{"id":96464,"date":"2021-10-18T10:50:18","date_gmt":"2021-10-18T10:50:18","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=96464"},"modified":"2022-08-07T15:19:34","modified_gmt":"2022-08-07T15:19:34","slug":"cryptocurrency-market-overview-2","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh\/research\/market-research\/cryptocurrency-market-overview-2\/","title":{"rendered":"\u70ed\u95e8\u52a0\u5bc6\u8d27\u5e01\u7f51\uff1a\u8c01\u662f\u5728\u7ebf\u8d62\u5bb6\u53ca\u5176\u5e55\u540e\u539f\u56e0"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">\u81ea\u4ece<\/span><span class=\"s2\"> 2017 <\/span><span class=\"s1\">\u5e74\u4e0a\u5347\u4e3a\u4e00\u9897\u8000\u773c\u660e\u661f\u4ee5\u6765\uff0c\u52a0\u5bc6\u8d27\u5e01\u5e02\u573a\u4e00\u76f4\u5c31\u6210\u4e86\u91d1\u878d\u4e1a\u7684\u5206\u88c2\u56e0\u7d20\u4e4b\u4e00\u3002\u66fe\u51e0\u4f55\u65f6\uff0c\u300c\u52a0\u5bc6\u8d27\u5e01\u300d\u88ab\u8ba4\u4f5c\u662f\u672a\u6765\u9050\u60f3\u7684\u6982\u5ff5\uff0c\u73b0\u5982\u4eca\u5374\u6210\u4e86\u5bb6\u55bb\u6237\u6653\u4e4b\u8bcd\u3002<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u6838\u5fc3\u5e01\u79cd\u4ef7\u503c\u6da8\u8dcc\u65e0\u5e38\uff0c\u5404\u8def\u884c\u5bb6\u4e5f\u662f\u4f17\u8bf4\u7eb7\u7ead\u3002\u4e00\u4e2a\u503c\u5f97\u5173\u6ce8\u7684\u95ee\u9898\u662f\uff1a<b>\u56f4\u7ed5\u7740\u52a0\u5bc6\u8d27\u5e01\u7684\u5404\u79cd\u7eb7\u7eb7\u6270\u6270\u662f\u600e\u4e48\u8f6c\u5316\u6210\u6d88\u8d39\u8005\u7684\u7ebf\u4e0a\u884c\u4e3a\u7684\uff1f<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u5229\u7528<\/span><span class=\"s2\"> <a href=\"https:\/\/www.similarweb.com\/corp\/research\/\"><span class=\"s3\">Similarweb Digital Research Intelligence<\/span><\/a><\/span><span class=\"s1\">\u300c\u6570\u5b57\u7814\u7a76\u60c5\u62a5\u300d\uff0c\u6211\u4eec\u6309\u6d41\u91cf\u4efd\u989d\u548c\u7c89\u4e1d\u7684\u504f\u7231\u8d8b\u52bf\u7ed9\u5341\u5927\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u6392\u4e86\u6392\u540d\u6b21\uff0c\u517c\u987e\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u6bcf\u6708\u8bbf\u95ee\u91cf\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u52a0\u5bc6\u8d27\u5e01\u884c\u4e1a\u603b\u89c8<br \/>\n<\/span><\/h2>\n<p>2021 \u5e74 8 \u6708\uff0c\u6392\u540d\u5168\u7403\u524d 60 \u7684\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u5171\u8ba1\u6709 9.695 \u4ebf\u8bbf\u95ee\u91cf\u3002\u8fd9\u8db3\u8db3\u6bd4\u524d\u4e00\u5e74\u4e0a\u5347\u4e86 200% \u4e4b\u5de8\u3002\u5c3d\u7ba1\u4eca\u5e74\u590f\u5b63\u6709\u4e9b\u8bb8\u56de\u843d\uff0c\u70ed\u95e8\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u7684\u8bbf\u95ee\u91cf\u4ecd\u5e38\u6da8\u4e0d\u8870\u3002<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_79569122-4fa3-4713-be7e-9f94ebe00cfe\" data-title=\"\u524d 60 \u540d\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u7684\u6bcf\u6708\u8bbf\u95ee\u91cf\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?j6B\"><\/div>\n\n<p class=\"p1\"><span class=\"s1\">\u5bf9\u8be5\u884c\u4e1a\u66f4\u4e3a<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/digital-scorecards-benchmarking-business-performance-similarweb\/\"><span class=\"s2\">\u5386\u53f2\u6027\u7684\u89c6\u56fe<\/span><\/a>\u663e\u793a\uff0c\u5728\u8fc7\u53bb\u7684<\/span><span class=\"s3\"> 24 <\/span><span class=\"s1\">\u4e2a\u6708\u95f4\uff0c\u52a0\u5bc6\u8d27\u5e01\u4e16\u754c\u89c1\u8bc1\u4e86\u5c24\u4e3a\u7206\u70b8\u6027\u7684\u6210\u957f\uff0c\u5728<\/span><span class=\"s3\"> 2021 <\/span><span class=\"s1\">\u5e74<\/span><span class=\"s3\"> 5 <\/span><span class=\"s1\">\u6708\u751a\u81f3\u8fbe\u5230<\/span><span class=\"s3\"> 20 <\/span><span class=\"s1\">\u4ebf\u6bcf\u6708\u8bbf\u95ee\u91cf\u7684\u5cf0\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><img decoding=\"async\" class=\"aligncenter wp-image-95718 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy.png\" alt=\"industry overview web traffic crypto websites\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">\u5168\u7403\u5341\u5927\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">\u6211\u4eec\u6309<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/115000070045-Traffic-Share\"><span class=\"s2\">\u6d41\u91cf\u4efd\u989d<\/span><\/a>\u68c0\u89c6\u4e86\u524d<\/span><span class=\"s3\"> 60 <\/span><span