{"id":94131,"date":"2024-02-23T09:00:45","date_gmt":"2024-02-23T09:00:45","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=94131"},"modified":"2025-03-30T08:08:02","modified_gmt":"2025-03-30T08:08:02","slug":"social-media-competitive-analysis","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/","title":{"rendered":"How to Conduct a Social Media Competitor Analysis: 5 Quick Steps"},"content":{"rendered":"<p><strong>Picture this<\/strong>: You\u2019re in your weekly marketing meeting, the discussion about what to do for the next social media campaign crops up, then your boss asks the question \u201cWell, what\u2019s [<em>insert key competitor here<\/em>] up to at the moment?\u201d.<\/p>\n<p>And guess what? You know all the details. Data and all.<\/p>\n<p>Oh yes, because you have clued yourself up with some thorough <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-analysis\/\">competitor analysis<\/a> &#8211; namely, <strong>social media competitor analysis<\/strong>.<\/p>\n<p>This doesn\u2019t have to be a figment of your imagination either. With this post, you\u2019ll find out everything you need to know about performing a competitive analysis for social media management or your next winning campaign.<\/p>\n<p>Let\u2019s roll on with the basics so future-you can start thanking today-you for the intel.<\/p>\n<h2>What is social media competitor analysis?<\/h2>\n<p>A social media competitor analysis is where you look into your competitors\u2019 social media accounts \u2013 including individual campaigns and strategies as a whole \u2013 to assess their strengths and weaknesses, and compare them to your own.<\/p>\n<p>For social media competitor analysis, this can include:<\/p>\n<ul>\n<li>Social listening<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/competitive-benchmarking\/\">Competitive benchmarking\u00a0<\/a><\/li>\n<li>Performance and engagement insights<\/li>\n<\/ul>\n<h2>Why is social competitor analysis important?<\/h2>\n<p>Any form of competitor analysis can (and should) be used to optimize your own <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">marketing strategies<\/a> and ultimately, outperform the competitors you analyzed.<\/p>\n<p>A social media competitor analysis can help you understand your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-landscape-analysis\/\">competitive landscape<\/a> and what your competitors are up to on social\u2026 and what kind of thing you should be up to too.<\/p>\n<p>After all, you can\u2019t be competitive without <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-insights\/\">competitive insights<\/a>.<\/p>\n<p>With thorough social media competitive analysis, you can:<\/p>\n<ul>\n<li>Track your competitors\u2019 content, PR and social media strategies<\/li>\n<li>Understand your competitors\u2019 brand reputation<\/li>\n<li>Know how customers and audiences engage with their content<\/li>\n<li>Follow partnerships or sponsorships from your competitors<\/li>\n<li>See how they use influencer marketing to boost engagement<\/li>\n<\/ul>\n<p>\u2026 and ultimately, <strong>boost your brand\u2019s digital presence via social media<\/strong> so you can reap the benefits of increased brand awareness, including more engagement, more traffic, and more conversions.<\/p>\n<h2>How to perform a social media competitive analysis<\/h2>\n<h3><strong>1) Identify your social media competitors<\/strong><\/h3>\n<p>As a brand \u2013 big or small \u2013 you will already have some competitors on your radar. Whether they\u2019re direct competitors with the same solution or they\u2019re more indirect competitors, you have at least a vague idea of what you\u2019re up against.<\/p>\n<p>But who is your competitor on social media in particular? This will factor in not only brands with competing products and services that have social media accounts, but more specifically, the brands your <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">target audience<\/a> also follow and engage with. You know, the engagement you don\u2019t want to share with your competition and want all for yourselves.<\/p>\n<p>So, who else is your target audience following? Instead of partaking in some <em>incredibly <\/em>manual social media stalking of some of your current clients, you can look into who else your target audience is following using tools like:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.facebook.com\/business\/insights\/tools\/audience-insights\">Facebook Insights Analytics<\/a><\/li>\n<li><a href=\"https:\/\/x.com\/i\/account_analytics\">Twitter Insights Analytics<\/a><\/li>\n<\/ul>\n<p>With these tools, identify top pages and profiles that are relevant to your industry for your target audience and add them to your competitors list.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-187075 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-audience-interests.png\" alt=\"lululemon audience interests\" width=\"1555\" height=\"1106\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-audience-interests.png 1555w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-audience-interests-300x213.