweb.com\/website\/\">analyze websites<\/a>, landing pages, and product pages in just a few clicks. The new feature is called <b>Exact URL <\/b>and it\u2019s available in Segment Analysis. It will enable you to build a website segment based on the specific URL of any page.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-92311 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-Sept-Product-Update-Blog-Pro-Screenshot-Rebrand.png\" alt=\"Analyze laser-focused page-level insights faster than ever\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-Sept-Product-Update-Blog-Pro-Screenshot-Rebrand.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-Sept-Product-Update-Blog-Pro-Screenshot-Rebrand-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-Sept-Product-Update-Blog-Pro-Screenshot-Rebrand-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-Sept-Product-Update-Blog-Pro-Screenshot-Rebrand-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3>Compare daily trends for better forecasting and get ahead of the game<\/h3>\n<p>We\u2019ve also added daily granularity within the Segment Comparison mode so you can analyze seasonal trends such as <i>Black Friday<\/i>, <i>Superbowl<\/i>, and <i>Election Day<\/i> to identify peaks in traffic across specific dates and discover who is gaining traction or underperforming during tentpole moments.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-92312 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-Sept-Product-Update-Blog-Pro-Screenshot-Rebrand-2.png\" alt=\"Compare daily trends for better forecasting and get ahead of the game\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-Sept-Product-Update-Blog-Pro-Screenshot-Rebrand-2.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-Sept-Product-Update-Blog-Pro-Screenshot-Rebrand-2-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-Sept-Product-Update-Blog-Pro-Screenshot-Rebrand-2-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-Sept-Product-Update-Blog-Pro-Screenshot-Rebrand-2-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Ready to take Similarweb for a spin?<\/h2>\n<p>Check out our new features by <a href=\"https:\/\/pro.similarweb.com\/\"><b>logging into your Similarweb account<\/b><\/a> or <a href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\"><b>get in touch for a demo<\/b><\/a>.<\/p>\n<p>Have any feedback to share? Your ideas and suggestions help us prioritize which features to develop next. Get in touch via our Live Chat, Social, or through your Account Manager.<\/p>\n<p>Thanks for reading. See you next month.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We know that the ability to track and monitor your competitive landscape is a mission-critical task for any digital researcher or marketing professional. You need relevant insights to stay competitive in a fast-changing digital world. Until now there wasn\u2019t a centralized way to track your competitive landscape and continuously report to your key stakeholders. That\u2019s [&hellip;]<\/p>\n","protected":false},"author":304,"featured_media":92307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6481,6712,2809,6698],"tags":[],"class_list":["post-92299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-research","category-product-updates","category-research","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Competitive Tracking To Monitor Your Traffic Share | Similarweb<\/title>\n<meta name=\"description\" content=\"Uncover digital blindspots with Competitive Tracking and dive deeper into page-level insights with our latest Segment Analysis features. Read all about it.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/competitive-tracking\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chloe Nicholls\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/competitive-tracking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/competitive-tracking\/\"},\"author\":{\"name\":\"Chloe Nicholls\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/f7ae4cbe4bf457dbcce2a4f4e6cb16f5\"},\"headline\":\"New Feature: Make Smarter Data-Driven Business Decisions With Competitive Tracking\",\"datePublished\":\"2021-09-10T09:10:19+00:00\",\"dateModified\":\"2025-07-20T12:11:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/competitive-tracking\/\"},\"wordCount\":509,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/competitive-tracking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-_-Sept-Product-Updates-_-Product-Blog-Images.png\",\"articleSection\":[\"Company Research\",\"Product Updates\",\"Research\",\"Updates\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/competitive-tracking\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/competitive-tracking\/\",\"name\":\"Competitive Tracking To Monitor Your Traffic Share | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/competitive-tracking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/competitive-tracking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/DRI-_-Sept-Product-Updates-_-Product-Blog-Images.png\",\"datePublished\":\"2021-09-10T09:10:19+00:00\",\"dateModified\":\"2025-07-20T12:11:27+00:00\",\"description\":\"Uncover digital blindspots with Competitive Tracking and dive deeper into page-level insights with our latest Segment Analysis features. 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