class=\"s1\">\u540d\u52a0\u5bc6\u8d27\u5e01\u4ea4\u6613\u6240\u548c\u7f51\u7ad9\u7684\u5168\u7403\u6570\u636e\u3002\u6211\u4eec\u540c\u65f6\u5206\u6790\u4e86\u6bcf\u6708\u8bbf\u95ee\u91cf\u548c<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/engagement-rate\/\"><span class=\"s2\">\u53c2\u4e0e\u7387<\/span><\/a>\uff0c\u4fbf\u4e8e\u60a8\u66f4\u597d\u5730\u6d1e\u6089\u8be5\u884c\u4e1a\u76ee\u524d\u72b6\u51b5\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u53c2\u770b\u4e0b\u56fe\uff1a\u622a\u81f3<\/span><span class=\"s3\"> 2021 <\/span><span class=\"s1\">\u5e74<\/span><span class=\"s3\"> 8 <\/span><span class=\"s1\">\u6708\u5168\u7403\u5341\u5927\u6700\u5e38\u53d7\u8bbf\u7684\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u3002<\/span><\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_34470ae7-0eb1-411f-88e7-b6903d8e7ae3\" data-title=\"Monthly Traffic Top 10 Crypto Websites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?RAh\"><\/div>\n\n<ul>\n<li><b>\u6a59\u8272\uff1a\u52a0\u5bc6\u8d27\u5e01\u4ea4\u6613\u6240<\/b><\/li>\n<li><b>\u6d77\u519b\u84dd\uff1a\u52a0\u5bc6\u8d27\u5e01\u4fe1\u606f\u548c\u65b0\u95fb\u7f51\u7ad9<\/b><\/li>\n<\/ul>\n<p>2021 \u5e74 8 \u6708\uff0c\u7ea6\u6709 7.35 \u4ebf\u6b21\u8bbf\u95ee\u6d8c\u5165\u5168\u7403\u5341\u5927\u6700\u5e38\u53d7\u8bbf\u7684\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u2014\u2014\u5305\u62ec\u65b0\u95fb\u3001\u4ea4\u6613\u4ee5\u53ca\u7efc\u5408\u4fe1\u606f\u7f51\u7ad9\u7b49\u3002\u76f8\u5f62\u4e4b\u4e0b\uff0c\u6574\u4e2a\u7531 60 \u4e2a\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u7ec4\u6210\u7684\u7ade\u4e89\u5bf9\u624b\u96c6\u6240\u5386\u7ecf\u7684\u540c\u671f\u8bbf\u95ee\u91cf\u5219\u4e3a 9.7 \u4ebf\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u8fd9\u5341\u5927\u7f51\u7ad9\u8d21\u732e\u4e86 75% \u7684\u6574\u4f53\u6d41\u91cf\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-95717 size-large\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/10\/new-copy-of-Percentage-Call-Out-Template-Blog-Only--1024x288.png\" alt=\"traffic to top crypto websites\" width=\"1024\" height=\"288\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-copy-of-Percentage-Call-Out-Template-Blog-Only--1024x288.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-copy-of-Percentage-Call-Out-Template-Blog-Only--300x84.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-copy-of-Percentage-Call-Out-Template-Blog-Only--768x216.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-copy-of-Percentage-Call-Out-Template-Blog-Only--1536x432.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-copy-of-Percentage-Call-Out-Template-Blog-Only-.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">\u5c31<\/span><span class=\"s2\"> 2021 <\/span><span class=\"s1\">\u5e74<\/span><span class=\"s2\"> 8 <\/span><span class=\"s1\">\u6708\u800c\u8a00\uff0c<a href=\"https:\/\/www.similarweb.com\/website\/coinmarketcap.com\/\"><span class=\"s3\"><b>Coinmarketcap.com<\/b><\/span><\/a><\/span><span class=\"s4\">\u00a0<\/span><span class=\"s1\">\u662f\u6700\u53d7\u6b22\u8fce\u7684\u52a0\u5bc6\u56de\u62a5\u7279\u5b9a\u4fe1\u606f\u7f51\uff0c\u5360\u6709<\/span><span class=\"s2\"> 19.3% <\/span><span class=\"s1\">\u7684\u6d41\u91cf\u4efd\u989d\uff1b<a href=\"https:\/\/www.similarweb.com\/website\/coingecko.com\/\"><span class=\"s3\"><b>coingecko.com<\/b><\/span><\/a><\/span><span class=\"s4\">\u00a0<\/span><span class=\"s1\">\u5219\u7d27\u968f\u5176\u540e\uff08<\/span><span class=\"s2\">11.2%<\/span><span class=\"s1\">\uff09\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u81f3\u4e8e\u52a0\u5bc6\u8d27\u5e01\u4ea4\u6613\u6240\u7f51\u7ad9\u7684\u540c\u671f\u6570\u636e\uff0c<a href=\"https:\/\/www.similarweb.com\/website\/binance.com\/\"><span class=\"s3\"><b>binance.com<\/b><\/span><\/a><\/span> <span class=\"s1\">\u4ee5<\/span><span class=\"s2\"> 17.1% <\/span><span class=\"s1\">\u7684\u6d41\u91cf\u4efd\u989d\u53d6\u80dc\uff0c\u4e9a\u519b\u5219\u4e3a<a href=\"https:\/\/www.similarweb.com\/website\/coinbase.com\/\"><span class=\"s3\"><b>coinbase.com<\/b><\/span><\/a>\uff08<\/span><span class=\"s2\">7.0%<\/span><span class=\"s1\">\uff09\u3002<\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">\u603b\u89c8\u52a0\u5bc6\u8d27\u5e01<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/what-is-market-share\/\"><span