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-audience-interests-1024x728.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-audience-interests-768x546.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-audience-interests-1536x1092.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-audience-interests-512x364.png 512w\" sizes=\"(max-width: 1555px) 100vw, 1555px\" \/><\/p>\n<p><em>With Simliarweb Audience insights, you can see other industries, topics and even domains that users of particular websites are interested in &#8211; here, we use the example of <\/em><a href=\"https:\/\/www.similarweb.com\/website\/lululemon.com\/\"><em>lululemon.com.<\/em><\/a><\/p>\n<p>Consider creating surveys, which you can configure around basic demographic and audience behavioral data, to gain even more personalized insights into your audience.<\/p>\n<p>Now, how about uncovering these competitors\u2019 social media strategies then?<\/p>\n<h3>2) Find the social media platforms they use<\/h3>\n<p>By taking the top 5 brands in your competitor list and seeing which of their social media platforms are the most active, you\u2019ll get a good idea of where your target audience \u2018hang out\u2019.<\/p>\n<p>This should refine \u2013 or at least focus \u2013 both your competitor analysis and your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-advise\/\">social media strategy<\/a> on the platforms that matter most to your users and prospects.<\/p>\n<p>Different industries will be more prominent on different social media platforms. You\u2019ll see tech brands more often on X and LinkedIn, whereas ecommerce brands tend to ride the waves of Instagram and TikTok.<\/p>\n<p>But hey, just because your competitors aren\u2019t on a platform doesn\u2019t mean you should rule it out completely &#8211; less competitors in your field, more visibility. You\u2019ve just got to be creative with how you\u2019ll reach the <em>right<\/em> people for your business; that might be partnerships, hashtags, video optimization, and content distribution.<\/p>\n<h3>3) Understand which platforms bring the most traffic<\/h3>\n<p>While your competitors might be <em>active<\/em> on different platforms, that doesn\u2019t necessarily mean they\u2019re performing well on them.<\/p>\n<p>Engagement on social media is all well and good, but ideally, you want that social media engagement to convert into website visits and loyal customers.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-187083 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-techcrunch-social-.png\" alt=\"TechCrunch social media overview\" width=\"1540\" height=\"832\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-techcrunch-social-.png 1540w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-techcrunch-social--300x162.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-techcrunch-social--1024x553.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-techcrunch-social--768x415.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-techcrunch-social--1536x830.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-techcrunch-social--512x277.png 512w\" sizes=\"(max-width: 1540px) 100vw, 1540px\" \/><\/p>\n<p>Using tools like Similarweb Social Overview, you can see how effective social media is as a <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\">marketing channel<\/a> for your competitors, and <a href=\"https:\/\/www.similarweb.com\/website\/\">how much traffic<\/a> they gain from each platform.<\/p>\n<p>You can even compare multiple brands social media performance at the same time:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-187082 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-techcrunch-comparison.png\" alt=\"TechCrunch competitive comparison\" width=\"1553\" height=\"748\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-techcrunch-comparison.png 1553w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-techcrunch-comparison-300x144.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-techcrunch-comparison-1024x493.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-techcrunch-comparison-768x370.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-techcrunch-comparison-1536x740.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-techcrunch-comparison-512x247.png 512w\" sizes=\"(max-width: 1553px) 100vw, 1553px\" \/><\/p>\n<p><em>As tech publishing brands, you can see that the social media platforms they get the most website traffic from are Reddit, Twitter and LinkedIn.\u00a0<\/em><\/p>\n<h3>4) Monitor the content and how often they post<\/h3>\n<p>You know what social media platforms your competitors use: &#x2705;<\/p>\n<p>You know how effective these social media platforms are for their business: &#x2705;<\/p>\n<p>And now, you want to know more about the type of content: &#x2705;<\/p>\n<p>By monitoring the content your competitors put out, as well as how often they put content out, you can benchmark your own social media activity.