{"id":96261,"date":"2021-10-18T08:17:54","date_gmt":"2021-10-18T08:17:54","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=96261"},"modified":"2025-03-25T11:52:18","modified_gmt":"2025-03-25T11:52:18","slug":"trend-watch-q3","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/trend-watch-q3\/","title":{"rendered":"Trend Watch: Drone Deliveries Soar and Warheads Get Boozy"},"content":{"rendered":"

The internet is never boring. And if Facebook\u2019s recent blackout taught us anything, it\u2019s that you never know what\u2019s coming (or what will be the next big hashtag).<\/p>\n

While there\u2019s no way to predict what the future will hold with 100% certainty, you can<\/i> effectively spot trends<\/a> on track to make a lasting impact on your industry.<\/p>\n

Using Similarweb Web Intelligence<\/a>, we dug deep into the top web trends dominating the internet right now.<\/p>\n

Read it here first as we explain how these trends will affect your industry at large and shape consumer behavior<\/a> in the months to come.<\/p>\n

1. Drone delivery takes off<\/h2>\n

Talk of Pizza Hut and Amazon deliveries via drones have been floating around for a while, but with the COVID-19 pandemic, this shift started to become a reality. With online shopping the preferred method for most consumers today, whether it be for groceries, home goods or clothing, drones will have a huge impact on the future of logistics and eCommerce.<\/a><\/p>\n

In fact, as the demand for lightning-fast, remote powered deliveries rise, drone delivery service Wing<\/a> (operated by Google\u2019s parent company, Alphabet) has recorded strong growth<\/a> in the last 24 months.<\/p>\n

\"traffic<\/p>\n

Year-to-date (January 2021 – August 2021), the website experienced a 12% year-over-year (YoY) jump in the U.S. market, and an incredible 111% YoY surge in visits from Australia.<\/p>\n

Bottom line: Drones\u2019 impact could fly<\/h3>\n

The drone industry is expected to increase eCommerce revenue<\/b><\/a> by almost 25%<\/b> over the next decade and save online retailers some $50 million in delivery costs. Needless to say, this is a shift consumers and businesses alike should keep on their radar ahead.<\/p>\n

2. \u2018Self-pointing Spider-Man\u2019 wins the internet<\/h2>\n

It\u2019s now more important than ever for modern brands to be perceived as relatable and speak their target audience\u2019s<\/a> language. This is key for brands to connect their audience in a truly genuine way, particularly on social media. For those on social media these days, that universal form of beloved communication is the meme.<\/p>\n

With the introduction of non-fungible tokens (NFTs) earlier this year, which allows the public to buy memes with a digital certificate of ownership<\/a>, the cultural significance of memes has soared.<\/p>\n

Using the keywords analysis feature<\/a> for the search term meme<\/i>, Similarweb shows that the classic \u2018Self pointing Spider-Man\u2019 meme (usually used when two contesting parties don\u2019t recognize their own similarity) is the most widely used meme in the world, with an average of 286,420 searches a month<\/b>, growing consistently month-over-month (MoM).<\/p>\n

Bottom line: Memes matter<\/h3>\n

Understanding which memes resonate with your audience can help you tap into their psyche and take your content strategy<\/a> to the next level.\u00a0 Want your audience to relate to your business? Find out what memes they\u2019re sharing now.<\/p>\n

\"keyword<\/p>\n

3. Warheads get a boozy makeover<\/h2>\n

Traffic spikes can be related to a number of different factors, some of which the brand may not even be responsible for. Clever media tactics can help make products part of a consumer\u2019s everyday lifestyle, which nurtures consumers before they can easily convert on integrated eCommerce sites<\/a> like individual websites or third-party sellers like Amazon.<\/p>\n

Although Warheads didn\u2019t have an official partnership with betterhelp.com<\/a>, a popular online counseling service, after being featured in a TikTok<\/a> on the benefits of sour candy for panic attacks, Warheads experienced a significant brand lift after the trend began \u2013 and resulted in an upsurge of over 2,239% in revenue on Amazon.<\/b><\/p>\n