class=\"s5\">\u5e02\u573a\u4efd\u989d<\/span><\/a>\u914d\u6bd4\uff08\u5305\u62ec\u4ea4\u6613\u7f51\u7ad9\u548c\u4fe1\u606f\u7f51\u7ad9\uff09\u53ef\u77e5\uff0c\u70ed\u95e8\u7f51\u7ad9\u8d62\u5f97\u4e86\u591a\u5927\u7684\u884c\u4e1a\u4efd\u989d\uff1a<\/span><\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_a262aca6-6126-467a-879c-96a364306cba\" data-title=\"Traffic Share Top Crypto Websites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?Viv\"><\/div>\n\n<h3><span style=\"font-weight: 400;\">\u5730\u7406\u5206\u5e03<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">\u5728\u52a0\u5bc6\u8d27\u5e01\u793e\u533a\uff0c<\/span><span class=\"s2\">10 <\/span><span class=\"s1\">\u4e2a\u56fd\u5bb6\u5360\u636e\u4e86\u524d<\/span><span class=\"s2\"> 60 <\/span><span class=\"s1\">\u540d\u7f51\u7ad9<\/span><span class=\"s2\"> 52% <\/span><span class=\"s1\">\u7684\u8bbf\u95ee\u91cf\u3002<\/span><span class=\"s2\">2021 <\/span><span class=\"s1\">\u5e74<\/span><span class=\"s2\"> 7-9 <\/span><span class=\"s1\">\u6708\u95f4\uff0c\u6765\u81ea\u8fd9\u4e9b\u56fd\u5bb6\u7684\u8bbf\u95ee\u91cf\u8fbe\u5230\u4e86\u5c06\u8fd1<\/span><span class=\"s2\"> 7.766 <\/span><span class=\"s1\">\u4ebf\u3002\u53c2\u770b\u5168\u7403\u6d41\u91cf\u4efd\u989d\u662f\u5982\u4f55\u5206\u5e03\u7684<\/span><span class=\"s2\">\u2014\u2014<\/span><span class=\"s1\">\u6ce8\u610f\u7279\u522b\u5c31\u52a0\u5bc6\u8d27\u5e01\u4e1a\u800c\u8a00\uff0c\u6b64\u9879\u6307\u6807\u53ef\u968f\u6cd5\u89c4\u53ca\u7ea6\u675f\u800c\u6709\u6240\u6ce2\u52a8\u3002<\/span><\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_afbf009a-5faf-4c9c-b434-44482d87542a\" data-title=\"Top Countries Crypto Related Websites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?RHE\"><\/div>\n\n<h3><span style=\"font-weight: 400;\">\u5341\u5927\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u7684\u53c2\u4e0e\u5ea6\u57fa\u51c6<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">\u4e0e\u884c\u4e1a\u4f7c\u4f7c\u8005\u5bf9\u6bd4\u60a8\u7684\u7ee9\u6548\u80fd\u52a9\u60a8\u8ffd\u8e2a\u60a8\u81ea\u8eab\u7684\u6570\u5b57\u6210\u957f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/competitive-analysis-with-conclusive-results\/\"><span class=\"s2\">\u7cbe\u51c6\u70b9\u660e\u7ade\u4e89\u5a01\u80c1\u6240\u5728<\/span><\/a>\u3001\u9002\u5e94\u65b0\u5174\u7684\u884c\u4e1a\u8d8b\u52bf\u3002\u5f53\u60a8\u8ffd\u8e2a\u52a0\u5bc6\u8d27\u5e01\u4e1a\u7684\u65f6\u5019\uff0c\u8bf7\u7559\u610f\u8fd9\u4e9b<a href=\"https:\/\/www.similarweb.com\/corp\/research\/benchmarking\/\"><span class=\"s2\">\u57fa\u51c6\u6307\u6807<\/span><\/a>\u3002\u5168\u7403\u6240\u6709\u6d41\u91cf\u6570\u636e\u622a\u81f3<\/span><span class=\"s3\"> 2021 <\/span><span class=\"s1\">\u5e74<\/span><span class=\"s3\"> 8 <\/span><span class=\"s1\">\u6708\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6708\u5747\u8bbf\u95ee\u91cf\uff1a7.347 \u4ebf<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6708\u73af\u6bd4\u6d41\u91cf\u4efd\u989d\uff1a+28%<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\">\u5e73\u5747\u5de5\u4f5c\u9636\u6bb5\u6301\u7eed\u65f6\u95f4\uff1a6:14<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6bcf\u6b21\u8bbf\u95ee\u9875\u6570: 4.2<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\">\u8df3\u51fa\u7387<\/a>\uff1a48.6%<\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">\u68c0\u89c6\u76ee\u6807\u5bf9\u8c61<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/website-demographics\/\"><span class=\"s2\">\u7f51\u7ad9\u53d7\u4f17\u7279\u5f81<\/span><\/a>\u65f6\uff0c\u7537\u6027\u8bbf\u5ba2\u6bd4\u8d77\u5973\u6027\u66f4\u6709\u53ef\u80fd\u8bbf\u95ee\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\uff0c\u6027\u522b\u62c6\u5206\u4e3a<\/span><span class=\"s3\"> 73% <\/span><span class=\"s1\">\u5bf9<\/span><span class=\"s3\"> 27%<\/span><span class=\"s1\">\u3002\u8fdb\u4e00\u6b65\u800c\u8a00\uff0c<\/span><span class=\"s3\">25-34 <\/span><span class=\"s1\">\u5c81\u662f\u6700\u4e3a\u7a81\u51fa\u7684\u8bbf\u5ba2\u5e74\u9f84\u5c42\uff0c\u5360\u636e\u5168\u7403\u5341\u5927\u52a0\u5bc6\u8d27\u5e01\u7f51<\/span><span class=\"s3\"> 34% <\/span><span class=\"s1\">\u7684\u5168\u4f53\u5e74\u9f84\u5206\u5e03\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-95716 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy-2.png\" alt=\"demographic split for crypto websites\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy-2.