{"id":94203,"date":"2021-09-30T10:56:59","date_gmt":"2021-09-30T10:56:59","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=94203"},"modified":"2025-07-20T12:02:52","modified_gmt":"2025-07-20T12:02:52","slug":"google-similarweb-partnership","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/google-similarweb-partnership\/","title":{"rendered":"Google Partners With Similarweb to Drive SMB Growth"},"content":{"rendered":"<p>Here at Similarweb, we have always been driven by a mission: <strong>democratize digital data to help businesses grow.<\/strong> Over the years, we\u2019ve helped countless companies win their markets, and today, we\u2019re celebrating ourselves.<\/p>\n<p>We are really excited to announce that <strong>Google has chosen Similarweb to power its <\/strong><strong><a href=\"https:\/\/marketfinder.thinkwithgoogle.com\/intl\/en_us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Market Finder<\/a><\/strong><strong> tool<\/strong>, which is part of the \u2018Think with Google\u2019 suite.<\/p>\n<p>Backed by Similarweb\u2019s data, Market Finder gauges a company\u2019s \u2018export readiness,\u2019 AKA, whether or not it is ready for international expansion \u2013 a true game-changer in the digital world.<\/p>\n<h2>Hey Google, how \u2018export ready\u2019 is my business?<\/h2>\n<p>It\u2019s not a normal question on the average Google Home, but it\u2019s a powerful question for SMBs. <strong>Scaling internationally is one of the biggest growth drivers available to online businesses<\/strong>, and with over 19% of all retail sales happening online in 2021 (<a href=\"https:\/\/www.statista.com\/statistics\/534123\/e-commerce-share-of-retail-sales-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer\">projected: statista<\/a>), now is the time to harness it.<\/p>\n<p>\u201cThere\u2019s never been a better time for businesses to go global, but small- and medium-sized businesses often face trouble knowing where to start,\u201d says Marco Giorgini, Marketing Platforms Lead at Google.<\/p>\n<p>\u201cMarket Finder was designed to help SMBs harness the digital insights they need to grow confidently. We chose to work with Similarweb for this important initiative because of the unique accuracy of its digital data and insight.\u201d<\/p>\n<h2>Digital Intelligence unlocks global opportunities<\/h2>\n<p>Market Finder analyzes a series of digital signals to deliver an automated score along with personalized and actionable recommendations to kick-start an international expansion plan through export opportunities.<br \/>\n<img decoding=\"async\" class=\"wp-image-94217 size-full alignnone\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/09\/Market-Ready-Score-for-Market-Finder.jpg\" alt=\"Market Ready Score for Market Finder\" width=\"600\" height=\"233\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Market-Ready-Score-for-Market-Finder.jpg 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Market-Ready-Score-for-Market-Finder-300x117.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><i>Market Finder gives you a clear score and advice on if, when, and how to start the globalization of your business<\/i><br \/>\nThe process is based on user inputs across four main areas \u2013 general assessment, <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-positioning\/\">competitive position<\/a>, global operations, and marketing readiness. The score is calculated based on an analysis of Similarweb insights, including:<\/p>\n<ul>\n<li>Share of domestic vs. international traffic<\/li>\n<li>Top site competitors<\/li>\n<li>Top countries sending traffic to both site and its top competitors&#8217; sites<\/li>\n<li>Share of organic vs paid media, for both site and its top competitors&#8217; sites<\/li>\n<\/ul>\n<p>\u201cIn today\u2019s borderless world, digital-first companies have unprecedented opportunities for growth,\u201d says Benjamin Seror, Chief Product Officer at Similarweb.<\/p>\n<p>\u201cGoogle\u2019s Market Finder is an essential tool for any business looking to expand into new markets in a data-driven way. We are excited to collaborate with Google\u2019s International Growth team to help bring this new service to market.\u201d<br \/>\n<img decoding=\"async\" class=\"wp-image-94216 size-full alignnone\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/09\/Market-Finder-Domestic-vs-International-Traffic.jpg\" alt=\"Market Finder Domestic vs International Traffic\" width=\"600\" height=\"185\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Market-Finder-Domestic-vs-International-Traffic.jpg 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Market-Finder-Domestic-vs-International-Traffic-300x93.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><i>Using Similarweb data, Market Finder clearly displays the domestic vs. international traffic split a website receives. <\/i><br \/>\n<img decoding=\"async\" class=\"wp-image-94212 size-full alignnone\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/09\/Market-Finder-Traffic-Info.jpg\" alt=\"Market Finder Traffic Info\" width=\"600\" height=\"336\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Market-Finder-Traffic-Info.jpg 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Market-Finder-Traffic-Info-300x168.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><i>Users get further insights into traffic locations and traffic split between organic and <\/i><i>paid \u2013 all powered by <a href=\"https:\/\/www.similarweb.com\/corp\/ourdata\/\">Similarweb data<\/a>.<\/i><\/p>\n<h2>How to use Market Finder<\/h2>\n<p>Firstly, it\u2019s important to mention that <b>this is a free tool.<\/b> You just need to enter your website URL, along with a few details about your business, and Market Finder will do the rest.<\/p>\n<p>You\u2019ll get an on-screen assessment plus handy tips within seconds. A full report is then emailed to you in approximately an hour or two. The report gives you scores and advice in a general assessment and then more in-depth analysis on your operational abilities and marketing performance.<br \/>\n<img decoding=\"async\" class=\"wp-image-94219 size-full alignnone\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/09\/Market-Finder-Assessment.jpg\" alt=\"Using Similarweb data, Market Finder reviews your current marketing efforts and identifies opportunities that will be most impactful when internationalizing.