\"upsurge

Insights by Kaitlyn Boehm via Shopper Intelligence<\/p><\/div>\n

In addition, Warheads has been able to capitalize on trends outside of its traditional product category<\/b>. The company\u2019s parent company, Impact Confections, partnered with Artisanal Brew Works to launch a new sour spiked-seltzer line<\/a>.\u00a0 With this move, the company is tapping into a new audience. At the same time, the hype around the drinks also brings attention to Warheads\u2019 candy products.<\/p>\n

As a result of this expansion into nontraditional markets, Warheads main candy product saw the rate of conversion climb higher. This could indicate that with the right attention there is still a large audience of untapped potential for the brand.<\/p>\n

Bottom line: TikTok talks<\/h3>\n

As social media outlets like TikTok continue to reach over 28 million users per day, there is unlimited potential to broaden your customer reach. The audience is there, you just have to find the right way (or the right TikTok trend) to reach them.<\/p>\n

4. Bob Ross\u2019s \u201chappy accident\u201d?<\/h2>\n

As documentaries \u201cexposing\u201d the brands we all have known and love become more common, it could be assumed that negative press would equal negative repercussions to the bottom line. But, this is not always the case.<\/p>\n

The Bob Ross Inc, which was made famous by Bob Ross\u2019s show, The Joy of Painting<\/i>, produces everything from art supplies and books to DVDs. The company has proven strong against scandal with a 176% increase in Amazon revenue following the release of its scandalous Netflix documentary<\/a>.<\/p>\n

In light of a bombshell documentary that \u201cpainted a different experience\u201d of the beloved painter\u2019s legacy, amazon.com<\/a> gained, seeing product views jump 46.4% and units sold run up 80.2% MoM.<\/p>\n

This upswing in revenue, even with the news that the late Bob Ross was allegedly cheated by his own business partners, holds up the theory that \u201call press is good press\u201d and a brand\u2019s strength even in times of turmoil.<\/p>\n

Bottom line: Almost all press is good press<\/h3>\n

The expression \u201call press is good press\u201d holds true. While this isn\u2019t always true<\/i>, we see in the case of Bob Ross that businesses can learn to capitalize on potentially scandalous situations by using chatter online to their advantage. We\u2019re waiting to test this theory more and see the impact of the LuLaRoe documentary<\/a>.<\/p>\n

\"bob

Insights by Kaitlyn Boehm via Shopper Intelligence<\/p><\/div>\n

Eye trends first<\/h2>\n

That\u2019s a wrap on this edition of trend spotting with Similarweb.<\/p>\n

With digital behavior constantly changing and consumer preferences fluctuating, navigating the digital arena can be tricky. But when done right, you can spot the trends ahead of your competitors and win where it matters most.<\/b><\/p>\n

With Similarweb Web Intelligence, you can track market shifts as they happen, so that you can better prepare for what\u2019s coming next. We\u2019ll get you started with what to monitor ahead, but the rest is up to you.<\/p>\n

\n
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Enjoy 360\u00b0 Visibility 24\/7<\/p>\n

Get the data you need to adapt to market changes and industry trends in an instant<\/p>\n

\n Try Similarweb for free<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

The internet is never boring. And if Facebook\u2019s recent blackout taught us anything, it\u2019s that you never know what\u2019s coming (or what will be the next big hashtag). While there\u2019s no way to predict what the future will hold with 100% certainty, you can effectively spot trends on track to make a lasting impact on […]<\/p>\n","protected":false},"author":326,"featured_media":96314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6602,6453,6189,2809],"tags":[],"class_list":["post-96261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-insights","category-digital-analysis","category-ecommerce","category-research"],"acf":[],"yoast_head":"\nTrend Watch: Drone Deliveries, Warheads & Bob Ross | Similarweb<\/title>\n<meta name=\"description\" content=\"Which digital trends will have a lasting impact on your business and which will fade out? Get the latest insight into digital trends. 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