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy-2-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy-2-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">\u6d41\u91cf\u660e\u7ec6<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/the-most-effective-marketing-channels-for-your-business\/\">\u5e02\u573a\u884c\u9500\u6e20\u9053<\/a><\/span><span class=\"s2\">\u7ee9\u6548\u63ed\u793a\u52a0\u5bc6\u8d27\u5e01\u7231\u597d\u8005\u662f\u5982\u4f55\u5230\u8fbe\u5176\u9996\u9009\u7f51\u7ad9\u7684\uff0c\u5e76\u80fd\u5927\u81f4\u63d0\u4f9b\u5e7f\u544a\u652f\u51fa\u6216\u793e\u4ea4\u7f51\u7edc\u5e7f\u544a\u653b\u52bf\u7684\u6210\u6548\u68c0\u89c6\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><b>\u76f4\u63a5\u548c\u6709\u673a\u641c\u5bfb<\/b>\u4f5c\u4e3a\u8fd9\u4e9b\u7f51\u7ad9\u6700\u663e\u8457\u7684\u6d41\u91cf\u6765\u6e90\u662f\u60c5\u6709\u53ef\u539f\u7684\uff0c\u56e0\u4e3a\u5927\u90e8\u5206\u7528\u6237\u719f\u6089\u8fd9\u4e9b\u7f51\u7ad9\uff0c\u5728\u641c\u5bfb\u65f6\u4f1a\u8d8b\u4e8e\u4e3b\u52a8\u3002\u76f4\u81f3\u6700\u8fd1\uff0c\u67d0\u4e9b\u56fd\u5bb6\u4f9d\u7136\u7981\u6b62\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u4f7f\u7528\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff08<\/span><span class=\"s3\">PPC<\/span><span class=\"s2\">\uff09\u5e7f\u544a\u3002<\/span><span class=\"s3\">PPC <\/span><span class=\"s2\">\u5e7f\u544a\u4e5f\u662f\u9ad8\u6709\u673a\u641c\u5bfb\u91cf\u7684\u4e00\u5927\u63a8\u52a8\u56e0\u7d20\u3002\u968f\u7740\u65b0\u6cd5\u89c4\u7684\u5b9e\u65bd\uff0c\u6211\u4eec\u80fd\u770b\u5230\u672a\u6765\u51e0\u4e2a\u6708\u7684\u4e00\u4e2a\u65b0\u8d8b\u52bf\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><b>\u5916\u94fe\u548c\u793e\u4ea4\u5a92\u4f53<\/b>\u4e5f\u53ef\u8c13\u7ee9\u6548\u4e0d\u83f2\uff0c\u8bc1\u660e\u4e86<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/affiliate-marketing\/what-is-affiliate-marketing-and-how-to-do-it\/\"><span class=\"s1\">\u6709\u6548\u7684\u8054\u76df\u8ba1\u5212<\/span><\/a>\u642d\u914d\u5f3a\u52b2\u884c\u9500\u7b56\u7565\u7684\u91cd\u8981\u6027\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-95715 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-5-1.png\" alt=\"marketing channel distribution for crypto websites\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-5-1.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-5-1-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-5-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">\u6df1\u5165\u7814\u7a76 4 \u4e2a\u7c89\u4e1d\u6700\u7231\u7684\u7f51\u7ad9<br \/>\n<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">\u6bcf\u4e2a\u52a0\u5bc6\u8d27\u5e01\u7231\u597d\u8005\u80cc\u540e\u90fd\u6709\u4e00\u4e2a\u7cbe\u4e8e\u6570\u5b57\u7684\u7f51\u7ad9\u3002\u517c\u987e\u6d41\u91cf\u548c\u53c2\u4e0e\u5ea6\uff0c\u8fd9<a href=\"https:\/\/coinmarketcap.com\/rankings\/exchanges\/\"><span class=\"s2\">\u56db\u5927\u7f51\u7ad9\u662f\u8fd9\u6837\u8fc5\u901f\u53d8\u6210\u52a0\u5bc6\u8d27\u5e01\u4e16\u754c\u7c89\u4e1d\u6700\u7231\u7684\u7f51\u7ad9<\/span><\/a>\u7684\uff1a<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. CoinMarketCap<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">CoinMarketCap <\/span><span class=\"s2\">\u5927\u81f4\u88ab\u8ba4\u4e3a\u662f\u6700\u53d7\u6b22\u8fce\u7684\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\uff0c\u63d0\u4f9b\u65b0\u95fb\u3001\u66f4\u65b0\u53ca\u5f53\u524d\u5e02\u573a\u5f15\u9886\u8005\u7b49\u4fe1\u606f\u3002\u5728<\/span><span class=\"s1\"> 2021 <\/span><span class=\"s2\">\u5e74<\/span><span class=\"s1\"> 8 <\/span><span class=\"s2\">\u6708\uff0c<\/span><span class=\"s1\">coinmarketcap.com <\/span><span class=\"s2\">\u7684\u5168\u7403\u8bbf\u95ee\u91cf\u8fbe\u5230<\/span><span class=\"s1\"> 1.87 <\/span><span class=\"s2\">\u4ebf\uff0c\u5927\u4e8e\u6211\u4eec\u5217\u8868\u4e0a\u4efb\u4f55\u5176\u4ed6\u7c89\u4e1d\u6700\u7231\u7f51\u7ad9\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">\u8be5\u7f51\u7ad9\u79f0\u9738\u6709\u673a\u641c\u5bfb\uff0c\u5728\u6b64\u6e20\u9053\u6536\u83b7\u8fdc\u5927\u4e8e\u5176\u7ade\u4e89\u5bf9\u624b\u7684\u6d41\u91cf\u3002\u5728<\/span><span class=\"s1\"> 2021 <\/span><span class=\"s2\">\u5e74<\/span><span class=\"s1\"> 6-8 <\/span><span class=\"s2\">\u6708\u95f4\uff0c\u5b83\u63a5\u6536\u4e86\u5168\u7403\u6765\u81ea\u6709\u673a\u641c\u5bfb\u7684<\/span><span