<\/p>\n<p>What\u2019s the ratio between videos, reels, photos, shared links or text in content shared? Are they sharing once a day or three times weekly?<\/p>\n<p>This is where social media analytic tools like Sprout Social and Hootsuite swoop in to lend you a helping hand.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-187079 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-sprout-social-.png\" alt=\"Sprout social platform\" width=\"1024\" height=\"561\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-sprout-social-.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-sprout-social--300x164.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-sprout-social--768x421.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-sprout-social--512x281.png 512w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Keeping an eye on competitors\u2019 content and the engagement for these social media posts will not only give you insight into the social media strategy they\u2019ve got going on, but also make sure you\u2019re on top of any campaigns and influencer partnerships they\u2019re working on.<\/p>\n<h3>5) Track audience engagement and interactions<\/h3>\n<p>Here\u2019s something to remember: Just because they\u2019re posting a lot, does not mean they are posting relevant content or hitting the right peoples\u2019 newsfeeds.<\/p>\n<p>And what happens when you aren\u2019t posting relevant content to your followers? Low engagement.<\/p>\n<p>You want to make sure that you\u2019re working with social media in the most effective and efficient way, and getting the most engagement you can.<\/p>\n<p>Here are some fun facts on social media engagement for businesses like yours:<\/p>\n<ul>\n<li>Users spend an average of <a href=\"https:\/\/influencermarketinghub.com\/social-commerce-stats\/\">2+ hours<\/a> on social media, every day<\/li>\n<li>About a quarter of those people use social media for shopping<\/li>\n<li>In fact, <a href=\"https:\/\/www.fisglobal.com\/about-us\/media-room\/press-release\/2022\/gen-z-message-to-merchants-meet-us-in-the-metaverse\">70%<\/a> of UK millennials and 78% of Gen Zers buy directly from social<\/li>\n<\/ul>\n<p>Seeing the benefits of these statistics comes down to the content you publish, and ensuring it\u2019s being seen by the right people.<\/p>\n<p>With social media competitor analysis, you can understand what\u2019s working for your competitors and what\u2019s not.<\/p>\n<p><em>What kind of content is getting the most likes? What kind of content is getting the most shares? And\u2026 what kind of content converts best into website traffic and conversions?<\/em><\/p>\n<p>Enter: Similarweb.<\/p>\n<p>Let\u2019s say a competitor of yours is using a social media campaign to promote a specific product or landing page. Track how effective this was using the Campaign filter in Popular Pages to give you insight into current campaign pushes for any company.<\/p>\n<p>Here, we take <a href=\"https:\/\/www.similarweb.com\/website\/stanley1913.com\/\">stanley1913.com<\/a> as an example because we all know someone who\u2019s got a huge Stanley tumbler (it actually made a big appearance in <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/top-trending-keywords\/\">top trending search terms<\/a> recently):<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-187080 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-stanley-cups-popular-pages.png\" alt=\"Stanley cups popular pages\" width=\"1491\" height=\"693\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-stanley-cups-popular-pages.png 1491w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-stanley-cups-popular-pages-300x139.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-stanley-cups-popular-pages-1024x476.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-stanley-cups-popular-pages-768x357.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-stanley-cups-popular-pages-512x238.png 512w\" sizes=\"(max-width: 1491px) 100vw, 1491px\" \/><\/p>\n<p>Dive even deeper into the data with Segment Analysis. See where traffic saw an uptick (or a downturn) and whether this coincides with when the social media campaign started to judge how successful it was &#8211; and <em>why <\/em>it was so successful.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-187081 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-stanley-segments.png\" alt=\"Stanley segments\" width=\"1489\" height=\"891\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-stanley-segments.png 1489w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-stanley-segments-300x180.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-stanley-segments-1024x613.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-stanley-segments-768x460.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/social-media-competitor-analysis-stanley-segments-512x306.png 512w\" sizes=\"(max-width: 1489px) 100vw, 1489px\" \/><\/p>\n<p>Take the strengths you find, avoid the weaknesses you find, and apply these learnings to optimize your own social media strategy. Easy.