{"id":92622,"date":"2021-09-30T14:47:14","date_gmt":"2021-09-30T14:47:14","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=92622"},"modified":"2024-03-27T09:45:30","modified_gmt":"2024-03-27T09:45:30","slug":"easy-amazon","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/easy-amazon\/","title":{"rendered":"Two New Features for Easy Amazon Benchmarking \u2013 September Update"},"content":{"rendered":"<h2>1. Brand &amp; Category Benchmarking<\/h2>\n<p><b>Compare brands and categories on Amazon side-by-side for easy benchmarking. <\/b><\/p>\n<p>This highly requested feature is now available with <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\">Shopper Intelligence<\/a>. It enables you to quickly identify trends and growth opportunities by comparing different brands and category combinations.<\/p>\n<p>With the new Benchmarking module, you can:<\/p>\n<ul>\n<li>Understand which brand is winning per category<\/li>\n<li>Monitor trends in consumer demand through category comparison<\/li>\n<li>Analyze brands\u2019 category focus by comparing a single brand across multiple categories<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-92652 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Benchmarking-new.png\" alt=\"Benchmark brands and categories\" width=\"3694\" height=\"2150\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Benchmarking-new.png 3694w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Benchmarking-new-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Benchmarking-new-1024x596.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Benchmarking-new-768x447.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Benchmarking-new-1536x894.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Benchmarking-new-2048x1192.png 2048w\" sizes=\"(max-width: 3694px) 100vw, 3694px\" \/><\/p>\n<h2>2. Period-over-Period Performance<\/h2>\n<p><b>Analyze year-over-year (YoY) and month-over-month (MoM) performance changes.<\/b><\/p>\n<p>Understanding historical trends has become much more important as we try to return to pre-COVID-19 normalcy in 2021.<\/p>\n<p>The new period-over-period view makes it easier to <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/performance-benchmarking\/\">benchmark performance<\/a> and growth rates against past periods, putting this year\u2019s numbers into context.<\/p>\n<p>With period-over-period performance, you can:<\/p>\n<ul>\n<li>Benchmark your growth rates against competitors and category averages<\/li>\n<li>Monitor category growth to stay on top of <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/consumer-demand\/?utm_source=Blog&amp;utm_medium=organic&amp;utm_campaign=SHI__BlogPost%20Whitepaper__Sep_2021_&amp;utm_content=September%20update%20blog%20post\">consumer demand<\/a> and identify new category opportunities<\/li>\n<li>Set the right growth targets for 2022<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-92651 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/PoP-performance-new-scaled.png\" alt=\"Monitor growth rates\" width=\"2560\" height=\"1492\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/PoP-performance-new-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/PoP-performance-new-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/PoP-performance-new-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/PoP-performance-new-768x448.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/PoP-performance-new-1536x895.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/PoP-performance-new-2048x1194.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2>Ready to give it a try?<\/h2>\n<p>Don\u2019t have access yet? Reach out to your account manager or <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/get-a-demo\/?utm_source=Blog&amp;utm_medium=organic&amp;utm_campaign=SHI__Blog Post - CTA__September_2021_Customers\">contact us<\/a> for more details.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Brand &amp; Category Benchmarking Compare brands and categories on Amazon side-by-side for easy benchmarking. This highly requested feature is now available with Shopper Intelligence. It enables you to quickly identify trends and growth opportunities by comparing different brands and category combinations. With the new Benchmarking module, you can: Understand which brand is winning per [&hellip;]<\/p>\n","protected":false},"author":214,"featured_media":78484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6602,6189,6712,6588,6698],"tags":[],"class_list":["post-92622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-insights","category-ecommerce","category-product-updates","category-retail-insights","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Features for Easy Amazon Benchmarking | Similarweb<\/title>\n<meta name=\"description\" content=\"Period-over-period performance and benchmarking will help you understand past performance and analyze sales numbers against the competition.\" 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