class=\"s1\"> 7,500 <\/span><span class=\"s2\">\u4e07\u8bbf\u95ee\u91cf\uff0c\u51e0\u4e4e\u662f<\/span><span class=\"s1\"> binance.com <\/span><span class=\"s2\">\u7684<\/span><span class=\"s1\"> 4,620 <\/span><span class=\"s2\">\u4e07\u7684\u4e24\u500d\u4e4b\u591a\u3002\u4e0e\u6b64\u540c\u65f6\uff0c<\/span><span class=\"s1\">coinbase.com <\/span><span class=\"s2\">\u5165\u5e10\u4e86<\/span><span class=\"s1\"> 1,610 <\/span><span class=\"s2\">\u4e07\u6765\u81ea\u968f\u5373\u641c\u5bfb\u7684\u8bbf\u95ee\u91cf\uff0c\u800c<\/span><span class=\"s1\"> <a href=\"https:\/\/www.similarweb.com\/website\/robinhood.com\/\"><span class=\"s3\"><b>robinhood.com<\/b><\/span><\/a> <\/span><span class=\"s2\">\u6765\u5230\u4e86<\/span><span class=\"s1\"> 680 <\/span><span class=\"s2\">\u4e07\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">\u6700\u7ec8\uff0c<\/span><span class=\"s1\">coinmarketcap.com <\/span><span class=\"s2\">\u53d6\u5f97\u4e86\u4e94\u5927\u6d41\u91cf\u6765\u6e90\u4e2d\uff0c\u6709\u673a\u6d41\u91cf\u65b9\u9762\u7684\u51a0\u519b\uff1a<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-95722 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-9-1.png\" alt=\"marketing channel performance coinmarketcap\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-9-1.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-9-1-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-9-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">2. Coinbase<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">\u81ea<\/span><span class=\"s2\"> 2012 <\/span><span class=\"s1\">\u5e74\u4ee5\u6765\uff0c<\/span><span class=\"s2\">Coinbase <\/span><span class=\"s1\">\u5df2\u7136\u8dc3\u5347\u4e3a\u52a0\u5bc6\u8d27\u5e01\u5e02\u573a\u7684\u4e00\u5927\u73a9\u5bb6\uff0c\u63d0\u4f9b\u4e00\u4e2a\u6613\u4e8e\u8bbf\u95ee\u3001\u900f\u660e\u9ad8\u6548\u7684\u5e73\u53f0\u3002\u8fc7\u53bb<\/span><span class=\"s2\"> 4 <\/span><span class=\"s1\">\u4e2a\u5b63\u5ea6\u4ee5\u6765\u7684\u5f3a\u52b2\u6d41\u91cf\u6210\u957f\u9ad8\u4eae\u4e86\u5176\u5728\u4f20\u8fbe\u80fd\u5f15\u53d1\u5171\u9e23\u7684\u4fe1\u606f\u65b9\u9762\u7684\u5a34\u719f\u6280\u5de7\uff0c\u540c\u65f6\u4e5f\u9884\u793a\u7740\u5176\u6d41\u884c\u5ea6\u8fd8\u8fdc\u8fdc\u672a\u53ca\u5cf0\u503c\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u8bda\u7136\uff0c<\/span><span class=\"s2\">coinbase.com <\/span><span class=\"s1\">\u7684\u5168\u7403\u8bbf\u95ee\u91cf\u540c\u6bd4\u589e\u957f\u4e86<\/span><span class=\"s2\"> 114%<\/span><span class=\"s1\">\uff08<\/span><span class=\"s2\">2020 <\/span><span class=\"s1\">\u5e74<\/span><span class=\"s2\"> 8 <\/span><span class=\"s1\">\u6708\u81f3<\/span><span class=\"s2\"> 2021 <\/span><span class=\"s1\">\u5e74<\/span><span class=\"s2\"> 8 <\/span><span class=\"s1\">\u6708\uff09\u3002\u6211\u4eec\u53ef\u4ee5\u5728\u4e00\u4e9b\u7279\u5b9a\u56fd\u5bb6\u770b\u5230\u540c\u6837\u7684\u6210\u957f\u6a21\u5f0f\uff0c\u5c24\u5176\u662f\u5728\u8be5\u7f51\u7ad9\u6d41\u91cf\u4efd\u989d\u7684\u4e3b\u8981\u6536\u83b7\u5730\uff1a\u7f8e\u56fd\u3001\u5fb7\u56fd\u548c<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/uk-cryptocurrency-whos-gaining-why\/\"><span class=\"s3\">\u82f1\u56fd\u7684\u52a0\u5bc6\u8d27\u5e01\u5e02\u573a<\/span><\/a>\u3002\u4e0a\u4e2a\u6708\uff0c\u6765\u81ea\u7f8e\u56fd\u548c\u5fb7\u56fd\u7684\u6d41\u91cf\u6210\u957f\u6700\u4e3a\u663e\u8457\u3002<\/span><\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_168dd95e-d182-4091-8529-b88f33e72060\" data-title=\"Total visits: coinbase.com\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?KgE\"><\/div>\n\n<h3><span style=\"font-weight: 400;\">3. Binance<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Binance <\/span><span class=\"s2\">\u7a81\u7834\u6210\u4e3a\u4eca\u5e74\u6210\u957f\u6700\u4e3a\u4eae\u773c\u7684\u7b2c\u4e09\u5927\u7f51\u7ad9\u3002\u81ea<\/span><span class=\"s1\"> 2020 <\/span><span class=\"s2\">\u5e74\u8d77\uff0c<\/span><span class=\"s1\">binace.com <\/span><span class=\"s2\">\u7684\u6d41\u91cf\u5df2\u4e0a\u51b2<\/span><span class=\"s1\"> 284%<\/span><span class=\"s2\">\uff0c\u5176<\/span><span class=\"s1\"> 2021 <\/span><span class=\"s2\">\u5e74<\/span><span class=\"s1\"> 8 <\/span><span class=\"s2\">\u6708\u7684\u603b\u8bbf\u95ee\u91cf\u8fbe\u5230\u4e86<\/span><span class=\"s1\"> 1.656 <\/span><span