<\/p>\n<h2>Post-analyzing, get strategizing<\/h2>\n<p>Now you know how to do competitor analysis for social media, it\u2019s time to start optimizing (or completely revamping) your social media strategy so you can steal your competitors\u2019 followers and outperform them entirely.<\/p>\n<p>Not only will you be getting more likes, but you\u2019ll be watching your website metrics soar too.<\/p>\n<p>Don\u2019t go thinking it\u2019s a one-time thing. Your competitive landscape is always changing and you want to make sure you\u2019re always up to date by performing competitor analysis (of all types) on a regular basis.<\/p>\n<p>If you\u2019re keen to skip the manual processes \u2013 as well as the social media stalking \u2013 and like the sound of an all-in-one marketing platform to provide you with all the competitive data you need, Similarweb is calling out your name.<\/p>\n<p>And fun fact: <strong>You can <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/similarweb-free\/\">try the platform for free<\/a> today.<\/strong><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Outperform your competitors on social media (and beyond)<\/p>\n                                    <p class=\"post-banner__subtitle\">Get the freshest, most accurate competitive data now.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Try Similarweb free<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>FAQs<\/h2>\n<p><strong>What is competitor analysis for social media, and why is it important?<\/strong><\/p>\n<p>Competitor analysis for social media involves examining the social media strategies and performance of your competitors to identify strengths, weaknesses, and opportunities for your own brand. It&#8217;s crucial for understanding the landscape, discovering trends, and refining your own social media marketing efforts for better results.<\/p>\n<p><strong>How does Similarweb help with competitor analysis for social media?<\/strong><\/p>\n<p>Similarweb provides comprehensive data on your competitors\u2019 top performing marketing channels, top performing social media platforms, and insights into the effectiveness of social media campaigns based on conversions into website traffic to key pages. It allows you to benchmark your performance against competitors and gain valuable insights to improve your social media strategy.<\/p>\n<p><strong>What social media metrics should I analyze when conducting competitor analysis?<\/strong><\/p>\n<p>When analyzing competitors&#8217; social media performance, focus on metrics such as follower growth rate, engagement rate (likes, comments, shares), post frequency, content types, demographics of the audience, and referral traffic to their website from social media platforms.<\/p>\n<p><strong>How do I identify my main competitors for social media analysis?<\/strong><\/p>\n<p>Identify competitors by researching brands in your industry or niche that have a similar target audience and are active on social media platforms. Look for brands with a strong social media presence and high engagement levels to gain meaningful insights for your analysis.<\/p>\n<p><strong>How often should I conduct competitor analysis for social media?<\/strong><\/p>\n<p>It&#8217;s recommended to conduct competitor analysis on a regular basis, such as quarterly or biannually, to stay updated on evolving trends, strategies, and competitor actions in the dynamic landscape of social media marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picture this: You\u2019re in your weekly marketing meeting, the discussion about what to do for the next social media campaign crops up, then your boss asks the question \u201cWell, what\u2019s [insert key competitor here] up to at the moment?\u201d. And guess what? You know all the details. Data and all. Oh yes, because you have [&hellip;]<\/p>\n","protected":false},"author":469,"featured_media":134179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6439,6481,6373,6453,6467,2803,7009,2809],"tags":[],"class_list":["post-94131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-benchmarking","category-company-research","category-content-marketing","category-digital-analysis","category-market-research","category-marketing","category-marketing-strategy","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Conduct a Social Media Competitor Analysis | Similarweb<\/title>\n<meta name=\"description\" content=\"Get ready to spy on your competitors, their social strategy, and their campaigns with a thorough social media competitive analysis. Read our full guide now.