\" width=\"600\" height=\"212\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Market-Finder-Assessment.jpg 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Market-Finder-Assessment-300x106.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><i>Using Similarweb data, Market Finder reviews your current marketing efforts and identifies <\/i><i>opportunities that will be <\/i><i>most impactful when internationalizing.<\/i><\/p>\n<h2>Is Digital Intelligence the missing piece of the puzzle for SMBs?<\/h2>\n<p>While Market Finder is able to assess and advise on export readiness, there are numerous other growth opportunities for SMBs, for which digital intelligence is key. <strong>Here are three core areas where digital intelligence and world-class data can unlock growth:<\/strong><\/p>\n<h3>1. SEO: plug the gaps<\/h3>\n<p><strong>Organic traffic is free<\/strong>, and therefore should be a big focus area for SMBs, but it isn\u2019t always. Why? <strong>It\u2019s not quick and it\u2019s not easy.<\/strong> However, there are tools out there that demystify this complex discipline and help create meaningful strategies. <a href=\"https:\/\/www.similarweb.com\/\">Similarweb\u2019s Digital Intelligence platform<\/a> allows businesses to view their performance, alongside the performance of competitors. From this, Similarweb can identify gaps and key organic opportunities, all within a few clicks. Content cannot be King without a robust <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">SEO strategy<\/a>.<\/p>\n<h3>2. Industry analysis: jump on market trends<\/h3>\n<p>Online businesses need to be adaptable and ready to jump on trends. But how do you spot a coming trend? How do you know when a trend has ended? While enterprise companies have entire departments dedicated to this, that just isn\u2019t feasible for smaller companies. <strong>But there is data out there.<\/strong> Similarweb\u2019s <a href=\"https:\/\/www.similarweb.com\/corp\/web\/market-research\/\">digital market research data<\/a> breaks down industries and industry trends over time, and this can go really granular \u2013 by topic, keyword, or even <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\">marketing channel<\/a>.<\/p>\n<h3>3. Know your competition<\/h3>\n<p><strong>There are currently <a href=\"https:\/\/www.statista.com\/chart\/19058\/number-of-websites-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">1.88 billion websites<\/a><\/strong><strong> out there<\/strong>, so even the nichest of niche websites has competition. Digital intelligence tools can now tell you what keywords your competitors rank for, which is their most successful channel, which <a href=\"https:\/\/www.similarweb.com\/corp\/web\/affiliate\/\">partnerships\/affiliate schemes<\/a> they\u2019re leveraging, and so much more. Data is the foundation of seriously good <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-analysis\/\">competitor analysis<\/a>.<\/p>\n<h2>Similarweb\u2019s global data is best in class<\/h2>\n<p>\u201cIt is a capital mistake to theorize before one has data.\u201d While this is an old Sherlock Holmes quote, it has never been truer than in today\u2019s ultra-competitive digital world.<\/p>\n<p><strong>Good, meaningful data is hard to come by<\/strong>. <strong>This new partnership with industry-giant Google shows how powerful Similarweb\u2019s data is<\/strong>. We take measure of the digital world every second of every day, and are delighted to aid the growth of SMBs with our insight.<\/p>\n<p>Similarweb and our data integration capabilities can and do help an array of companies, from Google to MarketMuse, by enriching their offerings to achieve world class marketing products.<\/p>\n<h2>Partner with us<\/h2>\n<p>We provide accurate, broad, and clear data that is unique and reliable. If you are interested in partnering with us and integrating Similarweb data into your product, <a href=\"mailto:guy.weigert@similarweb.com\">get in touch here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here at Similarweb, we have always been driven by a mission: democratize digital data to help businesses grow. Over the years, we\u2019ve helped countless companies win their markets, and today, we\u2019re celebrating ourselves. We are really excited to announce that Google has chosen Similarweb to power its Market Finder tool, which is part of the [&hellip;]<\/p>\n","protected":false},"author":388,"featured_media":94218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6726,6698],"tags":[],"class_list":["post-94203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Partners With Similarweb to Drive SMB Growth | Similarweb<\/title>\n<meta name=\"description\" content=\"Announcement just in: Similarweb data to power Google&#039;s Market Finder tool. Read on to learn more about the tool and how it helps SMBs\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/google-similarweb-partnership\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adelle Kehoe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/google-similarweb-partnership\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/google-similarweb-partnership\/\"},\"author\":{\"name\":\"Adelle Kehoe\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/c6b062f87ff820a0d64c9b5a23379e0d\"},\"headline\":\"Google Partners With Similarweb to Drive SMB Growth\",\"datePublished\":\"2021-09-30T10:56:59+00:00\",\"dateModified\":\"2025-07-20T12:02:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/google-similarweb-partnership\/\"},\"wordCount\":980,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/google-similarweb-partnership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Google-Similarweb-partnership.jpg\",\"articleSection\":[\"Announcements\",\"Updates\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/google-similarweb-partnership\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/google-similarweb-partnership\/\",\"name\":\"Google Partners With Similarweb to Drive SMB Growth | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/google-similarweb-partnership\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/google-similarweb-partnership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/Google-Similarweb-partnership.jpg\",\"datePublished\":\"2021-09-30T10:56:59+00:00\",\"dateModified\":\"2025-07-20T12:02:52+00:00\",\"description\":\"Announcement just in: Similarweb data to power Google's Market Finder tool. 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