class=\"s2\">\u4ebf\u3002\u5c3d\u7ba1\u5c31\u5168\u7403\u6bcf\u6708\u6d41\u91cf\u800c\u8a00\uff0c\u8be5\u7f51\u7ad9\u7a0d\u7a0d\u843d\u540e\u4e8e<\/span><span class=\"s1\"> coinmarketcap.com<\/span><span class=\"s2\">\uff0c\u5b83\u8d62\u5c31\u8d62\u5728\u5927\u90e8\u5206\u52a0\u5bc6\u8d27\u5e01\u5174\u8da3\u6d53\u539a\u56fd\u5bb6\u7684\u5730\u533a\u5e02\u573a\uff1a\u4fc4\u7f57\u65af\uff08<\/span><span class=\"s1\">66.7%<\/span><span class=\"s2\">\uff09\u3001\u571f\u8033\u5176\uff08<\/span><span class=\"s1\">65.7%<\/span><span class=\"s2\">\uff09\u3001\u5df4\u897f\uff08<\/span><span class=\"s1\">56.9%<\/span><span class=\"s2\">\uff09\u3001\u8d8a\u5357\uff08<\/span><span class=\"s1\">56.5%<\/span><span class=\"s2\">\uff09\u548c\u97e9\u56fd\uff08<\/span><span class=\"s1\">79.3%<\/span><span class=\"s2\">\uff09\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">\u76f8\u8f83\u4e8e\u79fb\u52a8\u7f51\u7edc\u6d41\u91cf\uff0c<\/span><span class=\"s1\">binance.com <\/span><span class=\"s2\">\u6240\u83b7\u7684\u684c\u9762\u7aef\u8bbe\u5907\u6d41\u91cf\u4e5f\u9ad8\u4e8e\u5168\u884c\u5e73\u5747\u503c\u3002<\/span><\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_1e378ac1-09d7-4e36-8f3e-238e31a1a3d5\" data-title=\"Device split Desktop or Mobile Crypto Websites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?zAg\"><\/div>\n\n<h3><span style=\"font-weight: 400;\">4. Robinhood<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">\u867d\u7136<\/span><span class=\"s2\"> Robinhood <\/span><span class=\"s1\">\u4e0d\u5168\u662f\u4e00\u4e2a\u52a0\u5bc6\u8d27\u5e01\u4ea4\u6613\u7f51\u7ad9\uff0c\u4f46\u82e5\u5c06\u5176\u7f6e\u4e4b\u5ea6\u5916\u5c31\u4f1a\u663e\u5f97\u8fc7\u4e8e\u758f\u5931\u4e86\u3002\u4eca\u5e74\u521d\uff0c<\/span><span class=\"s2\">Robinhood<\/span><span class=\"s1\">\u7684<\/span><span class=\"s2\"> <a href=\"https:\/\/www.similarweb.com\/blog\/investor\/stock-market\/robinhood-ipo-everything-you-need-to-know-similarweb\/\"><span class=\"s3\">IPO <\/span><span class=\"s4\">\u88ab\u5e7f\u800c\u544a\u4e4b<\/span><\/a><\/span><span class=\"s1\">\uff0c\u5176\u6d41\u884c\u5ea6\u4e5f\u968f\u4e4b\u98de\u6da8\uff1b\u52a0\u5bc6\u8d27\u5e01\u7684\u7528\u6237\u4e5f\u662f\u5bf9\u5176\u65e5\u76ca\u9891\u987e\u3002\u5c3d\u7ba1\u8be5\u7f51\u7ad9\u5728\u6708\u73af\u6bd4\u589e\u957f\u4e0a\u4e0d\u53ca\u5176\u4ed6\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u8fc5\u731b\uff0c\u5b83\u5728\u7f8e\u56fd\u5e02\u573a\u7684\u8868\u73b0\u8fd8\u662f\u975e\u5e38\u4eae\u6676\u6676\u7684\uff0c\u5728\u4f17\u591a\u7f51\u7ad9\u4e4b\u95f4\u5438\u5f15\u4e86\u6700\u591a\u7684\u6bcf\u6708\u8bbf\u95ee\u91cf\uff0c\u66f4\u522b\u8bba\u5176\u51fa\u8272\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\"><span class=\"s3\">\u53c2\u4e0e\u5ea6\u6307\u6807<\/span><\/a>\u4e86\u3002<\/span><\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_1c1ca5b8-a366-483e-b1f4-137a20256348\" data-title=\"Traffic and Engagement, Top 4 Crypto Websites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?afE\"><\/div>\n\n<p class=\"p1\"><span class=\"s1\">Robinhood.com <\/span><span class=\"s2\">\u4e5f\u81ea\u8c6a\u4e8e\u5176<a href=\"https:\/\/www.similarweb.com\/blog\/newsroom\/product-updates\/spotlight-on-industry-audience-analysis-the-why-how-and-when-of-measuring-loyalty\/\"><span class=\"s3\">\u5fe0\u8bda\u7528\u6237\u6570<\/span><\/a>\uff0c\u914d\u4ee5\u4f18\u79c0\u7684\u7f51\u7ad9\u4f53\u9a8c\uff0c\u53cd\u6620\u4e86\u5bf9\u76ee\u6807\u5bf9\u8c61\u7684\u624e\u5b9e\u7406\u89e3\u3002\u5728\u7f8e\u56fd\uff0c<\/span><span class=\"s1\">75% <\/span><span class=\"s2\">\u9020\u8bbf\u8be5\u7f51\u7ad9\u7684\u4eba\u5747\u662f\u5176\u72ec\u5bb6\u7528\u6237\u3002\u653e\u773c\u5168\u7403\uff0c\u8fd9\u4e2a\u6570\u5b57\u4e0a\u5347\u81f3<\/span><span class=\"s1\"> 84.6%<\/span><span class=\"s2\">\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-95724 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-10-1.png\" alt=\"audience loyalty for crypto websites\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-10-1.