When you meet someone for the first time, there\u2019s a reason the default topic of conversation is usually your favorite movies or TV shows. Your answer can tell a lot about who you are.<\/p>\n
That understanding of who you are and how you behave gives streaming sites and publishers the key to boosting engagement and expanding their audience<\/a>. Whether that audience is debating the true killer in Tiger King<\/i> or reliving Michael Jordan’s glory days in The Last Dance.\u00a0\u00a0<\/i><\/p>\n Keep reading to find out about the metrics, tools, and top insights you need to understand your audience’s behavior<\/a> and win the streaming wars<\/a>.<\/p>\n Enjoy a sneak peek of our Publishers and Media Guide to Audience Analysis and Consumer Behavior<\/a>. To put it together, we used tools from Similarweb’s digital suite for media and publishers<\/a>.<\/p>\n