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leah Messenger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/\"},\"author\":{\"name\":\"Leah Messenger\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf\"},\"headline\":\"How to Conduct a Social Media Competitor Analysis: 5 Quick Steps\",\"datePublished\":\"2024-02-23T09:00:45+00:00\",\"dateModified\":\"2025-03-30T08:08:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/\"},\"wordCount\":1810,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/social-media-tips.png\",\"articleSection\":[\"Business Benchmarking\",\"Company Research\",\"Content Marketing\",\"Digital Analysis\",\"Market Research\",\"Marketing\",\"Marketing Strategy\",\"Research\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/\",\"name\":\"How to Conduct a Social Media Competitor Analysis | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/social-media-tips.png\",\"datePublished\":\"2024-02-23T09:00:45+00:00\",\"dateModified\":\"2025-03-30T08:08:02+00:00\",\"description\":\"Get ready to spy on your competitors, their social strategy, and their campaigns with a thorough social media competitive analysis. Read our full guide now.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/social-media-tips.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/social-media-tips.png\",\"width\":1884,\"height\":1112,\"caption\":\"Social media tip\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Conduct a Social Media Competitor Analysis: 5 Quick Steps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf\",\"name\":\"Leah Messenger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png\",\"caption\":\"Leah Messenger\"},\"description\":\"Leah is the Senior Content Marketing Manager for the Digital Marketing Intelligence platform at Similarweb. With a strong focus in content writing throughout her marketing career, she has a passion for turning complex (and sometimes even \u2018boring\u2019) topics into educational, engaging, and entertaining content. If you\u2019re looking for Leah outside of work, you\u2019ll probably find her exploring the pubs or local hikes in and around London, or in the greenery of her family home in Somerset with her parents\u2019 dog, Peggy.\",\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/leah-messenger\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Conduct a Social Media Competitor Analysis | Similarweb","description":"Get ready to spy on your competitors, their social strategy, and their campaigns with a thorough social media competitive analysis. Read our full guide now.","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/","twitter_misc":{"Written by":"Leah Messenger","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/"},"author":{"name":"Leah Messenger","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf"},"headline":"How to Conduct a Social Media Competitor Analysis: 5 Quick Steps","datePublished":"2024-02-23T09:00:45+00:00","dateModified":"2025-03-30T08:08:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/"},"wordCount":1810,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/social-media-tips.png","articleSection":["Business Benchmarking","Company Research","Content Marketing","Digital Analysis","Market Research","Marketing","Marketing Strategy","Research"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/","url":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/","name":"How to Conduct a Social Media Competitor Analysis | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/social-media-tips.png","datePublished":"2024-02-23T09:00:45+00:00","dateModified":"2025-03-30T08:08:02+00:00","description":"Get ready to spy on your competitors, their social strategy, and their campaigns with a thorough social media competitive analysis. Read our full guide now.","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/social-media-tips.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/social-media-tips.png","width":1884,"height":1112,"caption":"Social media tip"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"How to Conduct a Social Media Competitor Analysis: 5 Quick Steps"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf","name":"Leah Messenger","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png","caption":"Leah Messenger"},"description":"Leah is the Senior Content Marketing Manager for the Digital Marketing Intelligence platform at Similarweb. With a strong focus in content writing throughout her marketing career, she has a passion for turning complex (and sometimes even \u2018boring\u2019) topics into educational, engaging, and entertaining content. If you\u2019re looking for Leah outside of work, you\u2019ll probably find her exploring the pubs or local hikes in and around London, or in the greenery of her family home in Somerset with her parents\u2019 dog, Peggy.","url":"https:\/\/www.similarweb.com\/blog\/author\/leah-messenger\/"}]}},"lang":"en","translations":{"en":94131},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/94131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/469"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=94131"}],"version-history":[{"count":4,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/94131\/revisions"}],"predecessor-version":[{"id":202296,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/94131\/revisions\/202296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/134179"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=94131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=94131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=94131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}