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-10-1-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-10-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">\u52a0\u5bc6\u8d27\u5e01\u4e1a\u7684\u641c\u5bfb\u8d8b\u52bf<br \/>\n<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">\u641c\u5bfb\u8d8b\u52bf\u4e0d\u53ea\u662f\u7ed9\u60a8\u4e00\u6b21\u5bf9\u6d88\u8d39\u8005\u610f\u56fe\u7684\u5b9e\u65f6\u7aa5\u63a2\uff0c\u66f4\u662f\u5c06\u76ee\u6807\u5bf9\u8c61\u5bf9\u52a0\u5bc6\u8d27\u5e01\u4e1a\u7684\u60c5\u7eea\u4f5c\u60c5\u5883\u5316\u60c5\u5883\u5316\u7406\u89e3\u7406\u89e3\u3002\u4eba\u4eec\u662f\u5426\u5174\u594b\u4e8e\u4e00\u6b3e\u65b0\u7684\u8d27\u5e01\uff1f\u6291\u6216\u662f\u7126\u8651\u4e8e\u5b89\u5168\u5a01\u80c1\uff1f\u8fd8\u662f\u8bf4\u7591\u60d1\u4e8e\u5373\u5c06\u51fa\u53f0\u7684\u65b0\u6cd5\u89c4\uff1f\u53d1\u73b0\u5927\u5bb6\u90fd\u5728\u8c37\u6b4c\u4ec0\u4e48\u80fd\u5e2e\u52a9\u60a8\u89e3\u7b54\u8fd9\u4e9b\u7591\u95ee\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u5982\u4eca\uff0c\u6765\u81ea\u4e16\u754c\u5404\u5730\u7684\u52a0\u5bc6\u8d27\u5e01\u7231\u597d\u8005\u6b63\u5728\u5bfb\u627e\u6709\u5173\u7279\u5b9a\u8d27\u5e01\u7684\u6d1e\u89c1\uff08<a href=\"https:\/\/pro.similarweb.com\/#\/research\/marketresearch\/keywordmarketanalysis\/search\/999\/3m\/dogecoin\/total?mtd=true&amp;webSource=Desktop\"><span class=\"s2\">dogecoin<\/span><\/a><\/span> <span class=\"s1\">\u6216<\/span><span class=\"s4\"> <a href=\"https:\/\/pro.similarweb.com\/#\/research\/marketresearch\/keywordmarketanalysis\/search\/999\/3m\/safemoon\/total?mtd=true&amp;webSource=Total\"><span class=\"s5\">safemoon<\/span><\/a><\/span><span class=\"s1\">\uff09\u3001\u63a2\u7d22\u5982\u4f55\u8f6c\u6362\u4ed6\u4eec\u53ef\u80fd\u6301\u6709\u7684\u67d0\u79cd\u8d44\u4ea7\uff08<a href=\"https:\/\/pro.similarweb.com\/#\/research\/marketresearch\/keywordmarketanalysis\/search\/999\/3m\/bnb%20to%20php\/total?mtd=true&amp;webSource=Total\"><span class=\"s6\">\u5e01\u5b89\u5e01\u5151\u83f2\u5f8b\u5bbe\u6bd4\u7d22<\/span><\/a>\uff09\uff0c\u4ee5\u53ca\u8c03\u7814\u67d0\u79cd\u4ee3\u5e01\u7684\u4ef7\u683c\uff08<a href=\"https:\/\/pro.similarweb.com\/#\/research\/marketresearch\/keywordmarketanalysis\/search\/999\/3m\/bnb%20price\/total?mtd=true&amp;webSource=Total\"><span class=\"s6\">\u5e01\u5b89\u5e01\u4ef7\u683c<\/span><\/a>\u6216<a href=\"https:\/\/pro.similarweb.com\/#\/research\/marketresearch\/keywordmarketanalysis\/search\/999\/3m\/bnb%20price\/total?mtd=true&amp;webSource=Total\"><span class=\"s6\">\u67f4\u72ac\u5e01\u4ef7\u683c<\/span><\/a>\uff09\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u4e0b\u56fe\u5206\u522b\u4e3a\u5168\u7403\u3001\u7f8e\u56fd\u548c\u65e5\u672c\u52a0\u5bc6\u8d27\u5e01\u5e02\u573a\u6700\u70ed\u95e8\u7684\u641c\u5bfb\u5b57\u8bcd\u53ca\u5176\u5bf9\u5e94\u7684\u641c\u5bfb\u6d41\u91cf\uff08<\/span><span class=\"s3\">2021 <\/span><span class=\"s1\">\u5e74<\/span><span class=\"s3\"> 6-8 <\/span><span class=\"s1\">\u6708\uff09\u3002\u5728\u60a8\u5236\u5b9a<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/content-marketing-strategy\/\"><span class=\"s6\">\u5185\u5bb9\u7b56\u7565<\/span><\/a>\u65f6\u8bf7\u7559\u610f\u8fd9\u4e9b\u4fe1\u606f\uff0c\u786e\u4fdd\u60a8\u6240\u9009\u7684\u641c\u5bfb\u8bcd\u80fd\u5f15\u8d77\u60a8<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\"><span class=\"s6\">\u6307\u5b9a\u76ee\u6807\u5bf9\u8c61<\/span><\/a>\u7684\u5171\u9e23\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-95723 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-7-1.png\" alt=\"crypto search trends\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-7-1.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-7-1-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-7-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">\u4e0b\u4e00\u4e2a\u593a\u9b41\u8005\u662f\u8c01\uff1f<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">\u52a0\u5bc6\u8d27\u5e01\u4e1a\u8be1\u8c32\u591a\u53d8\u3002\u5c3d\u7ba1\u5176\u6d41\u884c\u8d8b\u52bf\u6301\u7eed\u4e0a\u5347\uff0c\u5176\u884c\u4e1a\u5f15\u9886\u8005\u548c\u5e02\u573a\u6a21\u5f0f\u5374\u662f\u968f\u65f6\u90fd\u5728\u53d8\u52a8\u3002<\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">\u672c\u6587\u7684\u5173\u6ce8\u70b9\u4fa7\u91cd\u4e8e\u5168\u7403\u6700\u70ed\u95e8\u7684\u5404\u5927\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u3002\u4f46\u6211\u4eec\u6570\u636e\u7684\u5a01\u529b\u8fdc\u8d85\u4e8e\u6b64\u3002\u501f\u52a9<\/span><span class=\"s3\"> <a href=\"https:\/\/account.similarweb.com\/journey\/registration\"><span class=\"s4\">Similarweb Digital Research Intelligence<\/span><\/a><\/span><span class=\"s1\">\u300c\u6570\u5b57\u7814\u7a76\u60c5\u62a5\u300d\uff0c\u60a8\u5c06\u53d6\u5f97\u6765\u81ea\u8d85\u8fc7<\/span><span class=\"s5\"> 1 <\/span><span class=\"s1\">\u4ebf\u4e0d\u540c\u7f51\u7ad9\u7684\u6570\u5341\u4ebf\u6570\u636e\u70b9\u3002\u8fd9\u610f\u5473\u7740\u65e0\u8bba\u60a8\u60f3\u7814\u7a76\u4ec0\u4e48\uff0c\u53c2\u4e0e\u5ea6\u57fa\u51c6\u3001\u70ed\u95e8\u5173\u952e\u5b57\u3001\u7ade\u4e89\u5a01\u80c1\u7b49\u7b49\uff0c\u60a8\u90fd\u80fd\u8ffd\u8e2a\u60a8\u6240\u9700\u7684\u6570\u5b57\u6d1e\u89c1\uff0c\u8d62\u5f97\u60a8\u7684\u5e02\u573a\u3002<\/span><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u7d27\u7d27\u8ddf\u968f\u884c\u4e1a\u7684\u8109\u52a8<\/p>\n                                    <p class=\"post-banner__subtitle\">\u53d6\u5f97\u60a8\u6240\u9700\u7684\u6570\u636e\uff0c\u9002\u5e94\u5e02\u573a\u8d8b\u52bf\u7684\u53d8\u5316\uff0c\u4e00\u5207\u5c3d\u5728\u5f39\u6307\u4e4b\u95f4\u3002<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >\u514d\u8d39\u8bd5\u7528 Similarweb<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u81ea\u4ece 2017 \u5e74\u4e0a\u5347\u4e3a\u4e00\u9897\u8000\u773c\u660e\u661f\u4ee5\u6765\uff0c\u52a0\u5bc6\u8d27\u5e01\u5e02\u573a\u4e00\u76f4\u5c31\u6210\u4e86\u91d1\u878d\u4e1a\u7684\u5206\u88c2\u56e0\u7d20\u4e4b\u4e00\u3002\u66fe\u51e0\u4f55\u65f6\uff0c\u300c\u52a0\u5bc6\u8d27\u5e01\u300d\u88ab\u8ba4\u4f5c\u662f\u672a\u6765\u9050\u60f3\u7684\u6982\u5ff5\uff0c\u73b0\u5982\u4eca\u5374\u6210\u4e86\u5bb6\u55bb\u6237\u6653\u4e4b\u8bcd\u3002 \u6838\u5fc3\u5e01\u79cd\u4ef7\u503c\u6da8\u8dcc\u65e0\u5e38\uff0c\u5404\u8def\u884c\u5bb6\u4e5f\u662f\u4f17\u8bf4\u7eb7\u7ead\u3002\u4e00\u4e2a\u503c\u5f97\u5173\u6ce8\u7684\u95ee\u9898\u662f\uff1a\u56f4\u7ed5\u7740\u52a0\u5bc6\u8d27\u5e01\u7684\u5404\u79cd\u7eb7\u7eb7\u6270\u6270\u662f\u600e\u4e48\u8f6c\u5316\u6210\u6d88\u8d39\u8005\u7684\u7ebf\u4e0a\u884c\u4e3a\u7684\uff1f \u5229\u7528 Similarweb Digital Research Intelligence\u300c\u6570\u5b57\u7814\u7a76\u60c5\u62a5\u300d\uff0c\u6211\u4eec\u6309\u6d41\u91cf\u4efd\u989d\u548c\u7c89\u4e1d\u7684\u504f\u7231\u8d8b\u52bf\u7ed9\u5341\u5927\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u6392\u4e86\u6392\u540d\u6b21\uff0c\u517c\u987e\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u6bcf\u6708\u8bbf\u95ee\u91cf\u3002 \u52a0\u5bc6\u8d27\u5e01\u884c\u4e1a\u603b\u89c8 2021 \u5e74 8 \u6708\uff0c\u6392\u540d\u5168\u7403\u524d 60 \u7684\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u5171\u8ba1\u6709 9.695 \u4ebf\u8bbf\u95ee\u91cf\u3002\u8fd9\u8db3\u8db3\u6bd4\u524d\u4e00\u5e74\u4e0a\u5347\u4e86 200% \u4e4b\u5de8\u3002\u5c3d\u7ba1\u4eca\u5e74\u590f\u5b63\u6709\u4e9b\u8bb8\u56de\u843d\uff0c\u70ed\u95e8\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u7684\u8bbf\u95ee\u91cf\u4ecd\u5e38\u6da8\u4e0d\u8870\u3002 \u5bf9\u8be5\u884c\u4e1a\u66f4\u4e3a\u5386\u53f2\u6027\u7684\u89c6\u56fe\u663e\u793a\uff0c\u5728\u8fc7\u53bb\u7684 24 \u4e2a\u6708\u95f4\uff0c\u52a0\u5bc6\u8d27\u5e01\u4e16\u754c\u89c1\u8bc1\u4e86\u5c24\u4e3a\u7206\u70b8\u6027\u7684\u6210\u957f\uff0c\u5728 2021 \u5e74 5 \u6708\u751a\u81f3\u8fbe\u5230 20 \u4ebf\u6bcf\u6708\u8bbf\u95ee\u91cf\u7684\u5cf0\u503c\u3002 \u00a0 \u5168\u7403\u5341\u5927\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9 \u6211\u4eec\u6309\u6d41\u91cf\u4efd\u989d\u68c0\u89c6\u4e86\u524d 60 \u540d\u52a0\u5bc6\u8d27\u5e01\u4ea4\u6613\u6240\u548c\u7f51\u7ad9\u7684\u5168\u7403\u6570\u636e\u3002\u6211\u4eec\u540c\u65f6\u5206\u6790\u4e86\u6bcf\u6708\u8bbf\u95ee\u91cf\u548c\u53c2\u4e0e\u7387\uff0c\u4fbf\u4e8e\u60a8\u66f4\u597d\u5730\u6d1e\u6089\u8be5\u884c\u4e1a\u76ee\u524d\u72b6\u51b5\u3002 \u53c2\u770b\u4e0b\u56fe\uff1a\u622a\u81f3 2021 \u5e74 8 \u6708\u5168\u7403\u5341\u5927\u6700\u5e38\u53d7\u8bbf\u7684\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u3002 \u6a59\u8272\uff1a\u52a0\u5bc6\u8d27\u5e01\u4ea4\u6613\u6240 \u6d77\u519b\u84dd\uff1a\u52a0\u5bc6\u8d27\u5e01\u4fe1\u606f\u548c\u65b0\u95fb\u7f51\u7ad9 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[&hellip;]<\/p>\n","protected":false},"author":326,"featured_media":94984,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6473,6431],"tags":[],"class_list":["post-96464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5168\u7403\u70ed\u95e8\u52a0\u5bc6\u8d27\u5e01\u7f51\u7ad9\u548c\u4ea4\u6613\u6240 | Similarweb<\/title>\n<meta name=\"description\" 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